decaf coffee pods
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.46avg listing price — sweet spot $15–$100
Market size
Great£886K£886K/yr · 402K searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,185.92avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.17–£29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, decaf coffee pods is a £886K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
decaf coffee pods market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £698K–£873K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 2.5%
- Avg brand age
- 68 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
222
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
14%
- Nescafé Dolce Gusto23%
- L'OR16%
- by Amazon16%
- Nespresso13%
- STARBUCKS13%
- illy4%
- Open — no brand owns it (13 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top decaf coffee pods search terms
- decaf coffee pods115K/yr
- decaf nespresso coffee pods38K/yr
- nespresso decaf coffee pods34K/yr
- dolce gusto decaffeinated pods24K/yr
- decaffeinated coffee pods21K/yr
- lor decaf coffee pods21K/yr
- dolce gusto coffee pods decaf22K/yr
- decaf coffee pods nespresso compatible15K/yr
- nespresso pods decaf9K/yr
- starbucks decaf nespresso pods10K/yr
Top decaf coffee pods products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Espresso Decaf Aluminium Coffee Pods Compatible with Nespresso Medium roast 100 Capsules 20 Count (Pack of 5) - Rainforest Alliance Certified
by Amazon£16.404.2★1,690 rev
Nespresso Original Decaffinated coffee pods variety pack (30 capsules) Arpeggio Ristretto & Volluto decaf Make Espresso Cappuccino & Latte Recyclable Pods
Nespresso£18.774.3★786 rev
NESCAFE DOLCE GUSTO Café Au Lait Decaf Coffee Pods (48 Servings)
Nescafé Dolce Gusto£12.584.7★4,829 rev
LOR Espresso Ristretto Decaf Coffee Pods x10 Intensity 9 (Pack of 10 Total 100 Capsules)
L'OR£27.184.7★1,420 rev
NESCAFE DOLCE GUSTO Americano Decaf Coffee Pods (Total 48 Servings)
Nescafé Dolce Gusto£11.524.7★866 rev
Newest
by launch date
STARBUCKS Decaf Espresso Roast by Nespresso Dark Roast Coffee Capsules (10 Capsules)
STARBUCKS£3.1736 rev
NESCAFÉ DOLCE GUSTO Decaf Variety Pack Coffee Pods (Pack of 3 Total 48 Decaffeinated Capsules) Lungo Café Au Lait Americano
Nescafé Dolce Gusto£16.3230 rev
Wonky Coffee Decaf Dip - 100 Pods Compatible with Nespresso Coffee Machines Made of Rescued Surplus Pods from Micro-Roasters to the Biggest Coffee Brands in the World. (Standard Decaf Dip)
Wonky Coffee£29.8537 rev
by Amazon Decaff Intenso Plastic Coffee Capsules Nespresso Compatible 100 Count (5 Packs of 20) - Rainforest Alliance Certified
by Amazon£13.21697 rev
LOR Barista Decaff XXL Coffee Pods x10 Pack of 5 Total 50 Capsules
L'OR£19.11119 rev
Trending
90-day click momentumby Amazon Decaff Intenso Plastic Coffee Capsules Nespresso Compatible 100 Count (5 Packs of 20) - Rainforest Alliance Certified
by Amazon£13.214.2★
illy Coffee Nespresso Compatible Capsules Decaf Aluminium Coffee Capsules Pack of 10
illy£3.964.4★
Wonky Coffee Decaf Dip - 100 Pods Compatible with Nespresso Coffee Machines Made of Rescued Surplus Pods from Micro-Roasters to the Biggest Coffee Brands in the World. (Standard Decaf Dip)
Wonky Coffee£29.853.4★
Nespresso Original Arpeggio Decaffeinato Coffee Pods 50 pack Decaf Coffee Pods for Nespresso Original coffee Machines Intensity 9. Rich Espresso & Lungo Coffee.
Nespresso£27.834.6★
STARBUCKS Decaf Espresso Roast by Nespresso Dark Roast Coffee Capsules (10 Capsules)
STARBUCKS£3.174.5★
What buyers say about decaf coffee pods
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth taste”
“Best price”
“Great tasted without the caffeine”
“Excellent product”
“excellent flavored coffee”
“They are what they say on the box”
“Smooth”
“Easy to use”
“Fit well”
“Perfect Blend For Me”
What buyers complain about
“Doesn't taste good”
“Expensive buy”
“the flavour is fairly mild and generic”
“low quality pods ruin them”
“Half the pods dont work”
“Very bitter”
“Unfortunatley the coffee is not robust or strong enough for me compared to other capsules i have tried”
“slightly burnt”
“without the caffeine”
“Close look different design to my caffeinated ones”
Top return reasons
Common questions
- Is decaf coffee pods profitable to sell on Amazon United Kingdom?
- The niche generates £886K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (64/100).
- How competitive is the decaf coffee pods niche?
- 19 brands and 222 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in decaf coffee pods?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for decaf coffee pods peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the decaf coffee pods niche?
- Listings span £3.17–£29.85; the average listing price is £17.46 (sweet spot $15–$100). The average incumbent carries 1,186 reviews — the moat a new listing must climb.