doom bar
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great287.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.27avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£2.34–£35.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£38K£38K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, doom bar is a £38K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
doom bar market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £65K–£81K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #15,945
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 17%
- Out of stock
- 1.3%
- Avg brand age
- 71 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
39
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Sharps Brewery68%
- Old Speckled Hen7%
- UOOTPC6%
- Beer Hunter5%
- Generic4%
- Sharps4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.3×
Top doom bar search terms
- doom bar25K/yr
- doombar7K/yr
- doombar beer 24 cans3K/yr
- doombar beer6K/yr
Top doom bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sharps Brewery Doom Bar Amber Ale 10 x 440 ml (cans)
Sharps Brewery£10.164.7★1,355 rev
Sharps Brewery Doom Bar Amber Ale 4 x 500ml
Sharps Brewery£6.904.7★186 rev
Sharps Brewery Doom Bar Ale 50cl
UOOTPC£3.064.6★47 rev
Sharps Brewery Doom Bar 4.3% ABV 500ml (8 Pack)
Beer Hunter£26.170.0★0 rev
Sharps Brewery Doom Bar Amber Ale Beer 24 x 500 ml (cans)
Sharps Brewery£23.784.7★1,355 rev
Newest
by launch date
Sharps Doom Bar Amber Ale 10 x 440ml (cans)
Doombar£11.200 rev
Sharps Brewery Doom Bar 4.3% ABV 500ml (8 Pack)
Beer Hunter£26.170 rev
Old Session Hen Beer 8 x 500ml Bottles Session Ale
Old Speckled Hen£7.1424 rev
Old Speckled Hen Pale Ale Beer 24 x 500ml Cans
Old Speckled Hen£27.9374 rev
Doom Bar Ale Box Set (Cans)
Generic£28.322 rev
Trending
90-day click momentumSharps Doom Bar Amber Ale 10 x 440ml (cans)
Doombar£11.200.0★
Sharps Brewery Doom Bar 4.3% ABV 500ml (8 Pack)
Beer Hunter£26.170.0★
Old Session Hen Beer 8 x 500ml Bottles Session Ale
Old Speckled Hen£7.144.3★
Doom Bar Ale Box Set (Cans)
Generic£28.324.5★
Old Speckled Hen Pale Ale Beer 24 x 500ml Cans
Old Speckled Hen£27.934.7★
What buyers say about doom bar
What buyers praise and complain about, mined from review topics.What buyers love
“very sessionable Golden Ale”
“£8.00 for 8 bottles-good value for money”
“Very tasty”
“Great price, top notch beer with all the flavour and strength you expect from a quality Ale”
What buyers complain about
“the taste is lighter than one would get from a stronger beer”
“this batch is not good”
“bland and flavourless”
Common questions
- Is doom bar profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the doom bar niche?
- 8 brands and 39 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in doom bar?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Flavor. The return rate is 0.2%.
- When does demand for doom bar peak?
- Demand peaks in Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the doom bar niche?
- Listings span £2.34–£35.62; the average listing price is £16.27 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.