dips
Worth a lookShows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great416.97avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Market size
Okay£213K£213K/yr · 284K searches
Price range
Okay£1.15–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.32avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dips is a £213K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dips market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £199K–£266K
- units × avg price
- Conversion rate
- 22.6%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 3.9%
- Avg brand age
- 71 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
46
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
0%
- Morrisons73%
- Doritos8%
- Booths8%
- by Amazon6%
- Dip5%
- Boursin1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top dips search terms
- dips149K/yr
- dip102K/yr
- sour cream and chive dip20K/yr
- sour cream and chive5K/yr
- sour cream dip4K/yr
Top dips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Morrisons Tex Mex Layered Dip 170g
Morrisons£3.170 rev
Morrisons Sour Cream & Chive Dip 280g
Morrisons£1.476 rev
Morrisons Mild Salsa Dip 300g
Morrisons£1.446 rev
Morrisons The Best Trio Dip 300g
Morrisons£4.7016 rev
Morrisons The Best Whipped Feta Dip with Mint Oil 160g
Morrisons£2.8316 rev
Trending
90-day click momentum
What buyers say about dips
What buyers praise and complain about, mined from review topics.What buyers love
“Really nice tasting dip also used it on new potatoes, really tasty”
“Nice variety”
“Good choice for a daily use perfume”
“Eco friendly”
“Straight from the jar it has a nice tomato flavour with a bit of onion”
“I love this cheesy spicy dip”
“Nice taste,nice consistency”
“Amazing falvours and best tasting sour cream on the market”
“Easy to use”
“Value for money”
What buyers complain about
“No taste”
“Poor cleaning”
“I am not happy with the quality of the sheets at all”
“it does not perform as well as normal brands”
“Watery”
“Too much garlic”
“Just lacks flavour”
“Tea stains on cups, cloudy cup, dirty pots and pans”
“But clothed didnt smell clean”
“Not that strong”
Top return reasons
Common questions
- Is dips profitable to sell on Amazon United Kingdom?
- The niche generates £213K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the dips niche?
- 6 brands and 46 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in dips?
- Top complaints mined from reviews: Taste-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 0.0%.
- When does demand for dips peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the dips niche?
- Listings span £1.15–£20.75; the average listing price is £3.32 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.