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Dishwasher Freshener

Fail

The top 5 brands take 100% of clicks, so Dishwasher Freshener is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£97K/yr82K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
88%top-5 click share · 5 brands · 32 sellers

Flapen Score

Dishwasher Freshener against its category

The dotted line is the Grocery average. Past it, Dishwasher Freshener is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher Freshener 82K times last year and spent an estimated £97K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 22.0% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
22.0%
Market size, estimated
£97Ka year
Peak month
September2.2× the quietest month
Top search term
dishwasher freshener60K searches a year

02 · Price

A sale here is worth £5.34.

Listings sell for £5.34 on average, from £1.48 to £8.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £5.34 that is £8K to £11K a year per listing.

Average price
£5.34under the $15 to $100 sweet spot
Price range
£1.48–£8.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #86 within Dishwashing. It carries 569 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
0.8%
Average rank
#86in Dishwashing
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
569per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dishwasher Freshener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£58K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • Finish63%
  • CARE + PROTECT14%
  • SOL10%
  • Elbow Grease8%
  • ABL Supplies4%

Demand

Dishwasher Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Dishwasher Freshener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dishwasher freshener60K/yr
  • dishwasher freshener hanging10K/yr
  • dishwasher air freshener6K/yr
  • dishwasher deodoriser3K/yr
  • dishwasher smell fresh3K/yr
  • finish dishwasher freshener lemon2K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Freshener

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not the best, faint scent”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dishwasher Freshener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data