deodoriser for home
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£1.24–£22.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,637.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.52avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 100K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, deodoriser for home is a £53K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
deodoriser for home market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £75K–£94K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 59%
- Out of stock
- 0.5%
- Avg brand age
- 57 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
201
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
2%
- glade75%
- Airwick14%
- SOL3%
- Febreze3%
- Neutradol2%
- Inovida1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.2×
Top deodoriser for home search terms
- lavender air freshener16K/yr
- gel air fresheners for home15K/yr
- gel & block air fresheners12K/yr
- glade sandalwood and jasmine12K/yr
- glade bathroom gel12K/yr
- glade gel air freshener11K/yr
- toilet perfume5K/yr
- lavender plug in5K/yr
- solid air fresheners for home4K/yr
- glade sandalwood and jasmine refill4K/yr
Top deodoriser for home products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glade Fragranced Bathroom Gel Air Freshener and Discreet Odour Eliminator Floral Cherries 180g Packaging May Vary
glade£1.484.1★1,960 rev
Glade Fragranced Bathroom Gel Bathroom Air Freshener & Discreet Odour Eliminator Sensual Sandalwood and Jasmine 180g (Packaging may vary)
glade£1.473.9★2,155 rev
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Relaxing Zen 150g
glade£1.244.3★982 rev
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Clean Linen Pack of 8 (8 x 150g)
glade£9.644.3★3,538 rev
Glade Automatic Air Freshener Refills Room Spray & Odour Eliminator Sandalwood & Jasmine Pack of 4 (4 x 269 ml)
glade£7.784.7★4,664 rev
Newest
by launch date
Glade Fragranced Bathroom Gel Air Freshener Discreet Odour Eliminator Infused with Essential Oils Limited Edition Christmas Air Freshener Warm Apple Pie 180g
glade£1.52478 rev
Glade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Sandalwood & Jasmine 50ml
glade£3.1690 rev
Air Wick Lavender Meadow & Bluebells Advanced Electrical Plug-In Kit 19ml Lasts for up to 100 days Air Freshener
Airwick£4.96259 rev
Glade Fragranced Bathroom Gel Air Freshener and Discreet Odour Eliminator Floral Cherries 180g Packaging May Vary
glade£1.481,960 rev
SOL 18pk Mini Gel Air Fresheners - Strong Bathroom Air Fresheners Multipack for Home Kitchen Gym Locker Office Long-Lasting Fresh Scent Gel
SOL£8.75217 rev
Trending
90-day click momentumGlade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Relaxing Zen 150g
glade£1.244.3★
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Clean Linen Pack of 8 (8 x 150g)
glade£9.644.3★
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Lavender 150g
glade£1.404.2★
Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
Inovida£7.754.2★
Glade Plug in Air Freshener Refill Electric Scented Oil Room Air Freshener Sandalwood & Jasmine Pack of 6 (6 x 20ml)
glade£12.824.6★
What buyers say about deodoriser for home
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Good price”
“Reliable product”
“As described”
“Fresh”
“and reliable”
“Easy to use”
“Very very strong”
“Does the job well”
“Good size”
What buyers complain about
“Can't smell it”
“Waste of money”
“Lasted a week - poor quality”
“Not very strong”
“Lasted a week - poor quality”
“Extremely hard to open”
“Small size”
“Picture very deceiving”
“The product had leaked”
“Rubbish”
Top return reasons
Common questions
- Is deodoriser for home profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the deodoriser for home niche?
- 8 brands and 201 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in deodoriser for home?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- When does demand for deodoriser for home peak?
- Demand peaks in Sep–Oct; the busiest month runs 3.2× the quietest.
- What does it cost to enter the deodoriser for home niche?
- Listings span £1.24–£22.11; the average listing price is £7.52 (sweet spot $15–$100). The average incumbent carries 4,637 reviews — the moat a new listing must climb.