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Dolce Gusto Americano Intenso Coffee Pods

Fail

The top 5 products take 100% of clicks, so Dolce Gusto Americano Intenso Coffee Pods is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£40K/yr12K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 29 sellers

Flapen Score

Dolce Gusto Americano Intenso Coffee Pods against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Americano Intenso Coffee Pods is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Americano Intenso Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolce Gusto Americano Intenso Coffee Pods 12K times last year and spent an estimated £40K. All 2 brands take every click. Demand peaks in Apr. Flapen scores it 36 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
19.4%
Market size, estimated
£40Ka year
Peak month
April1.7× the quietest month
Top search term
americano intenso dolce gusto pods3K searches a year

02 · Price

A sale here is worth £17.19.

Listings sell for £17.19 on average, from £10.88 to £26.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £17.19 that is £4K to £9K a year per listing.

Average price
£17.19inside the $15 to $100 sweet spot
Price range
£10.88–£26.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Coffee. It carries 1,386 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#193in Coffee
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,386per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Dolce Gusto Americano Intenso Coffee Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Nescafé Dolce Gusto95%
  • Generic5%
  • Open — no brand owns it (0%)

Demand

Dolce Gusto Americano Intenso Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Dolce Gusto Americano Intenso Coffee Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • americano intenso dolce gusto pods3K/yr
  • dolce gusto americano intenso3K/yr
  • dolce gusto coffee pods intenso1K/yr
  • dolce gusto intenso2K/yr
  • dolce gusto coffee pods americano intenso1K/yr
  • dolce gusto intenso coffee pods2K/yr
  • dolce gusto americano intenso coffee pods527/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Americano Intenso Coffee Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+2.63

Taste's grate

The coffee tastes like tar

Value For Money20%−0.01

Pricing is getting a bit ridiculous in the shops

Price increase

Waste of money otherwise

Strength20%−0.04

found this brand too weak

Far to strong for me

Size-Overall10%−0.05

Pods dont fit properly keeps getting jammed in the coffee machine

Contamination10%−0.05

Now the coffee pods are drenched and contaminated

Love

Taste-Overall34%+2.63

Great tasting coffee

Tasty coffee

Good taste

Value For Money19%−0.01

Good for the price

as the price seems reasonable too

good value

Caffeine Content12%+0.54

great caffeine taste

Good Coffee

Good cup of coffee

Flavor12%+0.30

Balanced flavour

Great flavour

Really nice intense flavour compared to the regular strength options

Soft Feel7%

Creamy

Smooth cuppa

smooth

FAQ

Common Dolce Gusto Americano Intenso Coffee Pods questions

Answered from the same tracked data.