How competitive is the Dates Pitted niche on Amazon United Kingdom?

10 brands and 14 sellers compete in Dates Pitted on Amazon United Kingdom. The top 5 Dates Pitted products take 75% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Dates Pitted?

Dates Pitted buyers on Amazon United Kingdom complain most about Moist/Dry, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dates Pitted niche?

Dates Pitted sells for £7.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.42–£16.97. The average incumbent carries 731 reviews — the moat a new listing must climb.

Dates Pitted

prices mostly outside the sweet spot ($1.42–$16.97) — Dates Pitted doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dates Pitted profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dates Pitted is a £67K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.

Dates Pitted: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.4% over the last 90 days and 14.4% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr8K

Search volume / yr-15.4%61K

Conversion rate14.4%

Avg price£7.58

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 14

Top-5 product click share75%

Open market11%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 15 products

Top Dates Pitted products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls

Price: £6.62
Rating: 4.0/5
Reviews: 1,428
Age: 5y ago

by Amazon Dates 200 g

Price: £1.42
Rating: 4.4/5
Reviews: 1,247
Age: 2y ago

Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA

Price: £7.17
Rating: 4.3/5
Reviews: 319
Age: 2y ago

Old India Dates Pitted 1kg

Price: £6.54
Rating: 4.3/5
Reviews: 1,039
Age: 5y ago

by Amazon Dates 6 x 200 g

Price: £7.83
Rating: 4.5/5
Reviews: 277
Age: 2y ago

Newest

by launch date

Dry Dried Dates Khajoor | Kharek Chuara Dried Dates Premium Quality by Spice Planet (100 Grams)

Price: £3.76
Rating: 2.2/5
Reviews: 5
Age: 1y ago

by Amazon Dates 200 g

Price: £1.42
Rating: 4.4/5
Reviews: 1,247
Age: 2y ago

by Amazon Dates 6 x 200 g

Price: £7.83
Rating: 4.5/5
Reviews: 277
Age: 2y ago

Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA

Price: £7.17
Rating: 4.3/5
Reviews: 319
Age: 2y ago

Organic Dried Pitted Dates - Raw Vegan GMO-Free - No Additives or Preservatives High Fibre Certified Organic - Nutritious Delicious and Convenient - Thames Organic 500g

Price: £9.81
Rating: 4.4/5
Reviews: 95
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Wholefood Earth36%
by Amazon25%
PURIMA14%
Old India10%
Morrisons4%
Biopocket3%
Open — no brand owns it (4 brands, 8%)

Dates Pitted demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR14.4%Products15Brands10Top 5 Brands89%OOS Rate3.9%Rating4.1★Reviews731Avg BSR#308

Peak months: Feb · busiest ÷ quietest = 1.7×

Top Dates Pitted search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dates pitted20K/yr -14.1%11.9% conv.
pitted dates18K/yr -11.6%10.5% conv.
dates 1kg10K/yr -7.7%8.4% conv.
dried dates9K/yr -27.7%7.1% conv.
dry dates4K/yr -26.7%2.3% conv.

What reviews say buyers love and hate about Dates Pitted

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Taste-Overall28%

“Great taste”

Quality-Overall17%

“with a consistent quality”

Freshness7%

“fresh tasty”

Value For Money7%

“worth the price”

Sweetness6%

“Very sweet”

What buyers complain about

81% of reviews

Moist/Dry28%

“they were dry”

Taste-Overall16%

“got a weird taste like a chemical”

Quality-Overall10%

“Bad quality, doesnt look fresh”

Hard Feel6%

“Rather small and quite hard”

Ease Of Chewing/Swallowing5%

“Most of them are dry and chewy”

Common Dates Pitted questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dates Pitted 44/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 15 tracked products. Search demand moved -15.4% over the last 90 days.