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Dessert

Maybe

Returns run at only 0.0% of orders. But products sell for $3.10 on average, outside the sweet spot, so Dessert is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£154K/yr752K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
25%top-5 click share · 30 brands · 56 sellers

Flapen Score

Dessert against its category

The dotted line is the Grocery average. Past it, Dessert is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dessert market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dessert 752K times last year and spent an estimated £154K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 752K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
752K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
6.6%
Market size, estimated
£154Ka year
Peak month
December1.9× the quietest month
Top search term
dessert204K searches a year

02 · Price

A sale here is worth £3.10.

Listings sell for £3.10 on average, from £0.77 to £42.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £3.10 that is £775 to £2K a year per listing.

Average price
£3.10under the $15 to $100 sweet spot
Price range
£0.77–£42.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£775–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #166 within Bakery. It carries 520 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#166in Bakery
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
69

04 · Newcomers

Amazon counts 9 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
9Amazon's first-year sales bar
Average brand age
59 months

Products

Top Dessert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

56

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

25%

Top 20: 68%

Open market

21%

  • 38%
  • Morrisons20%
  • Cadbury12%
  • Rolo4%
  • The Coconut Collaborative3%
  • Nestle Milkybar3%

Demand

Dessert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Dessert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dessert204K/yr
  • desserts156K/yr
  • chocolate dessert13K/yr
  • pots of joy4K/yr
  • gu cheesecake3K/yr
  • pot of joy2K/yr
  • gu desserts2K/yr

Reviews and returns

What reviews say buyers love and hate about Dessert

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.05

Large

So small

tiny cake

Taste-Overall10%+2.00

This tastes watered down

Tasteless

Not very tasty

Value For Money6%+1.05

Slightly over priced

Slightly more expensive than

Expensive

Texture/Consistency-Overall6%−0.04

such a weird texture

Didn't like the texture

the texture is gloopy

Moist/Dry5%

Found some pieces very dry and tasteless

Ok. A little too dry for me even with loads of butter

Dry and tasteless

Love

Taste-Overall38%+2.00

Delicious as always

Absolutely delicious

Best treat

Value For Money11%+1.05

Excellent value

Excellent price

Great deal

Baking11%+0.27

Best cheesecake ever

and the very best on its own a yummy slice of cake

Cake is lovely

Quality-Overall9%+0.44

Excellent product

overall this is a good selection

Nice selection & variety

Sweetness5%+0.21

Lovely sweets

The sweets had a great taste

Lovely creamy tangy lemon dessert

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof100%▁▁▁▁▁█

FAQ

Common Dessert questions

Answered from the same tracked data.