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Dishwasher Liquid

Fail

The top 5 brands take 100% of clicks, so Dishwasher Liquid is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£1.1M/yr713K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
90%top-5 click share · 5 brands · 105 sellers

Flapen Score

Dishwasher Liquid against its category

The dotted line is the Grocery average. Past it, Dishwasher Liquid is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher Liquid 713K times last year and spent an estimated £1.1M. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

26.8% of searches ended in a purchase last week.

Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
713K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
26.8%
Market size, estimated
£1.1Ma year
Peak month
January1.3× the quietest month
Top search term
rinse aid182K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £2.30 to £13.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At £5.94 that is £149K to £178K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£2.30–£13.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
25,000–30,000
Revenue per listing a year
£149K–£178K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Dishwashing. It carries 1,820 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Dishwashing
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,820per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dishwasher Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£170K£340K£511K£681K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Finish72%
  • Ecover16%
  • CRYSTALE5%
  • McKLords4%
  • Ecozone3%
  • Open — no brand owns it (0%)

Demand

Dishwasher Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dishwasher Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rinse aid182K/yr
  • dishwasher rinse aid180K/yr
  • rinse aid dishwasher135K/yr
  • finish rinse aid45K/yr
  • dishwasher liquid40K/yr
  • dishwasher gel24K/yr
  • dishwasher detergent liquid14K/yr
  • dishwasher liquid detergent13K/yr
  • finish dishwasher rinse aid9K/yr
  • rinse aid dishwasher liquid9K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.05

Doesn't work for me

Does nothing

less effective than originally

Leak-Proof9%

Surprise it leaked everywhere

Package leaked

Quality-Overall9%−0.03

Like everything else, less effective than originally

not as good quality as other products

Smell9%0.00

Leaves strong artificial scent on dishes

However, a huge let down is the strong artificial plastic-like smell it leaves on the dishes, particularly on plastic and silicone items, which transfers onto food when stored in the dishes afterwards

Contamination9%−0.03

Be very careful

Love

Value For Money24%+1.49

Good value for money

Good price

good value for money compared to market prices

Quality-Overall18%−0.03

Good value good quality good shine good cleaning

Excellent product

Reliable product

Ease Of Cleaning11%+0.99

cleans really well

Very effective cleaning agent

Excellent cleanser, everything comes out clean and shining

Advertised Vs Actual Product9%+0.38

Works as expected

Does the job

Does the job

Efficiency9%+0.75

Does the job everytime

Does the job well

Works well

Return

0.1% Return rate 3% Fixable by listing

Leak-Proof34%▄▁█▇▃▇

Surprise it leaked everywhere

Package leaked

Contamination24%▁▁▁▁█▁

Be very careful

Quality-Overall9%▃█▃▃▁▁

Like everything else, less effective than originally

not as good quality as other products

Value For Money8%▁█▁▇▄▅
Compatibility-Overall4%█▆▁▁▁▁

FAQ

Common Dishwasher Liquid questions

Answered from the same tracked data.