How competitive is the Dips niche on Amazon United Kingdom?

6 brands and 46 sellers compete in Dips on Amazon United Kingdom. The top 5 Dips products take 50% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Dips?

Dips buyers on Amazon United Kingdom complain most about Taste-Overall, Ease Of Cleaning, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dips niche?

Dips sells for £3.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£20.75. The average incumbent carries 417 reviews — the moat a new listing must climb.

Dips

Dips shows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Dips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dips is a £213K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Dips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +23.6% over the last 90 days and 22.6% of searches end in a purchase.

£213K

revenue / yr

Units sold / yr80K

Search volume / yr+23.6%284K

Conversion rate22.6%

Avg price£3.32

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 46

Top-5 product click share50%

Open market1%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Top Dips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Soured Cream & Chive Dip 170g

Price: £1.50
Rating: 4.7/5
Reviews: 65
Age: 1y ago

Morrisons Party Dip Mix 500g

Price: £3.47
Rating: 4.3/5
Reviews: 871
Age: 7y ago

Morrisons Onion Garlic & Herb Dip 170g

Price: £1.47
Rating: 4.4/5
Reviews: 152
Age: 1y ago

Booths Premium Sour Cream and Chive Dip 200g

Price: £1.44
Rating: 4.5/5
Reviews: 388
Age: 9y ago

Morrisons Salsa 170g

Price: £1.48
Rating: 4.4/5
Reviews: 46
Age: 1y ago

Newest

by launch date

Morrisons Tex Mex Layered Dip 170g

Price: £3.17
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Morrisons Sour Cream & Chive Dip 280g

Price: £1.47
Rating: 5.0/5
Reviews: 6
Age: 8mo ago

Morrisons Mild Salsa Dip 300g

Price: £1.44
Rating: 4.6/5
Reviews: 6
Age: 8mo ago

Morrisons The Best Trio Dip 300g

Price: £4.70
Rating: 4.6/5
Reviews: 16
Age: 1y ago

Morrisons The Best Whipped Feta Dip with Mint Oil 160g

Price: £2.83
Rating: 4.4/5
Reviews: 16
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

Morrisons73%
Doritos8%
Booths8%
by Amazon6%
Dip5%
Boursin1%

Dips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume284KCVR22.6%Products29Brands6Top 5 Brands99%OOS Rate3.9%Rating4.4★Reviews417Avg BSR#25

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Dips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dips149K/yr +41.2%16.2% conv.
dip102K/yr +10.3%11.8% conv.
sour cream and chive dip20K/yr -33.7%22.5% conv.
sour cream and chive5K/yr +77.2%18.4% conv.
sour cream dip4K/yr +56.5%28.2% conv.

What reviews say buyers love and hate about Dips

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Taste-Overall24%

“Really nice tasting dip also used it on new potatoes, really tasty”

Quality-Overall12%

“Nice variety”

Smell8%

“Good choice for a daily use perfume”

Eco Friendliness7%

“Eco friendly”

Flavor6%

“Straight from the jar it has a nice tomato flavour with a bit of onion”

What buyers complain about

73% of reviews

Taste-Overall18%

“No taste”

Ease Of Cleaning17%

“Poor cleaning”

Quality-Overall7%

“I am not happy with the quality of the sheets at all”

Functionality-Overall6%

“it does not perform as well as normal brands”

Dilute/Watery6%

“Watery”

Dips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ease Of Cleaning

36%

2Functionality-Overall

26%

3Smell

14%

4Value For Money

5Stain Resistance

Common Dips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dips 54/100 on Amazon United Kingdom — Worth a look. The niche generates £213K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +23.6% over the last 90 days.