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Dolly Mixtures

Fail

Prices span $4.26–$14.79, mostly outside the sweet spot, so Dolly Mixtures is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£113K/yr98K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
74%top-5 click share · 9 brands · 32 sellers

Flapen Score

Dolly Mixtures against its category

The dotted line is the Grocery average. Past it, Dolly Mixtures is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolly Mixtures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolly Mixtures 98K times last year and spent an estimated £113K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
12.5%
Market size, estimated
£113Ka year
Peak month
December3.0× the quietest month
Top search term
dolly mixtures75K searches a year

02 · Price

A sale here is worth £9.22.

Listings sell for £9.22 on average, from £4.26 to £14.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.22 that is £5K to £7K a year per listing.

Average price
£9.22under the $15 to $100 sweet spot
Price range
£4.26–£14.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Confectionery. It carries 542 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#40in Confectionery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
542per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dolly Mixtures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

32

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

5%

  • Berrymans33%
  • Barratts24%
  • Barratt15%
  • Barrett13%
  • THE SWEET JAR CO.6%
  • A-Z Sweetshop3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Dolly Mixtures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Dolly Mixtures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dolly mixtures75K/yr
  • dolly mixture11K/yr
  • dolly mixtures sweets 1kg5K/yr
  • dolly mix3K/yr
  • dolly mixtures sweets 3kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Dolly Mixtures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel25%−0.20

as sweets hard and dry

round candy is hard

Too hard

Sweetness11%+2.48

Unfortunately, sweets again hard and dry like old stock again

Sweets hard as rocks

these sorts of sweets are normally soft

Flavor7%−0.04

near flavourless

Really disappointed, the flavour was there however the sweets are so hard

90% of the packet contained only 2 flavours/types

Quality-Overall7%+0.51

very disappointed with the quality control for theses sweets

No Variety

Poor quality

Color6%−0.05

even the colours were faded

no pink or yellow cubes

Love

Sweetness34%+2.48

very sweet

Nice tasting sweets

Nice bag of sweets

Taste-Overall18%+0.41

Delicious worth the money

Nice tasting sweets

Just delicious

Quality-Overall12%+0.51

High quality Dolly mixtures

Good quality

Great product

Value For Money10%+0.88

Fair price

Good value for money

great for the price

Blend/Ratio7%+0.06

These are great, wonderful mixture

a decent mix of all the different types of sweet

l love all of the mixed

FAQ

Common Dolly Mixtures questions

Answered from the same tracked data.