dr pepper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Good£754K£754K/yr · 1.2M searches
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,874.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.76avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.45–£8.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dr pepper is a £754K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dr pepper market data
- Units sold / yr
- 200K–250K
- avg 15,000–20,000/product
- Revenue / yr
- £952K–£1.2M
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Pepsi57%
- Fanta35%
- Tango8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.1% search growth over the last 90 days.Peak months: May, Jun, Dec · busiest ÷ quietest = 2.1×
Top dr pepper search terms
- fanta zero244K/yr
- pepsi max cherry202K/yr
- can217K/yr
- fanta fruit twist70K/yr
- pepsi max cherry cans 24pk61K/yr
- cherry pepsi max68K/yr
- fanta zero 24 pack38K/yr
- cherry pepsi max 24 cans23K/yr
- tango cherry34K/yr
- cherry tango28K/yr
Top dr pepper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pepsi Max Cherry No Sugar Cola Cans 24 x 330ml
Pepsi£6.254.7★6,574 rev
Fanta Zero Orange Soft Drink Cans 24 x 330 mL
Fanta£6.954.8★1,286 rev
Fanta Zero Orange Soft Drink Cans 8 x 330 mL
Fanta£3.154.7★5,525 rev
Pepsi Max Cherry Maximum Cherry Cans 8 x 330ml
Pepsi£2.944.8★3,407 rev
Tango Sugar Free Cherry Cans 24 x 330ml
Tango£6.524.8★1,148 rev
Newest
by launch dateFanta Zero Orange Soft Drink Cans 24 x 330 mL
Fanta£6.951,286 rev
Tango Sugar Free Cherry Cans 24 x 330ml
Tango£6.521,148 rev
Tango Cherry Sugar Free Cans 8 x 330ml
Tango£2.541,043 rev
Fanta Fruit Twist Soft Drink Can 330 mL
Fanta£8.80579 rev
Pepsi Max Cherry - Maximum Cherry No Sugar - 24 x 330ml cans
Pepsi£6.073,407 rev
Trending
90-day click momentumFanta Zero Orange Soft Drink Cans 8 x 330 mL
Fanta£3.154.7★
Pepsi Max Cherry No Sugar Cola Cans 24 x 330ml
Pepsi£6.254.7★
Fanta Zero Orange Soft Drink Cans 24 x 330 mL
Fanta£6.954.8★
Tango Sugar Free Cherry Cans 24 x 330ml
Tango£6.524.8★
Fanta Fruit Twist Soft Drink Can 330 mL
Fanta£8.804.8★
What buyers say about dr pepper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Amazing taste”
“Lovely taste and refreshing flavour thanks”
“great tasting drinks”
“Sugar free”
“Excellent product”
“As shown”
“Lovely fresh taste”
“The cans are convenient”
“Being sugar free is a bonus as well — still tastes sweet”
What buyers complain about
“Tastes fake”
“There was one case where the majority of the cans had a very weak flavouring a d a bit flat”
“No sugar”
“Which is a waste of money”
“24 is too much starts getting sickly”
“As said didn't last long”
“It also has a slightly artificial aftertaste that I noticed more towards the end of the bottle”
“they are not as fizzy as they should be”
“Cheaper than shops - same quality”
“you could see it been dried out”
Common questions
- Is dr pepper profitable to sell on Amazon United Kingdom?
- The niche generates £754K/yr across 10 tracked products. 90-day search growth is +33.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the dr pepper niche?
- 3 brands and 79 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dr pepper?
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.1%.
- When does demand for dr pepper peak?
- Demand peaks in May–Jun–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the dr pepper niche?
- Listings span £1.45–£8.80; the average listing price is £4.76 (sweet spot $15–$100). The average incumbent carries 2,874 reviews — the moat a new listing must climb.