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Decaf Ground Coffee

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -20.3% this quarter, so Decaf Ground Coffee is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£263K/yr174K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
64%top-5 click share · 10 brands · 111 sellers

Flapen Score

Decaf Ground Coffee against its category

The dotted line is the Grocery average. Past it, Decaf Ground Coffee is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Ground Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Ground Coffee 174K times last year and spent an estimated £263K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
13.4%
Market size, estimated
£263Ka year
Peak month
February1.3× the quietest month
Top search term
decaf ground coffee46K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £3.81 to £38.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £11.26 that is £14K to £17K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£3.81–£38.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Coffee. It carries 1,162 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#129in Coffee
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,162per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Decaf Ground Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£105K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

111

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

7%

  • illy35%
  • Lavazza28%
  • by Amazon16%
  • Café Direct9%
  • Der-Franz3%
  • Grumpy Mule3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Decaf Ground Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Decaf Ground Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decaf ground coffee46K/yr
  • decaf coffee ground28K/yr
  • illy decaffeinated ground coffee14K/yr
  • lavazza decaf coffee ground15K/yr
  • lavazza decaf12K/yr
  • decaffeinated ground coffee9K/yr
  • ground decaf coffee7K/yr
  • illy decaf7K/yr
  • ground coffee decaf4K/yr
  • decaf espresso4K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Ground Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%0.00

Horrible tasting coffee

Not nice tasting at all

it doesn't taste of much at all

Caffeine Content11%+2.19

it has a slightly chemical note that caffeinated coffee doesnt have

the afternoon caffeine was disrupting my sleep

I can not have caffeine

Strength7%−0.08

is really weak

That said, I did find it a little on the weak side, even when using a bit more than usual

Just a Bit on the Weak Side

Bitter7%−0.07

Too bitter

Bitter in flavour

Cheap and bitter

Flavor6%+0.63

Low on flavour

No flavour, doesn't brew well

find them a little low on coffee flavour

Love

Taste-Overall33%0.00

It tastes great, it's smooth and delicious

Great tasting coffee

Delicious taste

Caffeine Content22%+2.19

Well priced and is the best coffee I've tasted caffeine free or not

Very good performance when blended with caffeinated beans for half-caff coffee

Coffee Great Taste - no caffeine

Flavor13%+0.63

subtle flavour

smooth mellow flavour

Nice flavour

Value For Money10%+0.79

great price

great value

Great value

Quality-Overall6%−0.04

Good item and quality decaf coffee

quality product

very good item verry good seller

FAQ

Common Decaf Ground Coffee questions

Answered from the same tracked data.