How competitive is the Dead Mans Fingers Rum Gift Set niche on Amazon United Kingdom?

2 brands and 45 sellers compete in Dead Mans Fingers Rum Gift Set on Amazon United Kingdom. The top 5 Dead Mans Fingers Rum Gift Set products take 60% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Dead Mans Fingers Rum Gift Set niche?

Dead Mans Fingers Rum Gift Set sells for £14.42 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £9.55–£21.87. The average incumbent carries 852 reviews — the moat a new listing must climb.

Dead Mans Fingers Rum Gift Set

brand-locked demand (top 5 brands take 100% of clicks) — Dead Mans Fingers Rum Gift Set doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dead Mans Fingers Rum Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dead Mans Fingers Rum Gift Set is a £277K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Dead Mans Fingers Rum Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.8% over the last 90 days and 5.8% of searches end in a purchase.

£277K

revenue / yr

Units sold / yr20K

Search volume / yr+12.8%331K

Conversion rate5.8%

Avg price£14.42

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 45

Top-5 product click share60%

Open market0%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 17 products

Top Dead Mans Fingers Rum Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dead Mans Fingers Spiced Rum 70cl (Packaging may vary)

Price: £14.72
Rating: 4.8/5
Reviews: 11,539
Age: 8y ago

Dead Mans Fingers | Golden Spiced Rum | 1L | 32%

Price: £15.19
Rating: 4.6/5
Reviews: 184
Age: 11mo ago

Amazon Exclusive | Dead Mans Fingers | Spiced Apple & Blackcurrant | 70cl

Price: £18.15
Rating: 4.7/5
Reviews: 41
Age: 8mo ago

Dead Mans Fingers Golden Spiced Rum 70cl

Price: £14.03
Rating: 4.6/5
Reviews: 315
Age: 1y ago

Dead Mans Fingers Blue Raspberry Tequila Cream Liqueur 70cl

Price: £13.01
Rating: 4.8/5
Reviews: 169
Age: 2y ago

Newest

by launch date

Amazon Exclusive | Dead Mans Fingers | Rum Paradise | 32% | 50cl

Price: £9.87
Rating: 4.8/5
Reviews: 14
Age: 4w ago

Amazon Exclusive | Dead Mans Fingers | Rum Smash | 32% | 50cl

Price: £9.86
Rating: 4.6/5
Reviews: 13
Age: 4w ago

Dead Mans Fingers | Overproof | Rum | 57.3% | 70cl

Price: £21.87
Rating: 4.8/5
Reviews: 37
Age: 4mo ago

Amazon Exclusive | Dead Mans Fingers | Spiced Apple & Blackcurrant | 70cl

Price: £18.15
Rating: 4.7/5
Reviews: 41
Age: 8mo ago

Dead Mans Fingers | Golden Spiced Rum | 1L | 32%

Price: £15.19
Rating: 4.6/5
Reviews: 184
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

DEAD MAN'S FINGERS98%
BEAMS INTERNATIONAL2%
Open — no brand owns it (0%)

Dead Mans Fingers Rum Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume331KCVR5.8%Products17Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews852Avg BSR#137

Top Dead Mans Fingers Rum Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dead mans fingers rum201K/yr +26.3%6.1% conv.
dead mans fingers72K/yr +2.2%4.0% conv.
dead mans12K/yr -9.1%0.3% conv.
dead mans finger10K/yr +21.7%5.4% conv.
dead mans fingers spiced rum8K/yr +19.1%8.5% conv.
dead mans fingers rum gift set19K/yr -34.6%3.6% conv.
dead man fingers5K/yr -67.2%5.0% conv.
dead mans fingers set4K/yr +22.1%1.1% conv.

What reviews say buyers love and hate about Dead Mans Fingers Rum Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall22%

“fruity taste that stands out straight away”

Alcohol Flavor18%

“Overall, an interesting, tasty drink”

Flavor14%

“The flavour profile is smooth and slightly sweet, with the fruit notes coming through clearly, balanced by a subtle spiced kick”

Value For Money9%

“Great value”

Gifting Purpose9%

“Made a nice gift”

What buyers complain about

51% of reviews

Taste-Overall19%

“it tastes awful”

Flavor9%

“not that much flavour”

Alcohol Flavor7%

“I gave two stars because it's still alcohol that would be fit for a down and out”

Sweetness6%

“it was too sugary / syrupy”

Alcohol Content5%

“Despite the higher alcohol percentage”

Common Dead Mans Fingers Rum Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dead Mans Fingers Rum Gift Set 48/100 on Amazon United Kingdom — Skip it. The niche generates £277K/yr across 17 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +12.8% over the last 90 days.

Dead Mans Fingers Rum Gift Set buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Alcohol Flavor, the themes mined from the niche's reviews. Its return rate is 0.4%.