Skip to content

Desiccated Coconut

Fail

Prices span $2.07–$14.46, mostly outside the sweet spot, so Desiccated Coconut is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£82K/yr71K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
85%top-5 click share · 9 brands · 14 sellers

Flapen Score

Desiccated Coconut against its category

The dotted line is the Grocery average. Past it, Desiccated Coconut is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desiccated Coconut market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desiccated Coconut 71K times last year and spent an estimated £82K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
16.9%
Market size, estimated
£82Ka year
Peak month
February1.4× the quietest month
Top search term
desiccated coconut34K searches a year

02 · Price

A sale here is worth £6.81.

Listings sell for £6.81 on average, from £2.07 to £14.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £6.81 that is £5K to £7K a year per listing.

Average price
£6.81under the $15 to $100 sweet spot
Price range
£2.07–£14.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #258 within Dried Fruits, Nuts & Vegetables. It carries 308 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
83%
Out of stock, average day
5.6%
Average rank
#258in Dried Fruits, Nuts & Vegetables
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
308per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Desiccated Coconut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • Old India32%
  • Morrisons21%
  • CHANDRA17%
  • Wholefood Earth15%
  • PURIMA8%
  • NutriCraft2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Desiccated Coconut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Desiccated Coconut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desiccated coconut34K/yr
  • dessicated coconut25K/yr
  • desiccated coconut 1kg6K/yr
  • coconut dessicated6K/yr

Reviews and returns

What reviews say buyers love and hate about Desiccated Coconut

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry13%−0.02

Has mild taste as dry

Allergies13%+0.11

My daughter has a peanut allergy

Side Effects13%−0.06

Thus could have made me very ill

Advertised Vs Actual Product13%−0.03

Looks the the label completely contradicted the description false advertising

Natural Ingredients13%

Not natural as said

Love

Quality-Overall32%+2.93

Good all round product

Really good quality coconut, recommend

Good quality

Value For Money18%−0.02

A very fair price too

Good price

Good value for money

Taste-Overall12%+0.30

you can really taste coconut

Tastes great all healthy

Great taste

Flavor8%+0.55

Good flavour

The flakes are evenly shredded, pleasantly dry, and have a fresh coconut aroma that comes through nicely in baking and desserts

Amazing product, great flavour and when you add a little bit of hot water and leave it for about 2-3 minutes you get freshly scrapped coconut

Advertised Vs Actual Product8%−0.03

Exactly as described

The product itself exceeded my expectation

Item as described

FAQ

Common Desiccated Coconut questions

Answered from the same tracked data.