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Decaf Green Tea

Fail

The top 5 brands take 97% of clicks, so Decaf Green Tea is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£78K/yr64K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
86%top-5 click share · 6 brands · 60 sellers

Flapen Score

Decaf Green Tea against its category

The dotted line is the Grocery average. Past it, Decaf Green Tea is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Green Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Green Tea 64K times last year and spent an estimated £78K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
13.5%
Market size, estimated
£78Ka year
Top search term
decaf green tea23K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £1.95 to £19.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £9.05 that is £9K to £11K a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£1.95–£19.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #246 within Tea. It carries 1,131 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#246in Tea
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Decaf Green Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

60

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Twinings58%
  • Tetley22%
  • Clipper Natural, Fair & Delicious9%
  • Tick Tock4%
  • VAHDAM4%
  • Ahmad Tea3%
  • Open — no brand owns it (0%)

Demand

Decaf Green Tea search demand

Weekly searches over the year. Pick a range.

1K750Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Decaf Green Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decaf green tea23K/yr
  • twinings green tea10K/yr
  • decaf green tea bags10K/yr
  • green tea decaf4K/yr
  • decaffeinated green tea3K/yr
  • twinings green tea bags4K/yr
  • green tea decaffeinated3K/yr
  • green tea twinings3K/yr
  • caffeine free green tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Green Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor22%−0.13

No flavour

the flavour is a bit milder

Very weak flavour even after 5 mins of steaping

Taste-Overall13%−0.08

Normal tea not very strong taste

Very very weak tea

Quality-Overall13%−0.08

and not the best of green teas very cheap

Advertised Vs Actual Product4%−0.03

Some Missing Information

Size-Overall4%−0.01

Also the tea bags are quite big

Love

Taste-Overall38%−0.08

Great taste

Really lovely tea

Natural taste

Value For Money14%+0.64

Great value

Good price

The price is a good value for money

Health Benefits-Overall13%+2.10

it is good for the body

A healthy option

healthy

Flavor8%−0.13

Nice flavour

This tea is good love the flavours

Refreshing flavour

Quality-Overall8%−0.08

Tea is good quality

Excellent quality

Top quality as you would expect from clipper

FAQ

Common Decaf Green Tea questions

Answered from the same tracked data.