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Dishwasher Cleaner

Fail

Prices span $1.41–$13.64, mostly outside the sweet spot, so Dishwasher Cleaner is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£1.2M/yr741K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
86%top-5 click share · 6 brands · 91 sellers

Flapen Score

Dishwasher Cleaner against its category

The dotted line is the Grocery average. Past it, Dishwasher Cleaner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher Cleaner 741K times last year and spent an estimated £1.2M. The top 5 brands take 98% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

24.0% of searches ended in a purchase last week.

Shoppers searched for this 741K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
741K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
24.0%
Market size, estimated
£1.2Ma year
Peak month
April3.0× the quietest month
Top search term
dishwasher cleaner545K searches a year

02 · Price

A sale here is worth £6.76.

Listings sell for £6.76 on average, from £1.41 to £13.64. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £6.76 that is £101K to £135K a year per listing.

Average price
£6.76under the $15 to $100 sweet spot
Price range
£1.41–£13.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
£101K–£135K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Dishwashing. It carries 7,919 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Dishwashing
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,919per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dishwasher Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£120K£240K£360K£480K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

91

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Finish66%
  • Dr. Beckmann19%
  • ACTIVE7%
  • Elbow Grease4%
  • Vamoosh2%
  • Duzzit2%

Demand

Dishwasher Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 3.0×

Search terms

Top Dishwasher Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dishwasher cleaner545K/yr
  • finish dishwasher cleaner70K/yr
  • dishwasher cleaner deep clean56K/yr
  • dish washer cleaner deep clean16K/yr
  • dish washer cleaner13K/yr
  • dishwasher cleaner and descaler5K/yr
  • dishwasher unblocker11K/yr
  • dishwasher cleaning liquid6K/yr
  • dishwasher deep cleaner5K/yr
  • dishwasher cleaner finish5K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell30%−0.06

Awful toilet cleaner smell

Not a strong smell

Too much fragrance

Leak-Proof14%

Leaked over everything

First one leaked during delivery

Leaked all over the rest of the items in the box

Ease Of Cleaning8%+1.92

Not the greatest cleaner

Didnt clean it completely was ok

Not impressed the dishwasher looks no cleaner than if I used a normal washing cleaner pod

Functionality-Overall5%−0.02

Doesnt work

Residue5%−0.03

The product leaves a slimy residue inside my new dishwasher

Love

Ease Of Cleaning23%+1.92

Great clean

Good cleaning aid

Cleans fine

Value For Money16%+1.54

Value for money

Good value for money

Good value

Smell15%−0.06

Great smell

Strong scent

Smells fresh as well

Quality-Overall15%+0.38

The tablets are very good

No complaints

Excellent product

Advertised Vs Actual Product8%+0.07

As advertised

Does what is says, works well

As described

Return

0.1% Return rate 2% Fixable by listing

Leak-Proof62%▁▅▇██▆

Leaked over everything

First one leaked during delivery

Leaked all over the rest of the items in the box

Ease Of Cleaning7%▁▁█▁▁▅

Not the greatest cleaner

Didnt clean it completely was ok

Not impressed the dishwasher looks no cleaner than if I used a normal washing cleaner pod

Compatibility-Overall7%▁█▁▁▅▁
Smell4%▁▃▁█▁▁

Awful toilet cleaner smell

Not a strong smell

Too much fragrance

Functionality-Overall3%▁█▁▁▁▁

Doesnt work

FAQ

Common Dishwasher Cleaner questions

Answered from the same tracked data.