How competitive is the Desiccated Coconut niche on Amazon United Kingdom?

9 brands and 14 sellers compete in Desiccated Coconut on Amazon United Kingdom. The top 5 Desiccated Coconut products take 85% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Desiccated Coconut?

Desiccated Coconut buyers on Amazon United Kingdom complain most about Moist/Dry, Allergies, Side Effects, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Desiccated Coconut niche?

Desiccated Coconut sells for £6.81 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.07–£14.46. The average incumbent carries 308 reviews — the moat a new listing must climb.

Desiccated Coconut

prices mostly outside the sweet spot ($2.07–$14.46) — Desiccated Coconut doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Desiccated Coconut profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Desiccated Coconut is a £82K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.

Desiccated Coconut: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.9% over the last 90 days and 16.9% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr15K

Search volume / yr-5.9%71K

Conversion rate16.9%

Avg price£6.81

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 14

Top-5 product click share85%

Open market8%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Top Desiccated Coconut products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Old India Coconut Desiccated Medium 1kg

Price: £6.88
Rating: 4.6/5
Reviews: 448
Age: 5y ago

Morrisons Desiccated Coconut 200g

Price: £2.07
Rating: 4.6/5
Reviews: 590
Age: 7y ago

Chandra Whole Foods Desiccated Coconut 1KG - Low-GI Desiccated Coconut for Snack Making Smoothies Baking & Cooking - Gluten-Free Keto Grounded Coconut Rich in Protein & Vitamins

Price: £9.82
Rating: 4.7/5
Reviews: 1,014
Age: 7y ago

Wholefood Earth Organic Coconut Desiccated 250g | GMO Free | Vegan | High Fibre | Certified Organic

Price: £4.17
Rating: 4.7/5
Reviews: 447
Age: 10y ago

Desiccated Coconut 1kg Natural Shredded Raw Dried Flakes Desicated Dry Grated Flesh Untoasted Unsweetened Dessicated for Baking Cooking Desserts Cakes Non GMO & Vegan (Packaging May Vary) PURIMA

Price: £9.05
Rating: 4.6/5
Reviews: 332
Age: 6y ago

Newest

by launch date

Desiccated Coconut (Medium) - 2kg (2x1kg) | Coconut Fibre | Unsweetened Coconut Flakes | Shredded Dehydrated Coconut Flake | Perfect For Coconut Oil Coconut Milk Coconut Water Lovers

Price: £14.46
Rating: 4.7/5
Reviews: 98
Age: 3y ago

Coconut Desiccated 1kg (BWFO)

Price: £6.74
Rating: 4.9/5
Reviews: 75
Age: 3y ago

NutriCraft Organic Desiccated Coconut - 1kg 100% Pure Finely Grated High Moisture Content Flavourful for Baking Snacking and Savoury Dishes Organic Vegan-friendly

Price: £9.76
Rating: 4.9/5
Reviews: 50
Age: 3y ago

Old India Coconut Desiccated Medium 1kg

Price: £6.88
Rating: 4.6/5
Reviews: 448
Age: 5y ago

Old India Coconut Desiccated Medium 500g

Price: £5.77
Rating: 4.6/5
Reviews: 448
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Old India32%
Morrisons21%
CHANDRA17%
Wholefood Earth15%
PURIMA8%
NutriCraft2%
Open — no brand owns it (3 brands, 5%)

Desiccated Coconut demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR16.9%Products12Brands9Top 5 Brands92%OOS Rate5.6%Rating4.7★Reviews308Avg BSR#258

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Desiccated Coconut search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

desiccated coconut34K/yr -9.2%9.5% conv.
dessicated coconut25K/yr +0.8%14.5% conv.
desiccated coconut 1kg6K/yr -5.0%13.4% conv.
coconut dessicated6K/yr -15.8%9.4% conv.

What reviews say buyers love and hate about Desiccated Coconut

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Quality-Overall32%

“Good all round product”

Value For Money18%

“A very fair price too”

Taste-Overall12%

“you can really taste coconut”

Flavor8%

“Good flavour”

Advertised Vs Actual Product8%

“Exactly as described”

What buyers complain about

75% of reviews

Moist/Dry13%

“Has mild taste as dry”

Allergies13%

“My daughter has a peanut allergy”

Side Effects13%

“Thus could have made me very ill”

Advertised Vs Actual Product13%

“Looks the the label completely contradicted the description false advertising”

Natural Ingredients13%

“Not natural as said”

Common Desiccated Coconut questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Desiccated Coconut 37/100 on Amazon United Kingdom — Skip it. The niche generates £82K/yr across 12 tracked products. Search demand moved -5.9% over the last 90 days.