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Decaf Coffee Pods

Decaf Coffee Pods shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look
Market size 76Growth 16Conversion 95Competition 72Returns 100Price range 56Avg price 81Brand share 40Review moat 58Quality gap 60
This niche Category average

Is Decaf Coffee Pods profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Decaf Coffee Pods is a £886K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Worth a look — 64/100.

Decaf Coffee Pods: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.2% over the last 90 days and 12.6% of searches end in a purchase.

£886K

revenue / yr

Units sold / yr50K
Search volume / yr-18.2%402K
Conversion rate12.6%
Avg price£17.46

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers19 · 222
Top-5 product click share42%
Open market19%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement72%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews1,186

Top Decaf Coffee Pods products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£27K£53K£80K£106K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

222

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

14%

  • Nescafé Dolce Gusto23%
  • L'OR16%
  • by Amazon16%
  • Nespresso13%
  • STARBUCKS13%
  • illy4%
  • Open — no brand owns it (13 brands, 14%)

Decaf Coffee Pods demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume402KCVR12.6%Products36Brands19Top 5 Brands81%OOS Rate2.5%Rating4.4★Reviews1,186Avg BSR#145
10K6KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Decaf Coffee Pods search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • decaf coffee pods115K/yr
  • decaf nespresso coffee pods38K/yr
  • nespresso decaf coffee pods34K/yr
  • dolce gusto decaffeinated pods24K/yr
  • decaffeinated coffee pods21K/yr
  • lor decaf coffee pods21K/yr
  • dolce gusto coffee pods decaf22K/yr
  • decaf coffee pods nespresso compatible15K/yr
  • nespresso pods decaf9K/yr
  • starbucks decaf nespresso pods10K/yr

What reviews say buyers love and hate about Decaf Coffee Pods

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Taste-Overall27%

Smooth taste

Value For Money23%

Best price

Caffeine Content16%

Great tasted without the caffeine

Quality-Overall10%

Excellent product

Flavor8%

excellent flavored coffee

What buyers complain about

81% of reviews
Taste-Overall23%

Doesn't taste good

Value For Money15%

Expensive buy

Flavor13%

the flavour is fairly mild and generic

Quality-Overall8%

low quality pods ruin them

Functionality-Overall8%

Half the pods dont work

Decaf Coffee Pods return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
100%

Common Decaf Coffee Pods questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Decaf Coffee Pods 64/100 on Amazon United Kingdom — Worth a look. The niche generates £886K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -18.2% over the last 90 days.
Search demand for Decaf Coffee Pods on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.