Deodoriser for Home

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

7.1%

Market size, estimated

£53Ka year

Peak month

September3.2× the quietest month

Top search term

lavender air freshener16K searches a year

Listings sell for £7.52 on average, from £1.24 to £22.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.52 that is £2K to £4K a year per listing.

Average price

£7.52under the $15 to $100 sweet spot

Price range

£1.24–£22.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #32 within Air Fresheners. It carries 4,637 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

87%

Out of stock, average day

0.5%

Average rank

#32in Air Fresheners

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,637per listing

Listings tracked

39

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months