Dead Mans Fingers Rum Gift Set

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £277K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

+12.8%

Conversion, latest week

5.8%

Market size, estimated

£277Ka year

Top search term

dead mans fingers rum201K searches a year

Listings sell for £14.42 on average, from £9.55 to £21.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £14.42 that is £11K to £14K a year per listing.

Average price

£14.42under the $15 to $100 sweet spot

Price range

£9.55–£21.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£14K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Beer, Wine & Spirits. It carries 852 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#137in Beer, Wine & Spirits

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

852per listing

Listings tracked

17

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

66 months