decaf tea bags
Worth a lookShows low returns (0.1%), but soft demand (-24.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Good815.8avg incumbent reviews — the moat a new listing must climb
Market size
Good£558K£558K/yr · 394K searches
Price range
Good£1.66–£36.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.43avg listing price — sweet spot $15–$100
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, decaf tea bags is a £558K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
decaf tea bags market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £506K–£674K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #404
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
169
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
8%
- Tetley33%
- Yorkshire Tea29%
- Twinings12%
- Clipper Natural, Fair & Delicious11%
- PG Tips4%
- Yorkshire3%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -24.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top decaf tea bags search terms
- decaf tea bags146K/yr
- decaf tea67K/yr
- yorkshire decaf tea bags35K/yr
- decaf yorkshire tea bags19K/yr
- tetley decaf teabags16K/yr
- yorkshire tea decaf16K/yr
- clipper decaf tea bags14K/yr
- decaffeinated tea bags15K/yr
- yorkshire tea bags decaf13K/yr
- tea bags decaf7K/yr
Top decaf tea bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yorkshire Tea Decaf Box of 80 Tea Bags (Pack of 1)
Yorkshire Tea£3.984.7★1,787 rev
Tetley Original Decaf Tea Decaffeinated Black Teabags 1 Box of 160 single pack
Tetley£4.274.6★449 rev
Yorkshire Tea Decaf 5 Boxes of 80 Tea Bags (Total 400 Bags)
Yorkshire Tea£17.794.8★1,105 rev
Twinings English Breakfast Decaf Tea | Golden Well Rounded & Full Bodied Decaffeinated Black Tea | 40 Biodegradable Tea Bags
Twinings£2.624.6★431 rev
Clipper Organic Everyday Decaf Tea Bags | Natural Unbleached Plant-Based Biodegradable & Non GM Black Tea Bags | | Eco Conscious Organically Grown & Fair Trade Tea (80 Teabags)
Clipper Natural, Fair & Delicious£4.794.3★1,160 rev
Newest
by launch date
Tetley Smooth Decaf Tea 75 Teabags - Rainforest Alliance Certified Decaf Tea Bags - Rich Smooth Taste for a Full Flavoured British Brew at Breakfast or Anytime
Tetley£3.5716 rev
Decaf Tea Bags 160 Count (2 Pack) - Rich Full-Flavored Decaffeinated Black Tea for a Relaxing Brew Anytime
Cc1st Customers Come 1st£21.8543 rev
Yorkshire Tea Decaf Env Tea Bag P200
Yorkshire Tea£17.6221 rev
Decaff Tea. Yorkshire Decaff Tea Tagged & Enveloped Tea Bags (200) pack of 200
Snowflakeheaven£19.3219 rev
PG Tips Decaf Black Tea Bags Bulk | One Cup | Indulgent Velvety & Rich Ideal for Office Breaks & Catering Celebrations Afternoon Tea | 1 Pack 70 Plant Based Biodegradable Decaffeinated Tea Bags
PG Tips£3.19100 rev
Trending
90-day click momentumTetley Original Decaf Tea Decaffeinated Black Teabags 1 Box of 160 single pack
Tetley£4.274.6★
Yorkshire Tea Decaffeinated Tea Bags 160 Tea Bags
Yorkshire Tea£7.534.8★
Tetley Original Decaf Tea Decaffeinated Black Teabags 1 Box of 40
Tetley£1.824.7★
Yorkshire Tea Decaf 5 Boxes of 80 Tea Bags (Total 400 Bags)
Yorkshire Tea£17.794.8★
Yorkshire Tea Decaf Box of 80 Tea Bags (Pack of 1)
Yorkshire Tea£3.984.7★
What buyers say about decaf tea bags
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely smooth taste”
“Excellent price”
“Great if youre looking for the caffeine free version”
“Excellent product quality”
“it had a lovely strong flavour”
“As described”
“Light and fresh”
“Organic”
“Enjoyable brew”
“Perfect Size”
What buyers complain about
“Horrible taste”
“insufficiently strong”
“Didnt have the full flavor of my regular rooibos tea”
“very expensive”
“Didn't realise they were caffeine free”
“they are quite small”
“I was quite disappointed in the overall quality of these tea-bags”
“Disclosure”
“the colour is an uninspiring murky greyish-brown rather than the rich brown you'd expect from a decent black tea”
“They also smell a little fishy”
Common questions
- Is decaf tea bags profitable to sell on Amazon United Kingdom?
- The niche generates £558K/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the decaf tea bags niche?
- 14 brands and 169 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in decaf tea bags?
- Top complaints mined from reviews: Taste-Overall, Strength, Flavor. The return rate is 0.1%.
- When does demand for decaf tea bags peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the decaf tea bags niche?
- Listings span £1.66–£36.63; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.