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Dolce Gusto Coffee Pods Latte

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Dolce Gusto Coffee Pods Latte is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£1.2M/yr407K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
62%top-5 click share · 4 brands · 189 sellers

Flapen Score

Dolce Gusto Coffee Pods Latte against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Coffee Pods Latte is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Coffee Pods Latte market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Coffee Pods Latte 407K times last year and spent an estimated £1.2M. All 4 brands take every click. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
12.6%
Market size, estimated
£1.2Ma year
Peak month
October22.7× the quietest month
Top search term
tassimo latte coffee pods94K searches a year

02 · Price

A sale here is worth £22.75.

Listings sell for £22.75 on average, from £9.46 to £50.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £22.75 that is £46K to £57K a year per listing.

Average price
£22.75inside the $15 to $100 sweet spot
Price range
£9.46–£50.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£46K–£57K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Coffee. It carries 2,853 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#85in Coffee
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,853per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dolce Gusto Coffee Pods Latte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£117K£234K£351K£468K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

189

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

0%

  • Tassimo60%
  • Nescafé Dolce Gusto36%
  • by Amazon2%
  • STARBUCKS2%

Demand

Dolce Gusto Coffee Pods Latte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 22.7×

Search terms

Top Dolce Gusto Coffee Pods Latte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tassimo latte coffee pods94K/yr
  • flat white dolce gusto pods36K/yr
  • tassimo coffee pods latte37K/yr
  • tassimo latte27K/yr
  • cafe au lait dolce gusto22K/yr
  • costa latte tassimo pods23K/yr
  • latte pods17K/yr
  • dolce gusto flat white14K/yr
  • tassimo latte pods20K/yr
  • costa latte13K/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Coffee Pods Latte

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.02

Milk has awful taste

leaves a distinctly nasty aftertaste

Awful taste

Value For Money19%+3.49

Price too high

more expensive

too pricey

Flavor13%−0.07

Disappointing flavour

Now i am down to 3 flavours

they lack in flavour and creaminess

Sweetness6%−0.01

Probably not as sweet as the Latte

Find the Latte too sweet

Extremely sweet

Strength5%−0.01

too strong for my liking won't buy it again myself

not very strong so these tissamo pods are perfect for me

Too strong

Love

Value For Money32%+3.49

Excellent value

Good value for money

Great deal

Taste-Overall29%−0.02

Smooth taste

Excellent taste

Delicious coffee

Quality-Overall11%+0.99

Good quality coffee pods

Excellent product

High quality coffee

Caffeine Content9%

this is all the caffeine hit you need to set you up for the day

great caffeine taste

Great tasting coffee that's caffeine free at a value for money price

Flavor4%−0.07

Nice flavour

natural flavouring

Very nice flavoured coffee

Return

0.1% Return rate 0% Fixable by listing

Product Condition100%▁▁▁▁▁█

FAQ

Common Dolce Gusto Coffee Pods Latte questions

Answered from the same tracked data.