Douwe Egberts Coffee
FailThe top 5 brands take 100% of clicks, so Douwe Egberts Coffee is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £447K/yr214K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 118 sellers
Flapen Score
Douwe Egberts Coffee against its category
The dotted line is the Grocery average. Past it, Douwe Egberts Coffee is stronger. Inside it, weaker.
Market
The Douwe Egberts Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Douwe Egberts Coffee 214K times last year and spent an estimated £447K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £447K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £447Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- douwe egberts coffee136K searches a year
02 · Price
A sale here is worth £22.50.
Listings sell for £22.50 on average, from £6.37 to £62.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £22.50 that is £23K to £28K a year per listing.
- Average price
- £22.50inside the $15 to $100 sweet spot
- Price range
- £6.37–£62.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £23K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Coffee. It carries 881 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #279in Coffee
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 881per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Douwe Egberts Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Douwe Egberts Pure Gold Instant Coffee Refill 150G (Pack of 5 Total 750G)
- Price
- £27.84
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago

Douwe Egberts Pure Gold Instant Coffee - 1 x 750g Tin
- Price
- £27.55
- Rating
- 4.7/5
- Reviews
- 408
- Age
- 9y ago

Douwe Egberts Pure Gold Medium Roast Instant Coffee 190g (Pack of 6 Jars Total 1.14kg)
- Price
- £40.57
- Rating
- 4.7/5
- Reviews
- 3,392
- Age
- 14y ago

Douwe Egberts Pure Gold Instant Coffee 1.14 kg
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 10y ago

Douwe Egberts Pure Gold Medium Roast 190g
- Price
- £8.41
- Rating
- 4.7/5
- Reviews
- 811
- Age
- 13y ago
Trending
90-day click momentum
Douwe Egberts Pure Gold Instant Coffee 1.14 kg
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 10y ago

Douwe Egberts Pure Gold Medium Roast 190g
- Price
- £8.41
- Rating
- 4.7/5
- Reviews
- 811
- Age
- 13y ago

Douwe Egberts Pure Decaffeinated Instant Coffee 190g
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4y ago

Douwe Egberts Pure Gold Instant Coffee 400g
- Price
- £15.64
- Rating
- 4.1/5
- Reviews
- 1,092
- Age
- 15y ago

Douwe Egberts Pure Indulgence Dark Roast Coffee 190g
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 6y ago
Newest
by launch date
Douwe Egberts Pure Gold Instant Coffee Refill 150G (Pack of 5 Total 750G)
- Price
- £27.84
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago

Douwe Egberts Pure Gold Instant Coffee 150g
- Price
- £6.37
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago

Douwe Egberts Pure Gold Instant Coffee Sticks - 50 x 1.5g Sachets
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 2y ago

Douwe Egberts Pure Decaffeinated Instant Coffee 190g
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4y ago

Douwe Egberts Pure Indulgence Dark Roast Coffee 190g
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
118
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Douwe Egberts92%
- Senseo3%
- Douwe Egbert3%
- JDE2%
Demand
Douwe Egberts Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Douwe Egberts Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- douwe egberts coffee136K/yr
- douwe egberts19K/yr
- douwe egberts coffee 750g15K/yr
- coffee douwe egberts14K/yr
- douwe egberts coffee refill pack9K/yr
- dow egberts coffee7K/yr
- dough egberts coffee5K/yr
- douwe egberts pure gold5K/yr
- douwe egberts coffee 400g3K/yr
- dowegbert coffee899/yr
Reviews and returns
What reviews say buyers love and hate about Douwe Egberts Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
However, latest time 6 of the jars bought all tasted of chemicals
This does not taste like Douwe Egberts coffee at all
Tasteless - not recommended
IT'S NOT FOR PROFIT
wasted money
What a waste of £30
MISLEADING DESCRIPTION
Product is not what was advertised/described
Please be aware this is not granules it is a powder coffee
tastes like cheap coffee
Very weak coffee
It wasnt granules it was powder which is a totally different taste
Love
Aromatic and delicious
It's realy good coffee
Tasty coffee
Decent tasting coffee
Great tasting decaffeinated coffee
Best coffee i really enjoy
Great value for money
Worth every penny
Value for Money
Good quality coffee
excellent quality
This is good quality smooth all-round coffee
Handy for out and about
and easier recycling of packaging
Good product, handy for work
Keep looking
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Best Flapen score
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FAQ
Common Douwe Egberts Coffee questions
Answered from the same tracked data.









