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Decaf Coffee

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -22.3% this quarter, so Decaf Coffee is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£778K/yr647K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
59%top-5 click share · 8 brands · 219 sellers

Flapen Score

Decaf Coffee against its category

The dotted line is the Grocery average. Past it, Decaf Coffee is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decaf Coffee 647K times last year and spent an estimated £778K. The top 5 brands take 93% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £778K a year.

Searches, last 12 months
647K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
12.6%
Market size, estimated
£778Ka year
Peak month
February1.6× the quietest month
Top search term
decaf coffee354K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £1.69 to £26.98. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £9.55 that is £29K to £38K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£1.69–£26.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£29K–£38K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #202 within Coffee. It carries 783 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#202in Coffee
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
783per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Decaf Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£78K£117K£156K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

219

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 94%

Open market

4%

  • NESCAFÉ40%
  • Kenco24%
  • by Amazon20%
  • TRUESTART5%
  • illy5%
  • Morrisons3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Decaf Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Decaf Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • decaf coffee354K/yr
  • decaffeinated coffee36K/yr
  • kenco decaff coffee35K/yr
  • decaf instant coffee28K/yr
  • nescafe decaf coffee25K/yr
  • coffee decaf21K/yr
  • decaf19K/yr
  • nescafe decaf14K/yr
  • decaf coffee instant21K/yr
  • nescafe gold blend decaf17K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Coffee

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
38%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful taste”
A buyer, on “Taste-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Decaf Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data