douwe egberts coffee
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£22.50avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great£6.37–£62.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good880.5avg incumbent reviews — the moat a new listing must climb
Market size
Good£447K£447K/yr · 214K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, douwe egberts coffee is a £447K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
douwe egberts coffee market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £338K–£450K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #279
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 6%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
118
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Douwe Egberts92%
- Senseo3%
- Douwe Egbert3%
- JDE2%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -26.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top douwe egberts coffee search terms
- douwe egberts coffee136K/yr
- douwe egberts19K/yr
- douwe egberts coffee 750g15K/yr
- coffee douwe egberts14K/yr
- douwe egberts coffee refill pack9K/yr
- dow egberts coffee7K/yr
- dough egberts coffee5K/yr
- douwe egberts pure gold5K/yr
- douwe egberts coffee 400g3K/yr
- dowegbert coffee899/yr
Top douwe egberts coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Douwe Egberts Pure Gold Instant Coffee Refill 150G (Pack of 5 Total 750G)
Douwe Egberts£27.844.8★317 rev
Douwe Egberts Pure Gold Instant Coffee - 1 x 750g Tin
Douwe Egberts£27.554.7★408 rev
Douwe Egberts Pure Gold Medium Roast Instant Coffee 190g (Pack of 6 Jars Total 1.14kg)
Douwe Egberts£40.574.7★3,392 rev
Douwe Egberts Pure Gold Instant Coffee 1.14 kg
Douwe Egberts£7.754.3★108 rev
Douwe Egberts Pure Gold Medium Roast 190g
Douwe Egberts£8.414.7★811 rev
Newest
by launch dateDouwe Egberts Pure Gold Instant Coffee Refill 150G (Pack of 5 Total 750G)
Douwe Egberts£27.84317 rev
Douwe Egberts Pure Gold Instant Coffee 150g
Douwe Egberts£6.37317 rev
Douwe Egberts Pure Gold Instant Coffee Sticks - 50 x 1.5g Sachets
JDE£8.34121 rev
Douwe Egberts Pure Decaffeinated Instant Coffee 190g
Douwe Egberts£8.43128 rev
Douwe Egberts Pure Indulgence Dark Roast Coffee 190g
Douwe Egberts£8.27310 rev
Trending
90-day click momentumDouwe Egberts Pure Gold Instant Coffee 1.14 kg
Douwe Egberts£7.754.3★
Douwe Egberts Pure Gold Medium Roast 190g
Douwe Egberts£8.414.7★
Douwe Egberts Pure Decaffeinated Instant Coffee 190g
Douwe Egberts£8.434.6★
Douwe Egberts Pure Gold Instant Coffee 400g
Douwe Egberts£15.644.1★
Douwe Egberts Pure Indulgence Dark Roast Coffee 190g
Douwe Egberts£8.274.6★
What buyers say about douwe egberts coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Aromatic and delicious”
“Decent tasting coffee”
“Great value for money”
“Good quality coffee”
“Handy for out and about”
“Good flavour”
“As described arrived on time”
“the packaging is recyclable too”
“I was pleasantly surprised by how smooth”
“Dissolve well”
What buyers complain about
“However, latest time 6 of the jars bought all tasted of chemicals”
“IT'S NOT FOR PROFIT”
“MISLEADING DESCRIPTION”
“tastes like cheap coffee”
“It wasnt granules it was powder which is a totally different taste”
“It seems slightly different in flavour when first tried”
“Larger than I thought”
Common questions
- Is douwe egberts coffee profitable to sell on Amazon United Kingdom?
- The niche generates £447K/yr across 16 tracked products. 90-day search growth is -26.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the douwe egberts coffee niche?
- 4 brands and 118 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in douwe egberts coffee?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for douwe egberts coffee peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the douwe egberts coffee niche?
- Listings span £6.37–£62.44; the average listing price is £22.50 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.