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Dolce Gusto Coffee Pods Americano

Fail

The top 5 brands take 100% of clicks, so Dolce Gusto Coffee Pods Americano is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£142K/yr50K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
85%top-5 click share · 4 brands · 55 sellers

Flapen Score

Dolce Gusto Coffee Pods Americano against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Coffee Pods Americano is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Coffee Pods Americano market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Coffee Pods Americano 50K times last year and spent an estimated £142K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
16.1%
Market size, estimated
£142Ka year
Peak month
October1.6× the quietest month
Top search term
dolce gusto coffee pods americano11K searches a year

02 · Price

A sale here is worth £17.74.

Listings sell for £17.74 on average, from £5.12 to £26.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £17.74 that is £9K to £13K a year per listing.

Average price
£17.74inside the $15 to $100 sweet spot
Price range
£5.12–£26.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #275 within Coffee. It carries 1,244 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
3.0%
Average rank
#275in Coffee
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,244per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Dolce Gusto Coffee Pods Americano products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£43K£57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Nescafé Dolce Gusto94%
  • STARBUCKS2%
  • StormBrew2%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Dolce Gusto Coffee Pods Americano search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Dolce Gusto Coffee Pods Americano search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dolce gusto coffee pods americano11K/yr
  • americano dolce gusto pods12K/yr
  • dolce gusto americano7K/yr
  • americano coffee pods4K/yr
  • americano intenso dolce gusto pods3K/yr
  • dolce gusto americano intenso3K/yr
  • dolce gusto americano coffee pods8K/yr
  • dolce gusto coffee pods americano intenso1K/yr
  • nescafe dolce gusto coffee pods americano1K/yr
  • dolce gusto americano intenso coffee pods527/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Coffee Pods Americano

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.07

has a burnt taste

They taste nothing like coffee

taste disgusting

Flavor19%+0.20

Very good, some pods don't have enough flavour

Unfortunately the recipe for the Americano has changed

They're not quite as strong flavoured

Value For Money8%+2.18

Im guessing its just cheaper

A little expensive

Pricing is getting a bit ridiculous in the shops

Bitter7%−0.04

It is bitter

no matter how large or small you make this the coffee comes out very bitter

very bitter, not very nice

Size-Overall6%−0.03

Pods dont fit properly keeps getting jammed in the coffee machine

Love

Value For Money29%+2.18

Excellent value for money

Amazing price

Good value pods

Taste-Overall27%−0.07

Tasty coffee

Delicious coffee

Great taste

Flavor12%+0.20

Balanced flavour

Great flavour

Strong flavour

Quality-Overall8%−0.05

Great variety

High quality coffee

Excellent product

Caffeine Content8%+0.89

a good caffeine hit for me

Good Coffee

Great tasting coffee

FAQ

Common Dolce Gusto Coffee Pods Americano questions

Answered from the same tracked data.