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Dolce Gusto Milk Pods

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -35.1% this quarter, so Dolce Gusto Milk Pods is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£130K/yr63K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
56%top-5 click share · 14 brands · 13 sellers

Flapen Score

Dolce Gusto Milk Pods against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Milk Pods is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Milk Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Milk Pods 63K times last year and spent an estimated £130K. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
11.1%
Market size, estimated
£130Ka year
Peak month
January1.9× the quietest month
Top search term
dolce gusto milk pods29K searches a year

02 · Price

A sale here is worth £18.55.

Listings sell for £18.55 on average, from £7.83 to £37.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £18.55 that is £2K to £5K a year per listing.

Average price
£18.55inside the $15 to $100 sweet spot
Price range
£7.83–£37.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #409 within Coffee. It carries 264 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
35%
Out of stock, average day
1.2%
Average rank
#409in Coffee
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
26

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Dolce Gusto Milk Pods products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

13

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 95%

Open market

21%

  • Torrié17%
  • Stormbrew16%
  • Generic13%
  • Milfresh12%
  • Nescafé Dolce Gusto11%
  • Caffè Tiziano Bonini10%

Demand

Dolce Gusto Milk Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Dolce Gusto Milk Pods search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dolce gusto milk pods29K/yr
  • milk pods for dolce gusto machines15K/yr
  • dolce gusto milk pods only15K/yr
  • milk pods dolce gusto compatible4K/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Milk Pods

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful aftertaste”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dolce Gusto Milk Pods questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data