Dishwasher Freshener
FailThe top 5 brands take 100% of clicks, so Dishwasher Freshener is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £97K/yr82K searches / yr
- 90-day growth
- +19.4%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 32 sellers
Flapen Score
Dishwasher Freshener against its category
The dotted line is the Grocery average. Past it, Dishwasher Freshener is stronger. Inside it, weaker.
Market
The Dishwasher Freshener market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dishwasher Freshener 82K times last year and spent an estimated £97K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 22.0% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +19.4%
- Conversion, latest week
- 22.0%
- Market size, estimated
- £97Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- dishwasher freshener60K searches a year
02 · Price
A sale here is worth £5.34.
Listings sell for £5.34 on average, from £1.48 to £8.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £5.34 that is £8K to £11K a year per listing.
- Average price
- £5.34under the $15 to $100 sweet spot
- Price range
- £1.48–£8.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #86 within Dishwashing. It carries 569 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 63%
- Out of stock, average day
- 0.8%
- Average rank
- #86in Dishwashing
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 569per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Dishwasher Freshener products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Reckitt Benckiser Finish Dishwasher Freshener Lemon and Lime
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 1,199
- Age
- 10y ago

SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker
- Price
- £4.87
- Rating
- 3.3/5
- Reviews
- 103
- Age
- 1y ago

Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 6mo ago

CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 1y ago

CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - 2 Shells - Upto 120 Washes
- Price
- £4.72
- Rating
- 4.3/5
- Reviews
- 624
- Age
- 3y ago
Trending
estimated 90-day click momentum
Finish Dishwasher Freshener and Cleaner Multipack
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 8y ago

SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker
- Price
- £4.87
- Rating
- 3.3/5
- Reviews
- 103
- Age
- 1y ago

Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 6mo ago

Reckitt Benckiser Finish Dishwasher Freshener Lemon and Lime
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 1,199
- Age
- 10y ago

CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 1y ago
Newest
by launch date
Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 6mo ago

Dishwasher Freshener 4 Pack Fresh Lemon Deodoriser Long Lasting 46 Weeks Each Eliminates Odours & Unwanted Smells Leaves Dishwasher Smelling Fresh & Clean for Longer
- Price
- £5.00
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 9mo ago

SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker
- Price
- £4.87
- Rating
- 3.3/5
- Reviews
- 103
- Age
- 1y ago

CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 1y ago

CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - 2 Shells - Upto 120 Washes
- Price
- £4.72
- Rating
- 4.3/5
- Reviews
- 624
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
32
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Finish63%
- CARE + PROTECT14%
- SOL10%
- Elbow Grease8%
- ABL Supplies4%
Demand
Dishwasher Freshener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×
Search terms
Top Dishwasher Freshener search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dishwasher freshener60K/yr
- dishwasher freshener hanging10K/yr
- dishwasher air freshener6K/yr
- dishwasher deodoriser3K/yr
- dishwasher smell fresh3K/yr
- finish dishwasher freshener lemon2K/yr
Reviews and returns
What reviews say buyers love and hate about Dishwasher Freshener
We read the reviews and the return reasons for every product selling here.
“Not the best, faint scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dishwasher Freshener questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









