Deodoriser for Home

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

7.1%

Market size, estimated

£53Ka year

Peak month

September3.2× the quietest month

Top search term

lavender air freshener16K searches a year

Listings sell for £7.52 on average, from £1.24 to £22.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.52 that is £2K to £4K a year per listing.

Average price

£7.52under the $15 to $100 sweet spot

Price range

£1.24–£22.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #32 within Air Fresheners. It carries 4,637 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

87%

Out of stock, average day

0.5%

Average rank

#32in Air Fresheners

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,637per listing

Listings tracked

39

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months