dead mans fingers rum gift set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good£14.42avg listing price — sweet spot $15–$100
Review moat
Good851.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good£9.55–£21.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£277K£277K/yr · 331K searches
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dead mans fingers rum gift set is a £277K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dead mans fingers rum gift set market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £216K–£288K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 24%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- DEAD MAN'S FINGERS98%
- BEAMS INTERNATIONAL2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 30 weeks — +12.8% search growth over the last 90 days.Top dead mans fingers rum gift set search terms
- dead mans fingers rum201K/yr
- dead mans fingers72K/yr
- dead mans12K/yr
- dead mans finger10K/yr
- dead mans fingers spiced rum8K/yr
- dead mans fingers rum gift set19K/yr
- dead man fingers5K/yr
- dead mans fingers set4K/yr
Top dead mans fingers rum gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dead Mans Fingers Spiced Rum 70cl (Packaging may vary)
DEAD MAN'S FINGERS£14.724.8★11,539 rev
Dead Mans Fingers | Golden Spiced Rum | 1L | 32%
DEAD MAN'S FINGERS£15.194.6★184 rev
Amazon Exclusive | Dead Mans Fingers | Spiced Apple & Blackcurrant | 70cl
DEAD MAN'S FINGERS£18.154.7★41 rev
Dead Mans Fingers Golden Spiced Rum 70cl
DEAD MAN'S FINGERS£14.034.6★315 rev
Dead Mans Fingers Blue Raspberry Tequila Cream Liqueur 70cl
DEAD MAN'S FINGERS£13.014.8★169 rev
Newest
by launch date
Amazon Exclusive | Dead Mans Fingers | Rum Paradise | 32% | 50cl
DEAD MAN'S FINGERS£9.8714 rev
Amazon Exclusive | Dead Mans Fingers | Rum Smash | 32% | 50cl
DEAD MAN'S FINGERS£9.8613 rev
Dead Mans Fingers | Overproof | Rum | 57.3% | 70cl
DEAD MAN'S FINGERS£21.8737 rev
Amazon Exclusive | Dead Mans Fingers | Spiced Apple & Blackcurrant | 70cl
DEAD MAN'S FINGERS£18.1541 rev
Dead Mans Fingers | Golden Spiced Rum | 1L | 32%
DEAD MAN'S FINGERS£15.19184 rev
Trending
90-day click momentumAmazon Exclusive | Dead Mans Fingers | Rum Smash | 32% | 50cl
DEAD MAN'S FINGERS£9.864.6★
Amazon Exclusive | Dead Mans Fingers | Rum Paradise | 32% | 50cl
DEAD MAN'S FINGERS£9.874.8★
Dead Mans Fingers | Overproof | Rum | 57.3% | 70cl
DEAD MAN'S FINGERS£21.874.8★
Amazon Exclusive | Dead Mans Fingers | Spiced Apple & Blackcurrant | 70cl
DEAD MAN'S FINGERS£18.154.7★
Dead Mans Fingers | Golden Spiced Rum | 1L | 32%
DEAD MAN'S FINGERS£15.194.6★
What buyers say about dead mans fingers rum gift set
What buyers praise and complain about, mined from review topics.What buyers love
“fruity taste that stands out straight away”
“Overall, an interesting, tasty drink”
“The flavour profile is smooth and slightly sweet, with the fruit notes coming through clearly, balanced by a subtle spiced kick”
“Great value”
“Made a nice gift”
“What stood out most is that it avoids that overly sweet”
“Good quality”
“From the bottle the aroma is potent”
“It tastes very refreshing lively”
“high alcohol content cut straight through the ginger beer perfectly”
What buyers complain about
“it tastes awful”
“not that much flavour”
“I gave two stars because it's still alcohol that would be fit for a down and out”
“it was too sugary / syrupy”
“Despite the higher alcohol percentage”
“maybe the ingredients have changed too”
“Gross”
“Apparently, I didn't mix it well enough with something, so I will be going back in again soon for research purposes, only”
“At 32 percent it is slightly lower than what I would normally go for”
“The first thing I noticed was the smell when I opened the bottle – its very fruity”
Common questions
- Is dead mans fingers rum gift set profitable to sell on Amazon United Kingdom?
- The niche generates £277K/yr across 17 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the dead mans fingers rum gift set niche?
- 2 brands and 45 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dead mans fingers rum gift set?
- Top complaints mined from reviews: Taste-Overall, Flavor, Alcohol Flavor. The return rate is 0.4%.
- What does it cost to enter the dead mans fingers rum gift set niche?
- Listings span £9.55–£21.87; the average listing price is £14.42 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.