Dirtea
Dirtea shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dirtea profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dirtea is a £83K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 56/100.
Dirtea: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -32.6% over the last 90 days and 7.3% of searches end in a purchase.
£83K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 38 products
Top Dirtea products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DIRTEA Coffee with Organic Lions Mane - 60 Servings - 100% Arabica Coffee with B6 B12 & Folic Acid - 150g - 1 000mg per Serving
- Price
- £33.76
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago
Four Sigmatic Organic Mushroom Coffee | Arabica Instant Coffee Singles with Lions Mane Chaga and Rhodiola | Mushroom Coffee Instant Mix for Better Focus and Immune Support | 10 Packets
- Price
- £10.77
- Rating
- 4.3/5
- Reviews
- 14,195
- Age
- 11y ago
DIRTEA Lions Mane Mushroom Gummies (60 Gummies) - 2 400mg per Serving - Vegan Natural & Sugar Free with Vitamin B12 & B5 - Apple Flavour
- Price
- £26.86
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 2y ago
DIRTEA Lions Mane Mushroom Powder | 100% Organic | Vegan | Non GMO | Cognitive Function Support and Memory Booster Nootropic - Premium Lions Mane Extract | Pouch 60g - 30 Day Serving
- Price
- £28.08
- Rating
- 4.2/5
- Reviews
- 140
- Age
- 5y ago
Lions Mane Mushroom Powder - High Strength Brain Supplement for Focus & Clarity - Easy to Mix - 100% Pure Lions Mane Powder 100g for Coffee & Tea - Full Spectrum High Absorption Beta Glucan Nootropic
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago
Trending
90-day click momentum
RÅ Hygge Lions Mane Mushroom Coffee Ground 227g Made in Sweden Medium Light Roast Peruvian Arabica with Dual Extract Lions Mane Low Acid Adaptogenic Coffee for Mental Clarity & Calm Focus
- Price
- £12.07
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 2y ago
DIRTEA Chaga Mushroom Powder - 30 Servings Organic Powder - for Defence Improved Skin & Energy - Suitable for Tea Coffee and Smoothies
- Price
- £35.36
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5y ago
Four Sigmatic Organic Instant Adaptogen Coffee Medium Roast Instant Coffee with Ashwagandha Chaga Eleuthero & Tulsi Immune Support & Stress Relief Pack of 10
- Price
- £10.49
- Rating
- 4.4/5
- Reviews
- 1,778
- Age
- 8y ago
Rheal Superfoods Shroom Coffee 75g Mushroom Coffee Colombian Arabica with 250mg Lions Mane & Maca 100% Certified Organic Supports Calm Energy & Focus 50mg Caffeine Hot or Iced
- Price
- £14.28
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 5mo ago
DIRTEA Cordyceps Mushroom Gummies - Vegan Natural & Sugar Free with Vitamin C B3 & B5 - Energy & Performance Supplement - 1 Months Supply - 3 000mg per Serving - 60 Gummies - Mixed Berries Flavour
- Price
- £29.09
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 2y ago
Newest
by launch dateRheal Superfoods Shroom Coffee 75g Mushroom Coffee Colombian Arabica with 250mg Lions Mane & Maca 100% Certified Organic Supports Calm Energy & Focus 50mg Caffeine Hot or Iced
- Price
- £14.28
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 5mo ago
Lions Mane Mushroom Powder - High Strength Brain Supplement for Focus & Clarity - Easy to Mix - 100% Pure Lions Mane Powder 100g for Coffee & Tea - Full Spectrum High Absorption Beta Glucan Nootropic
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago
DIRTEA Cacao with Organic Lions Mane - 100% Organic Cacao with MCT & Moringa Reishi & Tremella - 2 500mg per Serving - Vegan & Non GMO - 180g - 30 Servings
- Price
- £37.17
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago
DIRTEA Coffee with Organic Lions Mane - 60 Servings - 100% Arabica Coffee with B6 B12 & Folic Acid - 150g - 1 000mg per Serving
- Price
- £33.76
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago
DIRTEA Matcha Powder - 100% Ceremonial Grade Matcha with Lions Mane & Tremella - 2 500mg per Serving - Vegan & Non GMO - 180g - 30 Servings
- Price
- £35.70
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
15 flat
Sellers
34
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
18%
- DIRTEA42%
- Four Sigmatic22%
- SuperSelf6%
- London Nootropics4%
- Merryhill Mushrooms4%
- Cheerful Buddha4%
- Open — no brand owns it (9 brands, 18%)
Dirtea demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov · busiest ÷ quietest = 1.8×
Top Dirtea search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dirtea22K/yr
- lions mane coffee20K/yr
- four sigmatic4K/yr
- four sigmatic mushroom coffee6K/yr
- mud water coffee2K/yr
- lion mane coffee1K/yr
- dirtea lions mane powder1K/yr
What reviews say buyers love and hate about Dirtea
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Lovely coffee”
“Good quality product from a reliable company”
“Good value for money”
“Improved clarity and focus”
“The caffeine level feels present but smoother than standard coffee”
What buyers complain about
52% of reviews“Awful taste”
“terrible price”
“The coffee isn't particularly strong in flavour so better for a small cup of coffee”
“Dont work”
“A bit bitter”
Dirtea return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dirtea questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
