How competitive is the Dolly Mixtures niche on Amazon United Kingdom?

9 brands and 32 sellers compete in Dolly Mixtures on Amazon United Kingdom. The top 5 Dolly Mixtures products take 74% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Dolly Mixtures?

Dolly Mixtures buyers on Amazon United Kingdom complain most about Hard Feel, Sweetness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dolly Mixtures niche?

Dolly Mixtures sells for £9.22 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.26–£14.79. The average incumbent carries 542 reviews — the moat a new listing must climb.

Dolly Mixtures

prices mostly outside the sweet spot ($4.26–$14.79) — Dolly Mixtures doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dolly Mixtures profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dolly Mixtures is a £113K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Dolly Mixtures: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.1% over the last 90 days and 12.5% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr13K

Search volume / yr-4.1%98K

Conversion rate12.5%

Avg price£9.22

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 32

Top-5 product click share74%

Open market9%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Dolly Mixtures products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Barratts Dolly Mixture 1KG

Price: £7.37
Rating: 4.4/5
Reviews: 1,570
Age: 13y ago

Dolly Mixtures Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £10.33
Rating: 4.5/5
Reviews: 725
Age: 3y ago

Barrett Dolly Mixture 1Kg

Price: £6.81
Rating: 4.1/5
Reviews: 195
Age: 15y ago

Original Dolly Mixtures Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £9.72
Rating: 4.5/5
Reviews: 715
Age: 7y ago

Barratt Dolly Mixture (500g Bag)

Price: £6.35
Rating: 4.1/5
Reviews: 498
Age: 16y ago

Newest

by launch date

Dolly Mixtures - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.

Price: £8.17
Rating: 4.2/5
Reviews: 20
Age: 2y ago

Dolly Mixtures 500g Bag

Price: £6.15
Rating: 3.7/5
Reviews: 6
Age: 2y ago

Bentley & Ackerman Dolly Mixture Sweets 1kg Bulk Bag Traditional Assorted Retro Sweets Classic Old Fashioned Sweet Shop Confectionery.

Price: £10.74
Rating: 4.4/5
Reviews: 42
Age: 2y ago

Natural Candy Shop Natural Dolly Mixture Candy Jar 220g

Price: £4.26
Rating: 5.0/5
Reviews: 2
Age: 3y ago

Dolly Mixtures Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £10.33
Rating: 4.5/5
Reviews: 725
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Berrymans33%
Barratts24%
Barratt15%
Barrett13%
THE SWEET JAR CO.6%
A-Z Sweetshop3%
Open — no brand owns it (3 brands, 5%)

Dolly Mixtures demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR12.5%Products14Brands9Top 5 Brands91%OOS Rate0.0%Rating4.4★Reviews542Avg BSR#40

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Dolly Mixtures search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dolly mixtures75K/yr -3.2%10.5% conv.
dolly mixture11K/yr -14.8%5.8% conv.
dolly mixtures sweets 1kg5K/yr +18.1%15.0% conv.
dolly mix3K/yr +1.6%8.3% conv.
dolly mixtures sweets 3kg3K/yr -24.3%10.1% conv.

What reviews say buyers love and hate about Dolly Mixtures

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Sweetness34%

“very sweet”

Taste-Overall18%

“Delicious worth the money”

Quality-Overall12%

“High quality Dolly mixtures”

Value For Money10%

“Fair price”

Blend/Ratio7%

“These are great, wonderful mixture”

What buyers complain about

78% of reviews

Hard Feel25%

“as sweets hard and dry”

Sweetness11%

“Unfortunately, sweets again hard and dry like old stock again”

Flavor7%

“near flavourless”

Quality-Overall7%

“very disappointed with the quality control for theses sweets”

Color6%

“even the colours were faded”

Common Dolly Mixtures questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dolly Mixtures 43/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 14 tracked products. Search demand moved -4.1% over the last 90 days.