Dates
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -36.3% this quarter, so Dates is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £604K/yr675K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 37 sellers
Flapen Score
Dates against its category
The dotted line is the Grocery average. Past it, Dates is stronger. Inside it, weaker.
Market
The Dates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dates 675K times last year and spent an estimated £604K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Mar. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £604K a year.
- Searches, last 12 months
- 675K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £604Ka year
- Peak month
- March2.2× the quietest month
- Top search term
- dates319K searches a year
02 · Price
A sale here is worth £7.69.
Listings sell for £7.69 on average, from £1.42 to £16.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.69 that is £15K to £19K a year per listing.
- Average price
- £7.69under the $15 to $100 sweet spot
- Price range
- £1.42–£16.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #238 within Dried Fruits, Nuts & Vegetables. It carries 603 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 92%
- Out of stock, average day
- 5.0%
- Average rank
- #238in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 603per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Dates 200 g
- Price
- £1.42
- Rating
- 4.4/5
- Reviews
- 1,247
- Age
- 2y ago

Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls
- Price
- £6.62
- Rating
- 4.0/5
- Reviews
- 1,428
- Age
- 5y ago

Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 5mo ago

The Best Pitted Medjool Dates
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 2y ago

Al-Rayyan Delicious and Juicy Mix Medjool Dates (Box of 900g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Palestinian Dates
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 447
- Age
- 9y ago
Trending
estimated 90-day click momentum
Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 5mo ago

Palestinian Delights Delicious and Juicy Medium Medjool Dates (Box of 500g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Palestinian Dates
- Price
- £6.78
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 2y ago

Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £8.78
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 6mo ago

Seba Garden Supreme Medjool Dates 1kg Premium Jumbo Natural Dates Soft Sweet & Fresh No Added Sugar (Jumbo Size)
- Price
- £11.88
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 4y ago

Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 2y ago
Newest
by launch date
Fresh Medjool Dates with Pits Large Soft & Juicy Dates Medjool Naturally Sweet Whole Dates Egyptian No Added Sugar or Preservatives Vegan Snack
- Price
- £9.74
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 5mo ago

Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 5mo ago

Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £8.78
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 6mo ago

1 kg Fresh Medjool Dates with Pits Large Size Naturally Sweet No Added Sugar 100% Pure & Natural Free from Additives & Preservatives Soft Juicy & Energy-Rich Snack
- Price
- £15.28
- Rating
- 4.1/5
- Reviews
- 124
- Age
- 8mo ago

Yaffa Delicious Khudri Dates 450g Hand Picked Madina Dates Premium Quality Juicy Khudri All Natural No Added Sugar Gluten Free Soft Chew Texture Ramadan Gift Box
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
37
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 95%
Open market
17%
- by Amazon21%
- Morrisons20%
- Wholefood Earth13%
- Yaffa11%
- Medjool Plus10%
- Raw Farm Organic Natural Fresh7%
- Open — no brand owns it (8 brands, 17%)
Demand
Dates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
Search terms
Top Dates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dates319K/yr
- medjool dates117K/yr
- dates medjool82K/yr
- date34K/yr
- dates pitted20K/yr
- medjool dates 1kg20K/yr
- pitted dates18K/yr
- dates 1kg10K/yr
- dried dates9K/yr
- my subscribe and save orders account next delivery dates7K/yr
Reviews and returns
What reviews say buyers love and hate about Dates
We read the reviews and the return reasons for every product selling here.
“They are dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









