Is dishwasher powder profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (42/100).

How competitive is the dishwasher powder niche?

9 brands and 37 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in dishwasher powder?

Top complaints mined from reviews: Ease Of Cleaning, Residue, Value For Money. The return rate is 0.1%.

What does it cost to enter the dishwasher powder niche?

Listings span £3.18–£29.31; the average listing price is £14.49 (sweet spot $15–$100). The average incumbent carries 1,247 reviews — the moat a new listing must climb.

dishwasher powder

Skip it

Soft demand (-28.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good£14.49

avg listing price — sweet spot $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,247.14

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.18–£29.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£47K

£47K/yr · 69K searches

Growth

Bad-28.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dishwasher powder is a £47K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dishwasher powder market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £36K–£43K; units × avg price
Conversion rate: 4.7%
Avg BSR: #151
Page quality: 0%
Prime: 64%
Sponsored: 57%
Out of stock: 27.9%
Avg brand age: 60 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

77%

Top 20: 93%

Top-5 click share

69%

Top 20: 100%

Open market

16%

Cascade36%
Arborfill14%
We Can Source It Ltd11%
CARE + PROTECT8%
Finish7%
--7%
Open — no brand owns it (3 brands, 16%)

Demand

Weekly Amazon search volume, last 32 weeks — -28.0% search growth over the last 90 days.

Open Trend

Top dishwasher powder search terms

dishwasher powder55K/yr -31.7%3.7% conv.
dishwasher powder detergent5K/yr +17.5%5.0% conv.
finish dishwasher powder5K/yr -20.7%1.5% conv.
dishwasher powder uk5K/yr -41.3%4.8% conv.

All search terms

Top dishwasher powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cascade Complete Powder Allin1 Dishwasher Detergent Fresh 75 oz

Cascade£14.514.6★6,506 rev

We Can Source It Ltd Recyclable Dishwasher Detergent Powder Tub 10kg with Strong Cleaning Action Ideal for Dishwashers in Homes and Commercial Kitchens Effective on Residue Grease and Stains

We Can Source It Ltd£29.313.8★140 rev

Natural Dishwasher Powder 1kg Plastic-Free Dishwasher Detergent Eco-Friendly Lemon Essential Oil Powerful Grease & Stain Removal Septic Tank Safe Low-Tox Cleaning

Arborfill£9.974.1★27 rev

Dripak Dishwasher Detergent 500g x 3 Pack Unscented Powder Harsh Chemical Free Gentle and Strong

--£7.084.0★34 rev

Fragrance Free Dishwasher Powder 1kg Unscented Dishwasher Detergent Plant-Based Dishwashing Powder for Everyday Family Use

Arborfill£9.925.0★1 rev

Newest

by launch date

Commercial Dishwasher Powder 10kg - Professional Automatic Dishwashing Detergent Heavy Duty Grease & Food Residue Remover Catering & Hospitality Use

RightBuy£27.911 rev

5mo ago

Fragrance Free Dishwasher Powder 1kg Unscented Dishwasher Detergent Plant-Based Dishwashing Powder for Everyday Family Use

Arborfill£9.921 rev

5mo ago

Natural Dishwasher Powder 1kg Plastic-Free Dishwasher Detergent Eco-Friendly Lemon Essential Oil Powerful Grease & Stain Removal Septic Tank Safe Low-Tox Cleaning

Arborfill£9.9727 rev

12mo ago

Dirty Labs£27.031,526 rev

1y ago

by Amazon ALL-IN-ONE Dishwasher Tablets 40 tablets

by Amazon£3.184,789 rev

2y ago

What buyers say about dishwasher powder

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value for money”

Ease Of Cleaning16%

“Cleans perfectly”

Quality-Overall14%

“Better than any supermarket brands I've used over the years”

Smell7%

“has a lovely clean smell”

Eco Friendliness4%

“after lots of uses we're now trialling eco brands like ocean saver”

Efficiency4%

“effective”

Washability4%

“Good for cleaning washing machine”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“As described thankyou”

Residue3%

“No residue”

What buyers complain about

Ease Of Cleaning26%

“This isn't getting our dishes fully clean”

Residue12%

“White residue”

Value For Money10%

“Waste of money”

Solubility7%

“Powder does not dissolve fully”

Washability6%

“have to rewash repeatedly”

Quality-Overall4%

“Not as good as other brands”

Leak-Proof3%

“One bortke had leaked all over the others”

Stain Resistance3%

“It consistently leaves residue on plates”

Smell3%

“Personally, I find the scent to be an overpowering and nauseating smell”

Taste-Overall2%

“Taste funny”

Top return reasons

Leak-Proof37%

Stain Resistance11%

Solubility9%

Smell9%

Functionality-Overall7%

Color6%