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Dates Pitted

Fail

Prices span $1.42–$16.97, mostly outside the sweet spot, so Dates Pitted is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£67K/yr61K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
75%top-5 click share · 10 brands · 14 sellers

Flapen Score

Dates Pitted against its category

The dotted line is the Grocery average. Past it, Dates Pitted is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dates Pitted market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dates Pitted 61K times last year and spent an estimated £67K. The top 5 brands take 89% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
14.4%
Market size, estimated
£67Ka year
Peak month
February1.7× the quietest month
Top search term
dates pitted20K searches a year

02 · Price

A sale here is worth £7.58.

Listings sell for £7.58 on average, from £1.42 to £16.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.58 that is £2K to £4K a year per listing.

Average price
£7.58under the $15 to $100 sweet spot
Price range
£1.42–£16.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #308 within Dried Fruits, Nuts & Vegetables. It carries 731 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
3.9%
Average rank
#308in Dried Fruits, Nuts & Vegetables
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
731per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dates Pitted products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

8%

  • Wholefood Earth36%
  • by Amazon25%
  • PURIMA14%
  • Old India10%
  • Morrisons4%
  • Biopocket3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Dates Pitted search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Dates Pitted search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dates pitted20K/yr
  • pitted dates18K/yr
  • dates 1kg10K/yr
  • dried dates9K/yr
  • dry dates4K/yr

Reviews and returns

What reviews say buyers love and hate about Dates Pitted

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry28%−0.36

they were dry

Dried out

Not moist

Taste-Overall16%+1.07

got a weird taste like a chemical

Almost tasteless

had no taste

Quality-Overall10%+0.92

Bad quality, doesnt look fresh

The second bag was not good quality

Bad quality

Hard Feel6%−0.07

Rather small and quite hard

Hard and not easy to eat

Tough as old boots

Ease Of Chewing/Swallowing5%−0.05

Most of them are dry and chewy

they are hard to chew

Cant really eat them properly

Love

Taste-Overall28%+1.07

Great taste

Really yummy dates

A healthy, tasty food

Quality-Overall17%+0.92

with a consistent quality

Best quality

Great product very pleased with purchase

Freshness7%+0.73

fresh tasty

Fresh Dates

kept fresh thanks to packaging

Value For Money7%+0.20

worth the price

Excellent value

Good deal

Sweetness6%+0.44

Very sweet

natural sweetness

Sweet and wholesome taste

FAQ

Common Dates Pitted questions

Answered from the same tracked data.