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Dolce Gusto Chai Latte Pods

Fail

The top 5 brands take 100% of clicks, so Dolce Gusto Chai Latte Pods is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£194K/yr52K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
89%top-5 click share · 3 brands · 23 sellers

Flapen Score

Dolce Gusto Chai Latte Pods against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Chai Latte Pods is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Chai Latte Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Chai Latte Pods 52K times last year and spent an estimated £194K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
17.7%
Market size, estimated
£194Ka year
Peak month
November4.0× the quietest month
Top search term
tassimo chai latte pods22K searches a year

02 · Price

A sale here is worth £20.94.

Listings sell for £20.94 on average, from £8.86 to £53.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £20.94 that is £5K to £10K a year per listing.

Average price
£20.94inside the $15 to $100 sweet spot
Price range
£8.86–£53.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #420 within Coffee. It carries 130 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#420in Coffee
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
9

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Dolce Gusto Chai Latte Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Tassimo93%
  • Drink Me Chai4%
  • AROMA GOLD2%
  • Open — no brand owns it (0%)

Demand

Dolce Gusto Chai Latte Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Dolce Gusto Chai Latte Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tassimo chai latte pods22K/yr
  • chai latte tassimo pods12K/yr
  • chai latte pods6K/yr
  • tassimo chai latte7K/yr
  • tassimo coffee pods chai latte4K/yr
  • chai latte tassimo2K/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Chai Latte Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+2.25

I was a bit worried in case it didn't taste the same

has a very saccharin taste

Changed taste

Sweetness15%−0.21

Too much Sugar

overly sweet water

Too sweet

Size-Overall11%−0.06

small

the pods are the small size

The pods are now much smaller than the ones that I have previously bought

Value For Money8%+0.11

A little pricey

Waste of money

Obviously, the price has gone up

Dilute/Watery6%−0.06

Pods are half the size, very watery and poor quality

watery would need two pods for real taste

it was still watery

Love

Taste-Overall47%+2.25

Delicious treat

Tasty coffee

Excellent taste

Flavor14%+0.98

Nice flavour

Ideal to buy all the different flavours in a multi pack

The wife loves this drink as a change from normal tea and coffee, it gives er a great flavour and can be very refreshing

Value For Money5%+0.11

Excellent price point too

good value for money

Good price

Advertised Vs Actual Product4%+0.35

As specified

Exactly as described

delivered as said

Alcohol Flavor4%+0.35

I love this drink its so nice, great buy

Tasty drink

I really enjoy this drink very tasty

FAQ

Common Dolce Gusto Chai Latte Pods questions

Answered from the same tracked data.