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Diet Lemonade

Fail

Prices span $0.90–$6.82, mostly outside the sweet spot, so Diet Lemonade is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£63K/yr82K searches / yr
90-day growth
+39.8%search demand this quarter
Competition
80%top-5 click share · 6 brands · 64 sellers

Flapen Score

Diet Lemonade against its category

The dotted line is the Grocery average. Past it, Diet Lemonade is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diet Lemonade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diet Lemonade 82K times last year and spent an estimated £63K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

23.1% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+39.8%
Conversion, latest week
23.1%
Market size, estimated
£63Ka year
Peak month
December2.2× the quietest month
Top search term
diet lemonade72K searches a year

02 · Price

A sale here is worth £3.32.

Listings sell for £3.32 on average, from £0.90 to £6.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £3.32 that is £7K to £8K a year per listing.

Average price
£3.32under the $15 to $100 sweet spot
Price range
£0.90–£6.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #9 within Fizzy Drinks. It carries 1,436 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#9in Fizzy Drinks
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,436per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

64

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • R Whites35%
  • Morrisons34%
  • Schweppes14%
  • 7UP9%
  • Sprite5%
  • BARR3%

Demand

Diet Lemonade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Diet Lemonade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diet lemonade72K/yr
  • lemonade diet7K/yr
  • diet lemonade 2l4K/yr

Reviews and returns

What reviews say buyers love and hate about Diet Lemonade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.16

Wierd taste

Odd taste

Not to our taste

Value For Money14%+2.74

Cheapest ive seen

Cheaper in bulk

A bit pricey

Flavor10%−0.03

Too fizzy for my liking

Horrible flavour

Lacking that zingy Lemon flavour

Artificial Sweeteners4%−0.01

Not as good without the sugar

Instructions/User Manual/Troubleshooting4%−0.03

The delivery completely ignored delivery instructions on file

Love

Taste-Overall30%−0.16

Excellent taste

taste was refreshing

Nice taste refreshing

Value For Money30%+2.74

Great value

Cheap Price

Excellent value

Quality-Overall8%

No complaints

Much preferred over the standard version

Excellent quality

Freshness7%+0.52

Very refreshing

Refreshing and and a good combination

Nice taste refreshing

Alcohol Flavor6%+0.71

Drinkable

Great value and super for cocktails

Very nice drink

FAQ

Common Diet Lemonade questions

Answered from the same tracked data.