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Dr Pepper

Fail

The top 5 brands take 100% of clicks, so Dr Pepper is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£754K/yr1.2M searches / yr
90-day growth
+33.1%search demand this quarter
Competition
81%top-5 click share · 3 brands · 79 sellers

Flapen Score

Dr Pepper against its category

The dotted line is the Grocery average. Past it, Dr Pepper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Pepper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dr Pepper 1.2M times last year and spent an estimated £754K. All 3 brands take every click. Demand peaks in May–Jun–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £754K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+33.1%
Conversion, latest week
12.7%
Market size, estimated
£754Ka year
Peak month
December2.1× the quietest month
Top search term
fanta zero244K searches a year

02 · Price

A sale here is worth £4.76.

Listings sell for £4.76 on average, from £1.45 to £8.80. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At £4.76 that is £71K to £95K a year per listing.

Average price
£4.76under the $15 to $100 sweet spot
Price range
£1.45–£8.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
£71K–£95K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Fizzy Drinks. It carries 2,874 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#24in Fizzy Drinks
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,874per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Dr Pepper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£113K£226K£339K£452K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Pepsi57%
  • Fanta35%
  • Tango8%

Demand

Dr Pepper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Dr Pepper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fanta zero244K/yr
  • pepsi max cherry202K/yr
  • can217K/yr
  • fanta fruit twist70K/yr
  • pepsi max cherry cans 24pk61K/yr
  • cherry pepsi max68K/yr
  • fanta zero 24 pack38K/yr
  • cherry pepsi max 24 cans23K/yr
  • tango cherry34K/yr
  • cherry tango28K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Pepper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.10

Tastes fake

Tasteless

Flat tastes like its out of date

Flavor17%−0.03

There was one case where the majority of the cans had a very weak flavouring a d a bit flat

does not even taste of pepsi or cherry

I wasn't keen on the flavour

Sweetness10%

No sugar

Not sugar free

Way too sweet

Value For Money8%+2.85

Which is a waste of money

things are so expensive now

price is creeping up slowly

Side Effects3%−0.02

24 is too much starts getting sickly

Love

Value For Money35%+2.85

Excellent value

Great deal

Competitive price

Taste-Overall25%−0.10

Amazing taste

Brilliant price and taste exactly as expected

Tastes as good as ever

Flavor10%−0.03

Lovely taste and refreshing flavour thanks

Nice flavor

Nice orange flavour

Alcohol Flavor6%+0.52

great tasting drinks

Nice soft drink

Very nice drink

Sweetness6%

Sugar free

sugar free bonus

Quite sweet

FAQ

Common Dr Pepper questions

Answered from the same tracked data.