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Dolce Gusto Mocha Pods

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Dolce Gusto Mocha Pods is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£4.9M/yr2.5M searches / yr
90-day growth
-24.9%search demand this quarter
Competition
52%top-5 click share · 3 brands · 235 sellers

Flapen Score

Dolce Gusto Mocha Pods against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Mocha Pods is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Mocha Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Mocha Pods 2.5M times last year and spent an estimated £4.9M. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.9M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
8.6%
Market size, estimated
£4.9Ma year
Peak month
November6.1× the quietest month
Top search term
tassimo coffee pods1.5M searches a year

02 · Price

A sale here is worth £22.87.

Listings sell for £22.87 on average, from £9.94 to £28.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £22.87 that is £91K to £114K a year per listing.

Average price
£22.87inside the $15 to $100 sweet spot
Price range
£9.94–£28.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£91K–£114K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Coffee. It carries 4,289 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#44in Coffee
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,289per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Dolce Gusto Mocha Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£245K£490K£734K£979K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

235

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

0%

  • Tassimo85%
  • Stormbrew14%
  • SYSYLY1%

Demand

Dolce Gusto Mocha Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Dolce Gusto Mocha Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tassimo coffee pods1.5M/yr
  • tassimo pods436K/yr
  • tassimo220K/yr
  • coffee pods tassimo compatible44K/yr
  • coffee pods tassimo34K/yr
  • tassimo coffee26K/yr
  • bosch tassimo coffee pods19K/yr
  • tassimo tea pods24K/yr
  • bosch coffee machine pods17K/yr
  • tassimo pods coffee15K/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Mocha Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%+2.89

Price too high

Overpriced

Too expensive

Taste-Overall18%−0.04

Disgusting,Watery and Tasteless

it's just a tasteless milk

The taste is awful

Functionality-Overall7%−0.05

Rubbish wouldnt work in the machine

2 out of 3 don't work

Milk pods did not work

Sweetness5%

Probably not as sweet as the Latte

a little sweet for me

Find the Latte too sweet

Flavor4%

had no flavour

Nearly all of them was either really strong flavoured or espresso

they lack in flavour and creaminess

Love

Value For Money32%+2.89

Great deal

Excellent value

Cheap price

Taste-Overall23%−0.04

Delicious coffee

Smooth taste

Excellent Taste

Quality-Overall14%+0.85

Excellent product

Excellent variety

Quality and reasonable price

Caffeine Content8%+0.29

this is all the caffeine hit you need to set you up for the day

A good coffee

A good cup of coffee

Flavor6%

Excellent flavour

smooth flavour

Good range of flavours and family favourites

Return

0.1% Return rate 61% Fixable by listing

Size-Overall55%▅▁▃▅▃█
Compatibility-Overall14%▁█▁▁▃▁
Advertised Vs Actual Product9%▁▁█▁▁▁
Ease Of Use7%█▁▁▁▃▁
Functionality-Overall5%▁▁█▁▁▁

Rubbish wouldnt work in the machine

2 out of 3 don't work

Milk pods did not work

FAQ

Common Dolce Gusto Mocha Pods questions

Answered from the same tracked data.