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Dishwasher Salt

Fail

The top 5 products take 100% of clicks, so Dishwasher Salt is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£1.3M/yr901K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
100%top-5 click share · 5 brands · 32 sellers

Flapen Score

Dishwasher Salt against its category

The dotted line is the Grocery average. Past it, Dishwasher Salt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher Salt 901K times last year and spent an estimated £1.3M. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

31.7% of searches ended in a purchase last week.

Shoppers searched for this 901K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
901K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
31.7%
Market size, estimated
£1.3Ma year
Peak month
January1.3× the quietest month
Top search term
dishwasher salt745K searches a year

02 · Price

A sale here is worth £4.72.

Listings sell for £4.72 on average, from £2.75 to £7.93. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At £4.72 that is £142K to £189K a year per listing.

Average price
£4.72under the $15 to $100 sweet spot
Price range
£2.75–£7.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
£142K–£189K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #68 within Dishwashing. It carries 1,984 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
1.0%
Average rank
#68in Dishwashing
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,984per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Dishwasher Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£269K£539K£808K£1.1M1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Finish72%
  • CHIQUO10%
  • EMBO8%
  • Morrisons5%
  • HSD Himalayan Salt Direct5%

Demand

Dishwasher Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dishwasher Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dishwasher salt745K/yr
  • finish dishwasher salt33K/yr
  • dishwasher salt 5kg20K/yr
  • salt dishwasher15K/yr
  • dish washer salt16K/yr
  • dishwasher salt 1kg12K/yr
  • salt for dishwasher11K/yr
  • finish salt8K/yr
  • dishwasher salt 10kg8K/yr
  • dish washer salt 1kg7K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.03

Came quick large bag would have been better for the price

Since it does cost a little more

More expensive than better more established products

Salt Content23%−0.06

My machine wont work without salt

Its salt granules

This salt has made my dishwasher smell of raw garlic

Quality-Overall10%+1.24

I don't think there is any difference in quality

Disappointed as other reviews seemed good

Instructions/User Manual/Troubleshooting8%−0.08

Not following delivery instructions

Storage Capacity4%0.00

because packaging is not conducive for storing once opened

Love

Value For Money30%−0.03

Good value for money

Good price

Happy with price

Quality-Overall19%+1.24

I think going for the quality product is very much worth it over the cheaper supermarket brands

Excellent product

Good quality

Salt Content14%−0.06

Absolutely love this big bag of salt

Good salt

Good quality dishwasher salt

Advertised Vs Actual Product13%+1.54

Exactly what it says on the box

Did the job

exactly as described

Ease Of Use3%+0.55

Easy to use

easy to pour

It's also easier to store without the bag flopping over or spilling

Return

0.1% Return rate 8% Fixable by listing

Salt Content50%▁█▆▇▄▁

My machine wont work without salt

Its salt granules

This salt has made my dishwasher smell of raw garlic

Leak-Proof17%█▁▁██▁
Functionality-Overall8%▁▁▁▁▁█
Compatibility-Overall8%█▁▁▁▁▁
Advertised Vs Actual Product4%▁▁█▁▁▁

FAQ

Common Dishwasher Salt questions

Answered from the same tracked data.