Is dirtea profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the dirtea niche?

15 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in dirtea?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.

When does demand for dirtea peak?

Demand peaks in Feb–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the dirtea niche?

Listings span £7.45–£37.17; the average listing price is £20.22 (sweet spot $15–$100). The average incumbent carries 1,510 reviews — the moat a new listing must climb.

dirtea

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£20.22

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Competition

Great40%

top-5 click share — an open shelf

Price range

Great£7.45–£37.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,509.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Bad£83K

£83K/yr · 56K searches

Growth

Bad-32.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dirtea is a £83K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

dirtea market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £61K–£81K; units × avg price
Conversion rate: 7.3%
Avg BSR: #176
Page quality: 0%
Prime: 84%
Sponsored: 47%
Out of stock: 4.3%
Avg brand age: 33 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

15 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

18%

DIRTEA42%
Four Sigmatic22%
SuperSelf6%
London Nootropics4%
Merryhill Mushrooms4%
Cheerful Buddha4%
Open — no brand owns it (9 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.

Peak months: Feb, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top dirtea search terms

dirtea22K/yr -29.8%8.1% conv.
lions mane coffee20K/yr -34.0%3.8% conv.
four sigmatic4K/yr +9.2%6.4% conv.
four sigmatic mushroom coffee6K/yr -65.8%9.0% conv.
mud water coffee2K/yr +18.9%0.7% conv.
lion mane coffee1K/yr -40.2%4.0% conv.
dirtea lions mane powder1K/yr -28.2%11.4% conv.

All search terms

Top dirtea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DIRTEA Coffee with Organic Lions Mane - 60 Servings - 100% Arabica Coffee with B6 B12 & Folic Acid - 150g - 1 000mg per Serving

DIRTEA£33.764.3★83 rev

Four Sigmatic Organic Mushroom Coffee | Arabica Instant Coffee Singles with Lions Mane Chaga and Rhodiola | Mushroom Coffee Instant Mix for Better Focus and Immune Support | 10 Packets

Four Sigmatic£10.774.3★14,195 rev

DIRTEA Lions Mane Mushroom Gummies (60 Gummies) - 2 400mg per Serving - Vegan Natural & Sugar Free with Vitamin B12 & B5 - Apple Flavour

DIRTEA£26.864.2★289 rev

DIRTEA£28.084.2★140 rev

Lions Mane Mushroom Powder - High Strength Brain Supplement for Focus & Clarity - Easy to Mix - 100% Pure Lions Mane Powder 100g for Coffee & Tea - Full Spectrum High Absorption Beta Glucan Nootropic

SuperSelf£8.244.4★173 rev

Newest

by launch date

Rheal Superfoods Shroom Coffee 75g Mushroom Coffee Colombian Arabica with 250mg Lions Mane & Maca 100% Certified Organic Supports Calm Energy & Focus 50mg Caffeine Hot or Iced

Rheal£14.2838 rev

5mo ago

Lions Mane Mushroom Powder - High Strength Brain Supplement for Focus & Clarity - Easy to Mix - 100% Pure Lions Mane Powder 100g for Coffee & Tea - Full Spectrum High Absorption Beta Glucan Nootropic

SuperSelf£8.24173 rev

1y ago

DIRTEA Cacao with Organic Lions Mane - 100% Organic Cacao with MCT & Moringa Reishi & Tremella - 2 500mg per Serving - Vegan & Non GMO - 180g - 30 Servings

DIRTEA£37.1711 rev

1y ago

DIRTEA Coffee with Organic Lions Mane - 60 Servings - 100% Arabica Coffee with B6 B12 & Folic Acid - 150g - 1 000mg per Serving

DIRTEA£33.7683 rev

1y ago

DIRTEA Matcha Powder - 100% Ceremonial Grade Matcha with Lions Mane & Tremella - 2 500mg per Serving - Vegan & Non GMO - 180g - 30 Servings

DIRTEA£35.7029 rev

1y ago

What buyers say about dirtea

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Lovely coffee”

Quality-Overall10%

“Good quality product from a reliable company”

Value For Money7%

“Good value for money”

Focus Enhancement6%

“Improved clarity and focus”

Caffeine Content6%

“The caffeine level feels present but smoother than standard coffee”

Flavor4%

“Nice flavour”

Energy Level4%

“the energy boost was good”

Advertised Vs Actual Product3%

“As advertised”

Sleep Quality3%

“Great for waking up”

Ease Of Use2%

“Very easy to use”

What buyers complain about

Taste-Overall21%

“Awful taste”

Value For Money13%

“terrible price”

Flavor4%

“The coffee isn't particularly strong in flavour so better for a small cup of coffee”

Functionality-Overall3%

“Dont work”

Bitter3%

“A bit bitter”

Side Effects3%

“Please beware of the side effects”

Quality-Overall2%

“limited verified reviews”

Advertised Vs Actual Product2%

“which is clearly misleading as it contains actual coffee”

Stress/Anxiety2%

“as this affects your mood and sleep pattern”

Dosage1%

“your body will not absorb the amount you think it is in the daily dose”

Top return reasons

Taste-Overall33%

Quality-Overall22%

Leak-Proof17%

Functionality-Overall11%

Ease Of Use6%

Artificial Sweeteners6%

Texture/Consistency-Overall6%

Common questions

Is dirtea profitable to sell on Amazon United Kingdom?: The niche generates £83K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the dirtea niche?: 15 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in dirtea?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
When does demand for dirtea peak?: Demand peaks in Feb–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the dirtea niche?: Listings span £7.45–£37.17; the average listing price is £20.22 (sweet spot $15–$100). The average incumbent carries 1,510 reviews — the moat a new listing must climb.

dirtea

dirtea market data

Competition & brand share

Demand & seasonality

Top dirtea search terms

Top dirtea products on Amazon

Top sellers

Newest

Trending

What buyers say about dirtea

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Grocery