dates pitted
Skip itPrices mostly outside the sweet spot ($1.42–$16.97) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good731.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 61K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.42–£16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dates pitted is a £67K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dates pitted market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £45K–£61K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #308
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 3.9%
- Avg brand age
- 60 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
14
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- Wholefood Earth36%
- by Amazon25%
- PURIMA14%
- Old India10%
- Morrisons4%
- Biopocket3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -15.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top dates pitted search terms
- dates pitted20K/yr
- pitted dates18K/yr
- dates 1kg10K/yr
- dried dates9K/yr
- dry dates4K/yr
Top dates pitted products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls
Wholefood Earth£6.624.0★1,428 rev
by Amazon Dates 200 g
by Amazon£1.424.4★1,247 rev
Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA
PURIMA£7.174.3★319 rev
Old India Dates Pitted 1kg
Old India£6.544.3★1,039 rev
by Amazon Dates 6 x 200 g
by Amazon£7.834.5★277 rev
Newest
by launch date
Dry Dried Dates Khajoor | Kharek Chuara Dried Dates Premium Quality by Spice Planet (100 Grams)
Spice Planet£3.765 rev
by Amazon Dates 200 g
by Amazon£1.421,247 rev
by Amazon Dates 6 x 200 g
by Amazon£7.83277 rev
Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA
PURIMA£7.17319 rev
Organic Dried Pitted Dates - Raw Vegan GMO-Free - No Additives or Preservatives High Fibre Certified Organic - Nutritious Delicious and Convenient - Thames Organic 500g
Thames Organic£9.8195 rev
Trending
90-day click momentumPitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA
PURIMA£7.174.3★
by Amazon Dates 6 x 200 g
by Amazon£7.834.5★
Organic Dried Pitted Dates - Raw Vegan GMO-Free - No Additives or Preservatives High Fibre Certified Organic - Nutritious Delicious and Convenient - Thames Organic 500g
Thames Organic£9.814.4★
Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls
Wholefood Earth£6.624.0★
Old India Dates Pitted 2kg
Old India£9.354.3★
What buyers say about dates pitted
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“with a consistent quality”
“fresh tasty”
“worth the price”
“Very sweet”
“the flavour is there and nice and chewy”
“easy to keep moist”
“Nice and soft dates”
“softness and texture”
“An enormous pack”
What buyers complain about
“they were dry”
“got a weird taste like a chemical”
“Bad quality, doesnt look fresh”
“Rather small and quite hard”
“Most of them are dry and chewy”
“this latest batch are awful”
“Too expensive”
“Very dry dont have any flavour”
“Strange texture, not enjoyable to eat”
“Just eat sugar”
Common questions
- Is dates pitted profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 15 tracked products. 90-day search growth is -15.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the dates pitted niche?
- 10 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in dates pitted?
- Top complaints mined from reviews: Moist/Dry, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for dates pitted peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the dates pitted niche?
- Listings span £1.42–£16.97; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.