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Daz Washing Powder

a concentrated shelf (top 5 take 100% of clicks) — Daz Washing Powder doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 23Growth 25Conversion 91Competition 0Returns 100Price range 0Avg price 31Brand share 0Review moat 77Quality gap 11
This niche Category average

Is Daz Washing Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Daz Washing Powder is a £93K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.

Daz Washing Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.1% over the last 90 days and 10.9% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr10K
Search volume / yr-0.1%88K
Conversion rate10.9%
Avg price£9.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 61
Top-5 product click share100%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement0%
New entrants (1y)1· 1 succeeded
Avg rating4.8★
Avg reviews466

Top Daz Washing Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£19K£37K£56K£75K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Daz100%
  • Open — no brand owns it (0%)

Daz Washing Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR10.9%Products4Brands1Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews466Avg BSR#201
2K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about Daz Washing Powder

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Value For Money34%

Great value

Smell32%

Smells fresh

Washability7%

Good value washing detergent powder

Quality-Overall5%

Great product exactly what I was expecting

Size-Overall5%

Great size

What buyers complain about

78% of reviews
Smell21%

Different smell

Quality-Overall13%

cheap

Size-Overall10%

The big box is big

Taste-Overall6%

Tastes a bit tangy

Ease Of Cleaning6%

Worst washing powder I have ever used

Daz Washing Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
30%
2Vegan/Organic
21%
3Value For Money
14%
4Washability
13%
5Moist/Dry
7%

Common Daz Washing Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Daz Washing Powder 33/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -0.1% over the last 90 days.
Search demand for Daz Washing Powder on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.6× the quietest.