Decaf Ground Coffee
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -20.3% this quarter, so Decaf Ground Coffee is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £263K/yr174K searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 111 sellers
Flapen Score
Decaf Ground Coffee against its category
The dotted line is the Grocery average. Past it, Decaf Ground Coffee is stronger. Inside it, weaker.
Market
The Decaf Ground Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Decaf Ground Coffee 174K times last year and spent an estimated £263K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £263Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- decaf ground coffee46K searches a year
02 · Price
A sale here is worth £11.26.
Listings sell for £11.26 on average, from £3.81 to £38.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £11.26 that is £14K to £17K a year per listing.
- Average price
- £11.26under the $15 to $100 sweet spot
- Price range
- £3.81–£38.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Coffee. It carries 1,162 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Coffee
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,162per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Decaf Ground Coffee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
illy Decaffeinated Ground Coffee Medium Roast 100% Arabica Suitable for Espresso Moka Pot Filter & Cafetiere Low Caffeine 250g Tin
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 5,268
- Age
- 16y ago

Lavazza Dek Decaffeinated Natural Method Ground Coffee 250g (Pack of 4)
- Price
- £22.59
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 13y ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 8mo ago

Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g
- Price
- £4.66
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 2y ago

by Amazon Decaffeinated Ground Coffee Light Roast 1kg (4 Packs of 250 g)
- Price
- £13.90
- Rating
- 4.3/5
- Reviews
- 1,783
- Age
- 5y ago
Trending
estimated 90-day click momentum
Black Vibes - Decaf Ground Coffee (227g) | Smooth Decaf | Made in Italy
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 5mo ago

Lavazza Caffè Decaffeinato Ground Coffee 2 Packs of 250 g Ideal for Moka Pot Filter Machine and French Press Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting
- Price
- £12.90
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 8mo ago

Morrisons The Best Colombian Decaf Roast & Ground Coffee 227g
- Price
- £4.40
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 4y ago

illy Coffee Decaffeinated Instant Coffee Medium Roast 100 Percent Arabica Coffee Beans 95g
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 4y ago
Newest
by launch date
Black Vibes - Decaf Ground Coffee (227g) | Smooth Decaf | Made in Italy
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 5mo ago

Lavazza Caffè Decaffeinato Ground Coffee 2 Packs of 250 g Ideal for Moka Pot Filter Machine and French Press Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting
- Price
- £12.90
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 8mo ago

Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g
- Price
- £4.66
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 2y ago

Taylors of Harrogate Decaffé Ground Coffee Roast 4 200 g Bag (Pack of 1)
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
111
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
7%
- illy35%
- Lavazza28%
- by Amazon16%
- Café Direct9%
- Der-Franz3%
- Grumpy Mule3%
- Open — no brand owns it (4 brands, 7%)
Demand
Decaf Ground Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Decaf Ground Coffee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- decaf ground coffee46K/yr
- decaf coffee ground28K/yr
- illy decaffeinated ground coffee14K/yr
- lavazza decaf coffee ground15K/yr
- lavazza decaf12K/yr
- decaffeinated ground coffee9K/yr
- ground decaf coffee7K/yr
- illy decaf7K/yr
- ground coffee decaf4K/yr
- decaf espresso4K/yr
Reviews and returns
What reviews say buyers love and hate about Decaf Ground Coffee
We read the reviews and the return reasons for every product selling here.
“Horrible tasting coffee”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Decaf Ground Coffee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









