Dragon Fruit
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -3.7% this quarter, so Dragon Fruit is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £111K/yr64K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 28 sellers
Flapen Score
Dragon Fruit against its category
The dotted line is the Grocery average. Past it, Dragon Fruit is stronger. Inside it, weaker.
Market
The Dragon Fruit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dragon Fruit 64K times last year and spent an estimated £111K. The top 5 brands take 74% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £111Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- dragon fruit44K searches a year
02 · Price
A sale here is worth £19.82.
Listings sell for £19.82 on average, from £1.65 to £73.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.82 that is £2K to £5K a year per listing.
- Average price
- £19.82inside the $15 to $100 sweet spot
- Price range
- £1.65–£73.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #366 within Drink Mixes & Flavourings. It carries 239 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 69%
- Out of stock, average day
- 3.7%
- Average rank
- #366in Drink Mixes & Flavourings
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 239per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dragon Fruit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZINGY ZOO Pink Dragon Fruit Pitaya Smoothie Powder 100 g
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 878
- Age
- 5y ago

Freeze Dried Red Dragon Fruit | 100% Natural Raw Unsweetened Pink Pitaya Pieces | Freeze Dried Fruit Red Pitahaya | Make Smoothie Powder or Snacking | Pink Food Colouring Fruits Berries ZingyZoo
- Price
- £9.05
- Rating
- 4.2/5
- Reviews
- 1,089
- Age
- 5y ago

Freeze Dried Dragon Fruit Powder 100g - Finely Milled Dehydrated from Frozen Pink Pitaya Powder - Edible Tropical Powder for Cakes Desserts Ice Cream Porridge Oats - Red Dragon Fruit Baking Powder
- Price
- £9.50
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 3y ago

Simply Dragon Fruit and Mango Cooler 1 Litre Pink
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 4y ago

Herbal Magics Organic Dragon Fruit(Pink Pitaya) Powder Freeze Dried - Rich & Vibrant Smoothies Shakes Juices Baking Cuisines -100g (Pack of 1)
- Price
- £12.80
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 4y ago
Trending
estimated 90-day click momentum
Fresh Dragon Fruit I Deliciously Sweet I Rich in Antioxidants I Pack of 3
- Price
- £19.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

London Grocery Dragon Fruit Exotic & Tropical Fruits Hamper | Fresh Premium Selection Box | 6 Handpicked Fruits
- Price
- £73.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Freeze Dried Fruit Powder Finely Milled Dehydrated Fresh Edible Tropical for Baking Smoothie Fruit Flavour Icing (Dragon fruit Powder 100g)
- Price
- £6.03
- Rating
- 3.4/5
- Reviews
- 19
- Age
- 1y ago

Fresh Dragon Fruit Pitaya x 5 Units | Red Flesh | Exotic Tropical Fruit | Sweet & Juicy Superfood | Ready to Eat | Premium Quality
- Price
- £45.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Freeze Dried Dragon Fruit Cubes 4.23oz (120g) 100% Red Dragon Fruit (Pitaya) Chunks Crunchy Dehydrated Dragonfruit for Smoothies Baking Drinks & Snacking No Sugar Added
- Price
- £9.04
- Rating
- 3.8/5
- Reviews
- 128
- Age
- 11mo ago
Newest
by launch date
Freeze Dried Dragon Fruit Cubes 4.23oz (120g) 100% Red Dragon Fruit (Pitaya) Chunks Crunchy Dehydrated Dragonfruit for Smoothies Baking Drinks & Snacking No Sugar Added
- Price
- £9.04
- Rating
- 3.8/5
- Reviews
- 128
- Age
- 11mo ago

Freeze Dried Dragon Fruit Pieces 100g - Red Pitaya Chunks Premium Superfood - Natural Tropical Snack for Smoothies Baking & Cocktail Garnish - No Added Sugar Vegan
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 11mo ago

Fresh Dragon Fruit I Deliciously Sweet I Rich in Antioxidants I Pack of 3
- Price
- £19.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Freeze Dried Fruit Powder Finely Milled Dehydrated Fresh Edible Tropical for Baking Smoothie Fruit Flavour Icing (Dragon fruit Powder 100g)
- Price
- £6.03
- Rating
- 3.4/5
- Reviews
- 19
- Age
- 1y ago

Freeze Dried Dragon Fruit Powder 500g - Finely Milled Dehydrated from Frozen Pink Pitaya Powder - Edible Tropical Powder for Cakes Desserts Ice Cream Porridge Oats - Red Dragon Fruit Baking Powder
- Price
- £39.79
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
28
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 95%
Open market
19%
- ZINGY ZOO29%
- Honeyberry20%
- Soul Fruit10%
- London Grocery8%
- Simply7%
- Herbal Magic7%
Demand
Dragon Fruit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Dragon Fruit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dragon fruit44K/yr
- dragon fruit powder9K/yr
- dragonfruit6K/yr
- pitaya powder3K/yr
- pink pitaya powder2K/yr
- dragon fruit fresh733/yr
Reviews and returns
What reviews say buyers love and hate about Dragon Fruit
We read the reviews and the return reasons for every product selling here.
“Doesn't taste like much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dragon Fruit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









