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Douwe Egberts Coffee

Fail

The top 5 brands take 100% of clicks, so Douwe Egberts Coffee is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£447K/yr214K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
63%top-5 click share · 4 brands · 118 sellers

Flapen Score

Douwe Egberts Coffee against its category

The dotted line is the Grocery average. Past it, Douwe Egberts Coffee is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Douwe Egberts Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Douwe Egberts Coffee 214K times last year and spent an estimated £447K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £447K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
9.3%
Market size, estimated
£447Ka year
Peak month
February1.5× the quietest month
Top search term
douwe egberts coffee136K searches a year

02 · Price

A sale here is worth £22.50.

Listings sell for £22.50 on average, from £6.37 to £62.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £22.50 that is £23K to £28K a year per listing.

Average price
£22.50inside the $15 to $100 sweet spot
Price range
£6.37–£62.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£23K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Coffee. It carries 881 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#279in Coffee
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
881per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Douwe Egberts Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£45K£67K£89K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

118

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Douwe Egberts92%
  • Senseo3%
  • Douwe Egbert3%
  • JDE2%

Demand

Douwe Egberts Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Douwe Egberts Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • douwe egberts coffee136K/yr
  • douwe egberts19K/yr
  • douwe egberts coffee 750g15K/yr
  • coffee douwe egberts14K/yr
  • douwe egberts coffee refill pack9K/yr
  • dow egberts coffee7K/yr
  • dough egberts coffee5K/yr
  • douwe egberts pure gold5K/yr
  • douwe egberts coffee 400g3K/yr
  • dowegbert coffee899/yr

Reviews and returns

What reviews say buyers love and hate about Douwe Egberts Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall37%−0.21

However, latest time 6 of the jars bought all tasted of chemicals

This does not taste like Douwe Egberts coffee at all

Tasteless - not recommended

Value For Money20%+1.15

IT'S NOT FOR PROFIT

wasted money

What a waste of £30

Advertised Vs Actual Product10%−0.05

MISLEADING DESCRIPTION

Product is not what was advertised/described

Please be aware this is not granules it is a powder coffee

Caffeine Content10%+0.69

tastes like cheap coffee

Very weak coffee

Powdered/Crumbled7%−0.05

It wasnt granules it was powder which is a totally different taste

Love

Taste-Overall24%−0.21

Aromatic and delicious

It's realy good coffee

Tasty coffee

Caffeine Content20%+0.69

Decent tasting coffee

Great tasting decaffeinated coffee

Best coffee i really enjoy

Value For Money19%+1.15

Great value for money

Worth every penny

Value for Money

Quality-Overall9%+0.71

Good quality coffee

excellent quality

This is good quality smooth all-round coffee

Ease Of Use8%+0.93

Handy for out and about

and easier recycling of packaging

Good product, handy for work

FAQ

Common Douwe Egberts Coffee questions

Answered from the same tracked data.