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Dishwasher Liquid

Fail

The top 5 brands take 100% of clicks, so Dishwasher Liquid is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£1.1M/yr713K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
90%top-5 click share · 5 brands · 105 sellers

Flapen Score

Dishwasher Liquid against its category

The dotted line is the Grocery average. Past it, Dishwasher Liquid is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher Liquid 713K times last year and spent an estimated £1.1M. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 26.8% of those searches ended in a purchase.

Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
713K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
26.8%
Market size, estimated
£1.1Ma year
Peak month
January1.3× the quietest month
Top search term
rinse aid182K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £2.30 to £13.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At £5.94 that is £149K to £178K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£2.30–£13.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
25,000–30,000
Revenue per listing a year
£149K–£178K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Dishwashing. It carries 1,820 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Dishwashing
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,820per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dishwasher Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£170K£340K£511K£681K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

105

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • Finish72%
  • Ecover16%
  • CRYSTALE5%
  • McKLords4%
  • Ecozone3%
  • Open — no brand owns it (0%)

Demand

Dishwasher Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dishwasher Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rinse aid182K/yr
  • dishwasher rinse aid180K/yr
  • rinse aid dishwasher135K/yr
  • finish rinse aid45K/yr
  • dishwasher liquid40K/yr
  • dishwasher gel24K/yr
  • dishwasher detergent liquid14K/yr
  • dishwasher liquid detergent13K/yr
  • finish dishwasher rinse aid9K/yr
  • rinse aid dishwasher liquid9K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Liquid

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
18%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesn't work for me”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dishwasher Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data