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Doom Bar

Fail

Shoppers spend only $38K a year here, so Doom Bar is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£38K/yr41K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
75%top-5 click share · 8 brands · 39 sellers

Flapen Score

Doom Bar against its category

The dotted line is the Grocery average. Past it, Doom Bar is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doom Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Doom Bar 41K times last year and spent an estimated £38K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
5.7%
Market size, estimated
£38Ka year
Peak month
December4.3× the quietest month
Top search term
doom bar25K searches a year

02 · Price

A sale here is worth £16.27.

Listings sell for £16.27 on average, from £2.34 to £35.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.27 that is £4K to £8K a year per listing.

Average price
£16.27inside the $15 to $100 sweet spot
Price range
£2.34–£35.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #15,945 within Beer, Wine & Spirits. It carries 288 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
1.3%
Average rank
#15,945in Beer, Wine & Spirits
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Doom Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

39

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Sharps Brewery68%
  • Old Speckled Hen7%
  • UOOTPC6%
  • Beer Hunter5%
  • Generic4%
  • Sharps4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Doom Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.3×

Search terms

Top Doom Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doom bar25K/yr
  • doombar7K/yr
  • doombar beer 24 cans3K/yr
  • doombar beer6K/yr

Reviews and returns

What reviews say buyers love and hate about Doom Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall57%−0.13

the taste is lighter than one would get from a stronger beer

awful taste

Tasted horrible, still in date

Quality-Overall20%−0.07

this batch is not good

Flavor10%

bland and flavourless

Love

Alcohol Flavor29%+2.45

very sessionable Golden Ale

One of my favourite beers of all time

Bottles of Beer

Value For Money29%+2.45

£8.00 for 8 bottles-good value for money

Great price

- for the price - this one is surprisingly acceptable

Taste-Overall25%−0.13

Very tasty

Flavor8%

Great price, top notch beer with all the flavour and strength you expect from a quality Ale

FAQ

Common Doom Bar questions

Answered from the same tracked data.