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Disposable Toilet Brush

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -31.9% this quarter, so Disposable Toilet Brush is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£312K/yr354K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
59%top-5 click share · 20 brands · 62 sellers

Flapen Score

Disposable Toilet Brush against its category

The dotted line is the Grocery average. Past it, Disposable Toilet Brush is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disposable Toilet Brush 354K times last year and spent an estimated £312K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £312K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
7.1%
Market size, estimated
£312Ka year
Peak month
February2.9× the quietest month
Top search term
disposable toilet brush196K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £2.67 to £18.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £12.32 that is £9K to £12K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£2.67–£18.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #98 within Household Cleaners. It carries 5,960 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#98in Household Cleaners
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,960per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Disposable Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£62K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

62

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

59%

Top 20: 95%

Open market

31%

  • wlich22%
  • MYSPRI15%
  • Newthinking12%
  • Ucaimao8%
  • --8%
  • Tel Charme *5%

Demand

Disposable Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.9×

Search terms

Top Disposable Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disposable toilet brush196K/yr
  • bowl buddy toilet brush31K/yr
  • toilet brush disposable23K/yr
  • toilet wand11K/yr
  • bowl buddy24K/yr
  • disposable toilet brush flushable6K/yr
  • flushable toilet brush6K/yr
  • toilet brush with disposable head7K/yr
  • toilet cleaning pads5K/yr
  • disposable toilet cleaner6K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable Toilet Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%−0.05

certainly had not been through quality control

Bad quality

The quality is okay however it is straight and I cannot help

Ease Of Cleaning10%+1.16

dont clean

no cleaning pads

you can't really clean properly

Adhesion/Stickiness6%−0.02

Adhesive not strong enough

Doesn't stick to the wall

Wouldnt stick

Durability5%−0.02

it breaks instantly

After a week it fell off

Not sure about durability

Stain Resistance5%−0.03

Blue stains

it will stain the seat

Warning this stains your toilet

Love

Ease Of Cleaning27%+1.16

Cleans really well

Great cleaning product

Clean easy to use

Ease Of Use18%+1.22

handy

so, so handy on daily basis

Ease of use

Quality-Overall10%−0.05

Excellent Product

Good easy to use quality

Excellent product for the job

Value For Money9%+0.96

Excellent value

Good value

Value for money

Advertised Vs Actual Product4%

Works as it says

Better than I expected

As described

Return

0.4% Return rate 16% Fixable by listing

Quality-Overall14%▁▆▅▆█▅

certainly had not been through quality control

Bad quality

The quality is okay however it is straight and I cannot help

Defective Material/Parts11%▅▂█▆▂▆
Size-Overall8%▄▆▄█▇▇
Functionality-Overall8%█▄▅▃▃▁
Strength7%▄▆█▄▆▁

quite flimsy

not very sturdy very light

But shame its not a little bit stronger

FAQ

Common Disposable Toilet Brush questions

Answered from the same tracked data.