Dishwasher Freshener
brand-locked demand (top 5 brands take 100% of clicks) — Dishwasher Freshener doesn't clear our bar today.
Flapen Score
Is Dishwasher Freshener profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dishwasher Freshener is a £97K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.
Dishwasher Freshener: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +19.4% over the last 90 days and 22.0% of searches end in a purchase.
£97K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 8 products
Top Dishwasher Freshener products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Reckitt Benckiser Finish Dishwasher Freshener Lemon and Lime
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 1,199
- Age
- 10y ago
SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker
- Price
- £4.87
- Rating
- 3.3/5
- Reviews
- 103
- Age
- 1y ago
Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 6mo ago
CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 1y ago
CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - 2 Shells - Upto 120 Washes
- Price
- £4.72
- Rating
- 4.3/5
- Reviews
- 624
- Age
- 3y ago
Trending
90-day click momentum
Finish Dishwasher Freshener and Cleaner Multipack
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 8y ago
SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker
- Price
- £4.87
- Rating
- 3.3/5
- Reviews
- 103
- Age
- 1y ago
Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 6mo ago
Reckitt Benckiser Finish Dishwasher Freshener Lemon and Lime
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 1,199
- Age
- 10y ago
CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 1y ago
Newest
by launch dateElbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 6mo ago
Dishwasher Freshener 4 Pack Fresh Lemon Deodoriser Long Lasting 46 Weeks Each Eliminates Odours & Unwanted Smells Leaves Dishwasher Smelling Fresh & Clean for Longer
- Price
- £5.00
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 9mo ago
SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker
- Price
- £4.87
- Rating
- 3.3/5
- Reviews
- 103
- Age
- 1y ago
CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 1y ago
CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - 2 Shells - Upto 120 Washes
- Price
- £4.72
- Rating
- 4.3/5
- Reviews
- 624
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Finish63%
- CARE + PROTECT14%
- SOL10%
- Elbow Grease8%
- ABL Supplies4%
Dishwasher Freshener demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×
Top Dishwasher Freshener search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dishwasher freshener60K/yr
- dishwasher freshener hanging10K/yr
- dishwasher air freshener6K/yr
- dishwasher deodoriser3K/yr
- dishwasher smell fresh3K/yr
- finish dishwasher freshener lemon2K/yr
What reviews say buyers love and hate about Dishwasher Freshener
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Refreshing scent”
“Great value for money”
“Exactly what I wanted wanted thank you”
“No complaints”
“Really fresh and clean scent”
What buyers complain about
75% of reviews“Not the best, faint scent”
“Not very sturdy flimsy for hanging on racks”
“Absolute waste of money”
“more expensive than in shops”
“fades away long before you actually need it”
Dishwasher Freshener return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dishwasher Freshener questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
