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Dips

Maybe

Buyers convert on 22.6% of searches. But the top 5 brands take 99% of clicks, so Dips is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£213K/yr284K searches / yr
90-day growth
+23.6%search demand this quarter
Competition
50%top-5 click share · 6 brands · 46 sellers

Flapen Score

Dips against its category

The dotted line is the Grocery average. Past it, Dips is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dips 284K times last year and spent an estimated £213K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 22.6% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+23.6%
Conversion, latest week
22.6%
Market size, estimated
£213Ka year
Peak month
December3.3× the quietest month
Top search term
dips149K searches a year

02 · Price

A sale here is worth £3.32.

Listings sell for £3.32 on average, from £1.15 to £20.75. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £3.32 that is £5K to £7K a year per listing.

Average price
£3.32under the $15 to $100 sweet spot
Price range
£1.15–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #25 within Condiments & Sauces. It carries 417 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#25in Condiments & Sauces
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
29

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Dips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

46

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 90%

Open market

0%

  • Morrisons73%
  • Doritos8%
  • Booths8%
  • by Amazon6%
  • Dip5%
  • Boursin1%

Demand

Dips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Dips search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dips149K/yr
  • dip102K/yr
  • sour cream and chive dip20K/yr
  • sour cream and chive5K/yr
  • sour cream dip4K/yr

Reviews and returns

What reviews say buyers love and hate about Dips

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data