Deodoriser for Home
brand-locked demand (top 5 brands take 97% of clicks) — Deodoriser for Home doesn't clear our bar today.
Flapen Score
Is Deodoriser for Home profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Deodoriser for Home is a £53K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.
Deodoriser for Home: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.8% over the last 90 days and 7.1% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 39 products
Top Deodoriser for Home products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Glade Fragranced Bathroom Gel Air Freshener and Discreet Odour Eliminator Floral Cherries 180g Packaging May Vary
- Price
- £1.48
- Rating
- 4.1/5
- Reviews
- 1,960
- Age
- 1y ago
Glade Fragranced Bathroom Gel Bathroom Air Freshener & Discreet Odour Eliminator Sensual Sandalwood and Jasmine 180g (Packaging may vary)
- Price
- £1.47
- Rating
- 3.9/5
- Reviews
- 2,155
- Age
- 5y ago
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Relaxing Zen 150g
- Price
- £1.24
- Rating
- 4.3/5
- Reviews
- 982
- Age
- 13y ago
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Clean Linen Pack of 8 (8 x 150g)
- Price
- £9.64
- Rating
- 4.3/5
- Reviews
- 3,538
- Age
- 6y ago
Glade Automatic Air Freshener Refills Room Spray & Odour Eliminator Sandalwood & Jasmine Pack of 4 (4 x 269 ml)
- Price
- £7.78
- Rating
- 4.7/5
- Reviews
- 4,664
- Age
- 11y ago
Trending
90-day click momentumGlade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Relaxing Zen 150g
- Price
- £1.24
- Rating
- 4.3/5
- Reviews
- 982
- Age
- 13y ago
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Clean Linen Pack of 8 (8 x 150g)
- Price
- £9.64
- Rating
- 4.3/5
- Reviews
- 3,538
- Age
- 6y ago
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Lavender 150g
- Price
- £1.40
- Rating
- 4.2/5
- Reviews
- 407
- Age
- 10y ago
Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
- Price
- £7.75
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 2y ago
Glade Plug in Air Freshener Refill Electric Scented Oil Room Air Freshener Sandalwood & Jasmine Pack of 6 (6 x 20ml)
- Price
- £12.82
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 2y ago
Newest
by launch date
Glade Fragranced Bathroom Gel Air Freshener Discreet Odour Eliminator Infused with Essential Oils Limited Edition Christmas Air Freshener Warm Apple Pie 180g
- Price
- £1.52
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 11mo ago
Glade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Sandalwood & Jasmine 50ml
- Price
- £3.16
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago
Air Wick Lavender Meadow & Bluebells Advanced Electrical Plug-In Kit 19ml Lasts for up to 100 days Air Freshener
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 1y ago
Glade Fragranced Bathroom Gel Air Freshener and Discreet Odour Eliminator Floral Cherries 180g Packaging May Vary
- Price
- £1.48
- Rating
- 4.1/5
- Reviews
- 1,960
- Age
- 1y ago
SOL 18pk Mini Gel Air Fresheners - Strong Bathroom Air Fresheners Multipack for Home Kitchen Gym Locker Office Long-Lasting Fresh Scent Gel
- Price
- £8.75
- Rating
- 3.6/5
- Reviews
- 217
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
201
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
2%
- glade75%
- Airwick14%
- SOL3%
- Febreze3%
- Neutradol2%
- Inovida1%
- Open — no brand owns it (2 brands, 2%)
Deodoriser for Home demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 3.2×
Top Deodoriser for Home search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lavender air freshener16K/yr
- gel air fresheners for home15K/yr
- gel & block air fresheners12K/yr
- glade sandalwood and jasmine12K/yr
- glade bathroom gel12K/yr
- glade gel air freshener11K/yr
- toilet perfume5K/yr
- lavender plug in5K/yr
- solid air fresheners for home4K/yr
- glade sandalwood and jasmine refill4K/yr
What reviews say buyers love and hate about Deodoriser for Home
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Beautiful fragrance”
“Good price”
“Reliable product”
“As described”
“Fresh”
What buyers complain about
83% of reviews“Can't smell it”
“Waste of money”
“Lasted a week - poor quality”
“Not very strong”
“Lasted a week - poor quality”
Deodoriser for Home return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deodoriser for Home questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
