Decaf Ground Coffee
MaybeReturns run at only 0.1% of orders. But demand is soft, at -20.3% this quarter, so Decaf Ground Coffee is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £263K/yr174K searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 111 sellers
Flapen Score
Decaf Ground Coffee against its category
The dotted line is the Grocery average. Past it, Decaf Ground Coffee is stronger. Inside it, weaker.
Market
The Decaf Ground Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Decaf Ground Coffee 174K times last year and spent an estimated £263K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £263Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- decaf ground coffee46K searches a year
02 · Price
A sale here is worth £11.26.
Listings sell for £11.26 on average, from £3.81 to £38.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £11.26 that is £14K to £17K a year per listing.
- Average price
- £11.26under the $15 to $100 sweet spot
- Price range
- £3.81–£38.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Coffee. It carries 1,162 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Coffee
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,162per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Decaf Ground Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
illy Decaffeinated Ground Coffee Medium Roast 100% Arabica Suitable for Espresso Moka Pot Filter & Cafetiere Low Caffeine 250g Tin
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 5,268
- Age
- 16y ago

Lavazza Dek Decaffeinated Natural Method Ground Coffee 250g (Pack of 4)
- Price
- £22.59
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 13y ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 8mo ago

Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g
- Price
- £4.66
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 2y ago

by Amazon Decaffeinated Ground Coffee Light Roast 1kg (4 Packs of 250 g)
- Price
- £13.90
- Rating
- 4.3/5
- Reviews
- 1,783
- Age
- 5y ago
Trending
90-day click momentum
Black Vibes - Decaf Ground Coffee (227g) | Smooth Decaf | Made in Italy
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 5mo ago

Lavazza Caffè Decaffeinato Ground Coffee 2 Packs of 250 g Ideal for Moka Pot Filter Machine and French Press Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting
- Price
- £12.90
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 8mo ago

Morrisons The Best Colombian Decaf Roast & Ground Coffee 227g
- Price
- £4.40
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 4y ago

illy Coffee Decaffeinated Instant Coffee Medium Roast 100 Percent Arabica Coffee Beans 95g
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 4y ago
Newest
by launch date
Black Vibes - Decaf Ground Coffee (227g) | Smooth Decaf | Made in Italy
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 5mo ago

Lavazza Caffè Decaffeinato Ground Coffee 2 Packs of 250 g Ideal for Moka Pot Filter Machine and French Press Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting
- Price
- £12.90
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 8mo ago

Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g
- Price
- £4.66
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 2y ago

Taylors of Harrogate Decaffé Ground Coffee Roast 4 200 g Bag (Pack of 1)
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
111
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- illy35%
- Lavazza28%
- by Amazon16%
- Café Direct9%
- Der-Franz3%
- Grumpy Mule3%
- Open — no brand owns it (4 brands, 7%)
Demand
Decaf Ground Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Decaf Ground Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- decaf ground coffee46K/yr
- decaf coffee ground28K/yr
- illy decaffeinated ground coffee14K/yr
- lavazza decaf coffee ground15K/yr
- lavazza decaf12K/yr
- decaffeinated ground coffee9K/yr
- ground decaf coffee7K/yr
- illy decaf7K/yr
- ground coffee decaf4K/yr
- decaf espresso4K/yr
Reviews and returns
What reviews say buyers love and hate about Decaf Ground Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible tasting coffee
Not nice tasting at all
it doesn't taste of much at all
it has a slightly chemical note that caffeinated coffee doesnt have
the afternoon caffeine was disrupting my sleep
I can not have caffeine
is really weak
That said, I did find it a little on the weak side, even when using a bit more than usual
Just a Bit on the Weak Side
Too bitter
Bitter in flavour
Cheap and bitter
Low on flavour
No flavour, doesn't brew well
find them a little low on coffee flavour
Love
It tastes great, it's smooth and delicious
Great tasting coffee
Delicious taste
Well priced and is the best coffee I've tasted caffeine free or not
Very good performance when blended with caffeinated beans for half-caff coffee
Coffee Great Taste - no caffeine
subtle flavour
smooth mellow flavour
Nice flavour
great price
great value
Great value
Good item and quality decaf coffee
quality product
very good item verry good seller
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Decaf Ground Coffee questions
Answered from the same tracked data.









