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Diabetic Chocolate

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -28.7% this quarter, so Diabetic Chocolate is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£251K/yr570K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
40%top-5 click share · 20 brands · 36 sellers

Flapen Score

Diabetic Chocolate against its category

The dotted line is the Grocery average. Past it, Diabetic Chocolate is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diabetic Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diabetic Chocolate 570K times last year and spent an estimated £251K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
570K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
5.3%
Market size, estimated
£251Ka year
Peak month
December3.4× the quietest month
Top search term
sugar free chocolate210K searches a year

02 · Price

A sale here is worth £8.35.

Listings sell for £8.35 on average, from £1.39 to £26.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £8.35 that is £6K to £8K a year per listing.

Average price
£8.35under the $15 to $100 sweet spot
Price range
£1.39–£26.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #168 within Bakery. It carries 363 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
80%
Out of stock, average day
5.3%
Average rank
#168in Bakery
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
363per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Diabetic Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

36

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

19%

  • CHOCOLATES VALOR 188147%
  • :Diablo12%
  • Nice8%
  • fit bakes6%
  • SWEET BUDDIES5%
  • NEOH3%

Demand

Diabetic Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Diabetic Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar free chocolate210K/yr
  • diabetic chocolate180K/yr
  • diabetic chocolate sugar free18K/yr
  • no added sugar chocolate17K/yr
  • no sugar chocolate15K/yr
  • valor chocolate11K/yr
  • low sugar chocolate13K/yr
  • diabetic chocolates22K/yr
  • zero sugar chocolate8K/yr
  • stevia chocolate9K/yr

Reviews and returns

What reviews say buyers love and hate about Diabetic Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.07

A little expensive

Bit pricey

Waste of Money

Taste-Overall18%+1.71

Taste awful

No mint taste

Chemical taste

Sweetness6%+1.24

Too much sugar

Too sweet

They have no sugar

Advertised Vs Actual Product5%−0.10

misleading

not as described

False advertising

Artificial Sweeteners4%−0.05

just an artificial sweetener tasting toffee

NOT Stevia - ONE QUARTER sugar

Chocolate to expensive considering sugar substitute is cheaper than sugar

Love

Taste-Overall40%+1.71

Great tasting chocolate

Lovely chocolates

Delicious taste

Sweetness17%+1.24

Sugar Free

Not too sweet which is good

Sweet & satisfying

Quality-Overall6%+0.15

Good quality chocolate

Excellent product

Good quality chocolate

Flavor6%+0.25

Lovely tasting chocolate ❤️ Subtle taste of Mint

Nice flavour

Very good chocolates flavour

Value For Money4%−0.07

Great value

Good value

Value for money

Return

0.0% Return rate 10% Fixable by listing

Side Effects18%▁▁▁█▁▁
Taste-Overall14%█▁▁▂▁▁

Taste awful

No mint taste

Chemical taste

Sweetness9%▁▁█▁▁▁

Too much sugar

Too sweet

They have no sugar

Certifications9%▁▁▁█▁▁
Value For Money9%▁█▁▁▁▁

A little expensive

Bit pricey

Waste of Money

FAQ

Common Diabetic Chocolate questions

Answered from the same tracked data.