Disinfectant

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months

411K

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

10.1%

Market size, estimated

£207Ka year

Peak month

March4.9× the quietest month

Top search term

disinfectant237K searches a year

Listings sell for £5.01 on average, from £0.83 to £23.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £5.01 that is £4K to £5K a year per listing.

Average price

£5.01under the $15 to $100 sweet spot

Price range

£0.83–£23.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£5K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #75 within Household Cleaners. It carries 1,674 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

94%

Out of stock, average day

3.5%

Average rank

#75in Household Cleaners

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,674per listing

Listings tracked

32

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

68 months