Dips
MaybeBuyers convert on 22.6% of searches. But the top 5 brands take 99% of clicks, so Dips is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £213K/yr284K searches / yr
- 90-day growth
- +23.6%search demand this quarter
- Competition
- 50%top-5 click share · 6 brands · 46 sellers
Flapen Score
Dips against its category
The dotted line is the Grocery average. Past it, Dips is stronger. Inside it, weaker.
Market
The Dips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dips 284K times last year and spent an estimated £213K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 22.6% of those searches ended in a purchase.
Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.
- Searches, last 12 months
- 284K
- Growth, 90 days vs prior 90
- +23.6%
- Conversion, latest week
- 22.6%
- Market size, estimated
- £213Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- dips149K searches a year
02 · Price
A sale here is worth £3.32.
Listings sell for £3.32 on average, from £1.15 to £20.75. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £3.32 that is £5K to £7K a year per listing.
- Average price
- £3.32under the $15 to $100 sweet spot
- Price range
- £1.15–£20.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #25 within Condiments & Sauces. It carries 417 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #25in Condiments & Sauces
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 417per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Dips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Soured Cream & Chive Dip 170g
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 1y ago

Morrisons Party Dip Mix 500g
- Price
- £3.47
- Rating
- 4.3/5
- Reviews
- 871
- Age
- 7y ago

Morrisons Onion Garlic & Herb Dip 170g
- Price
- £1.47
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 1y ago

Booths Premium Sour Cream and Chive Dip 200g
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 9y ago

Morrisons Salsa 170g
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Trending
estimated 90-day click momentum
Morrisons Tex Mex Layered Dip 170g
- Price
- £3.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Mild Salsa Dip 300g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons Salsa 170g
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago

Morrisons Sour Cream & Chive Dip 280g
- Price
- £1.47
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

BoothsPremium Roasted Garlic Aioli 200g
- Price
- £1.45
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 2y ago
Newest
by launch date
Morrisons Tex Mex Layered Dip 170g
- Price
- £3.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Sour Cream & Chive Dip 280g
- Price
- £1.47
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons Mild Salsa Dip 300g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons The Best Trio Dip 300g
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Morrisons The Best Whipped Feta Dip with Mint Oil 160g
- Price
- £2.83
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
46
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 90%
Open market
0%
- Morrisons73%
- Doritos8%
- Booths8%
- by Amazon6%
- Dip5%
- Boursin1%
Demand
Dips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Dips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dips149K/yr
- dip102K/yr
- sour cream and chive dip20K/yr
- sour cream and chive5K/yr
- sour cream dip4K/yr
Reviews and returns
What reviews say buyers love and hate about Dips
We read the reviews and the return reasons for every product selling here.
“No taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









