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Decaf Coffee Sachets

Fail

The top 5 brands take 100% of clicks, so Decaf Coffee Sachets is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£221K/yr146K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
81%top-5 click share · 3 brands · 87 sellers

Flapen Score

Decaf Coffee Sachets against its category

The dotted line is the Grocery average. Past it, Decaf Coffee Sachets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Coffee Sachets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Coffee Sachets 146K times last year and spent an estimated £221K. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
12.4%
Market size, estimated
£221Ka year
Peak month
June5.8× the quietest month
Top search term
decaf coffee sachets53K searches a year

02 · Price

A sale here is worth £12.26.

Listings sell for £12.26 on average, from £1.69 to £22.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £12.26 that is £18K to £25K a year per listing.

Average price
£12.26under the $15 to $100 sweet spot
Price range
£1.69–£22.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£25K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Coffee. It carries 284 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#115in Coffee
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Decaf Coffee Sachets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • NESCAFÉ91%
  • Kenco7%
  • Shop4Choice2%
  • Open — no brand owns it (0%)

Demand

Decaf Coffee Sachets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 5.8×

Search terms

Top Decaf Coffee Sachets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decaf coffee sachets53K/yr
  • decaf latte sachets13K/yr
  • decaffeinated coffee sachets14K/yr
  • nescafe decaf cappuccino sachets14K/yr
  • decaf cappuccino sachets15K/yr
  • decaf latte9K/yr
  • decaf cappuccino6K/yr
  • nescafe decaf sachets5K/yr
  • nescafe cappuccino decaf unsweetened taste coffee sachets4K/yr
  • nescafe decaf coffee sachets4K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Coffee Sachets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%+1.17

a bit expensive

Expensive

Overpriced

Ease Of Use13%+1.19

it goes hard in the tin

Quality-Overall13%−0.13

Quality Control is Poor

Taste-Overall13%−0.08

Tasteless

Size-Overall6%+0.05

Small sachets

Love

Value For Money29%+1.17

Excellent value for money

Great value

Great deal

Taste-Overall20%−0.08

Absolutely delicious

Delicious as usual

Lovely creamy taste

Advertised Vs Actual Product13%+0.16

As advertised

As described

Exactly what I needed

Caffeine Content9%+1.13

As good as from caffe

They taste the same without the caffeine

Very good coffee

Ease Of Use9%+1.19

Easy to use

easy to open

its easy to make

FAQ

Common Decaf Coffee Sachets questions

Answered from the same tracked data.