Desiccated Coconut
FailPrices span $2.07–$14.46, mostly outside the sweet spot, so Desiccated Coconut is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £82K/yr71K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 14 sellers
Flapen Score
Desiccated Coconut against its category
The dotted line is the Grocery average. Past it, Desiccated Coconut is stronger. Inside it, weaker.
Market
The Desiccated Coconut market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Desiccated Coconut 71K times last year and spent an estimated £82K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
16.9% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 16.9%
- Market size, estimated
- £82Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- desiccated coconut34K searches a year
02 · Price
A sale here is worth £6.81.
Listings sell for £6.81 on average, from £2.07 to £14.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £6.81 that is £5K to £7K a year per listing.
- Average price
- £6.81under the $15 to $100 sweet spot
- Price range
- £2.07–£14.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #258 within Dried Fruits, Nuts & Vegetables. It carries 308 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 83%
- Out of stock, average day
- 5.6%
- Average rank
- #258in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 308per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Desiccated Coconut products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Old India Coconut Desiccated Medium 1kg
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 448
- Age
- 5y ago

Morrisons Desiccated Coconut 200g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 7y ago

Chandra Whole Foods Desiccated Coconut 1KG - Low-GI Desiccated Coconut for Snack Making Smoothies Baking & Cooking - Gluten-Free Keto Grounded Coconut Rich in Protein & Vitamins
- Price
- £9.82
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 7y ago

Wholefood Earth Organic Coconut Desiccated 250g | GMO Free | Vegan | High Fibre | Certified Organic
- Price
- £4.17
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 10y ago

Desiccated Coconut 1kg Natural Shredded Raw Dried Flakes Desicated Dry Grated Flesh Untoasted Unsweetened Dessicated for Baking Cooking Desserts Cakes Non GMO & Vegan (Packaging May Vary) PURIMA
- Price
- £9.05
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 6y ago
Trending
90-day click momentum
Old India Coconut Desiccated Medium 500g
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 448
- Age
- 5y ago

Chandra Whole Foods Desiccated Coconut 1KG - Low-GI Desiccated Coconut for Snack Making Smoothies Baking & Cooking - Gluten-Free Keto Grounded Coconut Rich in Protein & Vitamins
- Price
- £9.82
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 7y ago

Desiccated Coconut 1kg Natural Shredded Raw Dried Flakes Desicated Dry Grated Flesh Untoasted Unsweetened Dessicated for Baking Cooking Desserts Cakes Non GMO & Vegan (Packaging May Vary) PURIMA
- Price
- £9.05
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 6y ago

Desiccated Coconut 250g
- Price
- £3.96
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 5y ago

Old India Coconut Desiccated Medium 1kg
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 448
- Age
- 5y ago
Newest
by launch date
Desiccated Coconut (Medium) - 2kg (2x1kg) | Coconut Fibre | Unsweetened Coconut Flakes | Shredded Dehydrated Coconut Flake | Perfect For Coconut Oil Coconut Milk Coconut Water Lovers
- Price
- £14.46
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 3y ago

Coconut Desiccated 1kg (BWFO)
- Price
- £6.74
- Rating
- 4.9/5
- Reviews
- 75
- Age
- 3y ago

NutriCraft Organic Desiccated Coconut - 1kg 100% Pure Finely Grated High Moisture Content Flavourful for Baking Snacking and Savoury Dishes Organic Vegan-friendly
- Price
- £9.76
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 3y ago

Old India Coconut Desiccated Medium 1kg
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 448
- Age
- 5y ago

Old India Coconut Desiccated Medium 500g
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 448
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
5%
- Old India32%
- Morrisons21%
- CHANDRA17%
- Wholefood Earth15%
- PURIMA8%
- NutriCraft2%
- Open — no brand owns it (3 brands, 5%)
Demand
Desiccated Coconut search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Desiccated Coconut search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- desiccated coconut34K/yr
- dessicated coconut25K/yr
- desiccated coconut 1kg6K/yr
- coconut dessicated6K/yr
Reviews and returns
What reviews say buyers love and hate about Desiccated Coconut
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Has mild taste as dry
My daughter has a peanut allergy
Thus could have made me very ill
Looks the the label completely contradicted the description false advertising
Not natural as said
Love
Good all round product
Really good quality coconut, recommend
Good quality
A very fair price too
Good price
Good value for money
you can really taste coconut
Tastes great all healthy
Great taste
Good flavour
The flakes are evenly shredded, pleasantly dry, and have a fresh coconut aroma that comes through nicely in baking and desserts
Amazing product, great flavour and when you add a little bit of hot water and leave it for about 2-3 minutes you get freshly scrapped coconut
Exactly as described
The product itself exceeded my expectation
Item as described
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Desiccated Coconut questions
Answered from the same tracked data.









