How competitive is the Decaf Coffee niche on Amazon United Kingdom?

8 brands and 219 sellers compete in Decaf Coffee on Amazon United Kingdom. The top 5 Decaf Coffee products take 59% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Decaf Coffee?

Decaf Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Decaf Coffee niche?

Decaf Coffee sells for £9.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.69–£26.98. The average incumbent carries 783 reviews — the moat a new listing must climb.

Decaf Coffee

Decaf Coffee shows low returns (0.0%), but soft demand (-22.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Decaf Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Decaf Coffee is a £778K/yr Amazon United Kingdom market (647K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 51/100.

Decaf Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.3% over the last 90 days and 12.6% of searches end in a purchase.

£778K

revenue / yr

Units sold / yr100K

Search volume / yr-22.3%647K

Conversion rate12.6%

Avg price£9.55

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 219

Top-5 product click share59%

Open market7%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Top Decaf Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NESCAFÉ Gold Blend Decaf Premium Instant Coffee Rich Aroma and Smooth Taste Gold Blend Decaf Coffee 190g (Pack of 1)

Price: £5.90
Rating: 4.8/5
Reviews: 529
Age: 1y ago

by Amazon Decaf Instant Gold Coffee 200g - Rainforest Alliance Certified

Price: £2.98
Rating: 4.2/5
Reviews: 929
Age: 2y ago

Kenco Decaff Instant Coffee 200 g Packaging may vary

Price: £6.02
Rating: 4.8/5
Reviews: 1,167
Age: 10y ago

TrueStart Instant Coffee Decaf 100g 1 Pack 55 Cups

Price: £4.14
Rating: 4.1/5
Reviews: 544
Age: 3y ago

NESCAFÉ Azera Americano Decaff Instant Coffee 90g (Pack of 6) (Packing May Vary)

Price: £20.38
Rating: 4.8/5
Reviews: 672
Age: 4y ago

Newest

by launch date

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g

Price: £3.97
Rating: 4.3/5
Reviews: 367
Age: 8mo ago

NESCAFÉ Original Decaf Instant Coffee 190g Rich Aroma Full and Bold Flavour (Pack of 1)

Price: £6.14
Rating: 4.5/5
Reviews: 50
Age: 1y ago

NESCAFÉ Gold Blend Decaf Premium Instant Coffee Rich Aroma and Smooth Taste Gold Blend Decaf Coffee 190g (Pack of 1)

Price: £5.90
Rating: 4.8/5
Reviews: 529
Age: 1y ago

Nescafe Gold Blend Decaf 95g

Price: £4.37
Rating: 4.6/5
Reviews: 53
Age: 1y ago

Kenco Decaff Instant Coffee Refill 150G x 5 (750g Total)

Price: £22.64
Rating: 4.7/5
Reviews: 1,260
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

219

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

NESCAFÉ40%
Kenco24%
by Amazon20%
TRUESTART5%
illy5%
Morrisons3%
Open — no brand owns it (2 brands, 4%)

Decaf Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume647KCVR12.6%Products25Brands8Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews783Avg BSR#202

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Decaf Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

decaf coffee354K/yr -23.2%11.0% conv.
decaffeinated coffee36K/yr -7.4%9.6% conv.
kenco decaff coffee35K/yr -33.3%16.1% conv.
decaf instant coffee28K/yr -37.3%9.7% conv.
nescafe decaf coffee25K/yr -23.8%11.2% conv.
coffee decaf21K/yr -17.0%13.5% conv.
decaf19K/yr -17.2%6.2% conv.
nescafe decaf14K/yr +4.8%12.0% conv.
decaf coffee instant21K/yr -33.6%9.8% conv.
nescafe gold blend decaf17K/yr -22.2%14.5% conv.

What reviews say buyers love and hate about Decaf Coffee

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall33%

“Absolutely delicious”

Value For Money26%

“Excellent value for money”

Caffeine Content13%

“Tastes as good as full caffeine coffee”

Quality-Overall6%

“Good item and quality decaf coffee”

Flavor5%

“rich with the full coffee flavour coming through”

What buyers complain about

76% of reviews

Taste-Overall38%

“Awful taste”

Value For Money6%

“Over priced”

Smell6%

“it smells weird”

Caffeine Content6%

“not sure how decaffeinated it is - it feels caffeinated to me”

Strength5%

“No strength really”

Common Decaf Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Decaf Coffee 51/100 on Amazon United Kingdom — Worth a look. The niche generates £778K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -22.3% over the last 90 days.