Diet Food
FailThe top 5 brands take 100% of clicks, so Diet Food is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £72K/yr131K searches / yr
- 90-day growth
- +14.5%search demand this quarter
- Competition
- 69%top-5 click share · 4 brands · 47 sellers
Flapen Score
Diet Food against its category
The dotted line is the Grocery average. Past it, Diet Food is stronger. Inside it, weaker.
Market
The Diet Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diet Food 131K times last year and spent an estimated £72K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
17.4% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- +14.5%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £72Ka year
- Top search term
- shredded wheat71K searches a year
02 · Price
A sale here is worth £3.18.
Listings sell for £3.18 on average, from £1.86 to £9.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £3.18 that is £5K to £6K a year per listing.
- Average price
- £3.18under the $15 to $100 sweet spot
- Price range
- £1.86–£9.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 650 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 92%
- Out of stock, average day
- 2.8%
- Average rank
- #0in Breakfast Cereal
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 650per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Diet Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nestlé Cereals - Shredded Wheat Breakfast Cereal - 30 Crunchy Wholegrain Biscuits High Fibre No Added Sugar
- Price
- £3.01
- Rating
- 4.7/5
- Reviews
- 1,693
- Age
- 11y ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - Bitesize Crunchy Wholegrain Biscuits High Fibre No Added Sugar Or Salt - 625g
- Price
- £2.84
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 5y ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - Bitesize Crunchy Wholegrain Biscuits High Fibre No Added Sugar - 720g
- Price
- £2.91
- Rating
- 4.7/5
- Reviews
- 1,693
- Age
- 5y ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - BitesizeHoney Nut Wholegrain Biscuits High Fibre No Added Sugar - 500g
- Price
- £2.79
- Rating
- 4.7/5
- Reviews
- 570
- Age
- 14y ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - BitesizeBlueberry Wholegrain Biscuits High Fibre No Added Sugar - 450g
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 3y ago
Trending
90-day click momentum
Nestlé Cereals - Shredded Wheat Breakfast Cereal - Bitesize Red Berries & Vanilla Wholegrain Biscuits High Fibre No Added Sugar - 450g
- Price
- £2.62
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 6y ago

Kelloggs Frosted Mini-Wheats Breakfast Cereal Childrens Cereal Family Breakfast Original 473.6 g Box (1 Box)
- Price
- £9.85
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 1y ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - Bitesize Raisin Wholegrain Biscuits High Fibre Vegan - 450g
- Price
- £3.16
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6mo ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - BitesizeHoney Nut Wholegrain Biscuits High Fibre No Added Sugar - 500g
- Price
- £2.79
- Rating
- 4.7/5
- Reviews
- 570
- Age
- 14y ago
Newest
by launch date
Nestlé Cereals - Shredded Wheat Breakfast Cereal - Bitesize Raisin Wholegrain Biscuits High Fibre Vegan - 450g
- Price
- £3.16
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6mo ago

Kelloggs Frosted Mini-Wheats Breakfast Cereal Childrens Cereal Family Breakfast Original 473.6 g Box (1 Box)
- Price
- £9.85
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 1y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - BitesizeBlueberry Wholegrain Biscuits High Fibre No Added Sugar - 450g
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 3y ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - Bitesize Apricot Wholegrain Biscuits High Fibre Vegan - 450g
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Nestlé79%
- Shredded Wheat10%
- Kellogg's6%
- Frosted Mini-Wheats5%
Demand
Diet Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.6× · 10 of 12 months tracked
Search terms
Top Diet Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shredded wheat71K/yr
- frosted wheats25K/yr
- kelloggs frosted wheats10K/yr
- shredded wheat bitesize6K/yr
- blueberry wheats5K/yr
- wheats5K/yr
- kelloggs wheats3K/yr
- wheat cereal3K/yr
- shredded wheat cereal3K/yr
Reviews and returns
What reviews say buyers love and hate about Diet Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful after taste of mould
More apricot taste
Not a great taste
full of sugar
They taste sickly sweet
thought they may be too sweet
false advertisement
misleading to say the least
lumpy on the mini wheats that it went in the bin
Shredded wheat
small
There a lovely cereal wish the box was bigger though
Love
Delicious with fruit added
Absolutely yummy
Great snack very filling
reasonable price
Good for the price
Great value
Very good quality
Good quality cereal
Very good seller
Nice healthy breakfast
Very healthy breakfast cereal
Health for the body
Nice change from oversweet cereals
Very sweet
The frosted topping is just sweet enough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diet Food questions
Answered from the same tracked data.









