Disinfectant
MaybeReturns run at only 0.0% of orders. But products sell for $5.01 on average, outside the sweet spot, so Disinfectant is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £207K/yr411K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 44%top-5 click share · 14 brands · 107 sellers
Flapen Score
Disinfectant against its category
The dotted line is the Grocery average. Past it, Disinfectant is stronger. Inside it, weaker.
Market
The Disinfectant market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Disinfectant 411K times last year and spent an estimated £207K. The top 5 brands take 75% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.
- Searches, last 12 months
- 411K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £207Ka year
- Peak month
- March4.9× the quietest month
- Top search term
- disinfectant237K searches a year
02 · Price
A sale here is worth £5.01.
Listings sell for £5.01 on average, from £0.83 to £23.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £5.01 that is £4K to £5K a year per listing.
- Average price
- £5.01under the $15 to $100 sweet spot
- Price range
- £0.83–£23.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #75 within Household Cleaners. It carries 1,674 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 3.5%
- Average rank
- #75in Household Cleaners
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,674per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Disinfectant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chemical Trade Store - Pine Disinfectant - Concentrated General Purpose Cleaner Kills 99.9% of Germs Floor Cleaning Liquid - 2.5 Litre
- Price
- £5.27
- Rating
- 4.2/5
- Reviews
- 488
- Age
- 1y ago

Astonish 3 in 1 Multi-Purpose Super Concentrated Disinfectant with Long Lasting Fragrance Linen Fresh 300ml
- Price
- £0.83
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 1y ago

Dettol Disinfectant Liquid Lavender and Orange Oil 500ml Multipurpose Non-bleach formula Kills 99.9 Percent of Bacteria
- Price
- £2.82
- Rating
- 4.6/5
- Reviews
- 2,161
- Age
- 13y ago

Astonish 3 in 1 Multi-Purpose Super Concentrated Disinfectant with Long Lasting Fragrance Linen Fresh 300ml
- Price
- £0.93
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 4y ago

Chemical Trade Store - Lemon Disinfectant 2.5L - Kills 99.9% of Bacteria - Multi-Surface Cleaner with Fresh Lemon Scent - Household & Commercial Use - Floor Cleaning Liquid
- Price
- £5.93
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 11mo ago
Trending
90-day click momentum
1001 Professional Disinfectant Concentrate Pine Fragrance Deodoriser 5L
- Price
- £8.70
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 3mo ago

UHS Pine Disinfectant 5L Concentrate - Concentrated Disinfectant Liquid Floor Cleaner with Natural Pine Oil - Multi Surface Floor Cleaner for Home and Commercial Use
- Price
- £8.55
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 1y ago

Dettol Multipurpose Concentrated Disinfectant Liquid Antibacterial Rose and Peach Blossom 500ml Long Lasting Fragrance with Essential oils No Harsh Residue Kills 99.9 Percent of Bacteria
- Price
- £4.22
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 7mo ago

Astonish 3 in 1 Multi-Purpose Super Concentrated Disinfectant with Long Lasting Fragrance Linen Fresh 300ml
- Price
- £0.93
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 4y ago

Zoflora Linen Fresh Multipurpose Spray Multipurpose Disinfectant Liquid Antibacterial & Multi-Surface Pet Safe Disinfectant Kills 99.9% Of Bacteria & Viruses 1 X 800 ml
- Price
- £1.68
- Rating
- 4.8/5
- Reviews
- 1,292
- Age
- 3y ago
Newest
by launch date
1001 Professional Disinfectant Concentrate Pine Fragrance Deodoriser 5L
- Price
- £8.70
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 3mo ago

Dettol Multipurpose Concentrated Disinfectant Liquid Antibacterial Rose and Peach Blossom 500ml Long Lasting Fragrance with Essential oils No Harsh Residue Kills 99.9 Percent of Bacteria
- Price
- £4.22
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 7mo ago

Dettol Multipurpose Concentrated Disinfectant Liquid Antibacterial Eucalyptus and Mint 500ml Long Lasting Fragrance with Essential oils No Harsh Residue Kills 99.9 Percent of Bacteria
- Price
- £4.03
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 7mo ago

Chemical Trade Store - Lemon Disinfectant 2.5L - Kills 99.9% of Bacteria - Multi-Surface Cleaner with Fresh Lemon Scent - Household & Commercial Use - Floor Cleaning Liquid
- Price
- £5.93
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 11mo ago

Astonish 3 in 1 Multi-Purpose Super Concentrated Disinfectant with Long Lasting Fragrance Linen Fresh 300ml
- Price
- £0.83
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
107
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
19%
- Chemical Trade Store22%
- Astonish18%
- Dettol15%
- Zoflora11%
- Fabulosa9%
- 2WORK6%
Demand
Disinfectant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.9×
Search terms
Top Disinfectant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disinfectant237K/yr
- disinfectant liquid48K/yr
- astonish disinfectant37K/yr
- disinfectant concentrate24K/yr
- concentrated disinfectant20K/yr
- strong disinfectant9K/yr
- floor disinfectant8K/yr
- disinfectant floor cleaner7K/yr
- liquid disinfectant3K/yr
- zamo disinfectant4K/yr
Reviews and returns
What reviews say buyers love and hate about Disinfectant
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It stinks
Strong smell
No lavender perfume at all
wet so something was definitely leaking
Had leaked
Leak
not a cleaner
doesnt clean them
so much so that it is not an efficient cleaner
cheaper
A bit pricey
Cheap prices
Bigger than i thought
Small
The bottle is quite small
Love
Great scent
Beautiful Scent
fresh scent
Good value for money
Excellent value for money
Great deal
Good cleaning
it cleans really well
Cleans well
Good reliable choice
Good quality spray
Excellent product
Good multipurpose disinfectant for everyday use
Great for cleaning and disinfecting
Best disinfectant
Return
0.0% Return rate 10% Fixable by listing
wet so something was definitely leaking
Had leaked
Leak
It stinks
Strong smell
No lavender perfume at all
Bigger than i thought
Small
The bottle is quite small
cheaper
A bit pricey
Cheap prices
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disinfectant questions
Answered from the same tracked data.









