How competitive is the Douwe Egberts Coffee niche on Amazon United Kingdom?

4 brands and 118 sellers compete in Douwe Egberts Coffee on Amazon United Kingdom. The top 5 Douwe Egberts Coffee products take 63% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Douwe Egberts Coffee?

Douwe Egberts Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Douwe Egberts Coffee niche?

Douwe Egberts Coffee sells for £22.50 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.37–£62.44. The average incumbent carries 881 reviews — the moat a new listing must climb.

Douwe Egberts Coffee

brand-locked demand (top 5 brands take 100% of clicks) — Douwe Egberts Coffee doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Douwe Egberts Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Douwe Egberts Coffee is a £447K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Douwe Egberts Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.8% over the last 90 days and 9.3% of searches end in a purchase.

£447K

revenue / yr

Units sold / yr20K

Search volume / yr-26.8%214K

Conversion rate9.3%

Avg price£22.50

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 118

Top-5 product click share63%

Open market0%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Douwe Egberts Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Douwe Egberts Pure Gold Instant Coffee Refill 150G (Pack of 5 Total 750G)

Price: £27.84
Rating: 4.8/5
Reviews: 317
Age: 1y ago

Douwe Egberts Pure Gold Instant Coffee - 1 x 750g Tin

Price: £27.55
Rating: 4.7/5
Reviews: 408
Age: 9y ago

Douwe Egberts Pure Gold Medium Roast Instant Coffee 190g (Pack of 6 Jars Total 1.14kg)

Price: £40.57
Rating: 4.7/5
Reviews: 3,392
Age: 14y ago

Douwe Egberts Pure Gold Instant Coffee 1.14 kg

Price: £7.75
Rating: 4.3/5
Reviews: 108
Age: 10y ago

Douwe Egberts Pure Gold Medium Roast 190g

Price: £8.41
Rating: 4.7/5
Reviews: 811
Age: 13y ago

Newest

by launch date

Douwe Egberts Pure Gold Instant Coffee Refill 150G (Pack of 5 Total 750G)

Price: £27.84
Rating: 4.8/5
Reviews: 317
Age: 1y ago

Douwe Egberts Pure Gold Instant Coffee 150g

Price: £6.37
Rating: 4.8/5
Reviews: 317
Age: 1y ago

Douwe Egberts Pure Gold Instant Coffee Sticks - 50 x 1.5g Sachets

Price: £8.34
Rating: 4.4/5
Reviews: 121
Age: 2y ago

Douwe Egberts Pure Decaffeinated Instant Coffee 190g

Price: £8.43
Rating: 4.6/5
Reviews: 128
Age: 4y ago

Douwe Egberts Pure Indulgence Dark Roast Coffee 190g

Price: £8.27
Rating: 4.6/5
Reviews: 310
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

118

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Douwe Egberts92%
Senseo3%
Douwe Egbert3%
JDE2%

Douwe Egberts Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR9.3%Products16Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews881Avg BSR#279

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Douwe Egberts Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

douwe egberts coffee136K/yr -25.8%7.1% conv.
douwe egberts19K/yr -14.1%5.4% conv.
douwe egberts coffee 750g15K/yr -34.0%8.2% conv.
coffee douwe egberts14K/yr -25.9%5.1% conv.
douwe egberts coffee refill pack9K/yr -46.2%5.6% conv.
dow egberts coffee7K/yr -22.1%5.1% conv.
dough egberts coffee5K/yr -16.9%5.4% conv.
douwe egberts pure gold5K/yr -46.2%6.3% conv.
douwe egberts coffee 400g3K/yr -28.4%2.0% conv.
dowegbert coffee899/yr -42.7%5.5% conv.

What reviews say buyers love and hate about Douwe Egberts Coffee

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall24%

“Aromatic and delicious”

Caffeine Content20%

“Decent tasting coffee”

Value For Money19%

“Great value for money”

Quality-Overall9%

“Good quality coffee”

Ease Of Use8%

“Handy for out and about”

What buyers complain about

97% of reviews

Taste-Overall37%

“However, latest time 6 of the jars bought all tasted of chemicals”

Value For Money20%

“IT'S NOT FOR PROFIT”

Advertised Vs Actual Product10%

“MISLEADING DESCRIPTION”

Caffeine Content10%

“tastes like cheap coffee”

Powdered/Crumbled7%

“It wasnt granules it was powder which is a totally different taste”

Common Douwe Egberts Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Douwe Egberts Coffee 49/100 on Amazon United Kingdom — Skip it. The niche generates £447K/yr across 16 tracked products. Search demand moved -26.8% over the last 90 days.