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Dragon Fruit

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -3.7% this quarter, so Dragon Fruit is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£111K/yr64K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
57%top-5 click share · 14 brands · 28 sellers

Flapen Score

Dragon Fruit against its category

The dotted line is the Grocery average. Past it, Dragon Fruit is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Fruit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dragon Fruit 64K times last year and spent an estimated £111K. The top 5 brands take 74% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
8.8%
Market size, estimated
£111Ka year
Peak month
May1.9× the quietest month
Top search term
dragon fruit44K searches a year

02 · Price

A sale here is worth £19.82.

Listings sell for £19.82 on average, from £1.65 to £73.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.82 that is £2K to £5K a year per listing.

Average price
£19.82inside the $15 to $100 sweet spot
Price range
£1.65–£73.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #366 within Drink Mixes & Flavourings. It carries 239 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
69%
Out of stock, average day
3.7%
Average rank
#366in Drink Mixes & Flavourings
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
239per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dragon Fruit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 flat

Sellers

28

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

19%

  • ZINGY ZOO29%
  • Honeyberry20%
  • Soul Fruit10%
  • London Grocery8%
  • Simply7%
  • Herbal Magic7%

Demand

Dragon Fruit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Dragon Fruit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragon fruit44K/yr
  • dragon fruit powder9K/yr
  • dragonfruit6K/yr
  • pitaya powder3K/yr
  • pink pitaya powder2K/yr
  • dragon fruit fresh733/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Fruit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+3.06

Doesn't taste like much

Doesn't taste nice

Not so tasty

Value For Money14%−0.13

expensive

Too expensive to be a regular purchase

Wish the offer price was the normal price

Quality-Overall9%+0.06

Disappointed with the quality and items

Poor quality Morrisons shop

Could be better

Size-Overall6%−0.02

Gigantic

To small size after i paid that money

Texture/Consistency-Overall5%−0.10

Texture is a big no

It makes things go grainy

Interesting, strange texture

Love

Taste-Overall38%+3.06

Amazing snacks, very delicious and crunchy

Yummy snacks

Great taste

Quality-Overall12%+0.06

Good quality fruit powder

High quality

Great product

Sweetness8%+0.41

Fun fruit

Very nice and sweet

Amazing taste an a great alternative to having sweets

Flavor7%−0.04

Nice flavour

Just received and was excited to try new flavours as I usually love dried mango

strong flavour

Freshness5%+0.08

Just received and was excited to try new flavours as I usually love dried mango

Really refreshing

okay presentation and fruits are fresh

FAQ

Common Dragon Fruit questions

Answered from the same tracked data.