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Dolce Gusto Milk Pods

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -35.1% this quarter, so Dolce Gusto Milk Pods is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£130K/yr63K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
56%top-5 click share · 14 brands · 13 sellers

Flapen Score

Dolce Gusto Milk Pods against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Milk Pods is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Milk Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Milk Pods 63K times last year and spent an estimated £130K. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
11.1%
Market size, estimated
£130Ka year
Peak month
January1.9× the quietest month
Top search term
dolce gusto milk pods29K searches a year

02 · Price

A sale here is worth £18.55.

Listings sell for £18.55 on average, from £7.83 to £37.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £18.55 that is £2K to £5K a year per listing.

Average price
£18.55inside the $15 to $100 sweet spot
Price range
£7.83–£37.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #409 within Coffee. It carries 264 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
35%
Out of stock, average day
1.2%
Average rank
#409in Coffee
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Dolce Gusto Milk Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

13

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

21%

  • Torrié17%
  • Stormbrew16%
  • Generic13%
  • Milfresh12%
  • Nescafé Dolce Gusto11%
  • Caffè Tiziano Bonini10%

Demand

Dolce Gusto Milk Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Dolce Gusto Milk Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dolce gusto milk pods29K/yr
  • milk pods for dolce gusto machines15K/yr
  • dolce gusto milk pods only15K/yr
  • milk pods dolce gusto compatible4K/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Milk Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.13

Awful aftertaste

Taste weird

Taste awful

Value For Money13%+1.79

Overpriced

Expensive,

A bit expensive

Dilute/Watery9%−0.09

Watery

Watery drippy mess

Watery and not nice

Quality-Overall7%−0.02

Ok. Not as good as branded

I need to know that if i order again that they will be better quality

Texture/Consistency-Overall6%−0.03

A slight chalky after tast

Not creamy

Love

Taste-Overall32%−0.13

Excellent taste

They taste lovely and creamy

Tastes just as good as the branded pods

Value For Money21%+1.79

Excellent value for money

Excellent value

less expensive

Advertised Vs Actual Product8%+0.70

Just what I wanted

As described

Exactly what I ordered

Quality-Overall7%−0.02

Good quality

Great product

Satisfactory

Sweetness7%+0.91

Creamy

Lovely creamy milk pods

Milk pods Dulce Gusto

FAQ

Common Dolce Gusto Milk Pods questions

Answered from the same tracked data.