dolce gusto coffee pods latte
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£22.75avg listing price — sweet spot $15–$100
Price range
Great£9.46–£50.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.2M£1.2M/yr · 407K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,852.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dolce gusto coffee pods latte is a £1.2M/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dolce gusto coffee pods latte market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £1.1M–£1.4M
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
189
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
0%
- Tassimo60%
- Nescafé Dolce Gusto36%
- by Amazon2%
- STARBUCKS2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 22.7×
Top dolce gusto coffee pods latte search terms
- tassimo latte coffee pods94K/yr
- flat white dolce gusto pods36K/yr
- tassimo coffee pods latte37K/yr
- tassimo latte27K/yr
- cafe au lait dolce gusto22K/yr
- costa latte tassimo pods23K/yr
- latte pods17K/yr
- dolce gusto flat white14K/yr
- tassimo latte pods20K/yr
- costa latte13K/yr
Top dolce gusto coffee pods latte products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tassimo Costa Latte Medium Roast Coffee Pods Pack of 5 Total 40 Cups
Tassimo£26.724.7★2,495 rev
NESCAFE DOLCE GUSTO Flat White Coffee Pods - total of 48 Creamy Coffee Flavoured Pods (3 Packs) 16 Pods
Nescafé Dolce Gusto£11.614.7★17,074 rev
Tassimo Costa Latte Coffee Pods - 10 Packs (Total 80 Costa Coffee Latte Drinks)
Tassimo£50.294.8★1,047 rev
Tassimo Costa Skinny Latte Coffee Pods Pack of 5 Total 30 Cups
Tassimo£19.964.6★466 rev
Tassimo LOR Latte Macchiato Coffee Pods 8 Count ( Pack of 5) (40 drinks)
Tassimo£24.234.7★1,894 rev
Newest
by launch date
by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)
by Amazon£10.81300 rev
Tassimo Costa Latte Espresso Coffee Pods (Total 48 Pods SOLD LOOSE NO MILK Pods)
Tassimo£23.7199 rev
Tassimo Costa Latte Coffee Pods x8 (Pack of 8 Total 128 Discs 64 Drinks)
Tassimo£42.11189 rev
Tassimo LOR Caramel Latte Macchiato Coffee Pods Pack of 5 Total 40 Cups
Tassimo£25.44338 rev
NESCAFE DOLCE GUSTO Flat White Blend Coffee Pods x16 (Pack of 6 Total 96 Pods)
Nescafé Dolce Gusto£25.0691 rev
Trending
90-day click momentum
NESCAFÉ Dolce Gusto Flat White 30 Pods (3 Packs 90 Pods)
Nescafé Dolce Gusto£20.214.8★
Tassimo LOR Caramel Latte Macchiato Coffee Pods Pack of 5 Total 40 Cups
Tassimo£25.444.8★
by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)
by Amazon£10.814.4★
Tassimo Costa Skinny Latte Coffee Pods Pack of 5 Total 30 Cups
Tassimo£19.964.6★
TASSIMO Costa Latte 16 T DISCs (Extra Large Cup Size) 8 Servings
Tassimo£9.464.5★
What buyers say about dolce gusto coffee pods latte
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Smooth taste”
“Good quality coffee pods”
“this is all the caffeine hit you need to set you up for the day”
“Nice flavour”
“Exactly what i wanted”
“Lovely creamy coffee”
“lovely & creamy”
“Easy to use”
“a decent option for a flat white”
What buyers complain about
“Milk has awful taste”
“Price too high”
“Disappointing flavour”
“Probably not as sweet as the Latte”
“too strong for my liking won't buy it again myself”
“Too bitter”
“Weak coffee and doesn't taste like toffee or nut”
“A really expensive way to purchase poor quality instant coffee”
“Of pods were empty very unusual as always been satisfied previously”
“fill it up with water”
Top return reasons
Common questions
- Is dolce gusto coffee pods latte profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dolce gusto coffee pods latte niche?
- 4 brands and 189 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dolce gusto coffee pods latte?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- When does demand for dolce gusto coffee pods latte peak?
- Demand peaks in Oct; the busiest month runs 22.7× the quietest.
- What does it cost to enter the dolce gusto coffee pods latte niche?
- Listings span £9.46–£50.29; the average listing price is £22.75 (sweet spot $15–$100). The average incumbent carries 2,853 reviews — the moat a new listing must climb.