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Daz Washing Powder

Fail

The top 5 products take 100% of clicks, so Daz Washing Powder is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£93K/yr88K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 61 sellers

Flapen Score

Daz Washing Powder against its category

The dotted line is the Grocery average. Past it, Daz Washing Powder is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daz Washing Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daz Washing Powder 88K times last year and spent an estimated £93K. One brand takes every click. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
10.9%
Market size, estimated
£93Ka year
Peak month
November1.6× the quietest month
Top search term
daz washing powder81K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £5.70 to £11.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £9.71 that is £10K to £12K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£5.70–£11.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Laundry. It carries 466 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#201in Laundry
Average rating
4.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
466per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£19K£37K£56K£75K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Daz100%
  • Open — no brand owns it (0%)

Demand

Daz Washing Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Daz Washing Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell21%+0.57

Different smell

The smell is amzing

Unfortunately you can smell this soap power when it's in the box

Quality-Overall13%0.00

cheap

Poor

Size-Overall10%+0.42

The big box is big

Only observation is the box is oversized

It's too big for my wash cupboard

Taste-Overall6%−0.04

Tastes a bit tangy

Ease Of Cleaning6%−0.04

Worst washing powder I have ever used

clothes just don't feel clean whatsoever

Love

Value For Money34%+1.90

Great value

Good price

Amazing value

Smell32%+0.57

Smells fresh

smells great it cleans great to it's good size for the price I love it

Great smell

Washability7%+1.06

Good value washing detergent powder

Good washing powder

My friend loves this powder pricey washability effective

Quality-Overall5%0.00

Great product exactly what I was expecting

Excellent product

Reliable brand

Size-Overall5%+0.42

Great size

Great family size box

Super sized box

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof30%▁▅▅▆▁█
Vegan/Organic21%▁▁▁▁█▁
Value For Money14%▁▁▁█▁▅

Too expensive online

Washability13%▁██▁▁▅
Moist/Dry7%█▁▁▁▁▁

FAQ

Common Daz Washing Powder questions

Answered from the same tracked data.