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Decaf Tea Bags

Decaf Tea Bags shows low returns (0.1%), but soft demand (-24.2% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 62Growth 13Conversion 98Competition 61Returns 100Price range 62Avg price 23Brand share 27Review moat 67Quality gap 27
This niche Category average

Is Decaf Tea Bags profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Decaf Tea Bags is a £558K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.

Decaf Tea Bags: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.2% over the last 90 days and 16.8% of searches end in a purchase.

£558K

revenue / yr

Units sold / yr80K
Search volume / yr-24.2%394K
Conversion rate16.8%
Avg price£8.43

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers14 · 169
Top-5 product click share48%
Open market11%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement69%
New entrants (1y)4· 2 succeeded
Avg rating4.6★
Avg reviews816

Top Decaf Tea Bags products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£17K£33K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

169

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

8%

  • Tetley33%
  • Yorkshire Tea29%
  • Twinings12%
  • Clipper Natural, Fair & Delicious11%
  • PG Tips4%
  • Yorkshire3%
  • Open — no brand owns it (8 brands, 8%)

Decaf Tea Bags demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume394KCVR16.8%Products35Brands14Top 5 Brands89%OOS Rate0.0%Rating4.6★Reviews816Avg BSR#404
10K6KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Top Decaf Tea Bags search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • decaf tea bags146K/yr
  • decaf tea67K/yr
  • yorkshire decaf tea bags35K/yr
  • decaf yorkshire tea bags19K/yr
  • tetley decaf teabags16K/yr
  • yorkshire tea decaf16K/yr
  • clipper decaf tea bags14K/yr
  • decaffeinated tea bags15K/yr
  • yorkshire tea bags decaf13K/yr
  • tea bags decaf7K/yr

What reviews say buyers love and hate about Decaf Tea Bags

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Taste-Overall32%

Lovely smooth taste

Value For Money25%

Excellent price

Caffeine Content9%

Great if youre looking for the caffeine free version

Quality-Overall8%

Excellent product quality

Flavor7%

it had a lovely strong flavour

What buyers complain about

71% of reviews
Taste-Overall19%

Horrible taste

Strength16%

insufficiently strong

Flavor11%

Didnt have the full flavor of my regular rooibos tea

Value For Money10%

very expensive

Caffeine Content6%

Didn't realise they were caffeine free

Common Decaf Tea Bags questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Decaf Tea Bags 53/100 on Amazon United Kingdom — Worth a look. The niche generates £558K/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -24.2% over the last 90 days.
Search demand for Decaf Tea Bags on Amazon United Kingdom is steady year-round — the busiest month runs 2.0× the quietest.