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Dirtea

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -32.6% this quarter, so Dirtea is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£83K/yr56K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
40%top-5 click share · 15 brands · 34 sellers

Flapen Score

Dirtea against its category

The dotted line is the Grocery average. Past it, Dirtea is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dirtea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dirtea 56K times last year and spent an estimated £83K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
7.3%
Market size, estimated
£83Ka year
Peak month
November1.8× the quietest month
Top search term
dirtea22K searches a year

02 · Price

A sale here is worth £20.22.

Listings sell for £20.22 on average, from £7.45 to £37.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.22 that is £0 to £2K a year per listing.

Average price
£20.22inside the $15 to $100 sweet spot
Price range
£7.45–£37.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #176 within Coffee. It carries 1,510 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
84%
Out of stock, average day
4.3%
Average rank
#176in Coffee
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,510per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dirtea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

34

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

18%

  • DIRTEA42%
  • Four Sigmatic22%
  • SuperSelf6%
  • London Nootropics4%
  • Merryhill Mushrooms4%
  • Cheerful Buddha4%
  • Open — no brand owns it (9 brands, 18%)

Demand

Dirtea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dirtea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dirtea22K/yr
  • lions mane coffee20K/yr
  • four sigmatic4K/yr
  • four sigmatic mushroom coffee6K/yr
  • mud water coffee2K/yr
  • lion mane coffee1K/yr
  • dirtea lions mane powder1K/yr

Reviews and returns

What reviews say buyers love and hate about Dirtea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.13

Awful taste

definitely not your usual taste

Tastes slightly bitter

Value For Money13%−0.05

terrible price

Waste of money

Too expensive

Flavor4%−0.05

The coffee isn't particularly strong in flavour so better for a small cup of coffee

Bad flavour

The flavour is like a weaker coffee with a slight cross over with Bovril

Functionality-Overall3%−0.06

Dont work

Not getting same results not like other brand used sadly

Again, it could just be it doesn't work for me

Bitter3%

A bit bitter

Tastes slightly bitter

Find it bitter

Love

Taste-Overall26%−0.13

Lovely coffee

Amazing taste

Delicious coffee

Quality-Overall10%+1.32

Good quality product from a reliable company

Easy to take & quality product

Excellent Product

Value For Money7%−0.05

Good value for money

Good Value

Great value for money

Focus Enhancement6%+0.82

Improved clarity and focus

Great focus

It helps me focus

Caffeine Content6%−0.02

The caffeine level feels present but smoother than standard coffee

Decent caffeine content

Fantastic lift -me-up alternative to caffeine

Return

0.1% Return rate 0% Fixable by listing

Taste-Overall33%█▁▁▁▆▁

Awful taste

definitely not your usual taste

Tastes slightly bitter

Quality-Overall22%▁█▁▁▄▁

limited verified reviews

Probably not the best I've had

Proven poor quality

Leak-Proof17%▁▁█▁▂▁
Functionality-Overall11%▁█▁▁▁▁

Dont work

Not getting same results not like other brand used sadly

Again, it could just be it doesn't work for me

Ease Of Use6%▁█▁▁▁▁

FAQ

Common Dirtea questions

Answered from the same tracked data.