Skip to content

Decaf Tea Bags

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -24.2% this quarter, so Decaf Tea Bags is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£558K/yr394K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
48%top-5 click share · 14 brands · 169 sellers

Flapen Score

Decaf Tea Bags against its category

The dotted line is the Grocery average. Past it, Decaf Tea Bags is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Tea Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Tea Bags 394K times last year and spent an estimated £558K. The top 5 brands take 89% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £558K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
16.8%
Market size, estimated
£558Ka year
Peak month
March2.0× the quietest month
Top search term
decaf tea bags146K searches a year

02 · Price

A sale here is worth £8.43.

Listings sell for £8.43 on average, from £1.66 to £36.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £8.43 that is £13K to £17K a year per listing.

Average price
£8.43under the $15 to $100 sweet spot
Price range
£1.66–£36.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #404 within Tea. It carries 816 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#404in Tea
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
816per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Decaf Tea Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

169

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

8%

  • Tetley33%
  • Yorkshire Tea29%
  • Twinings12%
  • Clipper Natural, Fair & Delicious11%
  • PG Tips4%
  • Yorkshire3%
  • Open — no brand owns it (8 brands, 8%)

Demand

Decaf Tea Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Decaf Tea Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decaf tea bags146K/yr
  • decaf tea67K/yr
  • yorkshire decaf tea bags35K/yr
  • decaf yorkshire tea bags19K/yr
  • tetley decaf teabags16K/yr
  • yorkshire tea decaf16K/yr
  • clipper decaf tea bags14K/yr
  • decaffeinated tea bags15K/yr
  • yorkshire tea bags decaf13K/yr
  • tea bags decaf7K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Tea Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+0.78

Horrible taste

Bland taste

Not quite to my taste

Strength16%−0.13

insufficiently strong

Not strong

Very weak

Flavor11%−0.06

Didnt have the full flavor of my regular rooibos tea

lacking flavour

theyve just not got any discernible flavour

Value For Money10%+2.08

very expensive

Grossly overpriced

Overpriced

Caffeine Content6%+0.67

Didn't realise they were caffeine free

can't have the caffeine, a lot of decaf tea are weak on flavour, these are lovely and strong

the caffeine doesnt keep me awake. although the extra liquid often wakes me up later

Love

Taste-Overall32%+0.78

Lovely smooth taste

Fabulous taste

Delicious tea

Value For Money25%+2.08

Excellent price

Excellent value

Good value for money

Caffeine Content9%+0.67

Great if youre looking for the caffeine free version

Flavoury and caffeine free

The caffeinated version of this is great - nice and strong

Quality-Overall8%+0.19

Excellent product quality

Good quality tea bags

Great value for a quality tea

Flavor7%−0.06

it had a lovely strong flavour

Deep and rich flavour

Flavour good

FAQ

Common Decaf Tea Bags questions

Answered from the same tracked data.