Decaf Coffee
MaybeReturns run at only 0.0% of orders. But demand is soft, at -22.3% this quarter, so Decaf Coffee is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £778K/yr647K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 219 sellers
Flapen Score
Decaf Coffee against its category
The dotted line is the Grocery average. Past it, Decaf Coffee is stronger. Inside it, weaker.
Market
The Decaf Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Decaf Coffee 647K times last year and spent an estimated £778K. The top 5 brands take 93% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £778K a year.
- Searches, last 12 months
- 647K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £778Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- decaf coffee354K searches a year
02 · Price
A sale here is worth £9.55.
Listings sell for £9.55 on average, from £1.69 to £26.98. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £9.55 that is £29K to £38K a year per listing.
- Average price
- £9.55under the $15 to $100 sweet spot
- Price range
- £1.69–£26.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £29K–£38K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #202 within Coffee. It carries 783 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #202in Coffee
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 783per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Decaf Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFÉ Gold Blend Decaf Premium Instant Coffee Rich Aroma and Smooth Taste Gold Blend Decaf Coffee 190g (Pack of 1)
- Price
- £5.90
- Rating
- 4.8/5
- Reviews
- 529
- Age
- 1y ago

by Amazon Decaf Instant Gold Coffee 200g - Rainforest Alliance Certified
- Price
- £2.98
- Rating
- 4.2/5
- Reviews
- 929
- Age
- 2y ago

Kenco Decaff Instant Coffee 200 g Packaging may vary
- Price
- £6.02
- Rating
- 4.8/5
- Reviews
- 1,167
- Age
- 10y ago

TrueStart Instant Coffee Decaf 100g 1 Pack 55 Cups
- Price
- £4.14
- Rating
- 4.1/5
- Reviews
- 544
- Age
- 3y ago

NESCAFÉ Azera Americano Decaff Instant Coffee 90g (Pack of 6) (Packing May Vary)
- Price
- £20.38
- Rating
- 4.8/5
- Reviews
- 672
- Age
- 4y ago
Trending
90-day click momentum
Kenco Millicano Decaffeinated Instant Coffee 100g
- Price
- £4.49
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 10y ago

Morrisons Gold Decaf Coffee 100g
- Price
- £2.28
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 7y ago

by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 8mo ago

NESCAFÉ Original Decaf Instant Coffee 190g Rich Aroma Full and Bold Flavour (Pack of 1)
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago

illy Coffee Decaffeinated Instant Coffee Medium Roast 100 Percent Arabica Coffee Beans 95g
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 4y ago
Newest
by launch date
by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 8mo ago

NESCAFÉ Original Decaf Instant Coffee 190g Rich Aroma Full and Bold Flavour (Pack of 1)
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago

NESCAFÉ Gold Blend Decaf Premium Instant Coffee Rich Aroma and Smooth Taste Gold Blend Decaf Coffee 190g (Pack of 1)
- Price
- £5.90
- Rating
- 4.8/5
- Reviews
- 529
- Age
- 1y ago

Nescafe Gold Blend Decaf 95g
- Price
- £4.37
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

Kenco Decaff Instant Coffee Refill 150G x 5 (750g Total)
- Price
- £22.64
- Rating
- 4.7/5
- Reviews
- 1,260
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
219
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
4%
- NESCAFÉ40%
- Kenco24%
- by Amazon20%
- TRUESTART5%
- illy5%
- Morrisons3%
- Open — no brand owns it (2 brands, 4%)
Demand
Decaf Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Decaf Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- decaf coffee354K/yr
- decaffeinated coffee36K/yr
- kenco decaff coffee35K/yr
- decaf instant coffee28K/yr
- nescafe decaf coffee25K/yr
- coffee decaf21K/yr
- decaf19K/yr
- nescafe decaf14K/yr
- decaf coffee instant21K/yr
- nescafe gold blend decaf17K/yr
Reviews and returns
What reviews say buyers love and hate about Decaf Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful taste
Unpleasant taste
Tastes cheap
Over priced
Why double the price
bit costly
it smells weird
Aroma is mild
Not a strong aroma
not sure how decaffeinated it is - it feels caffeinated to me
the afternoon caffeine was disrupting my sleep
don't like the caffeine
No strength really
Not very strong
yet is still somehow weirdly weak
Love
Absolutely delicious
The taste is perfectly smooth
Tasty coffee
Excellent value for money
Great deal
great value
Tastes as good as full caffeine coffee
Caffeine free coffee
No different from caffeinated coffee - nice change
Good item and quality decaf coffee
This coffee is excellent quality
Excellent quality
rich with the full coffee flavour coming through
a good strong flavour
Great flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Decaf Coffee questions
Answered from the same tracked data.









