Is disposable toilet brush refills profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 26 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the disposable toilet brush refills niche?

22 brands and 62 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in disposable toilet brush refills?

Top complaints mined from reviews: Quality-Overall, Ease Of Cleaning, Stain Resistance. The return rate is 0.4%.

What does it cost to enter the disposable toilet brush refills niche?

Listings span £4.47–£16.08; the average listing price is £10.25 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.

disposable toilet brush refills

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Incredible99.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Avg price

Okay£10.25

avg listing price — sweet spot $15–$100

Market size

Bad£51K

£51K/yr · 51K searches

Price range

Bad£4.47–£16.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, disposable toilet brush refills is a £51K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

disposable toilet brush refills market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £51K–£62K; units × avg price
Conversion rate: 9.8%
Avg BSR: #229
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 16.2%
Avg brand age: 18 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

55%

Top 20: 92%

Open market

36%

YcsRnn24%
CLEANHOME14%
Eyoulife7%
BOBASH7%
YIXINHE6%
Newthinking6%

Demand

Weekly Amazon search volume, last 25 weeks — +12.1% search growth over the last 90 days.

Open Trend

Top disposable toilet brush refills search terms

disposable toilet brush refills29K/yr -0.4%8.5% conv.
toilet brush refills10K/yr +74.6%7.3% conv.
disposable toilet brush refill pads4K/yr +52.5%7.0% conv.
toilet wand refills4K/yr +1.1%7.5% conv.
toilet brush refill pads3K/yr -72.4%4.8% conv.

All search terms

Top disposable toilet brush refills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

54 Pack Disposable Toilet Brush Refills Toilet Brush Heads Hygienic Disposable Cleaning System for Bathroom Sink and Tile Blue Purple Yellow Replace Heads

YcsRnn£10.073.6★33 rev

CLEANHOME Disposable Toilet Brush Refills Pack of 60 Lasting Hygiene

CLEANHOME£15.814.4★122 rev

72Pcs Disposable Toilet Brush Refills Toilet Brush Head Replacement Lavender Scent 3 Layer Sponge Refills Head for Bathroom Floor Drain Hand-Washing Basin Toilet Wand(Without handle)

Eyoulife£11.054.8★16 rev

72Pcs Disposable Toilet Bowl Brush Refills Bathroom Scrubber Wand Replacement Heads Cleaner Pads Disposable Toilet Brush Heads for Sink Bathtub Wash Basin Mop Pool

BOBASH£12.424.7★40 rev

30 piece disposable toilet brush replacement head toilet brush replacement efficient cleaning suitable for various scenarios hygienic and convenient (Ocean Blue)

YIXINHE£6.264.6★25 rev

Newest

by launch date

36 Pcs Disposable Toilet Brush Replacement Head Toilet Wand Disposable Refill Heads Disposable Replacement Head suitable for for Home Bathroom Kitchen (Blue)

Rthynti£8.447 rev

6mo ago

Benaewa 36 Pcs Disposable Toilet Brush Toilet Brush Refills for Bathroom Cleaning

Benaewa£9.0715 rev

8mo ago

Disposable Toilet Brush Refills - 40pc Stoilet Brush Head Replacement - Cleaning Accessories - Toilet Wand Refills - Disposable Toilet Cleaning System - Toilet Brush Refill Pads

Gcirn£9.0718 rev

8mo ago

48Pcs Disposable Toilet Wand Scrubber Replacement Heads Fits Most Handles

Zhixan£7.417 rev

10mo ago

30 piece disposable toilet brush replacement head toilet brush replacement efficient cleaning suitable for various scenarios hygienic and convenient (Ocean Blue)

YIXINHE£6.2625 rev

10mo ago

What buyers say about disposable toilet brush refills

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning32%

“Cleans really well”

Ease Of Use15%

“Easy to use”

Value For Money14%

“Good value”

Quality-Overall13%

“Beautifully made”

Advertised Vs Actual Product6%

“As described”

Smell3%

“Excellent, fresh smelling so easy to use”

Assembly/Installation2%

“Ideal, and easy to assemble”

Dispensing Mechanism1%

“Disposable toilet brush”

Efficiency1%

“Works well”

Cleansing1%

“Good product essential in my bathroom”

What buyers complain about

Quality-Overall11%

“Cheap and nasty”

Ease Of Cleaning9%

“which made the whole cleaning experience less comfortable”

Stain Resistance9%

“Blue stains”

Size-Overall7%

“Did not fit my holder”

Adhesion/Stickiness7%

“Do not stay on the stick”

Value For Money5%

“Not good value”

Durability5%

“it fell off”

Strength4%

“My husband thought it looked very plastic and flimsy,”

Compatibility-Overall4%

“Unfortunately, although they appear very similar, the attachment mechanism is completely different, so they were not compatible after all”

Ease Of Use3%

“didnt save me much time or effort”

Top return reasons

Size-Overall30%

Compatibility-Overall12%

Quality-Overall8%

Advertised Vs Actual Product5%

Defective Material/Parts5%

Refills-Overall5%

Functionality-Overall4%

Add-Ons/Attachments3%

Shape/Style3%

Strength3%

Common questions

Is disposable toilet brush refills profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 26 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the disposable toilet brush refills niche?: 22 brands and 62 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in disposable toilet brush refills?: Top complaints mined from reviews: Quality-Overall, Ease Of Cleaning, Stain Resistance. The return rate is 0.4%.
What does it cost to enter the disposable toilet brush refills niche?: Listings span £4.47–£16.08; the average listing price is £10.25 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.