Skip to content

Dr Beckmann Washing Machine Cleaner

Fail

The top 5 products take 100% of clicks, so Dr Beckmann Washing Machine Cleaner is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£105K/yr76K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 53 sellers

Flapen Score

Dr Beckmann Washing Machine Cleaner against its category

The dotted line is the Grocery average. Past it, Dr Beckmann Washing Machine Cleaner is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Beckmann Washing Machine Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dr Beckmann Washing Machine Cleaner 76K times last year and spent an estimated £105K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

22.6% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
22.6%
Market size, estimated
£105Ka year
Peak month
March1.9× the quietest month
Top search term
dr beckmann washing machine cleaner59K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £1.53 to £13.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At £6.14 that is £18K to £25K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£1.53–£13.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
£18K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Household Cleaners. It carries 6,879 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#87in Household Cleaners
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,879per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dr Beckmann Washing Machine Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Dr. Beckmann92%
  • Miele8%
  • Open — no brand owns it (0%)

Demand

Dr Beckmann Washing Machine Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Dr Beckmann Washing Machine Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr beckmann washing machine cleaner59K/yr
  • miele washing machine cleaner8K/yr
  • dr beckman washing machine cleaner5K/yr
  • miele intense clean washing machine cleaner2K/yr
  • miele intense clean2K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Beckmann Washing Machine Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%

My washer started having a weird smell

had a very bad odour

Washing machine was starting to smell

Ease Of Cleaning15%−0.09

This cleaner foams up like mad

wait too long between cleans

Didn't do a full clean

Functionality-Overall9%−0.13

Doesn't work

This product did not work. Completely ineffective

Did not work for me

Value For Money8%+1.30

Doesnt do what It says Waste of money

Expensive

Price is a bit on the higher side

Leak-Proof7%

it had leaked through the plastic to the cardboard oackaging

had leaked out into the container box

Expect product to spill out

Love

Smell16%

Smells fresh

leaves a nice scent

Nice smell

Advertised Vs Actual Product16%+1.56

It does the job

Does the job its for

Does its job

Ease Of Cleaning15%−0.09

Keeps everything clean

Works well and cleans as expected

Cleans well

Quality-Overall11%−0.02

Excellent Product

price/quality

Normally this is a good product

Value For Money10%+1.30

Good price

Great value for money

Good value for money

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof74%▆█▆▇▄▆

it had leaked through the plastic to the cardboard oackaging

had leaked out into the container box

Expect product to spill out

Value For Money4%▁▁▁▁▁█

Doesnt do what It says Waste of money

Expensive

Price is a bit on the higher side

Ease Of Cleaning4%█▁▄▁▁▁

This cleaner foams up like mad

wait too long between cleans

Didn't do a full clean

Compatibility-Overall4%▁▁█▁▁▁
Washability3%▁▁▁▁▁█

FAQ

Common Dr Beckmann Washing Machine Cleaner questions

Answered from the same tracked data.