Skip to content

Dishwasher Freshener

Fail

The top 5 brands take 100% of clicks, so Dishwasher Freshener is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£97K/yr82K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
88%top-5 click share · 5 brands · 32 sellers

Flapen Score

Dishwasher Freshener against its category

The dotted line is the Grocery average. Past it, Dishwasher Freshener is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher Freshener 82K times last year and spent an estimated £97K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

22.0% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
22.0%
Market size, estimated
£97Ka year
Peak month
September2.2× the quietest month
Top search term
dishwasher freshener60K searches a year

02 · Price

A sale here is worth £5.34.

Listings sell for £5.34 on average, from £1.48 to £8.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £5.34 that is £8K to £11K a year per listing.

Average price
£5.34under the $15 to $100 sweet spot
Price range
£1.48–£8.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #86 within Dishwashing. It carries 569 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
0.8%
Average rank
#86in Dishwashing
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
569per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dishwasher Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£58K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Finish63%
  • CARE + PROTECT14%
  • SOL10%
  • Elbow Grease8%
  • ABL Supplies4%

Demand

Dishwasher Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Dishwasher Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dishwasher freshener60K/yr
  • dishwasher freshener hanging10K/yr
  • dishwasher air freshener6K/yr
  • dishwasher deodoriser3K/yr
  • dishwasher smell fresh3K/yr
  • finish dishwasher freshener lemon2K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Freshener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell48%−0.19

Not the best, faint scent

Overpowering smell

No scent at all

Strength6%−0.05

Not very sturdy flimsy for hanging on racks

Not very strong

not so strong that it becomes overpowering

Natural Resource Wastage5%−0.05

Absolute waste of money

Waste of time and money

Waste of money

Value For Money4%+1.79

more expensive than in shops

Waste of money

Durability3%−0.02

fades away long before you actually need it

don’t last very long, hook deforms so fresher falls off rack after a few washes

Love

Smell39%−0.19

Refreshing scent

Fresh scent

Great smell

Value For Money18%+1.79

Great value for money

Good price

Good value for money

Advertised Vs Actual Product12%+1.02

Exactly what I wanted wanted thank you

Does the job

Just as described

Quality-Overall7%+0.64

No complaints

Great product

Good quality and value for money look nice on

Freshness6%+0.33

Really fresh and clean scent

it smelt fresh

Nice freshener

Return

0.0% Return rate 0% Fixable by listing

Smell80%▆▁▁█▅▁

Not the best, faint scent

Overpowering smell

No scent at all

Functionality-Overall20%▅▁▁▁█▁

it didn't work

FAQ

Common Dishwasher Freshener questions

Answered from the same tracked data.