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Daz Washing Pods

Fail

The top 5 brands take 100% of clicks, so Daz Washing Pods is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£45K/yr62K searches / yr
90-day growth
+31.3%search demand this quarter
Competition
76%top-5 click share · 5 brands · 137 sellers

Flapen Score

Daz Washing Pods against its category

The dotted line is the Grocery average. Past it, Daz Washing Pods is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daz Washing Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daz Washing Pods 62K times last year and spent an estimated £45K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+31.3%
Conversion, latest week
6.1%
Market size, estimated
£45Ka year
Peak month
May1.3× the quietest month
Top search term
daz washing pods49K searches a year

02 · Price

A sale here is worth £12.04.

Listings sell for £12.04 on average, from £2.96 to £25.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.04 that is £1K to £3K a year per listing.

Average price
£12.04under the $15 to $100 sweet spot
Price range
£2.96–£25.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #294 within Laundry. It carries 383 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
53%
Out of stock, average day
1.2%
Average rank
#294in Laundry
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
383per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Daz Washing Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

137

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Daz77%
  • HomeStore17%
  • Persil3%
  • by Amazon2%
  • Katsy Style1%

Demand

Daz Washing Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Daz Washing Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell20%−0.03

Smell is too strong

the smell is extreme

Different smell

Quality-Overall8%+0.56

cheap

Poor quality

Terrible quality

Size-Overall8%−0.02

The big box is big

A. Tiny box

its a small

Value For Money6%+2.45

Too expensive online

Yet another waste of money

better price point

Advertised Vs Actual Product5%−0.05

Doesn't look as image

This product is marketed as unscented, this is not true

.not looks like the pic at all

Love

Value For Money28%+2.45

Great value

Amazing value

Decent price

Smell23%−0.03

Long lasting smell

Great smell

Smells fresh

Quality-Overall11%+0.56

Good quality, by the time I got them, most of the pods had burst

Great product exactly what I was expecting

Excellent product

Washability8%+0.24

Washes well

Excellent washing product

Good washing pods

Ease Of Cleaning6%

clothes are clean

Good washing pods

Cleans very well

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof43%▁██▇▅█
Vegan/Organic11%▁▁▁▃█▁

Non bio

Persil Non Bio 3 in 1

Value For Money11%▁▁█▆▁▆

Too expensive online

Yet another waste of money

better price point

Washability7%▁█▅▂▁▄

Not recommended for hand washing or for quick wash programs

Washing piling up

Smell5%█▁▁▃▁▃

Smell is too strong

the smell is extreme

Different smell

FAQ

Common Daz Washing Pods questions

Answered from the same tracked data.