decaf green tea
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,131.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.05avg listing price — sweet spot $15–$100
Price range
Bad£1.95–£19.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 64K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, decaf green tea is a £78K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
decaf green tea market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- £91K–£113K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
60
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Twinings58%
- Tetley22%
- Clipper Natural, Fair & Delicious9%
- Tick Tock4%
- VAHDAM4%
- Ahmad Tea3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 25 weeks — -14.1% search growth over the last 90 days.Top decaf green tea search terms
- decaf green tea23K/yr
- twinings green tea10K/yr
- decaf green tea bags10K/yr
- green tea decaf4K/yr
- decaffeinated green tea3K/yr
- twinings green tea bags4K/yr
- green tea decaffeinated3K/yr
- green tea twinings3K/yr
- caffeine free green tea3K/yr
Top decaf green tea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Twinings Pure Green Decaffeinated 20 Tea Bags
Twinings£1.954.5★760 rev
Tetley Decaf Green Tea Bags x50
Tetley£2.194.6★151 rev
Tetley Decaf Green Tea Bags - Same Great Taste No Caffeine - Smooth & Soothing Brew - Rainforest Alliance Certified - Perfect for a Relaxing Moment - 300 Teabags (6x50)
Tetley£17.504.7★665 rev
Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags
Clipper Natural, Fair & Delicious£2.534.5★2,610 rev
Twinings Pure Green Tea 80 Tea Bags (Pack of 4 x 20 Tea Bags)
Twinings£6.384.6★554 rev
Newest
by launch date
Ahmad Tea Green Tea | Decaffeinated Green Tea | 20 Teabags Sachets | 1 Pack
Ahmad Tea£3.38148 rev
VAHDAM Decaf Himalayan Green Tea Bags (100 Pyramid Tea Bags) Caffeine Free Gluten Free | High Grown Decaf Green Tea | Resealable Ziplock Pouch | Pyramid Tea Bags
VAHDAM£19.044,442 rev
Tick Tock Organic Green Tea Bags Rooibos Naturally Decaf Green Tea Bags Caffeine-Free Pack of 4x 40 (160 Teabags) Biodegradable Redbush
Tick Tock£9.39238 rev
Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags
Clipper Natural, Fair & Delicious£2.532,610 rev
Tetley Decaf Green Tea Bags - Same Great Taste No Caffeine - Smooth & Soothing Brew - Rainforest Alliance Certified - Perfect for a Relaxing Moment - 300 Teabags (6x50)
Tetley£17.50665 rev
Trending
90-day click momentumTetley Decaf Green Tea Bags x50
Tetley£2.194.6★
Twinings Pure Green Decaffeinated 20 Tea Bags
Twinings£1.954.5★
Twinings Pure Green Tea 80 Tea Bags (Pack of 4 x 20 Tea Bags)
Twinings£6.384.6★
Tick Tock Organic Green Tea Bags Rooibos Naturally Decaf Green Tea Bags Caffeine-Free Pack of 4x 40 (160 Teabags) Biodegradable Redbush
Tick Tock£9.394.7★
Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags
Clipper Natural, Fair & Delicious£2.534.5★
What buyers say about decaf green tea
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Great value”
“it is good for the body”
“Nice flavour”
“Tea is good quality”
“Compostable organic tea bags”
“Very refreshing”
“caffeine free”
“Present was appreciated”
“Makes it easier to drink”
What buyers complain about
“No flavour”
“Normal tea not very strong taste”
“and not the best of green teas very cheap”
“Some Missing Information”
“Also the tea bags are quite big”
“it seems to be weaker in comparison for example with the Tetley's one”
“a bit expensive”
Common questions
- Is decaf green tea profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 9 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the decaf green tea niche?
- 6 brands and 60 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in decaf green tea?
- Top complaints mined from reviews: Flavor, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the decaf green tea niche?
- Listings span £1.95–£19.09; the average listing price is £9.05 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.