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Dishwasher Powder

Fail

Demand is soft, at -28.0% this quarter, so Dishwasher Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£47K/yr69K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
69%top-5 click share · 9 brands · 37 sellers

Flapen Score

Dishwasher Powder against its category

The dotted line is the Grocery average. Past it, Dishwasher Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher Powder 69K times last year and spent an estimated £47K. The top 5 brands take 77% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
4.7%
Market size, estimated
£47Ka year
Top search term
dishwasher powder55K searches a year

02 · Price

A sale here is worth £14.49.

Listings sell for £14.49 on average, from £3.18 to £29.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.49 that is £1K to £4K a year per listing.

Average price
£14.49under the $15 to $100 sweet spot
Price range
£3.18–£29.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #151 within Dishwashing. It carries 1,247 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
64%
Out of stock, average day
27.9%
Average rank
#151in Dishwashing
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,247per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dishwasher Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

37

Top-5 brand share

77%

Top 20: 93%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Cascade36%
  • Arborfill14%
  • We Can Source It Ltd11%
  • CARE + PROTECT8%
  • Finish7%
  • --7%
  • Open — no brand owns it (3 brands, 16%)

Demand

Dishwasher Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 6.1× · 8 of 12 months tracked

Search terms

Top Dishwasher Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dishwasher powder55K/yr
  • dishwasher powder detergent5K/yr
  • finish dishwasher powder5K/yr
  • dishwasher powder uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning26%−0.17

This isn't getting our dishes fully clean

Poor cleaning performance

Does not clean well

Residue12%−0.07

White residue

Leaves a white residue on everything

Leave white residue

Value For Money10%+1.40

Waste of money

Expensive

Disappointed and expensive for somethings is not as described

Solubility7%−0.04

Powder does not dissolve fully

don't dissolve well

Dont dissolve in my machine

Washability6%−0.02

have to rewash repeatedly

Its not as good as the Dishwasher tablets

Sometimes preventing it from opening at all during the wash

Love

Value For Money23%+1.40

Good value for money

Excellent value for money

Good price

Ease Of Cleaning16%−0.17

Cleans perfectly

it cleans great

Very good clean

Quality-Overall14%+1.06

Better than any supermarket brands I've used over the years

Good product, especially for dishes with leftover food

Excellent product

Smell7%+0.41

has a lovely clean smell

smells nice

The fragrance is subtle

Eco Friendliness4%+0.40

after lots of uses we're now trialling eco brands like ocean saver

I am prepared to accept that it is eco friendly and, so far, no futher drain blocks

Also, there is no micro plastics involved, so is better for the environment

Return

0.1% Return rate 10% Fixable by listing

Leak-Proof37%▃█▄▇▇▄

One bortke had leaked all over the others

left a mist on glasses

Stain Resistance11%█▁▄▁▁▂

It consistently leaves residue on plates

particularly cup with stains

This won't clear tea stains for example, though it will try and again, gets some of the stain off

Solubility9%▄█▄▁▁▁

Powder does not dissolve fully

don't dissolve well

Dont dissolve in my machine

Smell9%▁▁▁▁█▃

Personally, I find the scent to be an overpowering and nauseating smell

the smell is overpowering. for me

It's true your washing comes out smelling like nothing

Functionality-Overall7%▃▁▁█▁▅

FAQ

Common Dishwasher Powder questions

Answered from the same tracked data.