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Decaf Coffee Bags

soft demand (-23.2% this quarter) — Decaf Coffee Bags doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 15Growth 13Conversion 97Competition 21Returns 100Price range 63Avg price 52Brand share 34Review moat 86Quality gap 48
This niche Category average

Is Decaf Coffee Bags profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Decaf Coffee Bags is a £61K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Decaf Coffee Bags: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.2% over the last 90 days and 14.9% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr5K
Search volume / yr-23.2%33K
Conversion rate14.9%
Avg price£12.25

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers9 · 49
Top-5 product click share74%
Open market15%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement42%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews283

Top Decaf Coffee Bags products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

49

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

  • Taylors of Harrogate43%
  • TRUESTART17%
  • BLACK VIBES12%
  • moreish7%
  • Café Direct6%
  • Old Grinder5%
  • Open — no brand owns it (3 brands, 11%)

Decaf Coffee Bags demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR14.9%Products12Brands9Top 5 Brands85%OOS Rate0.7%Rating4.5★Reviews283Avg BSR#192
1K600Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

What reviews say buyers love and hate about Decaf Coffee Bags

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Taste-Overall35%

Excellent taste

Caffeine Content18%

Great coffee for those that cant drink caffeinated or choose not to

Value For Money18%

Good Value

Quality-Overall6%

Excellent decaff bean bags, good quality, good taste and much cheaper than buying in cafes

Ease Of Use5%

Easy and convenient

What buyers complain about

67% of reviews
Taste-Overall17%

Lacks richness of taste - possibly because of de-caffeination

Quality-Overall13%

The poor quality of the bags lost them three points

Flavor8%

Not very flavourful

Strength8%

Very weak

Value For Money8%

pricey

Common Decaf Coffee Bags questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Decaf Coffee Bags 45/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -23.2% over the last 90 days.
Search demand for Decaf Coffee Bags on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 1.9× the quietest.