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Decaf Coffee Pods

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -18.2% this quarter, so Decaf Coffee Pods is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£886K/yr402K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
42%top-5 click share · 19 brands · 222 sellers

Flapen Score

Decaf Coffee Pods against its category

The dotted line is the Grocery average. Past it, Decaf Coffee Pods is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Coffee Pods 402K times last year and spent an estimated £886K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £886K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
12.6%
Market size, estimated
£886Ka year
Peak month
January1.7× the quietest month
Top search term
decaf coffee pods115K searches a year

02 · Price

A sale here is worth £17.46.

Listings sell for £17.46 on average, from £3.17 to £29.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £17.46 that is £17K to £22K a year per listing.

Average price
£17.46inside the $15 to $100 sweet spot
Price range
£3.17–£29.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£22K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #145 within Coffee. It carries 1,186 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
2.5%
Average rank
#145in Coffee
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,186per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Decaf Coffee Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£53K£80K£106K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

222

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

14%

  • Nescafé Dolce Gusto23%
  • L'OR16%
  • by Amazon16%
  • Nespresso13%
  • STARBUCKS13%
  • illy4%
  • Open — no brand owns it (13 brands, 14%)

Demand

Decaf Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Decaf Coffee Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decaf coffee pods115K/yr
  • decaf nespresso coffee pods38K/yr
  • nespresso decaf coffee pods34K/yr
  • dolce gusto decaffeinated pods24K/yr
  • decaffeinated coffee pods21K/yr
  • lor decaf coffee pods21K/yr
  • dolce gusto coffee pods decaf22K/yr
  • decaf coffee pods nespresso compatible15K/yr
  • nespresso pods decaf9K/yr
  • starbucks decaf nespresso pods10K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Coffee Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.17

Doesn't taste good

they had a weird taste

Tastes cheap and nasty

Value For Money15%+2.37

Expensive buy

A bit expensive

Waste of money

Flavor13%−0.03

the flavour is fairly mild and generic

Burnt Flavor

No flavour

Quality-Overall8%−0.09

low quality pods ruin them

Poor quality pods

the same brand bought in a supermarket is fine - clearly a quality issue

Functionality-Overall8%−0.18

Half the pods dont work

Didnt work well with machine

At first I thought a few may not work well

Love

Taste-Overall27%−0.17

Smooth taste

Excellent taste

Delicious Coffee

Value For Money23%+2.37

Best price

Excellent value

Amazing value

Caffeine Content16%+1.63

Great tasted without the caffeine

As nice as caffeinated pods

actually pretty good if you need it to be caffeine free

Quality-Overall10%−0.09

Excellent product

Reliable quality

Great variety

Flavor8%−0.03

excellent flavored coffee

Good flavor

Strong flavour

Return

0.0% Return rate 0% Fixable by listing

Value For Money100%▁█▁▁▁▁

Expensive buy

A bit expensive

Waste of money

FAQ

Common Decaf Coffee Pods questions

Answered from the same tracked data.