How competitive is the Doom Bar niche on Amazon United Kingdom?

8 brands and 39 sellers compete in Doom Bar on Amazon United Kingdom. The top 5 Doom Bar products take 75% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Doom Bar?

Doom Bar buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Doom Bar niche?

Doom Bar sells for £16.27 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.34–£35.62. The average incumbent carries 288 reviews — the moat a new listing must climb.

Doom Bar

a small market ($38K/yr) — Doom Bar doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Doom Bar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Doom Bar is a £38K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Doom Bar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.4% over the last 90 days and 5.7% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr5K

Search volume / yr+13.4%41K

Conversion rate5.7%

Avg price£16.27

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 39

Top-5 product click share75%

Open market10%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Doom Bar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sharps Brewery Doom Bar Amber Ale 10 x 440 ml (cans)

Price: £10.16
Rating: 4.7/5
Reviews: 1,355
Age: 4y ago

Sharps Brewery Doom Bar Amber Ale 4 x 500ml

Price: £6.90
Rating: 4.7/5
Reviews: 186
Age: 8y ago

Sharps Brewery Doom Bar Ale 50cl

Price: £3.06
Rating: 4.6/5
Reviews: 47
Age: 7y ago

Sharps Brewery Doom Bar 4.3% ABV 500ml (8 Pack)

Price: £26.17
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Sharps Brewery Doom Bar Amber Ale Beer 24 x 500 ml (cans)

Price: £23.78
Rating: 4.7/5
Reviews: 1,355
Age: 8y ago

Newest

by launch date

Sharps Doom Bar Amber Ale 10 x 440ml (cans)

Price: £11.20
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Sharps Brewery Doom Bar 4.3% ABV 500ml (8 Pack)

Price: £26.17
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Old Session Hen Beer 8 x 500ml Bottles Session Ale

Price: £7.14
Rating: 4.3/5
Reviews: 24
Age: 2y ago

Old Speckled Hen Pale Ale Beer 24 x 500ml Cans

Price: £27.93
Rating: 4.7/5
Reviews: 74
Age: 3y ago

Doom Bar Ale Box Set (Cans)

Price: £28.32
Rating: 4.5/5
Reviews: 2
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Sharps Brewery68%
Old Speckled Hen7%
UOOTPC6%
Beer Hunter5%
Generic4%
Sharps4%
Open — no brand owns it (2 brands, 6%)

Doom Bar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR5.7%Products12Brands8Top 5 Brands90%OOS Rate1.3%Rating4.5★Reviews288Avg BSR#15,945

Peak months: Dec · busiest ÷ quietest = 4.3×

Top Doom Bar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

doom bar25K/yr +25.7%3.8% conv.
doombar7K/yr +13.0%5.3% conv.
doombar beer 24 cans3K/yr +42.2%1.9% conv.
doombar beer6K/yr -42.4%1.8% conv.

What reviews say buyers love and hate about Doom Bar

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Alcohol Flavor29%

“very sessionable Golden Ale”

Value For Money29%

“£8.00 for 8 bottles-good value for money”

Taste-Overall25%

“Very tasty”

Flavor8%

“Great price, top notch beer with all the flavour and strength you expect from a quality Ale”

What buyers complain about

87% of reviews

Taste-Overall57%

“the taste is lighter than one would get from a stronger beer”

Quality-Overall20%

“this batch is not good”

Flavor10%

“bland and flavourless”

Common Doom Bar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Doom Bar 45/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +13.4% over the last 90 days.