Dishwasher Liquid
FailThe top 5 brands take 100% of clicks, so Dishwasher Liquid is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £1.1M/yr713K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 105 sellers
Flapen Score
Dishwasher Liquid against its category
The dotted line is the Grocery average. Past it, Dishwasher Liquid is stronger. Inside it, weaker.
Market
The Dishwasher Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dishwasher Liquid 713K times last year and spent an estimated £1.1M. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
26.8% of searches ended in a purchase last week.
Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 713K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 26.8%
- Market size, estimated
- £1.1Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- rinse aid182K searches a year
02 · Price
A sale here is worth £5.94.
Listings sell for £5.94 on average, from £2.30 to £13.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At £5.94 that is £149K to £178K a year per listing.
- Average price
- £5.94under the $15 to $100 sweet spot
- Price range
- £2.30–£13.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £149K–£178K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Dishwashing. It carries 1,820 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Dishwashing
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,820per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Dishwasher Liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £2.30
- Rating
- 4.7/5
- Reviews
- 6,270
- Age
- 3y ago

Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 2y ago

Finish Dishwasher Rinse & Shine Aid Lemon 3.2L (800ml x 4 pck) Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £13.55
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 1y ago

Crystale Platinum Rinse Aid 500ml
- Price
- £2.35
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 4mo ago

McKLords Commercial Dishwasher Rinse Aid Lemon Fragrance Yellow 5 Litre
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 742
- Age
- 4y ago
Trending
90-day click momentum
Crystale Platinum Rinse Aid 500ml
- Price
- £2.35
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 4mo ago

Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 2y ago

EcoZone Rinse Aid Natural Rinsing Aid for Dishwashers Dry & Shine Gentle Formula for Sparkling & Streak-Free Results Leaves Glass & Crockery Hygienically Clean Vegan Friendly Solution (500ml)
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 865
- Age
- 13y ago

McKLords Commercial Dishwasher Rinse Aid Lemon Fragrance Yellow 5 Litre
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 742
- Age
- 4y ago

Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £2.30
- Rating
- 4.7/5
- Reviews
- 6,270
- Age
- 3y ago
Newest
by launch date
Crystale Platinum Rinse Aid 500ml
- Price
- £2.35
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 4mo ago

Finish Dishwasher Rinse & Shine Aid Lemon 3.2L (800ml x 4 pck) Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £13.55
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 1y ago

Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 2y ago

Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £2.30
- Rating
- 4.7/5
- Reviews
- 6,270
- Age
- 3y ago

Finish Dishwasher Rinse & Shine Aid Fresh 800ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone
- Price
- £5.18
- Rating
- 4.8/5
- Reviews
- 1,183
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Finish72%
- Ecover16%
- CRYSTALE5%
- McKLords4%
- Ecozone3%
- Open — no brand owns it (0%)
Demand
Dishwasher Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dishwasher Liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rinse aid182K/yr
- dishwasher rinse aid180K/yr
- rinse aid dishwasher135K/yr
- finish rinse aid45K/yr
- dishwasher liquid40K/yr
- dishwasher gel24K/yr
- dishwasher detergent liquid14K/yr
- dishwasher liquid detergent13K/yr
- finish dishwasher rinse aid9K/yr
- rinse aid dishwasher liquid9K/yr
Reviews and returns
What reviews say buyers love and hate about Dishwasher Liquid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work for me
Does nothing
less effective than originally
Surprise it leaked everywhere
Package leaked
Like everything else, less effective than originally
not as good quality as other products
Leaves strong artificial scent on dishes
However, a huge let down is the strong artificial plastic-like smell it leaves on the dishes, particularly on plastic and silicone items, which transfers onto food when stored in the dishes afterwards
Be very careful
Love
Good value for money
Good price
good value for money compared to market prices
Good value good quality good shine good cleaning
Excellent product
Reliable product
cleans really well
Very effective cleaning agent
Excellent cleanser, everything comes out clean and shining
Works as expected
Does the job
Does the job
Does the job everytime
Does the job well
Works well
Return
0.1% Return rate 3% Fixable by listing
Surprise it leaked everywhere
Package leaked
Be very careful
Like everything else, less effective than originally
not as good quality as other products
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dishwasher Liquid questions
Answered from the same tracked data.









