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Dishwasher Powder

soft demand (-28.0% this quarter) — Dishwasher Powder doesn't clear our bar today.

Flapen Score

42
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Market size 12Growth 11Conversion 56Competition 27Returns 99Price range 55Avg price 71Brand share 47Review moat 56Quality gap 52
This niche Category average

Is Dishwasher Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dishwasher Powder is a £47K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 42/100.

Dishwasher Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.0% over the last 90 days and 4.7% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr3K
Search volume / yr-28.0%69K
Conversion rate4.7%
Avg price£14.49

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers9 · 37
Top-5 product click share69%
Open market23%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews1,247

Top Dishwasher Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

37

Top-5 brand share

77%

Top 20: 93%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Cascade36%
  • Arborfill14%
  • We Can Source It Ltd11%
  • CARE + PROTECT8%
  • Finish7%
  • --7%
  • Open — no brand owns it (3 brands, 16%)

Dishwasher Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR4.7%Products14Brands9Top 5 Brands77%OOS Rate27.9%Rating4.4★Reviews1,247Avg BSR#151
5K3KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Dishwasher Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dishwasher powder55K/yr
  • dishwasher powder detergent5K/yr
  • finish dishwasher powder5K/yr
  • dishwasher powder uk5K/yr

What reviews say buyers love and hate about Dishwasher Powder

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money23%

Good value for money

Ease Of Cleaning16%

Cleans perfectly

Quality-Overall14%

Better than any supermarket brands I've used over the years

Smell7%

has a lovely clean smell

Eco Friendliness4%

after lots of uses we're now trialling eco brands like ocean saver

What buyers complain about

75% of reviews
Ease Of Cleaning26%

This isn't getting our dishes fully clean

Residue12%

White residue

Value For Money10%

Waste of money

Solubility7%

Powder does not dissolve fully

Washability6%

have to rewash repeatedly

Dishwasher Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
37%
2Stain Resistance
11%
3Solubility
9%
4Smell
9%
5Functionality-Overall
7%

Common Dishwasher Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dishwasher Powder 42/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -28.0% over the last 90 days.
Dishwasher Powder buyers on Amazon United Kingdom complain most about Ease Of Cleaning, Residue, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.