Is dates profitable to sell on Amazon United Kingdom?

The niche generates £604K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the dates niche?

14 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in dates?

Top complaints mined from reviews: Moist/Dry, Taste-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for dates peak?

Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.

What does it cost to enter the dates niche?

Listings span £1.42–£16.97; the average listing price is £7.69 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.

dates

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good603.36

avg incumbent reviews — the moat a new listing must climb

Market size

Good£604K

£604K/yr · 675K searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Avg price

Bad£7.69

avg listing price — sweet spot $15–$100

Price range

Bad£1.42–£16.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dates is a £604K/yr Amazon United Kingdom market (675K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dates market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £461K–£615K; units × avg price
Conversion rate: 11.6%
Avg BSR: #238
Page quality: 0%
Prime: 92%
Sponsored: 56%
Out of stock: 5.0%
Avg brand age: 55 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

17%

by Amazon21%
Morrisons20%
Wholefood Earth13%
Yaffa11%
Medjool Plus10%
Raw Farm Organic Natural Fresh7%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.2×

Open Trend

Top dates search terms

dates319K/yr -38.9%10.2% conv.
medjool dates117K/yr -39.2%8.3% conv.
dates medjool82K/yr -39.2%11.2% conv.
date34K/yr -21.0%1.2% conv.
dates pitted20K/yr -14.1%11.7% conv.
medjool dates 1kg20K/yr -29.9%9.9% conv.
pitted dates18K/yr -11.6%10.8% conv.
dates 1kg10K/yr -7.7%9.0% conv.
dried dates9K/yr -27.7%7.2% conv.
my subscribe and save orders account next delivery dates7K/yr +6.0%0.1% conv.

All search terms

Top dates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Dates 200 g

by Amazon£1.424.4★1,247 rev

Wholefood Earth£6.624.0★1,428 rev

Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack

Medjool Plus£10.314.5★22 rev

The Best Pitted Medjool Dates

Morrisons£2.744.5★178 rev

Al-Rayyan Delicious and Juicy Mix Medjool Dates (Box of 900g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Palestinian Dates

Yaffa£11.304.6★447 rev

Newest

by launch date

Fresh Medjool Dates with Pits Large Soft & Juicy Dates Medjool Naturally Sweet Whole Dates Egyptian No Added Sugar or Preservatives Vegan Snack

VELAFEE£9.7416 rev

5mo ago

Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack

Medjool Plus£10.3122 rev

5mo ago

Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack

Medjool Plus£8.7811 rev

6mo ago

1 kg Fresh Medjool Dates with Pits Large Size Naturally Sweet No Added Sugar 100% Pure & Natural Free from Additives & Preservatives Soft Juicy & Energy-Rich Snack

Bulgarian Nuts£15.28124 rev

8mo ago

Yaffa Delicious Khudri Dates 450g Hand Picked Madina Dates Premium Quality Juicy Khudri All Natural No Added Sugar Gluten Free Soft Chew Texture Ramadan Gift Box

Yaffa£5.2523 rev

2y ago

What buyers say about dates

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“So delicious, big and lushious”

Quality-Overall17%

“with a consistent quality”

Freshness8%

“Nice and fresh”

Sweetness7%

“naturally sweet”

Value For Money7%

“Good deal”

Flavor5%

“the flavour is there and nice and chewy”

Soft Feel3%

“Delicious and soft dates”

Moist/Dry3%

“Love to try one that wasnt dry and tough”

Health Benefits-Overall2%

“Good for health”

Size-Overall2%

“They are quite large and tasty”

What buyers complain about

Moist/Dry26%

“They are dry”

Taste-Overall16%

“got a weird taste like a chemical”

Quality-Overall13%

“Bad quality”

Hard Feel6%

“Old and hard batch from this seller”

Ease Of Chewing/Swallowing4%

“Most of them are dry and chewy”

Stale/Rotten/Spoiled4%

“this latest batch are awful”

Flavor4%

“Very dry dont have any flavour”

Value For Money3%

“price is too high”

Sweetness3%

“Just eat sugar”

Texture/Consistency-Overall2%

“Strange texture, not enjoyable to eat”

Common questions

Is dates profitable to sell on Amazon United Kingdom?: The niche generates £604K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the dates niche?: 14 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in dates?: Top complaints mined from reviews: Moist/Dry, Taste-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for dates peak?: Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.
What does it cost to enter the dates niche?: Listings span £1.42–£16.97; the average listing price is £7.69 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.