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Dishwasher Powder

Fail

Demand is soft, at -28.0% this quarter, so Dishwasher Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£47K/yr69K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
69%top-5 click share · 9 brands · 37 sellers

Flapen Score

Dishwasher Powder against its category

The dotted line is the Grocery average. Past it, Dishwasher Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher Powder 69K times last year and spent an estimated £47K. The top 5 brands take 77% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
4.7%
Market size, estimated
£47Ka year
Top search term
dishwasher powder55K searches a year

02 · Price

A sale here is worth £14.49.

Listings sell for £14.49 on average, from £3.18 to £29.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.49 that is £1K to £4K a year per listing.

Average price
£14.49under the $15 to $100 sweet spot
Price range
£3.18–£29.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #151 within Dishwashing. It carries 1,247 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
64%
Out of stock, average day
27.9%
Average rank
#151in Dishwashing
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,247per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dishwasher Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

37

Est. top-5 brand share

77%

Top 20: 93%

Est. top-5 click share

69%

Top 20: 100%

Open market

16%

  • Cascade36%
  • Arborfill14%
  • We Can Source It Ltd11%
  • CARE + PROTECT8%
  • Finish7%
  • --7%
  • Open — no brand owns it (3 brands, 16%)

Demand

Dishwasher Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 6.1× · 8 of 12 months tracked

Search terms

Top Dishwasher Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dishwasher powder55K/yr
  • dishwasher powder detergent5K/yr
  • finish dishwasher powder5K/yr
  • dishwasher powder uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Powder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
26%of negative reviews mention “Ease Of Cleaning”
0.1%of orders come back
“This isn't getting our dishes fully clean”
A buyer, on “Ease Of Cleaning”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dishwasher Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data