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Dips

Maybe

Buyers convert on 22.6% of searches. But the top 5 brands take 99% of clicks, so Dips is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£213K/yr284K searches / yr
90-day growth
+23.6%search demand this quarter
Competition
50%top-5 click share · 6 brands · 46 sellers

Flapen Score

Dips against its category

The dotted line is the Grocery average. Past it, Dips is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dips 284K times last year and spent an estimated £213K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

22.6% of searches ended in a purchase last week.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+23.6%
Conversion, latest week
22.6%
Market size, estimated
£213Ka year
Peak month
December3.3× the quietest month
Top search term
dips149K searches a year

02 · Price

A sale here is worth £3.32.

Listings sell for £3.32 on average, from £1.15 to £20.75. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £3.32 that is £5K to £7K a year per listing.

Average price
£3.32under the $15 to $100 sweet spot
Price range
£1.15–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #25 within Condiments & Sauces. It carries 417 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#25in Condiments & Sauces
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

46

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

0%

  • Morrisons73%
  • Doritos8%
  • Booths8%
  • by Amazon6%
  • Dip5%
  • Boursin1%

Demand

Dips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Dips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dips149K/yr
  • dip102K/yr
  • sour cream and chive dip20K/yr
  • sour cream and chive5K/yr
  • sour cream dip4K/yr

Reviews and returns

What reviews say buyers love and hate about Dips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+1.21

No taste

Bland tasteless

Strange taste

Ease Of Cleaning17%−0.20

Poor cleaning

Not adequately clean

Dont clean well

Quality-Overall7%+0.79

I am not happy with the quality of the sheets at all

they were just not as good as the tablet

Not the best

Functionality-Overall6%−0.06

it does not perform as well as normal brands

They just dont work

Thes dont work

Dilute/Watery6%−0.06

Watery

Too watery... never had tzatziki so watery on first opening

Like water

Love

Taste-Overall24%+1.21

Really nice tasting dip also used it on new potatoes, really tasty

Lovely taste

It tastes delicious

Quality-Overall12%+0.79

Nice variety

Excellent product

Good quality

Smell8%+0.28

Good choice for a daily use perfume

Smells great

Smell the quality

Eco Friendliness7%−0.06

Eco friendly

Might be good for the environment

I'd love to save the planet

Flavor6%−0.02

Straight from the jar it has a nice tomato flavour with a bit of onion

Always a winner with me this flavour of houmous

Great dip selection really nice flavour good value for money

Return

0.0% Return rate 0% Fixable by listing

Ease Of Cleaning36%█▅▃▆▃▁

Poor cleaning

Not adequately clean

Dont clean well

Functionality-Overall26%▁▅▂▃▄█

it does not perform as well as normal brands

They just dont work

Thes dont work

Smell14%▁▁█▁▃▁

But clothed didnt smell clean

doesnt come out smelling of anything which is shame

The smell was also not very appealing

Value For Money6%
Stain Resistance6%▁▁█▁▁▁

Tea stains on cups, cloudy cup, dirty pots and pans

They were just normal stains

I could live with that, however, I washed some mud stained jeans of my daughters and a beige jumper and the stains have remained

FAQ

Common Dips questions

Answered from the same tracked data.