Dishwasher Powder
FailDemand is soft, at -28.0% this quarter, so Dishwasher Powder is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £47K/yr69K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 37 sellers
Flapen Score
Dishwasher Powder against its category
The dotted line is the Grocery average. Past it, Dishwasher Powder is stronger. Inside it, weaker.
Market
The Dishwasher Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dishwasher Powder 69K times last year and spent an estimated £47K. The top 5 brands take 77% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £47Ka year
- Top search term
- dishwasher powder55K searches a year
02 · Price
A sale here is worth £14.49.
Listings sell for £14.49 on average, from £3.18 to £29.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.49 that is £1K to £4K a year per listing.
- Average price
- £14.49under the $15 to $100 sweet spot
- Price range
- £3.18–£29.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #151 within Dishwashing. It carries 1,247 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 64%
- Out of stock, average day
- 27.9%
- Average rank
- #151in Dishwashing
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,247per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Dishwasher Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cascade Complete Powder Allin1 Dishwasher Detergent Fresh 75 oz
- Price
- £14.51
- Rating
- 4.6/5
- Reviews
- 6,506
- Age
- 13y ago

We Can Source It Ltd Recyclable Dishwasher Detergent Powder Tub 10kg with Strong Cleaning Action Ideal for Dishwashers in Homes and Commercial Kitchens Effective on Residue Grease and Stains
- Price
- £29.31
- Rating
- 3.8/5
- Reviews
- 140
- Age
- 5y ago

Natural Dishwasher Powder 1kg Plastic-Free Dishwasher Detergent Eco-Friendly Lemon Essential Oil Powerful Grease & Stain Removal Septic Tank Safe Low-Tox Cleaning
- Price
- £9.97
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 12mo ago

Dripak Dishwasher Detergent 500g x 3 Pack Unscented Powder Harsh Chemical Free Gentle and Strong
- Price
- £7.08
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 8y ago

Fragrance Free Dishwasher Powder 1kg Unscented Dishwasher Detergent Plant-Based Dishwashing Powder for Everyday Family Use
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Trending
90-day click momentum
Commercial Dishwasher Powder 10kg - Professional Automatic Dishwashing Detergent Heavy Duty Grease & Food Residue Remover Catering & Hospitality Use
- Price
- £27.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Fragrance Free Dishwasher Powder 1kg Unscented Dishwasher Detergent Plant-Based Dishwashing Powder for Everyday Family Use
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Seventh Generation Automatic Dishwashing Powder Free & Clear 45 oz
- Price
- £14.23
- Rating
- 4.5/5
- Reviews
- 884
- Age
- 15y ago

Finish Dishwasher Fast Dissolving Gel All in 1 Max Lemon 700 ml Pack of 2 2 x 700ml 28 washes each 2 x 28 washes 56 washes
- Price
- £12.95
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 4y ago

CARE+PROTECT ECO+ Dishwasher Gel - Eco-Friendly Dishwasher Detergent - Hypoallergenic - Free of Dyes and Phosphates - Degreasing and Rinsing Action-Effective in Short Cycles - 650 ml - Upto 38 Washes
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 3y ago
Newest
by launch date
Commercial Dishwasher Powder 10kg - Professional Automatic Dishwashing Detergent Heavy Duty Grease & Food Residue Remover Catering & Hospitality Use
- Price
- £27.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Fragrance Free Dishwasher Powder 1kg Unscented Dishwasher Detergent Plant-Based Dishwashing Powder for Everyday Family Use
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Natural Dishwasher Powder 1kg Plastic-Free Dishwasher Detergent Eco-Friendly Lemon Essential Oil Powerful Grease & Stain Removal Septic Tank Safe Low-Tox Cleaning
- Price
- £9.97
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 12mo ago

Dirty Labs | Dishwasher Detergent and Booster | Aestival Scent | 48 Loads (1 lb) | Ultra Clean Spot Free Quick Wash Optimized | Hyper Concentrated
- Price
- £27.03
- Rating
- 4.5/5
- Reviews
- 1,526
- Age
- 1y ago

by Amazon ALL-IN-ONE Dishwasher Tablets 40 tablets
- Price
- £3.18
- Rating
- 4.4/5
- Reviews
- 4,789
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
37
Top-5 brand share
77%
Top 20: 93%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- Cascade36%
- Arborfill14%
- We Can Source It Ltd11%
- CARE + PROTECT8%
- Finish7%
- --7%
- Open — no brand owns it (3 brands, 16%)
Demand
Dishwasher Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 6.1× · 8 of 12 months tracked
Search terms
Top Dishwasher Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dishwasher powder55K/yr
- dishwasher powder detergent5K/yr
- finish dishwasher powder5K/yr
- dishwasher powder uk5K/yr
Reviews and returns
What reviews say buyers love and hate about Dishwasher Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This isn't getting our dishes fully clean
Poor cleaning performance
Does not clean well
White residue
Leaves a white residue on everything
Leave white residue
Waste of money
Expensive
Disappointed and expensive for somethings is not as described
Powder does not dissolve fully
don't dissolve well
Dont dissolve in my machine
have to rewash repeatedly
Its not as good as the Dishwasher tablets
Sometimes preventing it from opening at all during the wash
Love
Good value for money
Excellent value for money
Good price
Cleans perfectly
it cleans great
Very good clean
Better than any supermarket brands I've used over the years
Good product, especially for dishes with leftover food
Excellent product
has a lovely clean smell
smells nice
The fragrance is subtle
after lots of uses we're now trialling eco brands like ocean saver
I am prepared to accept that it is eco friendly and, so far, no futher drain blocks
Also, there is no micro plastics involved, so is better for the environment
Return
0.1% Return rate 10% Fixable by listing
One bortke had leaked all over the others
left a mist on glasses
It consistently leaves residue on plates
particularly cup with stains
This won't clear tea stains for example, though it will try and again, gets some of the stain off
Powder does not dissolve fully
don't dissolve well
Dont dissolve in my machine
Personally, I find the scent to be an overpowering and nauseating smell
the smell is overpowering. for me
It's true your washing comes out smelling like nothing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dishwasher Powder questions
Answered from the same tracked data.









