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Decaf Green Tea

Fail

The top 5 brands take 97% of clicks, so Decaf Green Tea is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£78K/yr64K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
86%top-5 click share · 6 brands · 60 sellers

Flapen Score

Decaf Green Tea against its category

The dotted line is the Grocery average. Past it, Decaf Green Tea is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Green Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Green Tea 64K times last year and spent an estimated £78K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
13.5%
Market size, estimated
£78Ka year
Top search term
decaf green tea23K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £1.95 to £19.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £9.05 that is £9K to £11K a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£1.95–£19.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #246 within Tea. It carries 1,131 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#246in Tea
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Decaf Green Tea products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

60

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Twinings58%
  • Tetley22%
  • Clipper Natural, Fair & Delicious9%
  • Tick Tock4%
  • VAHDAM4%
  • Ahmad Tea3%
  • Open — no brand owns it (0%)

Demand

Decaf Green Tea search demand

Weekly searches over the year. Pick a range.

1K750Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Decaf Green Tea search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • decaf green tea23K/yr
  • twinings green tea10K/yr
  • decaf green tea bags10K/yr
  • green tea decaf4K/yr
  • decaffeinated green tea3K/yr
  • twinings green tea bags4K/yr
  • green tea decaffeinated3K/yr
  • green tea twinings3K/yr
  • caffeine free green tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Green Tea

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Flavor”
0.1%of orders come back
“No flavour”
A buyer, on “Flavor”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Decaf Green Tea questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data