Dirtea
MaybeReturns run at only 0.1% of orders. But demand is soft, at -32.6% this quarter, so Dirtea is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £83K/yr56K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 40%top-5 click share · 15 brands · 34 sellers
Flapen Score
Dirtea against its category
The dotted line is the Grocery average. Past it, Dirtea is stronger. Inside it, weaker.
Market
The Dirtea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dirtea 56K times last year and spent an estimated £83K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £83Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- dirtea22K searches a year
02 · Price
A sale here is worth £20.22.
Listings sell for £20.22 on average, from £7.45 to £37.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.22 that is £0 to £2K a year per listing.
- Average price
- £20.22inside the $15 to $100 sweet spot
- Price range
- £7.45–£37.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #176 within Coffee. It carries 1,510 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 84%
- Out of stock, average day
- 4.3%
- Average rank
- #176in Coffee
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,510per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dirtea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DIRTEA Coffee with Organic Lions Mane - 60 Servings - 100% Arabica Coffee with B6 B12 & Folic Acid - 150g - 1 000mg per Serving
- Price
- £33.76
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago

Four Sigmatic Organic Mushroom Coffee | Arabica Instant Coffee Singles with Lions Mane Chaga and Rhodiola | Mushroom Coffee Instant Mix for Better Focus and Immune Support | 10 Packets
- Price
- £10.77
- Rating
- 4.3/5
- Reviews
- 14,195
- Age
- 11y ago

DIRTEA Lions Mane Mushroom Gummies (60 Gummies) - 2 400mg per Serving - Vegan Natural & Sugar Free with Vitamin B12 & B5 - Apple Flavour
- Price
- £26.86
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 2y ago

DIRTEA Lions Mane Mushroom Powder | 100% Organic | Vegan | Non GMO | Cognitive Function Support and Memory Booster Nootropic - Premium Lions Mane Extract | Pouch 60g - 30 Day Serving
- Price
- £28.08
- Rating
- 4.2/5
- Reviews
- 140
- Age
- 5y ago

Lions Mane Mushroom Powder - High Strength Brain Supplement for Focus & Clarity - Easy to Mix - 100% Pure Lions Mane Powder 100g for Coffee & Tea - Full Spectrum High Absorption Beta Glucan Nootropic
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago
Trending
90-day click momentum
RÅ Hygge Lions Mane Mushroom Coffee Ground 227g Made in Sweden Medium Light Roast Peruvian Arabica with Dual Extract Lions Mane Low Acid Adaptogenic Coffee for Mental Clarity & Calm Focus
- Price
- £12.07
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 2y ago

DIRTEA Chaga Mushroom Powder - 30 Servings Organic Powder - for Defence Improved Skin & Energy - Suitable for Tea Coffee and Smoothies
- Price
- £35.36
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5y ago

Four Sigmatic Organic Instant Adaptogen Coffee Medium Roast Instant Coffee with Ashwagandha Chaga Eleuthero & Tulsi Immune Support & Stress Relief Pack of 10
- Price
- £10.49
- Rating
- 4.4/5
- Reviews
- 1,778
- Age
- 8y ago

Rheal Superfoods Shroom Coffee 75g Mushroom Coffee Colombian Arabica with 250mg Lions Mane & Maca 100% Certified Organic Supports Calm Energy & Focus 50mg Caffeine Hot or Iced
- Price
- £14.28
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 5mo ago

DIRTEA Cordyceps Mushroom Gummies - Vegan Natural & Sugar Free with Vitamin C B3 & B5 - Energy & Performance Supplement - 1 Months Supply - 3 000mg per Serving - 60 Gummies - Mixed Berries Flavour
- Price
- £29.09
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 2y ago
Newest
by launch date
Rheal Superfoods Shroom Coffee 75g Mushroom Coffee Colombian Arabica with 250mg Lions Mane & Maca 100% Certified Organic Supports Calm Energy & Focus 50mg Caffeine Hot or Iced
- Price
- £14.28
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 5mo ago

Lions Mane Mushroom Powder - High Strength Brain Supplement for Focus & Clarity - Easy to Mix - 100% Pure Lions Mane Powder 100g for Coffee & Tea - Full Spectrum High Absorption Beta Glucan Nootropic
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago

DIRTEA Cacao with Organic Lions Mane - 100% Organic Cacao with MCT & Moringa Reishi & Tremella - 2 500mg per Serving - Vegan & Non GMO - 180g - 30 Servings
- Price
- £37.17
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

DIRTEA Coffee with Organic Lions Mane - 60 Servings - 100% Arabica Coffee with B6 B12 & Folic Acid - 150g - 1 000mg per Serving
- Price
- £33.76
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago

DIRTEA Matcha Powder - 100% Ceremonial Grade Matcha with Lions Mane & Tremella - 2 500mg per Serving - Vegan & Non GMO - 180g - 30 Servings
- Price
- £35.70
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
15 flat
Sellers
34
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
18%
- DIRTEA42%
- Four Sigmatic22%
- SuperSelf6%
- London Nootropics4%
- Merryhill Mushrooms4%
- Cheerful Buddha4%
- Open — no brand owns it (9 brands, 18%)
Demand
Dirtea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Dirtea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dirtea22K/yr
- lions mane coffee20K/yr
- four sigmatic4K/yr
- four sigmatic mushroom coffee6K/yr
- mud water coffee2K/yr
- lion mane coffee1K/yr
- dirtea lions mane powder1K/yr
Reviews and returns
What reviews say buyers love and hate about Dirtea
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful taste
definitely not your usual taste
Tastes slightly bitter
terrible price
Waste of money
Too expensive
The coffee isn't particularly strong in flavour so better for a small cup of coffee
Bad flavour
The flavour is like a weaker coffee with a slight cross over with Bovril
Dont work
Not getting same results not like other brand used sadly
Again, it could just be it doesn't work for me
A bit bitter
Tastes slightly bitter
Find it bitter
Love
Lovely coffee
Amazing taste
Delicious coffee
Good quality product from a reliable company
Easy to take & quality product
Excellent Product
Good value for money
Good Value
Great value for money
Improved clarity and focus
Great focus
It helps me focus
The caffeine level feels present but smoother than standard coffee
Decent caffeine content
Fantastic lift -me-up alternative to caffeine
Return
0.1% Return rate 0% Fixable by listing
Awful taste
definitely not your usual taste
Tastes slightly bitter
limited verified reviews
Probably not the best I've had
Proven poor quality
Dont work
Not getting same results not like other brand used sadly
Again, it could just be it doesn't work for me
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dirtea questions
Answered from the same tracked data.









