Dolly Mixtures
FailPrices span $4.26–$14.79, mostly outside the sweet spot, so Dolly Mixtures is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £113K/yr98K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 32 sellers
Flapen Score
Dolly Mixtures against its category
The dotted line is the Grocery average. Past it, Dolly Mixtures is stronger. Inside it, weaker.
Market
The Dolly Mixtures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dolly Mixtures 98K times last year and spent an estimated £113K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.5% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 12.5%
- Market size, estimated
- £113Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- dolly mixtures75K searches a year
02 · Price
A sale here is worth £9.22.
Listings sell for £9.22 on average, from £4.26 to £14.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.22 that is £5K to £7K a year per listing.
- Average price
- £9.22under the $15 to $100 sweet spot
- Price range
- £4.26–£14.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Confectionery. It carries 542 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Confectionery
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 542per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Dolly Mixtures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barratts Dolly Mixture 1KG
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 1,570
- Age
- 13y ago

Dolly Mixtures Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 725
- Age
- 3y ago

Barrett Dolly Mixture 1Kg
- Price
- £6.81
- Rating
- 4.1/5
- Reviews
- 195
- Age
- 15y ago

Original Dolly Mixtures Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £9.72
- Rating
- 4.5/5
- Reviews
- 715
- Age
- 7y ago

Barratt Dolly Mixture (500g Bag)
- Price
- £6.35
- Rating
- 4.1/5
- Reviews
- 498
- Age
- 16y ago
Trending
estimated 90-day click momentum
Dolly Mixtures 500g Bag
- Price
- £6.15
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 2y ago

Dolly Mixtures - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago

Barrett Dolly Mixture 1Kg
- Price
- £6.81
- Rating
- 4.1/5
- Reviews
- 195
- Age
- 15y ago

Barratt Dolly Mixture (3kg Bag)
- Price
- £14.79
- Rating
- 4.6/5
- Reviews
- 392
- Age
- 16y ago

Natural Candy Shop Natural Dolly Mixture Candy Jar 220g
- Price
- £4.26
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Newest
by launch date
Dolly Mixtures - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago

Dolly Mixtures 500g Bag
- Price
- £6.15
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 2y ago

Bentley & Ackerman Dolly Mixture Sweets 1kg Bulk Bag Traditional Assorted Retro Sweets Classic Old Fashioned Sweet Shop Confectionery.
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 2y ago

Natural Candy Shop Natural Dolly Mixture Candy Jar 220g
- Price
- £4.26
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Dolly Mixtures Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 725
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
32
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
5%
- Berrymans33%
- Barratts24%
- Barratt15%
- Barrett13%
- THE SWEET JAR CO.6%
- A-Z Sweetshop3%
- Open — no brand owns it (3 brands, 5%)
Demand
Dolly Mixtures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Dolly Mixtures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dolly mixtures75K/yr
- dolly mixture11K/yr
- dolly mixtures sweets 1kg5K/yr
- dolly mix3K/yr
- dolly mixtures sweets 3kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Dolly Mixtures
We read the reviews and the return reasons for every product selling here.
“as sweets hard and dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dolly Mixtures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









