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Distilled Water 1l

Fail

Prices span $3.71–$10.81, mostly outside the sweet spot, so Distilled Water 1l is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£60K/yr48K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
80%top-5 click share · 8 brands · 10 sellers

Flapen Score

Distilled Water 1l against its category

The dotted line is the Grocery average. Past it, Distilled Water 1l is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Distilled Water 1l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Distilled Water 1l 48K times last year and spent an estimated £60K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
17.9%
Market size, estimated
£60Ka year
Top search term
distilled water 1l30K searches a year

02 · Price

A sale here is worth £6.97.

Listings sell for £6.97 on average, from £3.71 to £10.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.97 that is £2K to £3K a year per listing.

Average price
£6.97under the $15 to $100 sweet spot
Price range
£3.71–£10.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #676 within Water. It carries 750 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
13.8%
Average rank
#676in Water
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
750per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Distilled Water 1l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • ONYX INGREDIENTS 10139%
  • Lucemill32%
  • Pure Chem16%
  • Innovative Naturopathics5%
  • AQUA DESTILLATA steam distilled water AQUA DESTILLATA drinking distilled water2%
  • Chemlab2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Distilled Water 1l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Distilled Water 1l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • distilled water 1l30K/yr
  • 1 litre distilled water9K/yr
  • distilled water spray5K/yr
  • distilled water 500ml4K/yr

Reviews and returns

What reviews say buyers love and hate about Distilled Water 1l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.05

Small size

Be aware this is a very small 1.1 litre bottle

Small

Value For Money25%−0.12

expensive for what it is

Expensive for what it is

Quite expensive for the size

Dilute/Watery10%+0.31

Its water

Smell10%−0.08

Scented smell

Taste-Overall10%+0.31

No taste

Love

Quality-Overall33%+2.15

Good quality

Great product

It is what it is so no complaints

Advertised Vs Actual Product22%+1.81

As advertised

Did the job

Excellent product and as described

Size-Overall17%−0.05

Fit for purpose

Perfect size container for cupboard storage

Good size not to bulky

Value For Money7%−0.12

Good value

Ease Of Use4%+0.31

Useful item

Return

0.4% Return rate 80% Fixable by listing

Size-Overall65%▅▃█▇▇▄

Small size

Be aware this is a very small 1.1 litre bottle

Small

Advertised Vs Actual Product12%▅█▁▁▁▆
Value For Money10%▁█▁▁▃▄

expensive for what it is

Expensive for what it is

Quite expensive for the size

Moist/Dry2%▁▁▁█▁█
Leak-Proof2%█▁▁▁▂▁

FAQ

Common Distilled Water 1l questions

Answered from the same tracked data.