Desert
FailThe top 5 brands take 100% of clicks, so Desert is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £103K/yr175K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 31 sellers
Flapen Score
Desert against its category
The dotted line is the Grocery average. Past it, Desert is stronger. Inside it, weaker.
Market
The Desert market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Desert 175K times last year and spent an estimated £103K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
23.0% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 23.0%
- Market size, estimated
- £103Ka year
- Top search term
- trifle99K searches a year
02 · Price
A sale here is worth £2.54.
Listings sell for £2.54 on average, from £1.47 to £3.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £2.54 that is £5K to £6K a year per listing.
- Average price
- £2.54under the $15 to $100 sweet spot
- Price range
- £1.47–£3.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #47 within Bakery. It carries 259 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 18.1%
- Average rank
- #47in Bakery
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 259per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Desert products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
M STRAWBERRY TRIFLE 3X135G
- Price
- £2.26
- Rating
- 4.5/5
- Reviews
- 1,266
- Age
- 10y ago

Morrisons Raspberry Trifle 600g
- Price
- £3.55
- Rating
- 4.5/5
- Reviews
- 933
- Age
- 10y ago

Somerset Valley Strawberry Trifles 3x110g
- Price
- £1.74
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 7y ago

Morrisons Cake Shop Raspberry Trifle
- Price
- £2.32
- Rating
- 4.2/5
- Reviews
- 169
- Age
- 2y ago

Morrisons Cake Shop Strawberry Trifle
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
Trending
90-day click momentum
Morrisons Chocolate Trifle 500g
- Price
- £3.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Morrisons Cake Shop Strawberry Trifle
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Morrisons Cake Shop Chocolate Trifle Pot
- Price
- £2.42
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 10mo ago

Somerset Valley Fruit Cocktail Trifle 600g
- Price
- £2.18
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 3y ago

Co-op Strawberry Trifle 600g
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 3y ago
Newest
by launch date
Morrisons Chocolate Trifle 500g
- Price
- £3.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Morrisons Cake Shop Strawberry Trifle
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Morrisons Cake Shop Chocolate Trifle Pot
- Price
- £2.42
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 10mo ago

Morrisons Chocolate Trifles 3pk
- Price
- £2.37
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago

Co op Raspberry Trifles 2pk
- Price
- £1.47
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Morrisons73%
- Somerset Valley16%
- CO OP7%
- Wm Morrisons Supermarkets2%
- Bird's2%
Demand
Desert search demand
Weekly searches over the year. Pick a range.
Search terms
Top Desert search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trifle99K/yr
- desert36K/yr
- deserts26K/yr
- trifles12K/yr
- strawberry trifle3K/yr
Reviews and returns
What reviews say buyers love and hate about Desert
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
Sainsbury are better for small trifle
Small amount
Okay Not the best I had
Two sweet for me
have you read the ingredients cadburys should be ashamed of themselves
Dishonest and misleading
Misleading product description
Totally misleading, and there is NO info at all on the product page to give buyers any clue that they're buying a totally different product than what they've bought for years
Love
Cake is delicious
Extremely tasty
Lovely tasty trifles
Nice flavour
Very good,but my favourite in the cherry one
Beautiful flavour for a low cost trifle
Great value
Great Value and very tasty
good value for the money
Fresh
Nice refreshing taste
its so fresh my family love it
Not bad to sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Desert questions
Answered from the same tracked data.









