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Decaf Ground Coffee

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -20.3% this quarter, so Decaf Ground Coffee is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£263K/yr174K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
64%top-5 click share · 10 brands · 111 sellers

Flapen Score

Decaf Ground Coffee against its category

The dotted line is the Grocery average. Past it, Decaf Ground Coffee is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Ground Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Ground Coffee 174K times last year and spent an estimated £263K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
13.4%
Market size, estimated
£263Ka year
Peak month
February1.3× the quietest month
Top search term
decaf ground coffee46K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £3.81 to £38.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £11.26 that is £14K to £17K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£3.81–£38.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Coffee. It carries 1,162 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#129in Coffee
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,162per listing
Listings tracked
18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Decaf Ground Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£105K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

111

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

7%

  • illy35%
  • Lavazza28%
  • by Amazon16%
  • Café Direct9%
  • Der-Franz3%
  • Grumpy Mule3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Decaf Ground Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Decaf Ground Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • decaf ground coffee46K/yr
  • decaf coffee ground28K/yr
  • illy decaffeinated ground coffee14K/yr
  • lavazza decaf coffee ground15K/yr
  • lavazza decaf12K/yr
  • decaffeinated ground coffee9K/yr
  • ground decaf coffee7K/yr
  • illy decaf7K/yr
  • ground coffee decaf4K/yr
  • decaf espresso4K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Ground Coffee

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Horrible tasting coffee”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Decaf Ground Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data