Dr Pepper
FailThe top 5 brands take 100% of clicks, so Dr Pepper is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £754K/yr1.2M searches / yr
- 90-day growth
- +33.1%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 79 sellers
Flapen Score
Dr Pepper against its category
The dotted line is the Grocery average. Past it, Dr Pepper is stronger. Inside it, weaker.
Market
The Dr Pepper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dr Pepper 1.2M times last year and spent an estimated £754K. All 3 brands take every click. Demand peaks in May–Jun–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £754K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +33.1%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £754Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- fanta zero244K searches a year
02 · Price
A sale here is worth £4.76.
Listings sell for £4.76 on average, from £1.45 to £8.80. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At £4.76 that is £71K to £95K a year per listing.
- Average price
- £4.76under the $15 to $100 sweet spot
- Price range
- £1.45–£8.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £71K–£95K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Fizzy Drinks. It carries 2,874 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Fizzy Drinks
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,874per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Dr Pepper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pepsi Max Cherry No Sugar Cola Cans 24 x 330ml
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 6,574
- Age
- 11y ago

Fanta Zero Orange Soft Drink Cans 24 x 330 mL
- Price
- £6.95
- Rating
- 4.8/5
- Reviews
- 1,286
- Age
- 1y ago

Fanta Zero Orange Soft Drink Cans 8 x 330 mL
- Price
- £3.15
- Rating
- 4.7/5
- Reviews
- 5,525
- Age
- 9y ago

Pepsi Max Cherry Maximum Cherry Cans 8 x 330ml
- Price
- £2.94
- Rating
- 4.8/5
- Reviews
- 3,407
- Age
- 10y ago

Tango Sugar Free Cherry Cans 24 x 330ml
- Price
- £6.52
- Rating
- 4.8/5
- Reviews
- 1,148
- Age
- 1y ago
Trending
90-day click momentum
Fanta Zero Orange Soft Drink Cans 8 x 330 mL
- Price
- £3.15
- Rating
- 4.7/5
- Reviews
- 5,525
- Age
- 9y ago

Pepsi Max Cherry No Sugar Cola Cans 24 x 330ml
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 6,574
- Age
- 11y ago

Fanta Zero Orange Soft Drink Cans 24 x 330 mL
- Price
- £6.95
- Rating
- 4.8/5
- Reviews
- 1,286
- Age
- 1y ago

Tango Sugar Free Cherry Cans 24 x 330ml
- Price
- £6.52
- Rating
- 4.8/5
- Reviews
- 1,148
- Age
- 1y ago

Fanta Fruit Twist Soft Drink Can 330 mL
- Price
- £8.80
- Rating
- 4.8/5
- Reviews
- 579
- Age
- 6y ago
Newest
by launch date
Fanta Zero Orange Soft Drink Cans 24 x 330 mL
- Price
- £6.95
- Rating
- 4.8/5
- Reviews
- 1,286
- Age
- 1y ago

Tango Sugar Free Cherry Cans 24 x 330ml
- Price
- £6.52
- Rating
- 4.8/5
- Reviews
- 1,148
- Age
- 1y ago

Tango Cherry Sugar Free Cans 8 x 330ml
- Price
- £2.54
- Rating
- 4.7/5
- Reviews
- 1,043
- Age
- 1y ago

Fanta Fruit Twist Soft Drink Can 330 mL
- Price
- £8.80
- Rating
- 4.8/5
- Reviews
- 579
- Age
- 6y ago

Pepsi Max Cherry - Maximum Cherry No Sugar - 24 x 330ml cans
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 3,407
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Pepsi57%
- Fanta35%
- Tango8%
Demand
Dr Pepper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Dr Pepper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fanta zero244K/yr
- pepsi max cherry202K/yr
- can217K/yr
- fanta fruit twist70K/yr
- pepsi max cherry cans 24pk61K/yr
- cherry pepsi max68K/yr
- fanta zero 24 pack38K/yr
- cherry pepsi max 24 cans23K/yr
- tango cherry34K/yr
- cherry tango28K/yr
Reviews and returns
What reviews say buyers love and hate about Dr Pepper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes fake
Tasteless
Flat tastes like its out of date
There was one case where the majority of the cans had a very weak flavouring a d a bit flat
does not even taste of pepsi or cherry
I wasn't keen on the flavour
No sugar
Not sugar free
Way too sweet
Which is a waste of money
things are so expensive now
price is creeping up slowly
24 is too much starts getting sickly
Love
Excellent value
Great deal
Competitive price
Amazing taste
Brilliant price and taste exactly as expected
Tastes as good as ever
Lovely taste and refreshing flavour thanks
Nice flavor
Nice orange flavour
great tasting drinks
Nice soft drink
Very nice drink
Sugar free
sugar free bonus
Quite sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dr Pepper questions
Answered from the same tracked data.









