Skip to content

Dragon Fruit

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -3.7% this quarter, so Dragon Fruit is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£111K/yr64K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
57%top-5 click share · 14 brands · 28 sellers

Flapen Score

Dragon Fruit against its category

The dotted line is the Grocery average. Past it, Dragon Fruit is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Fruit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dragon Fruit 64K times last year and spent an estimated £111K. The top 5 brands take 74% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
8.8%
Market size, estimated
£111Ka year
Peak month
May1.9× the quietest month
Top search term
dragon fruit44K searches a year

02 · Price

A sale here is worth £19.82.

Listings sell for £19.82 on average, from £1.65 to £73.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.82 that is £2K to £5K a year per listing.

Average price
£19.82inside the $15 to $100 sweet spot
Price range
£1.65–£73.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #366 within Drink Mixes & Flavourings. It carries 239 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
69%
Out of stock, average day
3.7%
Average rank
#366in Drink Mixes & Flavourings
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
239per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dragon Fruit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 flat

Sellers

28

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 95%

Open market

19%

  • ZINGY ZOO29%
  • Honeyberry20%
  • Soul Fruit10%
  • London Grocery8%
  • Simply7%
  • Herbal Magic7%

Demand

Dragon Fruit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Dragon Fruit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dragon fruit44K/yr
  • dragon fruit powder9K/yr
  • dragonfruit6K/yr
  • pitaya powder3K/yr
  • pink pitaya powder2K/yr
  • dragon fruit fresh733/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Fruit

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't taste like much”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dragon Fruit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data