Diatomaceous Earth Food Grade
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $126K a year here, so Diatomaceous Earth Food Grade is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £126K/yr81K searches / yr
- 90-day growth
- +52.3%search demand this quarter
- Competition
- 61%top-5 click share · 14 brands · 17 sellers
Flapen Score
Diatomaceous Earth Food Grade against its category
The dotted line is the Grocery average. Past it, Diatomaceous Earth Food Grade is stronger. Inside it, weaker.
Market
The Diatomaceous Earth Food Grade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diatomaceous Earth Food Grade 81K times last year and spent an estimated £126K. The top 5 brands take 77% of clicks. Demand peaks in May–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +52.3%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £126Ka year
- Peak month
- July2.2× the quietest month
- Top search term
- diatomaceous earth food grade54K searches a year
02 · Price
A sale here is worth £12.64.
Listings sell for £12.64 on average, from £5.80 to £29.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.64 that is £3K to £6K a year per listing.
- Average price
- £12.64under the $15 to $100 sweet spot
- Price range
- £5.80–£29.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #487 within Baking Supplies. It carries 568 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 86%
- Out of stock, average day
- 3.5%
- Average rank
- #487in Baking Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 568per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Diatomaceous Earth Food Grade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Multi-Mite 2kg Bucket Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £15.83
- Rating
- 4.4/5
- Reviews
- 983
- Age
- 11y ago

Diatomaceous Earth (Food Grade) 1kg
- Price
- £9.50
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 8y ago

Multi-Mite 1KG Bag Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 850
- Age
- 11y ago

Diatomaceous Earth 500g - Pure Food Grade - Ultrafine Powder
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 623
- Age
- 8y ago

UKHealthHouse Diatomaceous Earth Powder 250g | Diatomaceous Earth Food Grade UK | 100% Fresh Water Diatomite Ultrafine Powder | Supports Health Pet Care & Pest Control
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 2y ago
Trending
estimated 90-day click momentum
Seedzbox Diatomaceous Earth for Chickens & Poultry 2kg - Feed Grade Powder for Coops Bedding & Dust Baths - Absorbs Moisture & Odours
- Price
- £15.35
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

Multi-Mite 2kg Bucket Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £15.83
- Rating
- 4.4/5
- Reviews
- 983
- Age
- 11y ago

Maven Wholefoods Diatomaceous Earth Food Grade Powder 125g | Ultrafine Natural DE | Detox Cleanse & Silica Supplement | Edible | Flea & Bed Bug Control | Non-Toxic | Garden & Pet Safe
- Price
- £8.80
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 2y ago

DiatomPure Human Food Grade 350g Diatomaceous Earth
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 11y ago

UKHealthHouse Diatomaceous Earth Powder 250g | Diatomaceous Earth Food Grade UK | 100% Fresh Water Diatomite Ultrafine Powder | Supports Health Pet Care & Pest Control
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 2y ago
Newest
by launch date
Seedzbox Diatomaceous Earth for Chickens & Poultry 2kg - Feed Grade Powder for Coops Bedding & Dust Baths - Absorbs Moisture & Odours
- Price
- £15.35
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

Diatomaceous Earth Powder Bucket Duster Pest Control Natural Insecticide Powder Bed Bug Killer Mites Flea & Tick Ant Killer Crawling Insect Solution Non-Toxic DE Feed Grade (1kg)
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 429
- Age
- 1y ago

UKHealthHouse Diatomaceous Earth Powder 250g | Diatomaceous Earth Food Grade UK | 100% Fresh Water Diatomite Ultrafine Powder | Supports Health Pet Care & Pest Control
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 2y ago

UKHealthHouse Diatomaceous Earth Powder 500g | Diatomaceous Earth Food Grade UK | 100% Fresh Water Diatomite Ultrafine Powder | Supports Health Pet Care & Pest Control
- Price
- £9.13
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago

Diatomaceous Earth Pest Control - Ultra Fine Food Grade Secure Bucket Packaging UK-Made for Comprehensive Insect Defence (1 Litre Heat Sealed Bag)
- Price
- £5.80
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
17
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
18%
- Multi-Mite35%
- Wholefood Earth21%
- UKHealthHouse10%
- Innovative Naturopathics7%
- Natural Sources5%
- Hockley International4%
Demand
Diatomaceous Earth Food Grade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 2.2×
Search terms
Top Diatomaceous Earth Food Grade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- diatomaceous earth food grade54K/yr
- food grade diatomaceous earth16K/yr
- diatomaceous earth human grade4K/yr
- food-grade diatomaceous earth4K/yr
- diatomaceous earth food grade uk3K/yr
Reviews and returns
What reviews say buyers love and hate about Diatomaceous Earth Food Grade
We read the reviews and the return reasons for every product selling here.
“Hasnt done what I needed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diatomaceous Earth Food Grade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









