Is dishwasher freshener profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (45/100).

How competitive is the dishwasher freshener niche?

5 brands and 32 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dishwasher freshener?

Top complaints mined from reviews: Smell, Strength, Natural Resource Wastage. The return rate is 0.0%.

When does demand for dishwasher freshener peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 2.2× the quietest.

What does it cost to enter the dishwasher freshener niche?

Listings span £1.48–£8.89; the average listing price is £5.34 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.

dishwasher freshener

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible22.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good569.25

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+19.4%

90-day search growth — must beat 0% to launch

Market size

Bad£97K

£97K/yr · 82K searches

Avg price

Bad£5.34

avg listing price — sweet spot $15–$100

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.48–£8.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dishwasher freshener is a £97K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dishwasher freshener market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £80K–£107K; units × avg price
Conversion rate: 22.0%
Avg BSR: #86
Page quality: 0%
Prime: 63%
Sponsored: 75%
Out of stock: 0.8%
Avg brand age: 49 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Finish63%
CARE + PROTECT14%
SOL10%
Elbow Grease8%
ABL Supplies4%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +19.4% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×

Open Trend

Top dishwasher freshener search terms

dishwasher freshener60K/yr +27.4%17.2% conv.
dishwasher freshener hanging10K/yr -7.6%15.3% conv.
dishwasher air freshener6K/yr +2.5%17.2% conv.
dishwasher deodoriser3K/yr +18.8%14.0% conv.
dishwasher smell fresh3K/yr -6.7%23.0% conv.
finish dishwasher freshener lemon2K/yr -6.4%5.8% conv.

All search terms

Top dishwasher freshener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Reckitt Benckiser Finish Dishwasher Freshener Lemon and Lime

Finish£2.424.6★1,199 rev

SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker

SOL£4.873.3★103 rev

Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)

Elbow Grease£1.484.6★58 rev

CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells

CARE + PROTECT£8.894.3★108 rev

CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - 2 Shells - Upto 120 Washes

CARE + PROTECT£4.724.3★624 rev

Newest

by launch date

Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)

Elbow Grease£1.4858 rev

6mo ago

Dishwasher Freshener 4 Pack Fresh Lemon Deodoriser Long Lasting 46 Weeks Each Eliminates Odours & Unwanted Smells Leaves Dishwasher Smelling Fresh & Clean for Longer

ABL Supplies£5.0033 rev

9mo ago

SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker

SOL£4.87103 rev

1y ago

CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells

CARE + PROTECT£8.89108 rev

1y ago

CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - 2 Shells - Upto 120 Washes

CARE + PROTECT£4.72624 rev

3y ago

What buyers say about dishwasher freshener

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Refreshing scent”

Value For Money18%

“Great value for money”

Advertised Vs Actual Product12%

“Exactly what I wanted wanted thank you”

Quality-Overall7%

“No complaints”

Freshness6%

“Really fresh and clean scent”

Ease Of Use4%

“convenient it is to use”

Ease Of Cleaning2%

“clean really does the job”

Durability2%

“It's good as long as it lasts”

Efficiency1%

“effective little product”

De-Grease1%

“Elbow Grease is a good brand too”

What buyers complain about

Smell48%

“Not the best, faint scent”

Strength6%

“Not very sturdy flimsy for hanging on racks”

Natural Resource Wastage5%

“Absolute waste of money”

Value For Money4%

“more expensive than in shops”

Durability3%

“fades away long before you actually need it”

Washability3%

“Doesn't last many washes”

Functionality-Overall2%

“it didn't work”

Size-Overall2%

“Smaller than expected”

Add-Ons/Attachments2%

“Difficult to attach”

Quality-Overall2%

“Not the best”

Top return reasons

Smell80%

Functionality-Overall20%

Common questions

Is dishwasher freshener profitable to sell on Amazon United Kingdom?: The niche generates £97K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (45/100).
How competitive is the dishwasher freshener niche?: 5 brands and 32 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dishwasher freshener?: Top complaints mined from reviews: Smell, Strength, Natural Resource Wastage. The return rate is 0.0%.
When does demand for dishwasher freshener peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 2.2× the quietest.
What does it cost to enter the dishwasher freshener niche?: Listings span £1.48–£8.89; the average listing price is £5.34 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.