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Decaf Tea Bags

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -24.2% this quarter, so Decaf Tea Bags is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£558K/yr394K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
48%top-5 click share · 14 brands · 169 sellers

Flapen Score

Decaf Tea Bags against its category

The dotted line is the Grocery average. Past it, Decaf Tea Bags is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Tea Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Tea Bags 394K times last year and spent an estimated £558K. The top 5 brands take 89% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £558K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
16.8%
Market size, estimated
£558Ka year
Peak month
March2.0× the quietest month
Top search term
decaf tea bags146K searches a year

02 · Price

A sale here is worth £8.43.

Listings sell for £8.43 on average, from £1.66 to £36.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £8.43 that is £13K to £17K a year per listing.

Average price
£8.43under the $15 to $100 sweet spot
Price range
£1.66–£36.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #404 within Tea. It carries 816 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#404in Tea
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
816per listing
Listings tracked
35

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Decaf Tea Bags products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

169

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 88%

Open market

8%

  • Tetley33%
  • Yorkshire Tea29%
  • Twinings12%
  • Clipper Natural, Fair & Delicious11%
  • PG Tips4%
  • Yorkshire3%
  • Open — no brand owns it (8 brands, 8%)

Demand

Decaf Tea Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Decaf Tea Bags search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • decaf tea bags146K/yr
  • decaf tea67K/yr
  • yorkshire decaf tea bags35K/yr
  • decaf yorkshire tea bags19K/yr
  • tetley decaf teabags16K/yr
  • yorkshire tea decaf16K/yr
  • clipper decaf tea bags14K/yr
  • decaffeinated tea bags15K/yr
  • yorkshire tea bags decaf13K/yr
  • tea bags decaf7K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Tea Bags

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Horrible taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Decaf Tea Bags questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data