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Disaronno Gift Set

Fail

The top 5 brands take 100% of clicks, so Disaronno Gift Set is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£494K/yr447K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
92%top-5 click share · 5 brands · 46 sellers

Flapen Score

Disaronno Gift Set against its category

The dotted line is the Grocery average. Past it, Disaronno Gift Set is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disaronno Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disaronno Gift Set 447K times last year and spent an estimated £494K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £494K a year.

Searches, last 12 months
447K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
9.8%
Market size, estimated
£494Ka year
Peak month
December7.4× the quietest month
Top search term
disaronno246K searches a year

02 · Price

A sale here is worth £11.22.

Listings sell for £11.22 on average, from £5.04 to £18.08. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £11.22 that is £34K to £45K a year per listing.

Average price
£11.22under the $15 to $100 sweet spot
Price range
£5.04–£18.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£34K–£45K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #52 within Beer, Wine & Spirits. It carries 1,976 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#52in Beer, Wine & Spirits
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,976per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Disaronno Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£74K£148K£222K£296K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Disaronno74%
  • Veroni18%
  • Luxardo3%
  • Terranto2%
  • Blue Tree2%

Demand

Disaronno Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Disaronno Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disaronno246K/yr
  • amaretto116K/yr
  • disaronno 1 litre39K/yr
  • amaretto liqueur29K/yr
  • ameretto4K/yr
  • almond liqueur4K/yr
  • disarano4K/yr
  • disaronno 1ltr3K/yr
  • disaronno 70cl3K/yr

Reviews and returns

What reviews say buyers love and hate about Disaronno Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall40%−0.02

Worst taste

Tastes like flavoured water

Taste like pure sugar

Sweetness13%−0.04

Sickly sweet and gave a weird after taste

I found it quite sickly sweet with a vanilla aftertaste

Advertised Vs Actual Product10%−0.05

i didn't get the 'dolce vita' one i wanted which is whats advertised

Flavor8%−0.01

it lacks depth of flavour

More flavour in food essence

Tastes like flavoured water

Artificial Sweeteners5%+0.19

wanted to try something different and I have to say that this amaretto look here is like drinking liquid velvet compared to our normal brand which in comparison now tastes a lot more sugary and chemically

Love

Taste-Overall29%−0.02

Tastes as good as the rest

enjoyable in coffee

great taste

Value For Money23%+2.06

Great value

Great value

Good value

Alcohol Flavor15%+0.88

Excellent drink and lovely taste for the price

nice drink

Nice for cocktails too

Gifting Purpose5%+0.93

perfect gift

It's lovely brought for Xmas was enjoyed by those that had a tipple

Makes for excellent gift idea or for enjoying responsibly with others

Quality-Overall5%

So much better than our normal brand

the fact that it has received comparatively good reviews on here

Very good quality

FAQ

Common Disaronno Gift Set questions

Answered from the same tracked data.