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Dolce Gusto Coffee Pods

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 96% of clicks, so Dolce Gusto Coffee Pods is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£2.6M/yr2.0M searches / yr
90-day growth
-23.6%search demand this quarter
Competition
48%top-5 click share · 8 brands · 145 sellers

Flapen Score

Dolce Gusto Coffee Pods against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Coffee Pods is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Coffee Pods 2.0M times last year and spent an estimated £2.6M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
7.6%
Market size, estimated
£2.6Ma year
Peak month
December1.9× the quietest month
Top search term
dolce gusto coffee pods966K searches a year

02 · Price

A sale here is worth £16.59.

Listings sell for £16.59 on average, from £3.97 to £42.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £16.59 that is £66K to £83K a year per listing.

Average price
£16.59inside the $15 to $100 sweet spot
Price range
£3.97–£42.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£66K–£83K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Coffee. It carries 4,190 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#95in Coffee
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,190per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dolce Gusto Coffee Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£128K£257K£385K£514K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

145

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

3%

  • Nescafé Dolce Gusto74%
  • StormBrew9%
  • NESCAFÉ Dolce Gusto6%
  • by Amazon5%
  • STARBUCKS2%
  • Stormbrew2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Dolce Gusto Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Dolce Gusto Coffee Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dolce gusto coffee pods966K/yr
  • dolce gusto pods300K/yr
  • dolce gusto155K/yr
  • nescafe dolce gusto coffee pods130K/yr
  • coffee pods dolce gusto compatible111K/yr
  • dulcet gusto coffee pods64K/yr
  • flat white dolce gusto pods36K/yr
  • coffee pods dolce gusto30K/yr
  • dolce gusto espresso pods23K/yr
  • dolce gusto compatible pods28K/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Coffee Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.19

Broken

Broke within a month

Broke within a few weeks

Taste-Overall13%+0.40

Not tasty at all

Awful taste

has a burnt taste

Value For Money7%+2.70

Price increase

A bit costly

A little expensive

Quality-Overall7%+0.18

Not the same quality as the old one I had

Cheap rubbish

Not great quality

Advertised Vs Actual Product5%−0.03

Not as described

Misleading

Not as advertised

Love

Value For Money29%+2.70

Great deal

Excellent value

Excellent value

Taste-Overall19%+0.40

Excellent taste

Tasty coffee

Delicious coffee

Quality-Overall12%+0.18

Very good variety

Excellent product

Really good, you can order what you want and as many as you want good options

Ease Of Use7%+0.57

Easy to use

Easy to make

Easy to operate

Caffeine Content6%+0.33

great caffeine taste

a good caffeine hit for me

Great tasting coffee that's caffeine free at a value for money price

Return

0.3% Return rate 9% Fixable by listing

Functionality-Overall41%█▇▆▇█▇

Didnt work

Coffee machines not working

Pods not working

Leak-Proof10%▅▄▅▅▅█

flooding the drip tray

it was leaking

Leaking machine

Durability10%▇▆█▄▄▇

Broken

Broke within a month

Broke within a few weeks

Size-Overall6%▆█▃▇▆▅

Pods dont fit properly keeps getting jammed in the coffee machine

Too small

Water tank is a little small

Heating4%▃▃█▅▄▃

FAQ

Common Dolce Gusto Coffee Pods questions

Answered from the same tracked data.