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Diet Food

Fail

The top 5 brands take 100% of clicks, so Diet Food is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£72K/yr131K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
69%top-5 click share · 4 brands · 47 sellers

Flapen Score

Diet Food against its category

The dotted line is the Grocery average. Past it, Diet Food is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diet Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diet Food 131K times last year and spent an estimated £72K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
17.4%
Market size, estimated
£72Ka year
Top search term
shredded wheat71K searches a year

02 · Price

A sale here is worth £3.18.

Listings sell for £3.18 on average, from £1.86 to £9.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £3.18 that is £5K to £6K a year per listing.

Average price
£3.18under the $15 to $100 sweet spot
Price range
£1.86–£9.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 650 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
2.8%
Average rank
#0in Breakfast Cereal
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
650per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Diet Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

47

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Nestlé79%
  • Shredded Wheat10%
  • Kellogg's6%
  • Frosted Mini-Wheats5%

Demand

Diet Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.6× · 10 of 12 months tracked

Search terms

Top Diet Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shredded wheat71K/yr
  • frosted wheats25K/yr
  • kelloggs frosted wheats10K/yr
  • shredded wheat bitesize6K/yr
  • blueberry wheats5K/yr
  • wheats5K/yr
  • kelloggs wheats3K/yr
  • wheat cereal3K/yr
  • shredded wheat cereal3K/yr

Reviews and returns

What reviews say buyers love and hate about Diet Food

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful after taste of mould”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Diet Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data