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Disposable Toilet Brush Refills

Maybe

Returns run at only 0.4% of orders. But prices span $4.47–$16.08, mostly outside the sweet spot, so Disposable Toilet Brush Refills is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£51K/yr51K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
55%top-5 click share · 22 brands · 62 sellers

Flapen Score

Disposable Toilet Brush Refills against its category

The dotted line is the Grocery average. Past it, Disposable Toilet Brush Refills is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable Toilet Brush Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disposable Toilet Brush Refills 51K times last year and spent an estimated £51K. The top 5 brands take 58% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
9.8%
Market size, estimated
£51Ka year
Top search term
disposable toilet brush refills29K searches a year

02 · Price

A sale here is worth £10.25.

Listings sell for £10.25 on average, from £4.47 to £16.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.25 that is £1K to £3K a year per listing.

Average price
£10.25under the $15 to $100 sweet spot
Price range
£4.47–£16.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #229 within Household Cleaners. It carries 99 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
16.2%
Average rank
#229in Household Cleaners
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
99per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Disposable Toilet Brush Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

62

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

55%

Top 20: 92%

Open market

36%

  • YcsRnn24%
  • CLEANHOME14%
  • Eyoulife7%
  • BOBASH7%
  • YIXINHE6%
  • Newthinking6%

Demand

Disposable Toilet Brush Refills search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Disposable Toilet Brush Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disposable toilet brush refills29K/yr
  • toilet brush refills10K/yr
  • disposable toilet brush refill pads4K/yr
  • toilet wand refills4K/yr
  • toilet brush refill pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable Toilet Brush Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%−0.02

Cheap and nasty

Poor quality

Utter rubbish

Ease Of Cleaning9%+1.73

which made the whole cleaning experience less comfortable

These make what can be a really horrible cleaning job quick clean and effortless

Not much cleaning fluid in these

Stain Resistance9%−0.07

Blue stains

Stain

Warning this stains your toilet

Size-Overall7%−0.06

Did not fit my holder

It is not fit for purpose

These didn't fit my toilet brush handle

Adhesion/Stickiness7%−0.03

Do not stay on the stick

Wouldnt stick

Doesn't stick to the wall

Love

Ease Of Cleaning32%+1.73

Cleans really well

Great cleaning product

Easy clean

Ease Of Use15%+1.12

Easy to use

Really handy

Makes easy work

Value For Money14%+0.87

Good value

Good value for money

Good value for money

Quality-Overall13%−0.02

Beautifully made

Good easy to use quality

Excellent Product

Advertised Vs Actual Product6%+0.26

As described

Works as it says

Exactly as advertised

Return

0.4% Return rate 49% Fixable by listing

Size-Overall30%▇█▅▇▇▅

Did not fit my holder

It is not fit for purpose

These didn't fit my toilet brush handle

Compatibility-Overall12%▆▇▅▃▄█

Unfortunately, although they appear very similar, the attachment mechanism is completely different, so they were not compatible after all

Incompatible with Clorox wand

Not compatible own fixing

Quality-Overall8%▁▄█▇▇█

Cheap and nasty

Poor quality

Utter rubbish

Advertised Vs Actual Product5%▁▅▃█▁▆
Defective Material/Parts5%█▄▅▆▃▃

FAQ

Common Disposable Toilet Brush Refills questions

Answered from the same tracked data.