Is dessert profitable to sell on Amazon United Kingdom?

The niche generates £154K/yr across 69 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the dessert niche?

30 brands and 56 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in dessert?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.

When does demand for dessert peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the dessert niche?

Listings span £0.77–£42.85; the average listing price is £3.10 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.

dessert

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Review moat

Good520.04

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Price range

Good£0.77–£42.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay£154K

£154K/yr · 752K searches

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.10

avg listing price — sweet spot $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, dessert is a £154K/yr Amazon United Kingdom market (752K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

dessert market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: £124K–£155K; units × avg price
Conversion rate: 6.6%
Avg BSR: #166
Page quality: 0%
Prime: 100%
Sponsored: 3%
Out of stock: 6.2%
Avg brand age: 59 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

25%

Top 20: 68%

Open market

21%

Gü38%
Morrisons20%
Cadbury12%
Rolo4%
The Coconut Collaborative3%
Nestle Milkybar3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top dessert search terms

dessert204K/yr +1.7%5.1% conv.
desserts156K/yr -41.9%5.9% conv.
chocolate dessert13K/yr -7.3%12.3% conv.
pots of joy4K/yr -13.6%24.6% conv.
gu cheesecake3K/yr -9.9%9.4% conv.
pot of joy2K/yr -9.8%28.1% conv.
gu desserts2K/yr -18.4%4.8% conv.

All search terms

Top dessert products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gu New York Cheesecake Dessert 2 x 70g

Gü£2.694.4★31 rev

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g

Gü£2.984.7★24 rev

Gü Salted Caramel Cheesecake Dessert 2 x 82g

Gü£3.074.4★26 rev

Morrisons Chocolate Supremes Dessert 6 X 90g

Morrisons£1.554.5★632 rev

Cadbury Dairy Milk Pots of Joy Chocolate Dessert

Cadbury£1.154.6★30 rev

Newest

by launch date

Cadbury Dairy Milk Sharing Pot Desserts with Twirl Chocolate Pieces

Cadbury£3.090 rev

3mo ago

Morrisons The Best Amaretto Tiramisu 2 x 85g

Morrisons£3.778 rev

5mo ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g

The Coconut Collaborative£2.2814 rev

6mo ago

Gu New York Cheesecake Dessert 2 x 70g

Gü£2.6931 rev

10mo ago

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g

Gü£2.9824 rev

10mo ago

What buyers say about dessert

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“Delicious as always”

Value For Money11%

“Excellent value”

Baking11%

“Best cheesecake ever”

Quality-Overall9%

“Excellent product”

Sweetness5%

“Lovely sweets”

Flavor4%

“Fantastic flavour”

Freshness3%

“Filled with fresh cream”

Size-Overall2%

“Just the right size”

Gifting Purpose2%

“A beautifully presented gift”

Texture/Consistency-Overall2%

“a lovely cream texture”

What buyers complain about

Size-Overall19%

“Large”

Taste-Overall10%

“This tastes watered down”

Value For Money6%

“Slightly over priced”

Texture/Consistency-Overall6%

“such a weird texture”

Moist/Dry5%

“Found some pieces very dry and tasteless”

Powdered/Crumbled5%

“Getting squashed”

Flavor5%

“Not as nice as other flavours Ive tried”

Stale/Rotten/Spoiled5%

“both arrived squashed”

Storage Temperature3%

“bjt so squashed it had burst the wrapping”

Sweetness3%

“Far to sweet”

Top return reasons

Leak-Proof100%

Common questions

Is dessert profitable to sell on Amazon United Kingdom?: The niche generates £154K/yr across 69 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the dessert niche?: 30 brands and 56 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in dessert?: Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
When does demand for dessert peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the dessert niche?: Listings span £0.77–£42.85; the average listing price is £3.10 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.