Is desert profitable to sell on Amazon United Kingdom?

The niche generates £103K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (43/100).

How competitive is the desert niche?

5 brands and 31 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in desert?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Sweetness. The return rate is 0.0%.

What does it cost to enter the desert niche?

Listings span £1.47–£3.94; the average listing price is £2.54 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.

desert

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great258.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Market size

Okay£103K

£103K/yr · 175K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Avg price

Bad£2.54

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.47–£3.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, desert is a £103K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

desert market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: £102K–£127K; units × avg price
Conversion rate: 23.0%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 18.1%
Avg brand age: 60 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Morrisons73%
Somerset Valley16%
CO OP7%
Wm Morrisons Supermarkets2%
Bird's2%

Demand

Weekly Amazon search volume, last 18 weeks — +2.2% search growth over the last 90 days.

Open Trend

Top desert search terms

trifle99K/yr -0.2%20.2% conv.
desert36K/yr +8.2%0.2% conv.
deserts26K/yr +5.7%0.9% conv.
trifles12K/yr -0.3%30.2% conv.
strawberry trifle3K/yr -5.3%16.7% conv.

All search terms

Top desert products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

M STRAWBERRY TRIFLE 3X135G

Morrisons£2.264.5★1,266 rev

Morrisons Raspberry Trifle 600g

Morrisons£3.554.5★933 rev

Somerset Valley Strawberry Trifles 3x110g

Somerset Valley£1.744.3★114 rev

Morrisons Cake Shop Raspberry Trifle

Morrisons£2.324.2★169 rev

Morrisons Cake Shop Strawberry Trifle

Morrisons£2.454.4★26 rev

Newest

by launch date

Morrisons Chocolate Trifle 500g

Wm Morrisons Supermarkets£3.550 rev

1mo ago

Morrisons Cake Shop Strawberry Trifle

Morrisons£2.4526 rev

10mo ago

Morrisons Cake Shop Chocolate Trifle Pot

Morrisons£2.4215 rev

10mo ago

Morrisons Chocolate Trifles 3pk

Morrisons£2.3756 rev

1y ago

Co op Raspberry Trifles 2pk

CO OP£1.4740 rev

1y ago

What buyers say about desert

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“Cake is delicious”

Flavor11%

“Nice flavour”

Value For Money11%

“Great value”

Freshness8%

“Fresh”

Sweetness5%

“Not bad to sweet”

Texture/Consistency-Overall5%

“Loved the texture”

Comfort-Overall5%

“Comfort trifle”

Advertised Vs Actual Product5%

“As expected”

Size-Overall3%

“Perfect size”

Quality-Overall3%

“Quality”

What buyers complain about

Size-Overall25%

“Small”

Quality-Overall10%

“Okay Not the best I had”

Sweetness10%

“Two sweet for me”

Ingredients-Overall10%

“have you read the ingredients cadburys should be ashamed of themselves”

Advertised Vs Actual Product10%

“Dishonest and misleading”

Value For Money10%

“Expensive”

Moist/Dry5%

“Dry and tasteless”

Ease Of Use5%

“impossible to finish”

Weight Heavy5%

“Found it very heavy”

Taste-Overall5%