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Diatomaceous Earth Food Grade

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $126K a year here, so Diatomaceous Earth Food Grade is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£126K/yr81K searches / yr
90-day growth
+52.3%search demand this quarter
Competition
61%top-5 click share · 14 brands · 17 sellers

Flapen Score

Diatomaceous Earth Food Grade against its category

The dotted line is the Grocery average. Past it, Diatomaceous Earth Food Grade is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diatomaceous Earth Food Grade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diatomaceous Earth Food Grade 81K times last year and spent an estimated £126K. The top 5 brands take 77% of clicks. Demand peaks in May–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+52.3%
Conversion, latest week
12.3%
Market size, estimated
£126Ka year
Peak month
July2.2× the quietest month
Top search term
diatomaceous earth food grade54K searches a year

02 · Price

A sale here is worth £12.64.

Listings sell for £12.64 on average, from £5.80 to £29.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.64 that is £3K to £6K a year per listing.

Average price
£12.64under the $15 to $100 sweet spot
Price range
£5.80–£29.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #487 within Baking Supplies. It carries 568 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
86%
Out of stock, average day
3.5%
Average rank
#487in Baking Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
568per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Diatomaceous Earth Food Grade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

  • Multi-Mite35%
  • Wholefood Earth21%
  • UKHealthHouse10%
  • Innovative Naturopathics7%
  • Natural Sources5%
  • Hockley International4%

Demand

Diatomaceous Earth Food Grade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Diatomaceous Earth Food Grade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diatomaceous earth food grade54K/yr
  • food grade diatomaceous earth16K/yr
  • diatomaceous earth human grade4K/yr
  • food-grade diatomaceous earth4K/yr
  • diatomaceous earth food grade uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Diatomaceous Earth Food Grade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall33%−0.19

Hasnt done what I needed

Doesn't help

Didn't work

Value For Money21%−0.06

expensive

Not good value for money

Waste of money

Breathability9%−0.06

It has a very bad effect on your lungs very difficult to breathe would not use it again

There is no mention of this. Inhalation Hazards: Do not breathe in the dust, as it can irritate the nose, throat, and lungs

Contamination6%−0.04

Could contain asbestos PLEASE READ

The entire vacuum cleaner is now contaminated with the product

Ease Of Cleaning5%+0.11

Dangerous and destructive when you try to clean it up

hard to reseal once open it becomes messy so maybe put it in a different container

It is really messy to use

Love

Quality-Overall26%+1.78

Excellent product

the brand seems a reliable supplier of decent quality products

Fine powder and good quality

Advertised Vs Actual Product17%+0.89

It works in perfection

matches the product description

As described

Value For Money15%−0.06

THis is great value

Good price

Great value for money

Ease Of Use14%+1.03

Easy to use

I find it easy to remove and replace

Its easy to handle

Strength5%+0.23

Effective

also the thoughtful packaging—a sturdy

Really effective

Return

0.5% Return rate 32% Fixable by listing

Functionality-Overall21%█▁▁▄▃▄

Hasnt done what I needed

Doesn't help

Didn't work

Size-Overall16%▅▁█▃▅▂

the container is much bigger than I expected

Advertised Vs Actual Product11%▅█▇▇█▅

Didn't work as good as was advertised

Leak-Proof9%▁▅▅▁▃█
Compatibility-Overall9%▁▅█▅▃▃

FAQ

Common Diatomaceous Earth Food Grade questions

Answered from the same tracked data.