Doom Bar
FailShoppers spend only $38K a year here, so Doom Bar is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £38K/yr41K searches / yr
- 90-day growth
- +13.4%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 39 sellers
Flapen Score
Doom Bar against its category
The dotted line is the Grocery average. Past it, Doom Bar is stronger. Inside it, weaker.
Market
The Doom Bar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Doom Bar 41K times last year and spent an estimated £38K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +13.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £38Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- doom bar25K searches a year
02 · Price
A sale here is worth £16.27.
Listings sell for £16.27 on average, from £2.34 to £35.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.27 that is £4K to £8K a year per listing.
- Average price
- £16.27inside the $15 to $100 sweet spot
- Price range
- £2.34–£35.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #15,945 within Beer, Wine & Spirits. It carries 288 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 67%
- Out of stock, average day
- 1.3%
- Average rank
- #15,945in Beer, Wine & Spirits
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 288per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Doom Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sharps Brewery Doom Bar Amber Ale 10 x 440 ml (cans)
- Price
- £10.16
- Rating
- 4.7/5
- Reviews
- 1,355
- Age
- 4y ago

Sharps Brewery Doom Bar Amber Ale 4 x 500ml
- Price
- £6.90
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 8y ago

Sharps Brewery Doom Bar Ale 50cl
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 7y ago

Sharps Brewery Doom Bar 4.3% ABV 500ml (8 Pack)
- Price
- £26.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Sharps Brewery Doom Bar Amber Ale Beer 24 x 500 ml (cans)
- Price
- £23.78
- Rating
- 4.7/5
- Reviews
- 1,355
- Age
- 8y ago
Trending
90-day click momentum
Sharps Doom Bar Amber Ale 10 x 440ml (cans)
- Price
- £11.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Sharps Brewery Doom Bar 4.3% ABV 500ml (8 Pack)
- Price
- £26.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Old Session Hen Beer 8 x 500ml Bottles Session Ale
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Doom Bar Ale Box Set (Cans)
- Price
- £28.32
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3y ago

Old Speckled Hen Pale Ale Beer 24 x 500ml Cans
- Price
- £27.93
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 3y ago
Newest
by launch date
Sharps Doom Bar Amber Ale 10 x 440ml (cans)
- Price
- £11.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Sharps Brewery Doom Bar 4.3% ABV 500ml (8 Pack)
- Price
- £26.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Old Session Hen Beer 8 x 500ml Bottles Session Ale
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Old Speckled Hen Pale Ale Beer 24 x 500ml Cans
- Price
- £27.93
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 3y ago

Doom Bar Ale Box Set (Cans)
- Price
- £28.32
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
39
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Sharps Brewery68%
- Old Speckled Hen7%
- UOOTPC6%
- Beer Hunter5%
- Generic4%
- Sharps4%
- Open — no brand owns it (2 brands, 6%)
Demand
Doom Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.3×
Search terms
Top Doom Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- doom bar25K/yr
- doombar7K/yr
- doombar beer 24 cans3K/yr
- doombar beer6K/yr
Reviews and returns
What reviews say buyers love and hate about Doom Bar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the taste is lighter than one would get from a stronger beer
awful taste
Tasted horrible, still in date
this batch is not good
bland and flavourless
Love
very sessionable Golden Ale
One of my favourite beers of all time
Bottles of Beer
£8.00 for 8 bottles-good value for money
Great price
- for the price - this one is surprisingly acceptable
Very tasty
Great price, top notch beer with all the flavour and strength you expect from a quality Ale
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doom Bar questions
Answered from the same tracked data.









