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Dolce Gusto Chai Latte Pods

Fail

The top 5 brands take 100% of clicks, so Dolce Gusto Chai Latte Pods is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£194K/yr52K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
89%top-5 click share · 3 brands · 23 sellers

Flapen Score

Dolce Gusto Chai Latte Pods against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Chai Latte Pods is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Chai Latte Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Chai Latte Pods 52K times last year and spent an estimated £194K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
17.7%
Market size, estimated
£194Ka year
Peak month
November4.0× the quietest month
Top search term
tassimo chai latte pods22K searches a year

02 · Price

A sale here is worth £20.94.

Listings sell for £20.94 on average, from £8.86 to £53.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £20.94 that is £5K to £10K a year per listing.

Average price
£20.94inside the $15 to $100 sweet spot
Price range
£8.86–£53.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #420 within Coffee. It carries 130 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#420in Coffee
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
9

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Dolce Gusto Chai Latte Pods products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Tassimo93%
  • Drink Me Chai4%
  • AROMA GOLD2%
  • Open — no brand owns it (0%)

Demand

Dolce Gusto Chai Latte Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Dolce Gusto Chai Latte Pods search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tassimo chai latte pods22K/yr
  • chai latte tassimo pods12K/yr
  • chai latte pods6K/yr
  • tassimo chai latte7K/yr
  • tassimo coffee pods chai latte4K/yr
  • chai latte tassimo2K/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Chai Latte Pods

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“I was a bit worried in case it didn't taste the same”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dolce Gusto Chai Latte Pods questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data