dolly mixtures
Skip itPrices mostly outside the sweet spot ($4.26–$14.79) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Good542.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£113K£113K/yr · 98K searches
Avg price
Okay£9.22avg listing price — sweet spot $15–$100
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£4.26–£14.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dolly mixtures is a £113K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dolly mixtures market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £92K–£115K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
32
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
5%
- Berrymans33%
- Barratts24%
- Barratt15%
- Barrett13%
- THE SWEET JAR CO.6%
- A-Z Sweetshop3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top dolly mixtures search terms
- dolly mixtures75K/yr
- dolly mixture11K/yr
- dolly mixtures sweets 1kg5K/yr
- dolly mix3K/yr
- dolly mixtures sweets 3kg3K/yr
Top dolly mixtures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barratts Dolly Mixture 1KG
Barratts£7.374.4★1,570 rev
Dolly Mixtures Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£10.334.5★725 rev
Barrett Dolly Mixture 1Kg
Barrett£6.814.1★195 rev
Original Dolly Mixtures Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£9.724.5★715 rev
Barratt Dolly Mixture (500g Bag)
Barratt£6.354.1★498 rev
Newest
by launch date
Dolly Mixtures - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£8.1720 rev
Dolly Mixtures 500g Bag
THE SWEET JAR CO.£6.156 rev
Bentley & Ackerman Dolly Mixture Sweets 1kg Bulk Bag Traditional Assorted Retro Sweets Classic Old Fashioned Sweet Shop Confectionery.
Bentley & Ackerman£10.7442 rev
Natural Candy Shop Natural Dolly Mixture Candy Jar 220g
Natural Candy Shop£4.262 rev
Dolly Mixtures Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£10.33725 rev
Trending
90-day click momentumDolly Mixtures 500g Bag
THE SWEET JAR CO.£6.153.7★
Dolly Mixtures - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£8.174.2★
Barrett Dolly Mixture 1Kg
Barrett£6.814.1★
Barratt Dolly Mixture (3kg Bag)
Barratt£14.794.6★
Natural Candy Shop Natural Dolly Mixture Candy Jar 220g
Natural Candy Shop£4.265.0★
What buyers say about dolly mixtures
What buyers praise and complain about, mined from review topics.What buyers love
“very sweet”
“Delicious worth the money”
“High quality Dolly mixtures”
“Fair price”
“These are great, wonderful mixture”
“As described”
“fresh”
“a great variety of flavours with lots of ju jubes”
“Was for a gift she loved it good value”
“Nice soft texture”
What buyers complain about
“as sweets hard and dry”
“Unfortunately, sweets again hard and dry like old stock again”
“near flavourless”
“very disappointed with the quality control for theses sweets”
“even the colours were faded”
“like chewing a mouthful of pebbles, won't buy again”
“Poor mixture”
“Mostly sugar, near flavourless, powdery texture”
“the sweets are stale”
“And nothing mentioned on the item description about this”
Common questions
- Is dolly mixtures profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 14 tracked products. 90-day search growth is -4.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the dolly mixtures niche?
- 9 brands and 32 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in dolly mixtures?
- Top complaints mined from reviews: Hard Feel, Sweetness, Flavor. The return rate is 0.0%.
- When does demand for dolly mixtures peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the dolly mixtures niche?
- Listings span £4.26–£14.79; the average listing price is £9.22 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.