How competitive is the Decaf Green Tea niche on Amazon United Kingdom?

6 brands and 60 sellers compete in Decaf Green Tea on Amazon United Kingdom. The top 5 Decaf Green Tea products take 86% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Decaf Green Tea niche?

Decaf Green Tea sells for £9.05 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.95–£19.09. The average incumbent carries 1,131 reviews — the moat a new listing must climb.

Decaf Green Tea

brand-locked demand (top 5 brands take 97% of clicks) — Decaf Green Tea doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Decaf Green Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Decaf Green Tea is a £78K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.

Decaf Green Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 13.5% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr13K

Search volume / yr-14.1%64K

Conversion rate13.5%

Avg price£9.05

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 60

Top-5 product click share86%

Open market3%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Decaf Green Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Twinings Pure Green Decaffeinated 20 Tea Bags

Price: £1.95
Rating: 4.5/5
Reviews: 760
Age: 10y ago

Tetley Decaf Green Tea Bags x50

Price: £2.19
Rating: 4.6/5
Reviews: 151
Age: 10y ago

Tetley Decaf Green Tea Bags - Same Great Taste No Caffeine - Smooth & Soothing Brew - Rainforest Alliance Certified - Perfect for a Relaxing Moment - 300 Teabags (6x50)

Price: £17.50
Rating: 4.7/5
Reviews: 665
Age: 8y ago

Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags

Price: £2.53
Rating: 4.5/5
Reviews: 2,610
Age: 6y ago

Twinings Pure Green Tea 80 Tea Bags (Pack of 4 x 20 Tea Bags)

Price: £6.38
Rating: 4.6/5
Reviews: 554
Age: 13y ago

Newest

by launch date

Ahmad Tea Green Tea | Decaffeinated Green Tea | 20 Teabags Sachets | 1 Pack

Price: £3.38
Rating: 4.4/5
Reviews: 148
Age: 4y ago

VAHDAM Decaf Himalayan Green Tea Bags (100 Pyramid Tea Bags) Caffeine Free Gluten Free | High Grown Decaf Green Tea | Resealable Ziplock Pouch | Pyramid Tea Bags

Price: £19.04
Rating: 4.4/5
Reviews: 4,442
Age: 5y ago

Tick Tock Organic Green Tea Bags Rooibos Naturally Decaf Green Tea Bags Caffeine-Free Pack of 4x 40 (160 Teabags) Biodegradable Redbush

Price: £9.39
Rating: 4.7/5
Reviews: 238
Age: 5y ago

Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags

Price: £2.53
Rating: 4.5/5
Reviews: 2,610
Age: 6y ago

Tetley Decaf Green Tea Bags - Same Great Taste No Caffeine - Smooth & Soothing Brew - Rainforest Alliance Certified - Perfect for a Relaxing Moment - 300 Teabags (6x50)

Price: £17.50
Rating: 4.7/5
Reviews: 665
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Twinings58%
Tetley22%
Clipper Natural, Fair & Delicious9%
Tick Tock4%
VAHDAM4%
Ahmad Tea3%
Open — no brand owns it (0%)

Decaf Green Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR13.5%Products9Brands6Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews1,131Avg BSR#246

Top Decaf Green Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

decaf green tea23K/yr -6.3%10.4% conv.
twinings green tea10K/yr -12.8%4.4% conv.
decaf green tea bags10K/yr -20.8%11.7% conv.
green tea decaf4K/yr -16.2%12.3% conv.
decaffeinated green tea3K/yr +20.2%9.1% conv.
twinings green tea bags4K/yr -25.8%7.1% conv.
green tea decaffeinated3K/yr -30.6%13.8% conv.
green tea twinings3K/yr -22.3%4.5% conv.
caffeine free green tea3K/yr -37.5%11.2% conv.

What reviews say buyers love and hate about Decaf Green Tea

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall38%

“Great taste”

Value For Money14%

“Great value”

Health Benefits-Overall13%

“it is good for the body”

Flavor8%

“Nice flavour”

Quality-Overall8%

“Tea is good quality”

What buyers complain about

63% of reviews

Flavor22%

“No flavour”

Taste-Overall13%

“Normal tea not very strong taste”

Quality-Overall13%

“and not the best of green teas very cheap”

Advertised Vs Actual Product4%

“Some Missing Information”

Size-Overall4%

“Also the tea bags are quite big”

Common Decaf Green Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Decaf Green Tea 36/100 on Amazon United Kingdom — Skip it. The niche generates £78K/yr across 9 tracked products. Search demand moved -14.1% over the last 90 days.

Decaf Green Tea buyers on Amazon United Kingdom complain most about Flavor, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.