Is dishwasher liquid profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (41/100).

How competitive is the dishwasher liquid niche?

5 brands and 105 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dishwasher liquid?

Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Quality-Overall. The return rate is 0.1%.

When does demand for dishwasher liquid peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the dishwasher liquid niche?

Listings span £2.30–£13.55; the average listing price is £5.94 (sweet spot $15–$100). The average incumbent carries 1,820 reviews — the moat a new listing must climb.

dishwasher liquid

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible26.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.1M

£1.1M/yr · 713K searches

Review moat

Okay1,819.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.94

avg listing price — sweet spot $15–$100

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.30–£13.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dishwasher liquid is a £1.1M/yr Amazon United Kingdom market (713K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dishwasher liquid market data

Units sold / yr: 150K–200K; avg 25,000–30,000/product
Revenue / yr: £891K–£1.2M; units × avg price
Conversion rate: 26.8%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Finish72%
Ecover16%
CRYSTALE5%
McKLords4%
Ecozone3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top dishwasher liquid search terms

rinse aid182K/yr -6.7%22.3% conv.
dishwasher rinse aid180K/yr -11.2%24.2% conv.
rinse aid dishwasher135K/yr -6.8%23.1% conv.
finish rinse aid45K/yr -7.9%18.1% conv.
dishwasher liquid40K/yr -19.8%3.3% conv.
dishwasher gel24K/yr -37.8%0.1% conv.
dishwasher detergent liquid14K/yr -8.0%0.1% conv.
dishwasher liquid detergent13K/yr -37.9%0.3% conv.
finish dishwasher rinse aid9K/yr +2.3%19.2% conv.
rinse aid dishwasher liquid9K/yr -6.3%18.8% conv.

All search terms

Top dishwasher liquid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone

Finish£2.304.7★6,270 rev

Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml

Ecover£2.784.7★414 rev

Finish Dishwasher Rinse & Shine Aid Lemon 3.2L (800ml x 4 pck) Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone

Finish£13.554.8★549 rev

Crystale Platinum Rinse Aid 500ml

CRYSTALE£2.354.3★9 rev

McKLords Commercial Dishwasher Rinse Aid Lemon Fragrance Yellow 5 Litre

McKLords£8.974.6★742 rev

Newest

by launch date

Crystale Platinum Rinse Aid 500ml

CRYSTALE£2.359 rev

4mo ago

Finish Dishwasher Rinse & Shine Aid Lemon 3.2L (800ml x 4 pck) Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone

Finish£13.55549 rev

1y ago

Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml

Ecover£2.78414 rev

2y ago

Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone

Finish£2.306,270 rev

3y ago

Finish Dishwasher Rinse & Shine Aid Fresh 800ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone

Finish£5.181,183 rev

3y ago

What buyers say about dishwasher liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Good value for money”

Quality-Overall18%

“Good value good quality good shine good cleaning”

Ease Of Cleaning11%

“cleans really well”

Advertised Vs Actual Product9%

“Works as expected”

Efficiency9%

“Does the job everytime”

Smell8%

“The lemon scent is fresh”

Brightness/Shine/Glow5%

“dishes are very shiny”

Ease Of Use4%

“easy to use”

Eco Friendliness4%

“Eco friendly”

Size-Overall2%

“Good size”

What buyers complain about

Functionality-Overall18%

“Doesn't work for me”

Leak-Proof9%

“Surprise it leaked everywhere”

Quality-Overall9%

“Like everything else, less effective than originally”

Smell9%

“Leaves strong artificial scent on dishes”

Contamination9%

“Be very careful”

Taste-Overall9%

“makes everything taste like chemicals”

Instructions/User Manual/Troubleshooting5%

“dont follow delvery instructions amazon's delvery is useless”

Dilute/Watery5%

“Very watered done”

Water Resistance5%

“Glasses still have water marks”

Ease Of Use3%

“A bit awkward to pour as its a heavy tub would benefit from a pull out pour spout as it splashes everywhere until theres a bit gone out of it”

Top return reasons

Leak-Proof34%

Contamination24%

Quality-Overall9%

Value For Money8%

Compatibility-Overall4%

Functionality-Overall4%

Moist/Dry4%

Advertised Vs Actual Product3%

Smell2%

Ease Of Cleaning1%

Common questions

Is dishwasher liquid profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (41/100).
How competitive is the dishwasher liquid niche?: 5 brands and 105 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dishwasher liquid?: Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Quality-Overall. The return rate is 0.1%.
When does demand for dishwasher liquid peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the dishwasher liquid niche?: Listings span £2.30–£13.55; the average listing price is £5.94 (sweet spot $15–$100). The average incumbent carries 1,820 reviews — the moat a new listing must climb.