Dessert
MaybeAn estimated 0.0% of orders come back. But products sell for $3.10 on average, outside the sweet spot, so Dessert is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £154K/yr752K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 25%top-5 click share · 30 brands · 56 sellers
Flapen Score
Dessert against its category
The dotted line is the Grocery average. Past it, Dessert is stronger. Inside it, weaker.
Market
The Dessert market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dessert 752K times last year and spent an estimated £154K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 752K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.
- Searches, last 12 months
- 752K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £154Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- dessert204K searches a year
02 · Price
A sale here is worth £3.10.
Listings sell for £3.10 on average, from £0.77 to £42.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £3.10 that is £775 to £2K a year per listing.
- Average price
- £3.10under the $15 to $100 sweet spot
- Price range
- £0.77–£42.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £775–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #166 within Bakery. It carries 520 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #166in Bakery
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 520per listing
- Listings tracked
- 69
04 · Newcomers
9 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Dessert products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gu New York Cheesecake Dessert 2 x 70g
- Price
- £2.69
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 10mo ago

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago

Gü Salted Caramel Cheesecake Dessert 2 x 82g
- Price
- £3.07
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Morrisons Chocolate Supremes Dessert 6 X 90g
- Price
- £1.55
- Rating
- 4.5/5
- Reviews
- 632
- Age
- 10y ago

Cadbury Dairy Milk Pots of Joy Chocolate Dessert
- Price
- £1.15
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago
Trending
estimated 90-day click momentum
Cadbury Dairy Milk Sharing Pot Desserts with Twirl Chocolate Pieces
- Price
- £3.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Choux Buns 2 Pack Cream Pastries
- Price
- £1.87
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 3y ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
- Price
- £2.28
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 6mo ago

Morrisons The Best Amaretto Tiramisu 2 x 85g
- Price
- £3.77
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago
Newest
by launch date
Cadbury Dairy Milk Sharing Pot Desserts with Twirl Chocolate Pieces
- Price
- £3.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons The Best Amaretto Tiramisu 2 x 85g
- Price
- £3.77
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
- Price
- £2.28
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 6mo ago

Gu New York Cheesecake Dessert 2 x 70g
- Price
- £2.69
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 10mo ago

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
56
Est. top-5 brand share
76%
Top 20: 97%
Est. top-5 click share
25%
Top 20: 68%
Open market
21%
- Gü38%
- Morrisons20%
- Cadbury12%
- Rolo4%
- The Coconut Collaborative3%
- Nestle Milkybar3%
Demand
Dessert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Dessert search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dessert204K/yr
- desserts156K/yr
- chocolate dessert13K/yr
- pots of joy4K/yr
- gu cheesecake3K/yr
- pot of joy2K/yr
- gu desserts2K/yr
Reviews and returns
What reviews say buyers love and hate about Dessert
We read the reviews and the return reasons for every product selling here.
“Large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dessert questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









