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Dirtea

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -32.6% this quarter, so Dirtea is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£83K/yr56K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
40%top-5 click share · 15 brands · 34 sellers

Flapen Score

Dirtea against its category

The dotted line is the Grocery average. Past it, Dirtea is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dirtea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dirtea 56K times last year and spent an estimated £83K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
7.3%
Market size, estimated
£83Ka year
Peak month
November1.8× the quietest month
Top search term
dirtea22K searches a year

02 · Price

A sale here is worth £20.22.

Listings sell for £20.22 on average, from £7.45 to £37.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.22 that is £0 to £2K a year per listing.

Average price
£20.22inside the $15 to $100 sweet spot
Price range
£7.45–£37.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #176 within Coffee. It carries 1,510 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
84%
Out of stock, average day
4.3%
Average rank
#176in Coffee
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,510per listing
Listings tracked
38

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dirtea products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

34

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 80%

Open market

18%

  • DIRTEA42%
  • Four Sigmatic22%
  • SuperSelf6%
  • London Nootropics4%
  • Merryhill Mushrooms4%
  • Cheerful Buddha4%
  • Open — no brand owns it (9 brands, 18%)

Demand

Dirtea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dirtea search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dirtea22K/yr
  • lions mane coffee20K/yr
  • four sigmatic4K/yr
  • four sigmatic mushroom coffee6K/yr
  • mud water coffee2K/yr
  • lion mane coffee1K/yr
  • dirtea lions mane powder1K/yr

Reviews and returns

What reviews say buyers love and hate about Dirtea

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Awful taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dirtea questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data