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Diabetic

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -6.8% this quarter, so Diabetic is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£92K/yr235K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
32%top-5 click share · 35 brands · 66 sellers

Flapen Score

Diabetic against its category

The dotted line is the Grocery average. Past it, Diabetic is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diabetic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diabetic 235K times last year and spent an estimated £92K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
3.1%
Market size, estimated
£92Ka year
Peak month
December2.9× the quietest month
Top search term
diabetic54K searches a year

02 · Price

A sale here is worth £12.58.

Listings sell for £12.58 on average, from £1.37 to £39.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.58 that is £1K to £3K a year per listing.

Average price
£12.58under the $15 to $100 sweet spot
Price range
£1.37–£39.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #95 within Bakery. It carries 831 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
90%
Out of stock, average day
2.2%
Average rank
#95in Bakery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
831per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Diabetic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

66

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

32%

Top 20: 68%

Open market

46%

  • Zamfoods16%
  • Snackify15%
  • fit bakes8%
  • CHOCOLATES VALOR 18815%
  • Niorasen5%
  • PVL Trade4%

Demand

Diabetic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Diabetic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diabetic54K/yr
  • diabetic food42K/yr
  • sugar free snacks21K/yr
  • diabetic snacks21K/yr
  • diabetic gifts for men14K/yr
  • diabetic treats13K/yr
  • diabetic gifts18K/yr
  • no sugar snacks10K/yr
  • sugar free food7K/yr
  • sugar free snacks for diabetics6K/yr

Reviews and returns

What reviews say buyers love and hate about Diabetic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%

Bit pricey

A little expensive

Waste of Money

Taste-Overall16%−0.11

Artificial taste

Unpleasant taste

Not my taste

Size-Overall7%−0.06

they are small

Tiny packets

Too tight

Flavor5%−0.03

Slightly unusual chocolate flavour

Flavour not great

Very sticky, mild flavour

Nutritional Content4%−0.05

they are high in carbs

normal bread just has too much carbs for him

Not gluten free

Love

Taste-Overall23%−0.11

Lovely chocolates

The chocolate is also delicious

Always delicious

Value For Money9%

Fair price

Great value

Excellent Value

Sweetness8%+0.81

Sugar Free

Sweet & satisfying

DELICIOUS & SWEET

Quality-Overall8%+0.27

Good quality chocolate

Good quality piece of kit

Best Quality

Comfort-Overall6%+0.84

are comfortable and breathable

Lovely and comfortable

Comfortable to wear

Return

0.1% Return rate 64% Fixable by listing

Size-Overall40%█▆▇▃▇▂

they are small

Tiny packets

Too tight

Stretchability/Expandability/Elasticity6%▄▁▇▇▁█
Width6%▁▁▆█▁▇
Advertised Vs Actual Product5%▁█▁▂▇▁

Nothing like the image

False advertising

not as described

Quality-Overall5%▁▁█▃▁▃

the others were ok need to look at quality control

Absolute rubbish

POOR QUALITY

FAQ

Common Diabetic questions

Answered from the same tracked data.