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Decaf Coffee Pods

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -18.2% this quarter, so Decaf Coffee Pods is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£886K/yr402K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
42%top-5 click share · 19 brands · 222 sellers

Flapen Score

Decaf Coffee Pods against its category

The dotted line is the Grocery average. Past it, Decaf Coffee Pods is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Coffee Pods 402K times last year and spent an estimated £886K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £886K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
12.6%
Market size, estimated
£886Ka year
Peak month
January1.7× the quietest month
Top search term
decaf coffee pods115K searches a year

02 · Price

A sale here is worth £17.46.

Listings sell for £17.46 on average, from £3.17 to £29.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £17.46 that is £17K to £22K a year per listing.

Average price
£17.46inside the $15 to $100 sweet spot
Price range
£3.17–£29.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£22K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #145 within Coffee. It carries 1,186 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
2.5%
Average rank
#145in Coffee
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,186per listing
Listings tracked
36

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Decaf Coffee Pods products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£53K£80K£106K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

222

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 88%

Open market

14%

  • Nescafé Dolce Gusto23%
  • L'OR16%
  • by Amazon16%
  • Nespresso13%
  • STARBUCKS13%
  • illy4%
  • Open — no brand owns it (13 brands, 14%)

Demand

Decaf Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Decaf Coffee Pods search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • decaf coffee pods115K/yr
  • decaf nespresso coffee pods38K/yr
  • nespresso decaf coffee pods34K/yr
  • dolce gusto decaffeinated pods24K/yr
  • decaffeinated coffee pods21K/yr
  • lor decaf coffee pods21K/yr
  • dolce gusto coffee pods decaf22K/yr
  • decaf coffee pods nespresso compatible15K/yr
  • nespresso pods decaf9K/yr
  • starbucks decaf nespresso pods10K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Coffee Pods

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't taste good”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Decaf Coffee Pods questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data