Dolce Gusto Coffee Pods
MaybeReturns run at only 0.3% of orders. But the top 5 brands take 96% of clicks, so Dolce Gusto Coffee Pods is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £2.6M/yr2.0M searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 48%top-5 click share · 8 brands · 145 sellers
Flapen Score
Dolce Gusto Coffee Pods against its category
The dotted line is the Grocery average. Past it, Dolce Gusto Coffee Pods is stronger. Inside it, weaker.
Market
The Dolce Gusto Coffee Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dolce Gusto Coffee Pods 2.0M times last year and spent an estimated £2.6M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £2.6Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- dolce gusto coffee pods966K searches a year
02 · Price
A sale here is worth £16.59.
Listings sell for £16.59 on average, from £3.97 to £42.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £16.59 that is £66K to £83K a year per listing.
- Average price
- £16.59inside the $15 to $100 sweet spot
- Price range
- £3.97–£42.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £66K–£83K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Coffee. It carries 4,190 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #95in Coffee
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,190per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dolce Gusto Coffee Pods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFE DOLCE GUSTO Flat White Coffee Pods - total of 48 Creamy Coffee Flavoured Pods (3 Packs) 16 Pods
- Price
- £11.61
- Rating
- 4.7/5
- Reviews
- 17,074
- Age
- 7y ago

Nescafe Dolce Gusto Coffee Tea Chocolate Pods. Pick Any 5 Packs from 40+ Blends Inc: Decaf Caramel Cappuccino Latte Mocha Espresso Skinny Cafe Au Lait Vanilla
- Price
- £25.08
- Rating
- 4.7/5
- Reviews
- 4,067
- Age
- 7y ago

NESCAFE Dolce Gusto Café Au Lait Coffee Pods Pack of 3 (Total 90 Servings)
- Price
- £19.63
- Rating
- 4.8/5
- Reviews
- 9,743
- Age
- 10y ago

NESCAFE DOLCE GUSTO Americano Intenso Coffee Pods (Total 48 Servings)
- Price
- £10.88
- Rating
- 4.7/5
- Reviews
- 1,252
- Age
- 3y ago

NESCAFÉ Dolce Gusto Cappuccino Coffee Pods (Total 24 Servings)
- Price
- £11.10
- Rating
- 4.7/5
- Reviews
- 6,656
- Age
- 13y ago
Trending
90-day click momentum
Buy 10 20 30 50 80 & 100 Compatible with Dolce Gusto Coffee Pods : Cafe Au Lait - SOLD LOOSE
- Price
- £15.06
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 2y ago

Nescafe Dolce Gusto Coffee Tea Chocolate Pods. Pick Any 3 Packs from 40+ Blends Inc: Decaf Caramel Cappuccino Latte Mocha Espresso Skinny Nesquik Cafe Au Lait Vanilla and More
- Price
- £17.55
- Rating
- 4.6/5
- Reviews
- 2,332
- Age
- 7y ago

Nescafe Dolce Gusto Coffee Tea Chocolate Pods. Pick Any 5 Packs from 40+ Blends Inc: Decaf Caramel Cappuccino Latte Mocha Espresso Skinny Cafe Au Lait Vanilla
- Price
- £25.08
- Rating
- 4.7/5
- Reviews
- 4,067
- Age
- 7y ago

Il Caffé Italiano Coffee | Capsules Compatible with Nescafe Dolce Gusto | Certified Genuine Tour DItalia Variety Pack | 96 Espresso Pods | Made in Italy | Happiness Guaranteed
- Price
- £24.90
- Rating
- 3.6/5
- Reviews
- 4,919
- Age
- 9y ago

NESCAFE DOLCE GUSTO Americano | 3x30 Pack | 90 Cups
- Price
- £19.34
- Rating
- 4.6/5
- Reviews
- 770
- Age
- 3y ago
Newest
by launch date
by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)
- Price
- £10.81
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 8mo ago

by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)
- Price
- £10.89
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 8mo ago

NESCAFE DOLCE GUSTO | Mocha | 16 capsules | 3 Packs | 48 Cups
- Price
- £12.51
- Rating
- 4.7/5
- Reviews
- 584
- Age
- 2y ago

Buy 10 20 30 50 80 & 100 Compatible with Dolce Gusto Coffee Pods : Cafe Au Lait - SOLD LOOSE
- Price
- £15.06
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 2y ago

NESCAFE DOLCE GUSTO New York Moning Blend Americano Coffee Pods (54 Servings)
- Price
- £12.72
- Rating
- 4.5/5
- Reviews
- 1,161
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
145
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
3%
- Nescafé Dolce Gusto74%
- StormBrew9%
- NESCAFÉ Dolce Gusto6%
- by Amazon5%
- STARBUCKS2%
- Stormbrew2%
- Open — no brand owns it (2 brands, 3%)
Demand
Dolce Gusto Coffee Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Dolce Gusto Coffee Pods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dolce gusto coffee pods966K/yr
- dolce gusto pods300K/yr
- dolce gusto155K/yr
- nescafe dolce gusto coffee pods130K/yr
- coffee pods dolce gusto compatible111K/yr
- dulcet gusto coffee pods64K/yr
- flat white dolce gusto pods36K/yr
- coffee pods dolce gusto30K/yr
- dolce gusto espresso pods23K/yr
- dolce gusto compatible pods28K/yr
Reviews and returns
What reviews say buyers love and hate about Dolce Gusto Coffee Pods
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken
Broke within a month
Broke within a few weeks
Not tasty at all
Awful taste
has a burnt taste
Price increase
A bit costly
A little expensive
Not the same quality as the old one I had
Cheap rubbish
Not great quality
Not as described
Misleading
Not as advertised
Love
Great deal
Excellent value
Excellent value
Excellent taste
Tasty coffee
Delicious coffee
Very good variety
Excellent product
Really good, you can order what you want and as many as you want good options
Easy to use
Easy to make
Easy to operate
great caffeine taste
a good caffeine hit for me
Great tasting coffee that's caffeine free at a value for money price
Return
0.3% Return rate 9% Fixable by listing
Didnt work
Coffee machines not working
Pods not working
flooding the drip tray
it was leaking
Leaking machine
Broken
Broke within a month
Broke within a few weeks
Pods dont fit properly keeps getting jammed in the coffee machine
Too small
Water tank is a little small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dolce Gusto Coffee Pods questions
Answered from the same tracked data.









