Is disposable toilet brush profitable to sell on Amazon United Kingdom?

The niche generates £312K/yr across 25 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the disposable toilet brush niche?

20 brands and 62 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in disposable toilet brush?

Top complaints mined from reviews: Quality-Overall, Ease Of Cleaning, Adhesion/Stickiness. The return rate is 0.4%.

When does demand for disposable toilet brush peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.9× the quietest.

What does it cost to enter the disposable toilet brush niche?

Listings span £2.67–£18.57; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 5,960 reviews — the moat a new listing must climb.

disposable toilet brush

Worth a look

Shows low returns (0.4%), but soft demand (-31.9% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.32

avg listing price — sweet spot $15–$100

Market size

Good£312K

£312K/yr · 354K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,960.2

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.67–£18.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-31.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, disposable toilet brush is a £312K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

disposable toilet brush market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £246K–£308K; units × avg price
Conversion rate: 7.1%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 4.0%
Avg brand age: 24 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

59%

Top 20: 95%

Open market

31%

wlich22%
MYSPRI15%
Newthinking12%
Ucaimao8%
--8%
Tel Charme *5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.9×

Open Trend

Top disposable toilet brush search terms

disposable toilet brush196K/yr -28.1%5.8% conv.
bowl buddy toilet brush31K/yr -43.8%4.7% conv.
toilet brush disposable23K/yr -18.9%5.7% conv.
toilet wand11K/yr +57.1%2.7% conv.
bowl buddy24K/yr -47.9%3.8% conv.
disposable toilet brush flushable6K/yr +42.8%4.8% conv.
flushable toilet brush6K/yr -19.4%4.3% conv.
toilet brush with disposable head7K/yr -31.5%5.0% conv.
toilet cleaning pads5K/yr -18.7%3.1% conv.
disposable toilet cleaner6K/yr -25.5%4.4% conv.

All search terms

Top disposable toilet brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

wlich Disposable Toilet Brush with 48 Refills Bowl Toilet Brush with Wall Mounted Holder Limescale Remover Cleaning for Hygienic Bathroom Cleaning

wlich£12.514.4★681 rev

Disposable Toilet Brush Wand with Holder: 48 Refills Long Handle Wall Mounted Storage Caddy - Sudsy Cleaning System Kit for Bathroom Bowl Bathtub Sink Basin in Tiny Spaces

MYSPRI£13.564.6★123 rev

Newthinking Disposable Toilet Brush Disposable Toilet Cleaner with Refills

Newthinking£12.564.5★124 rev

Ucaimao Disposable Toilet Brush 2 Pack Toilet Brush and Holder Set with 48 Cleaner Refills and Extended Handle for Toilet Bowl Cleaners Bathroom Cleaning Sink Bathtub Floor - Blue (Ocean Fresh Scent)

Ucaimao£18.574.4★1,466 rev

Toilet Cleaner Starter Kit Bundle Includes 1 Duck Fresh Brush With Holder and 24 Flushable Cleaning Duck Fresh Brush Refill Pads

--£11.974.5★312 rev

Newest

by launch date

Disposable Toilet Brush with 48 Replacement Heads Flushable Toilet Brushes 48 Refills & Wand Set 360 Flexible Disposable Toilet Cleaning System for Toilet Bowl Buddy Sink & Bathtub

Yualodzen£9.845 rev

4mo ago

zxevg Disposable Toilet Brush & Holder Set with 48 Refills (1)

zxevg£10.0418 rev

4mo ago

GLOSSEN Disposable Toilet Brush with 48 Refills Wall Mounted Holder Hygienic Toilet Cleaner Brush Under Rim WC Cleaning System Limescale Remover

GLOSSEN£14.1642 rev

5mo ago

Disposable Toilet Brush Wand with Holder: 48 Refills Long Handle Wall Mounted Storage Caddy - Sudsy Cleaning System Kit for Bathroom Bowl Bathtub Sink Basin in Tiny Spaces

MYSPRI£13.56123 rev

7mo ago

2 Pack Dispasable Toilet Brush and Holder Set with 48 Toilet Brush Refills

DOCXCDO£15.6225 rev

7mo ago

What buyers say about disposable toilet brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning27%

“Cleans really well”

Ease Of Use18%

“handy”

Quality-Overall10%

“Excellent Product”

Value For Money9%

“Excellent value”

Advertised Vs Actual Product4%

“Works as it says”

Smell3%

“smells good”

Assembly/Installation3%

“Easy to use easy to set up”

Design-Overall2%

“Beautifully made”

Dispensing Mechanism2%

“This disposable toilet brush set is a great”

Efficiency2%

“works well”

What buyers complain about

Quality-Overall11%

“certainly had not been through quality control”

Ease Of Cleaning10%

“dont clean”

Adhesion/Stickiness6%

“Adhesive not strong enough”

Durability5%

“it breaks instantly”

Stain Resistance5%

“Blue stains”

Strength5%

“quite flimsy”

Ease Of Use4%

“Fiddly at first to get used to to clip”

Smell2%

“No smell”

Value For Money1%

“not the most economical choice”

Material Quality1%

“Poor quality flimsy plastic”

Top return reasons

Quality-Overall14%

Defective Material/Parts11%

Size-Overall8%

Functionality-Overall8%

Strength7%