Dishwasher Liquid
FailThe top 5 brands take 100% of clicks, so Dishwasher Liquid is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £1.1M/yr713K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 105 sellers
Flapen Score
Dishwasher Liquid against its category
The dotted line is the Grocery average. Past it, Dishwasher Liquid is stronger. Inside it, weaker.
Market
The Dishwasher Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dishwasher Liquid 713K times last year and spent an estimated £1.1M. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 26.8% of those searches ended in a purchase.
Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 713K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 26.8%
- Market size, estimated
- £1.1Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- rinse aid182K searches a year
02 · Price
A sale here is worth £5.94.
Listings sell for £5.94 on average, from £2.30 to £13.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At £5.94 that is £149K to £178K a year per listing.
- Average price
- £5.94under the $15 to $100 sweet spot
- Price range
- £2.30–£13.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £149K–£178K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Dishwashing. It carries 1,820 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Dishwashing
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,820per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Dishwasher Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £2.30
- Rating
- 4.7/5
- Reviews
- 6,270
- Age
- 3y ago

Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 2y ago

Finish Dishwasher Rinse & Shine Aid Lemon 3.2L (800ml x 4 pck) Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £13.55
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 1y ago

Crystale Platinum Rinse Aid 500ml
- Price
- £2.35
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 4mo ago

McKLords Commercial Dishwasher Rinse Aid Lemon Fragrance Yellow 5 Litre
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 742
- Age
- 4y ago
Trending
estimated 90-day click momentum
Crystale Platinum Rinse Aid 500ml
- Price
- £2.35
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 4mo ago

Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 2y ago

EcoZone Rinse Aid Natural Rinsing Aid for Dishwashers Dry & Shine Gentle Formula for Sparkling & Streak-Free Results Leaves Glass & Crockery Hygienically Clean Vegan Friendly Solution (500ml)
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 865
- Age
- 13y ago

McKLords Commercial Dishwasher Rinse Aid Lemon Fragrance Yellow 5 Litre
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 742
- Age
- 4y ago

Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £2.30
- Rating
- 4.7/5
- Reviews
- 6,270
- Age
- 3y ago
Newest
by launch date
Crystale Platinum Rinse Aid 500ml
- Price
- £2.35
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 4mo ago

Finish Dishwasher Rinse & Shine Aid Lemon 3.2L (800ml x 4 pck) Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £13.55
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 1y ago

Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 2y ago

Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £2.30
- Rating
- 4.7/5
- Reviews
- 6,270
- Age
- 3y ago

Finish Dishwasher Rinse & Shine Aid Fresh 800ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £5.18
- Rating
- 4.8/5
- Reviews
- 1,183
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
105
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Finish72%
- Ecover16%
- CRYSTALE5%
- McKLords4%
- Ecozone3%
- Open — no brand owns it (0%)
Demand
Dishwasher Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dishwasher Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rinse aid182K/yr
- dishwasher rinse aid180K/yr
- rinse aid dishwasher135K/yr
- finish rinse aid45K/yr
- dishwasher liquid40K/yr
- dishwasher gel24K/yr
- dishwasher detergent liquid14K/yr
- dishwasher liquid detergent13K/yr
- finish dishwasher rinse aid9K/yr
- rinse aid dishwasher liquid9K/yr
Reviews and returns
What reviews say buyers love and hate about Dishwasher Liquid
We read the reviews and the return reasons for every product selling here.
“Doesn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dishwasher Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









