Dips
MaybeBuyers convert on 22.6% of searches. But the top 5 brands take 99% of clicks, so Dips is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £213K/yr284K searches / yr
- 90-day growth
- +23.6%search demand this quarter
- Competition
- 50%top-5 click share · 6 brands · 46 sellers
Flapen Score
Dips against its category
The dotted line is the Grocery average. Past it, Dips is stronger. Inside it, weaker.
Market
The Dips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dips 284K times last year and spent an estimated £213K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
22.6% of searches ended in a purchase last week.
Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.
- Searches, last 12 months
- 284K
- Growth, 90 days vs prior 90
- +23.6%
- Conversion, latest week
- 22.6%
- Market size, estimated
- £213Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- dips149K searches a year
02 · Price
A sale here is worth £3.32.
Listings sell for £3.32 on average, from £1.15 to £20.75. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £3.32 that is £5K to £7K a year per listing.
- Average price
- £3.32under the $15 to $100 sweet spot
- Price range
- £1.15–£20.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #25 within Condiments & Sauces. It carries 417 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #25in Condiments & Sauces
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 417per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Dips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Soured Cream & Chive Dip 170g
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 1y ago

Morrisons Party Dip Mix 500g
- Price
- £3.47
- Rating
- 4.3/5
- Reviews
- 871
- Age
- 7y ago

Morrisons Onion Garlic & Herb Dip 170g
- Price
- £1.47
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 1y ago

Booths Premium Sour Cream and Chive Dip 200g
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 9y ago

Morrisons Salsa 170g
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Trending
90-day click momentum
Morrisons Tex Mex Layered Dip 170g
- Price
- £3.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Mild Salsa Dip 300g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons Salsa 170g
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago

Morrisons Sour Cream & Chive Dip 280g
- Price
- £1.47
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

BoothsPremium Roasted Garlic Aioli 200g
- Price
- £1.45
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 2y ago
Newest
by launch date
Morrisons Tex Mex Layered Dip 170g
- Price
- £3.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Sour Cream & Chive Dip 280g
- Price
- £1.47
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons Mild Salsa Dip 300g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons The Best Trio Dip 300g
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Morrisons The Best Whipped Feta Dip with Mint Oil 160g
- Price
- £2.83
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
46
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
0%
- Morrisons73%
- Doritos8%
- Booths8%
- by Amazon6%
- Dip5%
- Boursin1%
Demand
Dips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Dips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dips149K/yr
- dip102K/yr
- sour cream and chive dip20K/yr
- sour cream and chive5K/yr
- sour cream dip4K/yr
Reviews and returns
What reviews say buyers love and hate about Dips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No taste
Bland tasteless
Strange taste
Poor cleaning
Not adequately clean
Dont clean well
I am not happy with the quality of the sheets at all
they were just not as good as the tablet
Not the best
it does not perform as well as normal brands
They just dont work
Thes dont work
Watery
Too watery... never had tzatziki so watery on first opening
Like water
Love
Really nice tasting dip also used it on new potatoes, really tasty
Lovely taste
It tastes delicious
Nice variety
Excellent product
Good quality
Good choice for a daily use perfume
Smells great
Smell the quality
Eco friendly
Might be good for the environment
I'd love to save the planet
Straight from the jar it has a nice tomato flavour with a bit of onion
Always a winner with me this flavour of houmous
Great dip selection really nice flavour good value for money
Return
0.0% Return rate 0% Fixable by listing
Poor cleaning
Not adequately clean
Dont clean well
it does not perform as well as normal brands
They just dont work
Thes dont work
But clothed didnt smell clean
doesnt come out smelling of anything which is shame
The smell was also not very appealing
Tea stains on cups, cloudy cup, dirty pots and pans
They were just normal stains
I could live with that, however, I washed some mud stained jeans of my daughters and a beige jumper and the stains have remained
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dips questions
Answered from the same tracked data.









