Is decaf ground coffee profitable to sell on Amazon United Kingdom?

The niche generates £263K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the decaf ground coffee niche?

10 brands and 111 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in decaf ground coffee?

Top complaints mined from reviews: Taste-Overall, Caffeine Content, Strength. The return rate is 0.1%.

When does demand for decaf ground coffee peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the decaf ground coffee niche?

Listings span £3.81–£38.85; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 1,162 reviews — the moat a new listing must climb.

decaf ground coffee

Worth a look

Shows low returns (0.1%), but soft demand (-20.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.81–£38.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,161.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£263K

£263K/yr · 174K searches

Avg price

Okay£11.26

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, decaf ground coffee is a £263K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

decaf ground coffee market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £225K–£282K; units × avg price
Conversion rate: 13.4%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

111

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

illy35%
Lavazza28%
by Amazon16%
Café Direct9%
Der-Franz3%
Grumpy Mule3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -20.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top decaf ground coffee search terms

decaf ground coffee46K/yr -21.6%9.0% conv.
decaf coffee ground28K/yr -16.4%9.7% conv.
illy decaffeinated ground coffee14K/yr -5.4%17.5% conv.
lavazza decaf coffee ground15K/yr -14.9%11.8% conv.
lavazza decaf12K/yr -25.0%8.5% conv.
decaffeinated ground coffee9K/yr -22.0%9.2% conv.
ground decaf coffee7K/yr -8.2%9.8% conv.
illy decaf7K/yr -21.4%12.1% conv.
ground coffee decaf4K/yr -7.8%9.0% conv.
decaf espresso4K/yr -51.8%4.6% conv.

All search terms

Top decaf ground coffee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

illy Decaffeinated Ground Coffee Medium Roast 100% Arabica Suitable for Espresso Moka Pot Filter & Cafetiere Low Caffeine 250g Tin

illy£6.244.5★5,268 rev

Lavazza Dek Decaffeinated Natural Method Ground Coffee 250g (Pack of 4)

Lavazza£22.594.6★425 rev

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g

by Amazon£3.974.3★367 rev

Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g

Café Direct£4.664.4★171 rev

by Amazon Decaffeinated Ground Coffee Light Roast 1kg (4 Packs of 250 g)

by Amazon£13.904.3★1,783 rev

Newest

by launch date

Black Vibes - Decaf Ground Coffee (227g) | Smooth Decaf | Made in Italy

BLACK VIBES£6.529 rev

5mo ago

Lavazza Caffè Decaffeinato Ground Coffee 2 Packs of 250 g Ideal for Moka Pot Filter Machine and French Press Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting

Lavazza£12.9019 rev

6mo ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g

by Amazon£3.97367 rev

8mo ago

Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g

Café Direct£4.66171 rev

2y ago

Taylors of Harrogate Decaffé Ground Coffee Roast 4 200 g Bag (Pack of 1)

Taylors of Harrogate£5.7526 rev

2y ago

What buyers say about decaf ground coffee

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“It tastes great, it's smooth and delicious”

Caffeine Content22%

“Well priced and is the best coffee I've tasted caffeine free or not”

Flavor13%

“subtle flavour”

Value For Money10%

“great price”

Quality-Overall6%

“Good item and quality decaf coffee”

Smell3%

“Delightful taste and aroma”

Soft Feel2%

“Nice & Smooth”

Vegan/Organic1%

“Excellent quality and taste, good organic credentials”

Freshness1%

“Fresh, delicious and great value for money”

Advertised Vs Actual Product1%

“Just as needed”

What buyers complain about

Taste-Overall23%

“Horrible tasting coffee”

Caffeine Content11%

“it has a slightly chemical note that caffeinated coffee doesnt have”

Strength7%

“is really weak”

Bitter7%

“Too bitter”

Flavor6%

“Low on flavour”

Quality-Overall5%

“Price ok quality ok could do with being a little stronger”

Ease Of Use4%

“so it's a bit of a pain swapping out the beans to make a cup of decaf”

Smell4%

“Even when brewing the fresh coffee smell wasnt there it just smelt like what imagine brewing mud would smell like”

Value For Money2%

“Yes, it's not cheap”

Functionality-Overall2%

“Fortunately it did not get me but it did go up the wall”

Common questions

Is decaf ground coffee profitable to sell on Amazon United Kingdom?: The niche generates £263K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the decaf ground coffee niche?: 10 brands and 111 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in decaf ground coffee?: Top complaints mined from reviews: Taste-Overall, Caffeine Content, Strength. The return rate is 0.1%.
When does demand for decaf ground coffee peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the decaf ground coffee niche?: Listings span £3.81–£38.85; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 1,162 reviews — the moat a new listing must climb.