How competitive is the Decaf Ground Coffee niche on Amazon United Kingdom?

10 brands and 111 sellers compete in Decaf Ground Coffee on Amazon United Kingdom. The top 5 Decaf Ground Coffee products take 64% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Decaf Ground Coffee?

Decaf Ground Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Caffeine Content, Strength, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Decaf Ground Coffee niche?

Decaf Ground Coffee sells for £11.26 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.81–£38.85. The average incumbent carries 1,162 reviews — the moat a new listing must climb.

Decaf Ground Coffee

Decaf Ground Coffee shows low returns (0.1%), but soft demand (-20.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Decaf Ground Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Decaf Ground Coffee is a £263K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.

Decaf Ground Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.3% over the last 90 days and 13.4% of searches end in a purchase.

£263K

revenue / yr

Units sold / yr25K

Search volume / yr-20.3%174K

Conversion rate13.4%

Avg price£11.26

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 111

Top-5 product click share64%

Open market10%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Decaf Ground Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

illy Decaffeinated Ground Coffee Medium Roast 100% Arabica Suitable for Espresso Moka Pot Filter & Cafetiere Low Caffeine 250g Tin

Price: £6.24
Rating: 4.5/5
Reviews: 5,268
Age: 16y ago

Lavazza Dek Decaffeinated Natural Method Ground Coffee 250g (Pack of 4)

Price: £22.59
Rating: 4.6/5
Reviews: 425
Age: 13y ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g

Price: £3.97
Rating: 4.3/5
Reviews: 367
Age: 8mo ago

Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g

Price: £4.66
Rating: 4.4/5
Reviews: 171
Age: 2y ago

by Amazon Decaffeinated Ground Coffee Light Roast 1kg (4 Packs of 250 g)

Price: £13.90
Rating: 4.3/5
Reviews: 1,783
Age: 5y ago

Newest

by launch date

Black Vibes - Decaf Ground Coffee (227g) | Smooth Decaf | Made in Italy

Price: £6.52
Rating: 4.4/5
Reviews: 9
Age: 5mo ago

Lavazza Caffè Decaffeinato Ground Coffee 2 Packs of 250 g Ideal for Moka Pot Filter Machine and French Press Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting

Price: £12.90
Rating: 4.9/5
Reviews: 19
Age: 6mo ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g

Price: £3.97
Rating: 4.3/5
Reviews: 367
Age: 8mo ago

Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g

Price: £4.66
Rating: 4.4/5
Reviews: 171
Age: 2y ago

Taylors of Harrogate Decaffé Ground Coffee Roast 4 200 g Bag (Pack of 1)

Price: £5.75
Rating: 4.4/5
Reviews: 26
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

111

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

illy35%
Lavazza28%
by Amazon16%
Café Direct9%
Der-Franz3%
Grumpy Mule3%
Open — no brand owns it (4 brands, 7%)

Decaf Ground Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume174KCVR13.4%Products18Brands10Top 5 Brands90%OOS Rate0.0%Rating4.4★Reviews1,162Avg BSR#129

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Decaf Ground Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

decaf ground coffee46K/yr -21.6%9.0% conv.
decaf coffee ground28K/yr -16.4%9.7% conv.
illy decaffeinated ground coffee14K/yr -5.4%17.5% conv.
lavazza decaf coffee ground15K/yr -14.9%11.8% conv.
lavazza decaf12K/yr -25.0%8.5% conv.
decaffeinated ground coffee9K/yr -22.0%9.2% conv.
ground decaf coffee7K/yr -8.2%9.8% conv.
illy decaf7K/yr -21.4%12.1% conv.
ground coffee decaf4K/yr -7.8%9.0% conv.
decaf espresso4K/yr -51.8%4.6% conv.

What reviews say buyers love and hate about Decaf Ground Coffee

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall33%

“It tastes great, it's smooth and delicious”

Caffeine Content22%

“Well priced and is the best coffee I've tasted caffeine free or not”

Flavor13%

“subtle flavour”

Value For Money10%

“great price”

Quality-Overall6%

“Good item and quality decaf coffee”

What buyers complain about

73% of reviews

Taste-Overall23%

“Horrible tasting coffee”

Caffeine Content11%

“it has a slightly chemical note that caffeinated coffee doesnt have”

Strength7%

“is really weak”

Bitter7%

“Too bitter”

Flavor6%

“Low on flavour”

Common Decaf Ground Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Decaf Ground Coffee 51/100 on Amazon United Kingdom — Worth a look. The niche generates £263K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.