How competitive is the Dr Pepper niche on Amazon United Kingdom?

3 brands and 79 sellers compete in Dr Pepper on Amazon United Kingdom. The top 5 Dr Pepper products take 81% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Dr Pepper?

Dr Pepper buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Dr Pepper niche?

Dr Pepper sells for £4.76 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.45–£8.80. The average incumbent carries 2,874 reviews — the moat a new listing must climb.

Dr Pepper

brand-locked demand (top 5 brands take 100% of clicks) — Dr Pepper doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dr Pepper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dr Pepper is a £754K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 45/100.

Dr Pepper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +33.1% over the last 90 days and 12.7% of searches end in a purchase.

£754K

revenue / yr

Units sold / yr250K

Search volume / yr+33.1%1.2M

Conversion rate12.7%

Avg price£4.76

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 79

Top-5 product click share81%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Dr Pepper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pepsi Max Cherry No Sugar Cola Cans 24 x 330ml

Price: £6.25
Rating: 4.7/5
Reviews: 6,574
Age: 11y ago

Fanta Zero Orange Soft Drink Cans 24 x 330 mL

Price: £6.95
Rating: 4.8/5
Reviews: 1,286
Age: 1y ago

Fanta Zero Orange Soft Drink Cans 8 x 330 mL

Price: £3.15
Rating: 4.7/5
Reviews: 5,525
Age: 9y ago

Pepsi Max Cherry Maximum Cherry Cans 8 x 330ml

Price: £2.94
Rating: 4.8/5
Reviews: 3,407
Age: 10y ago

Tango Sugar Free Cherry Cans 24 x 330ml

Price: £6.52
Rating: 4.8/5
Reviews: 1,148
Age: 1y ago

Newest

by launch date

Fanta Zero Orange Soft Drink Cans 24 x 330 mL

Price: £6.95
Rating: 4.8/5
Reviews: 1,286
Age: 1y ago

Tango Sugar Free Cherry Cans 24 x 330ml

Price: £6.52
Rating: 4.8/5
Reviews: 1,148
Age: 1y ago

Tango Cherry Sugar Free Cans 8 x 330ml

Price: £2.54
Rating: 4.7/5
Reviews: 1,043
Age: 1y ago

Fanta Fruit Twist Soft Drink Can 330 mL

Price: £8.80
Rating: 4.8/5
Reviews: 579
Age: 6y ago

Pepsi Max Cherry - Maximum Cherry No Sugar - 24 x 330ml cans

Price: £6.07
Rating: 4.8/5
Reviews: 3,407
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Pepsi57%
Fanta35%
Tango8%

Dr Pepper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR12.7%Products10Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews2,874Avg BSR#24

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.1×

Top Dr Pepper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fanta zero244K/yr +64.8%11.2% conv.
pepsi max cherry202K/yr +21.5%18.6% conv.
can217K/yr +5.6%0.2% conv.
fanta fruit twist70K/yr +54.0%12.0% conv.
pepsi max cherry cans 24pk61K/yr +76.4%19.3% conv.
cherry pepsi max68K/yr -9.2%19.4% conv.
fanta zero 24 pack38K/yr +128.7%6.4% conv.
cherry pepsi max 24 cans23K/yr +206.3%18.5% conv.
tango cherry34K/yr +19.1%17.5% conv.
cherry tango28K/yr +29.3%19.3% conv.

What reviews say buyers love and hate about Dr Pepper

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money35%

“Excellent value”

Taste-Overall25%

“Amazing taste”

Flavor10%

“Lovely taste and refreshing flavour thanks”

Alcohol Flavor6%

“great tasting drinks”

Sweetness6%

“Sugar free”

What buyers complain about

80% of reviews

Taste-Overall31%

“Tastes fake”

Flavor17%

“There was one case where the majority of the cans had a very weak flavouring a d a bit flat”

Sweetness10%

“No sugar”

Value For Money8%

“Which is a waste of money”

Side Effects3%

“24 is too much starts getting sickly”

Common Dr Pepper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dr Pepper 45/100 on Amazon United Kingdom — Skip it. The niche generates £754K/yr across 10 tracked products. Search demand moved +33.1% over the last 90 days.