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Dolce Gusto Hot Chocolate Pods

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -43.7% this quarter, so Dolce Gusto Hot Chocolate Pods is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£723K/yr450K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
58%top-5 click share · 8 brands · 101 sellers

Flapen Score

Dolce Gusto Hot Chocolate Pods against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Hot Chocolate Pods is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Hot Chocolate Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Hot Chocolate Pods 450K times last year and spent an estimated £723K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £723K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
10.2%
Market size, estimated
£723Ka year
Peak month
November4.7× the quietest month
Top search term
tassimo hot chocolate pods139K searches a year

02 · Price

A sale here is worth £15.81.

Listings sell for £15.81 on average, from £4.03 to £29.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £15.81 that is £24K to £32K a year per listing.

Average price
£15.81inside the $15 to $100 sweet spot
Price range
£4.03–£29.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£24K–£32K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #261 within Coffee. It carries 1,564 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
67%
Out of stock, average day
1.1%
Average rank
#261in Coffee
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,564per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dolce Gusto Hot Chocolate Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£109K£145K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

101

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

3%

  • Tassimo52%
  • Nescafé Dolce Gusto27%
  • cafféluxe12%
  • GALAXY4%
  • REAL COFFEE GREAT TASTE. EVERY DAY1%
  • Torrié1%
  • Open — no brand owns it (2 brands, 3%)

Demand

Dolce Gusto Hot Chocolate Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Dolce Gusto Hot Chocolate Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tassimo hot chocolate pods139K/yr
  • hot chocolate pods69K/yr
  • dolce gusto hot chocolate pods82K/yr
  • tassimo pods hot chocolate19K/yr
  • dolce gusto chocolate pods14K/yr
  • dolce gusto pods hot chocolate17K/yr
  • tassimo chocolate pods12K/yr
  • tassimo hot chocolate14K/yr
  • dolce gusto hot chocolate12K/yr
  • hot chocolate pods dolce gusto14K/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Hot Chocolate Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.02

Rubbish taste

Weak and tasteless

Disgusting taste

Value For Money16%+2.19

Very expensive and a little sickly - the kids will love them

Too expensive

Costly

Flavor7%

The flavours taste very weak

Not a very intense flavour

had no flavour

Sweetness7%−0.05

Very sweet and not as chocolaty as Galaxy brand

Hot chocolate was way too sweet for my liking so I used them to make a Mocca

sickly and too sweet

Dilute/Watery7%−0.08

Watery

Was expecting thicker creamier taste very watery

Disgusting,Watery and Tasteless

Love

Taste-Overall39%−0.02

Delicious coffee

Good taste

Rich taste

Value For Money19%+2.19

Good value for money

Value for money

Great deal

Quality-Overall10%+1.22

Good quality

Good quality pods great taste

Good variety

Flavor6%

Pleasant flavour

Strong flavour

Nice chocolate flavour

Sweetness5%−0.05

Nice and chocolately

sweetness is OK

Love ❤️ this hot chocolate

Return

0.1% Return rate 76% Fixable by listing

Size-Overall42%▄▂▃▅█▁

I have Tassimo so these didn't fit

The pods are slightly larger

Small size

Advertised Vs Actual Product34%▂█▇▅▁▁
Thin5%█▁▁▁▁▁
Value For Money5%▁█▁▁▁▁

Very expensive and a little sickly - the kids will love them

Too expensive

Costly

Compatibility-Overall5%█▁▁▁▁▁

FAQ

Common Dolce Gusto Hot Chocolate Pods questions

Answered from the same tracked data.