Desert
brand-locked demand (top 5 brands take 100% of clicks) — Desert doesn't clear our bar today.
Flapen Score
Is Desert profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Desert is a £103K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Desert: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.2% over the last 90 days and 23.0% of searches end in a purchase.
£103K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Desert products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
M STRAWBERRY TRIFLE 3X135G
- Price
- £2.26
- Rating
- 4.5/5
- Reviews
- 1,266
- Age
- 10y ago
Morrisons Raspberry Trifle 600g
- Price
- £3.55
- Rating
- 4.5/5
- Reviews
- 933
- Age
- 10y ago
Somerset Valley Strawberry Trifles 3x110g
- Price
- £1.74
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 7y ago
Morrisons Cake Shop Raspberry Trifle
- Price
- £2.32
- Rating
- 4.2/5
- Reviews
- 169
- Age
- 2y ago
Morrisons Cake Shop Strawberry Trifle
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
Trending
90-day click momentum
Morrisons Chocolate Trifle 500g
- Price
- £3.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Morrisons Cake Shop Strawberry Trifle
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
Morrisons Cake Shop Chocolate Trifle Pot
- Price
- £2.42
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 10mo ago
Somerset Valley Fruit Cocktail Trifle 600g
- Price
- £2.18
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 3y ago
Co-op Strawberry Trifle 600g
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 3y ago
Newest
by launch dateMorrisons Chocolate Trifle 500g
- Price
- £3.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Morrisons Cake Shop Strawberry Trifle
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
Morrisons Cake Shop Chocolate Trifle Pot
- Price
- £2.42
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 10mo ago
Morrisons Chocolate Trifles 3pk
- Price
- £2.37
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago
Co op Raspberry Trifles 2pk
- Price
- £1.47
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Morrisons73%
- Somerset Valley16%
- CO OP7%
- Wm Morrisons Supermarkets2%
- Bird's2%
Desert demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Desert search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- trifle99K/yr
- desert36K/yr
- deserts26K/yr
- trifles12K/yr
- strawberry trifle3K/yr
What reviews say buyers love and hate about Desert
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Cake is delicious”
“Nice flavour”
“Great value”
“Fresh”
“Not bad to sweet”
What buyers complain about
95% of reviews“Small”
“Okay Not the best I had”
“Two sweet for me”
“have you read the ingredients cadburys should be ashamed of themselves”
“Dishonest and misleading”
Common Desert questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
