How competitive is the Dessert niche on Amazon United Kingdom?

30 brands and 56 sellers compete in Dessert on Amazon United Kingdom. The top 5 Dessert products take 25% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Dessert?

Dessert buyers on Amazon United Kingdom complain most about Size-Overall, Taste-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dessert niche?

Dessert sells for £3.10 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.77–£42.85. The average incumbent carries 520 reviews — the moat a new listing must climb.

Dessert

Dessert shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Dessert profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dessert is a £154K/yr Amazon United Kingdom market (752K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Dessert: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.8% over the last 90 days and 6.6% of searches end in a purchase.

£154K

revenue / yr

Units sold / yr50K

Search volume / yr-16.8%752K

Conversion rate6.6%

Avg price£3.10

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers30 · 56

Top-5 product click share25%

Open market24%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 69 products

Top Dessert products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gu New York Cheesecake Dessert 2 x 70g

Price: £2.69
Rating: 4.4/5
Reviews: 31
Age: 10mo ago

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g

Price: £2.98
Rating: 4.7/5
Reviews: 24
Age: 10mo ago

Gü Salted Caramel Cheesecake Dessert 2 x 82g

Price: £3.07
Rating: 4.4/5
Reviews: 26
Age: 10mo ago

Morrisons Chocolate Supremes Dessert 6 X 90g

Price: £1.55
Rating: 4.5/5
Reviews: 632
Age: 10y ago

Cadbury Dairy Milk Pots of Joy Chocolate Dessert

Price: £1.15
Rating: 4.6/5
Reviews: 30
Age: 1y ago

Newest

by launch date

Cadbury Dairy Milk Sharing Pot Desserts with Twirl Chocolate Pieces

Price: £3.09
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Morrisons The Best Amaretto Tiramisu 2 x 85g

Price: £3.77
Rating: 5.0/5
Reviews: 8
Age: 5mo ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g

Price: £2.28
Rating: 3.6/5
Reviews: 14
Age: 6mo ago

Gu New York Cheesecake Dessert 2 x 70g

Price: £2.69
Rating: 4.4/5
Reviews: 31
Age: 10mo ago

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g

Price: £2.98
Rating: 4.7/5
Reviews: 24
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

25%

Top 20: 68%

Open market

21%

Gü38%
Morrisons20%
Cadbury12%
Rolo4%
The Coconut Collaborative3%
Nestle Milkybar3%

Dessert demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume752KCVR6.6%Products69Brands30Top 5 Brands76%OOS Rate6.2%Rating4.4★Reviews520Avg BSR#166

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Dessert search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dessert204K/yr +1.7%5.1% conv.
desserts156K/yr -41.9%5.9% conv.
chocolate dessert13K/yr -7.3%12.3% conv.
pots of joy4K/yr -13.6%24.6% conv.
gu cheesecake3K/yr -9.9%9.4% conv.
pot of joy2K/yr -9.8%28.1% conv.
gu desserts2K/yr -18.4%4.8% conv.

What reviews say buyers love and hate about Dessert

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall38%

“Delicious as always”

Value For Money11%

“Excellent value”

Baking11%

“Best cheesecake ever”

Quality-Overall9%

“Excellent product”

Sweetness5%

“Lovely sweets”

What buyers complain about

66% of reviews

Size-Overall19%

“Large”

Taste-Overall10%

“This tastes watered down”

Value For Money6%

“Slightly over priced”

Texture/Consistency-Overall6%

“such a weird texture”

Moist/Dry5%

“Found some pieces very dry and tasteless”

Dessert return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Dessert questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dessert 57/100 on Amazon United Kingdom — Worth a look. The niche generates £154K/yr across 69 tracked products. 9 of 16 products launched in the last 360 days are still selling. Search demand moved -16.8% over the last 90 days.