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Disinfectant 5l

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Disinfectant 5l is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£511K/yr285K searches / yr
90-day growth
+30.1%search demand this quarter
Competition
77%top-5 click share · 3 brands · 37 sellers

Flapen Score

Disinfectant 5l against its category

The dotted line is the Grocery average. Past it, Disinfectant 5l is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disinfectant 5l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disinfectant 5l 285K times last year and spent an estimated £511K. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £511K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
+30.1%
Conversion, latest week
13.9%
Market size, estimated
£511Ka year
Top search term
jeyes fluid108K searches a year

02 · Price

A sale here is worth £12.94.

Listings sell for £12.94 on average, from £5.68 to £33.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £12.94 that is £32K to £39K a year per listing.

Average price
£12.94under the $15 to $100 sweet spot
Price range
£5.68–£33.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£32K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #200 within Household Cleaners. It carries 603 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
2.1%
Average rank
#200in Household Cleaners
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
603per listing
Listings tracked
14

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
62 months

Products

Top Disinfectant 5l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£51K£102K£153K£204K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Jeyes95%
  • zaizah3%
  • Roots Out2%
  • Open — no brand owns it (0%)

Demand

Disinfectant 5l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, May, Jul · busiest ÷ quietest = 3.5× · 11 of 12 months tracked

Search terms

Top Disinfectant 5l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jeyes fluid108K/yr
  • jeyes fluid outdoor cleaner56K/yr
  • jays fluid outdoor disinfectant32K/yr
  • jeyes fluid original22K/yr
  • outdoor disinfectant9K/yr
  • jays fluid10K/yr
  • jays fluid original6K/yr
  • jeyes9K/yr
  • jayes fluid6K/yr
  • garden disinfectant6K/yr

Reviews and returns

What reviews say buyers love and hate about Disinfectant 5l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.08

That had a much stronger smell

Some people won't like the smell

The smell Does not last

Value For Money12%

bit expensive

Waste of money

Not worth the price

Dilute/Watery5%−0.05

the stuff that arrived was clear liquid

Its very diluted

No where near as good as the dilute version

Size-Overall5%−0.03

Ordered wrong size

as they are smaller

Very small for the price

Strength5%−0.05

Needs to be stronger

Not strong enough

Much weaker now

Love

Quality-Overall17%+0.75

Always a reliable product

Great product Great value Great customer service

Excellent product

Ease Of Cleaning16%+1.48

Effective cleaner

Really good for cleaning

Easy to use and cleans great,

Smell15%−0.08

the smell is clean

Good smell

Nice fresh clean smell

Advertised Vs Actual Product13%+0.93

It simply works

Works as it says

As described

Value For Money10%

Good competitive price for established product

Good value for money

Good price

Return

0.1% Return rate 14% Fixable by listing

Leak-Proof33%█▂▅▅▄▁

Both bottles had leaked everywhere

Leak

my rating is due to a badly damaged pourer that spills more fluid than is puts in the measuring jug

Smell10%▁█▅▃▃▅

That had a much stronger smell

Some people won't like the smell

The smell Does not last

Ease Of Use9%▁█▅▅▅▃

its absolutely NOT easy to use

Almost impossible to open the lid

a little difficult to open

Size-Overall7%▁█▁▁▁█

Ordered wrong size

as they are smaller

Very small for the price

Functionality-Overall6%▁▁▁▅█▅

Did not work

Not working

A lot of money for something that did not work at all

FAQ

Common Disinfectant 5l questions

Answered from the same tracked data.