Dolly Mixtures
FailPrices span $4.26–$14.79, mostly outside the sweet spot, so Dolly Mixtures is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £113K/yr98K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 32 sellers
Flapen Score
Dolly Mixtures against its category
The dotted line is the Grocery average. Past it, Dolly Mixtures is stronger. Inside it, weaker.
Market
The Dolly Mixtures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dolly Mixtures 98K times last year and spent an estimated £113K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
12.5% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 12.5%
- Market size, estimated
- £113Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- dolly mixtures75K searches a year
02 · Price
A sale here is worth £9.22.
Listings sell for £9.22 on average, from £4.26 to £14.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.22 that is £5K to £7K a year per listing.
- Average price
- £9.22under the $15 to $100 sweet spot
- Price range
- £4.26–£14.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Confectionery. It carries 542 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Confectionery
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 542per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Dolly Mixtures products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barratts Dolly Mixture 1KG
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 1,570
- Age
- 13y ago

Dolly Mixtures Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 725
- Age
- 3y ago

Barrett Dolly Mixture 1Kg
- Price
- £6.81
- Rating
- 4.1/5
- Reviews
- 195
- Age
- 15y ago

Original Dolly Mixtures Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £9.72
- Rating
- 4.5/5
- Reviews
- 715
- Age
- 7y ago

Barratt Dolly Mixture (500g Bag)
- Price
- £6.35
- Rating
- 4.1/5
- Reviews
- 498
- Age
- 16y ago
Trending
90-day click momentum
Dolly Mixtures 500g Bag
- Price
- £6.15
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 2y ago

Dolly Mixtures - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago

Barrett Dolly Mixture 1Kg
- Price
- £6.81
- Rating
- 4.1/5
- Reviews
- 195
- Age
- 15y ago

Barratt Dolly Mixture (3kg Bag)
- Price
- £14.79
- Rating
- 4.6/5
- Reviews
- 392
- Age
- 16y ago

Natural Candy Shop Natural Dolly Mixture Candy Jar 220g
- Price
- £4.26
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Newest
by launch date
Dolly Mixtures - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago

Dolly Mixtures 500g Bag
- Price
- £6.15
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 2y ago

Bentley & Ackerman Dolly Mixture Sweets 1kg Bulk Bag Traditional Assorted Retro Sweets Classic Old Fashioned Sweet Shop Confectionery.
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 2y ago

Natural Candy Shop Natural Dolly Mixture Candy Jar 220g
- Price
- £4.26
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Dolly Mixtures Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 725
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
32
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
5%
- Berrymans33%
- Barratts24%
- Barratt15%
- Barrett13%
- THE SWEET JAR CO.6%
- A-Z Sweetshop3%
- Open — no brand owns it (3 brands, 5%)
Demand
Dolly Mixtures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Dolly Mixtures search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dolly mixtures75K/yr
- dolly mixture11K/yr
- dolly mixtures sweets 1kg5K/yr
- dolly mix3K/yr
- dolly mixtures sweets 3kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Dolly Mixtures
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
as sweets hard and dry
round candy is hard
Too hard
Unfortunately, sweets again hard and dry like old stock again
Sweets hard as rocks
these sorts of sweets are normally soft
near flavourless
Really disappointed, the flavour was there however the sweets are so hard
90% of the packet contained only 2 flavours/types
very disappointed with the quality control for theses sweets
No Variety
Poor quality
even the colours were faded
no pink or yellow cubes
Love
very sweet
Nice tasting sweets
Nice bag of sweets
Delicious worth the money
Nice tasting sweets
Just delicious
High quality Dolly mixtures
Good quality
Great product
Fair price
Good value for money
great for the price
These are great, wonderful mixture
a decent mix of all the different types of sweet
l love all of the mixed
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dolly Mixtures questions
Answered from the same tracked data.









