desiccated coconut
Skip itPrices mostly outside the sweet spot ($2.07–$14.46) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Review moat
Great308.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Market size
Bad£82K£82K/yr · 71K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.81avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£2.07–£14.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, desiccated coconut is a £82K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
desiccated coconut market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £85K–£102K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #258
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 42%
- Out of stock
- 5.6%
- Avg brand age
- 73 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
5%
- Old India32%
- Morrisons21%
- CHANDRA17%
- Wholefood Earth15%
- PURIMA8%
- NutriCraft2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top desiccated coconut search terms
- desiccated coconut34K/yr
- dessicated coconut25K/yr
- desiccated coconut 1kg6K/yr
- coconut dessicated6K/yr
Top desiccated coconut products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old India Coconut Desiccated Medium 1kg
Old India£6.884.6★448 rev
Morrisons Desiccated Coconut 200g
Morrisons£2.074.6★590 rev
Chandra Whole Foods Desiccated Coconut 1KG - Low-GI Desiccated Coconut for Snack Making Smoothies Baking & Cooking - Gluten-Free Keto Grounded Coconut Rich in Protein & Vitamins
CHANDRA£9.824.7★1,014 rev
Wholefood Earth Organic Coconut Desiccated 250g | GMO Free | Vegan | High Fibre | Certified Organic
Wholefood Earth£4.174.7★447 rev
Desiccated Coconut 1kg Natural Shredded Raw Dried Flakes Desicated Dry Grated Flesh Untoasted Unsweetened Dessicated for Baking Cooking Desserts Cakes Non GMO & Vegan (Packaging May Vary) PURIMA
PURIMA£9.054.6★332 rev
Newest
by launch date
Desiccated Coconut (Medium) - 2kg (2x1kg) | Coconut Fibre | Unsweetened Coconut Flakes | Shredded Dehydrated Coconut Flake | Perfect For Coconut Oil Coconut Milk Coconut Water Lovers
CR Snacking£14.4698 rev
Coconut Desiccated 1kg (BWFO)
Buy Whole Foods Online£6.7475 rev
NutriCraft Organic Desiccated Coconut - 1kg 100% Pure Finely Grated High Moisture Content Flavourful for Baking Snacking and Savoury Dishes Organic Vegan-friendly
NutriCraft£9.7650 rev
Old India Coconut Desiccated Medium 1kg
Old India£6.88448 rev
Old India Coconut Desiccated Medium 500g
Old India£5.77448 rev
Trending
90-day click momentumOld India Coconut Desiccated Medium 500g
Old India£5.774.6★
Chandra Whole Foods Desiccated Coconut 1KG - Low-GI Desiccated Coconut for Snack Making Smoothies Baking & Cooking - Gluten-Free Keto Grounded Coconut Rich in Protein & Vitamins
CHANDRA£9.824.7★
Desiccated Coconut 1kg Natural Shredded Raw Dried Flakes Desicated Dry Grated Flesh Untoasted Unsweetened Dessicated for Baking Cooking Desserts Cakes Non GMO & Vegan (Packaging May Vary) PURIMA
PURIMA£9.054.6★
Desiccated Coconut 250g
Wholefood Earth£3.964.7★
Old India Coconut Desiccated Medium 1kg
Old India£6.884.6★
What buyers say about desiccated coconut
What buyers praise and complain about, mined from review topics.What buyers love
“Good all round product”
“A very fair price too”
“you can really taste coconut”
“Good flavour”
“Exactly as described”
“Fresh, tasty well packed”
“Lovely smell and easy of use great product to work with”
“Its organic and great for cooking”
“Lovely for baking good value for money”
“its all healthy”
What buyers complain about
“Has mild taste as dry”
“My daughter has a peanut allergy”
“Thus could have made me very ill”
“Looks the the label completely contradicted the description false advertising”
“Not natural as said”
“Its a may contain gluten it should not come up when customers with coeliac disease are searching for gluten free”
Common questions
- Is desiccated coconut profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 12 tracked products. 90-day search growth is -5.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the desiccated coconut niche?
- 9 brands and 14 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in desiccated coconut?
- Top complaints mined from reviews: Moist/Dry, Allergies, Side Effects. The return rate is 0.0%.
- When does demand for desiccated coconut peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the desiccated coconut niche?
- Listings span £2.07–£14.46; the average listing price is £6.81 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.