Dragon Fruit
Dragon Fruit shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dragon Fruit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dragon Fruit is a £111K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.
Dragon Fruit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.7% over the last 90 days and 8.8% of searches end in a purchase.
£111K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 26 products
Top Dragon Fruit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ZINGY ZOO Pink Dragon Fruit Pitaya Smoothie Powder 100 g
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 878
- Age
- 5y ago
Freeze Dried Red Dragon Fruit | 100% Natural Raw Unsweetened Pink Pitaya Pieces | Freeze Dried Fruit Red Pitahaya | Make Smoothie Powder or Snacking | Pink Food Colouring Fruits Berries ZingyZoo
- Price
- £9.05
- Rating
- 4.2/5
- Reviews
- 1,089
- Age
- 5y ago
Freeze Dried Dragon Fruit Powder 100g - Finely Milled Dehydrated from Frozen Pink Pitaya Powder - Edible Tropical Powder for Cakes Desserts Ice Cream Porridge Oats - Red Dragon Fruit Baking Powder
- Price
- £9.50
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 3y ago
Simply Dragon Fruit and Mango Cooler 1 Litre Pink
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 4y ago
Herbal Magics Organic Dragon Fruit(Pink Pitaya) Powder Freeze Dried - Rich & Vibrant Smoothies Shakes Juices Baking Cuisines -100g (Pack of 1)
- Price
- £12.80
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 4y ago
Trending
90-day click momentum
Fresh Dragon Fruit I Deliciously Sweet I Rich in Antioxidants I Pack of 3
- Price
- £19.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
London Grocery Dragon Fruit Exotic & Tropical Fruits Hamper | Fresh Premium Selection Box | 6 Handpicked Fruits
- Price
- £73.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Freeze Dried Fruit Powder Finely Milled Dehydrated Fresh Edible Tropical for Baking Smoothie Fruit Flavour Icing (Dragon fruit Powder 100g)
- Price
- £6.03
- Rating
- 3.4/5
- Reviews
- 19
- Age
- 1y ago
Fresh Dragon Fruit Pitaya x 5 Units | Red Flesh | Exotic Tropical Fruit | Sweet & Juicy Superfood | Ready to Eat | Premium Quality
- Price
- £45.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Freeze Dried Dragon Fruit Cubes 4.23oz (120g) 100% Red Dragon Fruit (Pitaya) Chunks Crunchy Dehydrated Dragonfruit for Smoothies Baking Drinks & Snacking No Sugar Added
- Price
- £9.04
- Rating
- 3.8/5
- Reviews
- 128
- Age
- 11mo ago
Newest
by launch dateFreeze Dried Dragon Fruit Cubes 4.23oz (120g) 100% Red Dragon Fruit (Pitaya) Chunks Crunchy Dehydrated Dragonfruit for Smoothies Baking Drinks & Snacking No Sugar Added
- Price
- £9.04
- Rating
- 3.8/5
- Reviews
- 128
- Age
- 11mo ago
Freeze Dried Dragon Fruit Pieces 100g - Red Pitaya Chunks Premium Superfood - Natural Tropical Snack for Smoothies Baking & Cocktail Garnish - No Added Sugar Vegan
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 11mo ago
Fresh Dragon Fruit I Deliciously Sweet I Rich in Antioxidants I Pack of 3
- Price
- £19.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Freeze Dried Fruit Powder Finely Milled Dehydrated Fresh Edible Tropical for Baking Smoothie Fruit Flavour Icing (Dragon fruit Powder 100g)
- Price
- £6.03
- Rating
- 3.4/5
- Reviews
- 19
- Age
- 1y ago
Freeze Dried Dragon Fruit Powder 500g - Finely Milled Dehydrated from Frozen Pink Pitaya Powder - Edible Tropical Powder for Cakes Desserts Ice Cream Porridge Oats - Red Dragon Fruit Baking Powder
- Price
- £39.79
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
28
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
19%
- ZINGY ZOO29%
- Honeyberry20%
- Soul Fruit10%
- London Grocery8%
- Simply7%
- Herbal Magic7%
Dragon Fruit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.9×
Top Dragon Fruit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dragon fruit44K/yr
- dragon fruit powder9K/yr
- dragonfruit6K/yr
- pitaya powder3K/yr
- pink pitaya powder2K/yr
- dragon fruit fresh733/yr
What reviews say buyers love and hate about Dragon Fruit
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Amazing snacks, very delicious and crunchy”
“Good quality fruit powder”
“Fun fruit”
“Nice flavour”
“Just received and was excited to try new flavours as I usually love dried mango”
What buyers complain about
68% of reviews“Doesn't taste like much”
“expensive”
“Disappointed with the quality and items”
“Gigantic”
“Texture is a big no”
Common Dragon Fruit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
