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Disposable Toilet Brush Refills

Disposable Toilet Brush Refills shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 13Growth 40Conversion 86Competition 49Returns 98Price range 9Avg price 35Brand share 77Review moat 95Quality gap 80
This niche Category average

Is Disposable Toilet Brush Refills profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Disposable Toilet Brush Refills is a £51K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 57/100.

Disposable Toilet Brush Refills: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +12.1% over the last 90 days and 9.8% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr6K
Search volume / yr+12.1%51K
Conversion rate9.8%
Avg price£10.25

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers22 · 62
Top-5 product click share55%
Open market42%
Avg brand age18 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)12· 1 succeeded
Avg rating4.2★
Avg reviews99

Top Disposable Toilet Brush Refills products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

62

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

55%

Top 20: 92%

Open market

36%

  • YcsRnn24%
  • CLEANHOME14%
  • Eyoulife7%
  • BOBASH7%
  • YIXINHE6%
  • Newthinking6%

Disposable Toilet Brush Refills demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR9.8%Products26Brands22Top 5 Brands58%OOS Rate16.2%Rating4.2★Reviews99Avg BSR#229
2K1KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Disposable Toilet Brush Refills search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • disposable toilet brush refills29K/yr
  • toilet brush refills10K/yr
  • disposable toilet brush refill pads4K/yr
  • toilet wand refills4K/yr
  • toilet brush refill pads3K/yr

What reviews say buyers love and hate about Disposable Toilet Brush Refills

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Ease Of Cleaning32%

Cleans really well

Ease Of Use15%

Easy to use

Value For Money14%

Good value

Quality-Overall13%

Beautifully made

Advertised Vs Actual Product6%

As described

What buyers complain about

63% of reviews
Quality-Overall11%

Cheap and nasty

Ease Of Cleaning9%

which made the whole cleaning experience less comfortable

Stain Resistance9%

Blue stains

Size-Overall7%

Did not fit my holder

Adhesion/Stickiness7%

Do not stay on the stick

Disposable Toilet Brush Refills return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Compatibility-Overall
12%
3Quality-Overall
8%
4Advertised Vs Actual Product
5%
5Defective Material/Parts
5%

Common Disposable Toilet Brush Refills questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Disposable Toilet Brush Refills 57/100 on Amazon United Kingdom — Worth a look. The niche generates £51K/yr across 26 tracked products. 1 of 12 products launched in the last 360 days are still selling. Search demand moved +12.1% over the last 90 days.
Disposable Toilet Brush Refills buyers on Amazon United Kingdom complain most about Quality-Overall, Ease Of Cleaning, Stain Resistance, the themes mined from the niche's reviews. Its return rate is 0.4%.