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Decaf Coffee Bags

Fail

Demand is soft, at -23.2% this quarter, so Decaf Coffee Bags is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£61K/yr33K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
74%top-5 click share · 9 brands · 49 sellers

Flapen Score

Decaf Coffee Bags against its category

The dotted line is the Grocery average. Past it, Decaf Coffee Bags is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Coffee Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Coffee Bags 33K times last year and spent an estimated £61K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
14.9%
Market size, estimated
£61Ka year
Peak month
November1.9× the quietest month
Top search term
decaf coffee bags30K searches a year

02 · Price

A sale here is worth £12.25.

Listings sell for £12.25 on average, from £3.64 to £34.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.25 that is £1K to £3K a year per listing.

Average price
£12.25under the $15 to $100 sweet spot
Price range
£3.64–£34.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #192 within Coffee. It carries 283 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
92%
Out of stock, average day
0.7%
Average rank
#192in Coffee
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
283per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Decaf Coffee Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

49

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

  • Taylors of Harrogate43%
  • TRUESTART17%
  • BLACK VIBES12%
  • moreish7%
  • Café Direct6%
  • Old Grinder5%
  • Open — no brand owns it (3 brands, 11%)

Demand

Decaf Coffee Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Decaf Coffee Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%

Lacks richness of taste - possibly because of de-caffeination

Woody taste and unsaturated beverage

Quality-Overall13%−0.10

The poor quality of the bags lost them three points

no where near as good as filter or barrista coffee

Flavor8%+0.28

Not very flavourful

Good value, in my opinion not the best flavour

Strength8%−0.05

Very weak

was hoping they would be stronger

Value For Money8%+0.85

pricey

bit on the expensive side maybe better selling smaller quantities

pricey when not on offer

Love

Taste-Overall35%

Excellent taste

Tasty enough coffee

Delicious Coffee

Caffeine Content18%+2.62

Great coffee for those that cant drink caffeinated or choose not to

Great decaffeinated coffee

Ideal if you need to switch out the caffeine

Value For Money18%+0.85

Good Value

Value for money

good value

Quality-Overall6%−0.10

Excellent decaff bean bags, good quality, good taste and much cheaper than buying in cafes

Good quality

Decent

Ease Of Use5%−0.02

Easy and convenient

quick to make

Easier to use than beans or ground

FAQ

Common Decaf Coffee Bags questions

Answered from the same tracked data.