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Diabetic Sweets

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -12.0% this quarter, so Diabetic Sweets is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£124K/yr207K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
34%top-5 click share · 27 brands · 60 sellers

Flapen Score

Diabetic Sweets against its category

The dotted line is the Grocery average. Past it, Diabetic Sweets is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diabetic Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diabetic Sweets 207K times last year and spent an estimated £124K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
5.7%
Market size, estimated
£124Ka year
Peak month
December2.7× the quietest month
Top search term
diabetic sweets99K searches a year

02 · Price

A sale here is worth £10.49.

Listings sell for £10.49 on average, from £1.37 to £25.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.49 that is £1K to £3K a year per listing.

Average price
£10.49under the $15 to $100 sweet spot
Price range
£1.37–£25.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #80 within Chocolate Candy. It carries 358 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
77%
Out of stock, average day
7.9%
Average rank
#80in Chocolate Candy
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Diabetic Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

60

Top-5 brand share

46%

Top 20: 95%

Top-5 click share

34%

Top 20: 75%

Open market

48%

  • Zamfoods13%
  • JC TREATS & SWEETS10%
  • guilt free9%
  • :Diablo7%
  • ZANGOC7%
  • Efferixo6%

Demand

Diabetic Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Diabetic Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diabetic sweets99K/yr
  • sugar free sweets for diabetics28K/yr
  • sugar free boiled sweets17K/yr
  • sweets for diabetics16K/yr
  • diabetic sweets sugar free14K/yr
  • sugar free candy10K/yr
  • sugar free sweets uk10K/yr
  • no sugar sweets7K/yr
  • sugar free boiled sweets uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Diabetic Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.09

A little expensive

Overpriced

costly

Taste-Overall14%

Really tasteless

Do not like the taste

Taste not really strong

Sweetness7%+3.27

No sugar

NOT SUGAR FREE

Too sweet

Nutritional Content5%−0.03

Not gluten free

High price high in calories

The ones we made at school may not have been protein loaded

Size-Overall5%−0.07

Very small and small packets

They're very small

small packs

Love

Taste-Overall28%

Lovely chocolates

Amazing taste

Excellent biscuits

Sweetness27%+3.27

Sugar Free

Sweet and fruity

These sweets are absolutely gorgeous

Value For Money9%−0.09

Good value for money

Good value

worth it

Quality-Overall7%+0.37

Good variety

Excellent product

Good quality chocolate

Flavor6%+0.11

Absolutely amazing flavour

A good variety of flavours and natural tastes

Very nice sweets with a variety of flavours to choose from

Return

0.1% Return rate 10% Fixable by listing

Side Effects18%▁▁▁█▁▁
Taste-Overall14%█▁▁▂▁▁

Really tasteless

Do not like the taste

Taste not really strong

Sweetness9%▁▁█▁▁▁

No sugar

NOT SUGAR FREE

Too sweet

Certifications9%▁▁▁█▁▁
Blood Sugar Level9%▁▁█▁▁▁

FAQ

Common Diabetic Sweets questions

Answered from the same tracked data.