Dates
Dates shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dates profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dates is a £604K/yr Amazon United Kingdom market (675K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 56/100.
Dates: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -36.3% over the last 90 days and 11.6% of searches end in a purchase.
£604K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Dates products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Dates 200 g
- Price
- £1.42
- Rating
- 4.4/5
- Reviews
- 1,247
- Age
- 2y ago
Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls
- Price
- £6.62
- Rating
- 4.0/5
- Reviews
- 1,428
- Age
- 5y ago
Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 5mo ago
The Best Pitted Medjool Dates
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 2y ago
Al-Rayyan Delicious and Juicy Mix Medjool Dates (Box of 900g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Palestinian Dates
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 447
- Age
- 9y ago
Trending
90-day click momentumMedjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 5mo ago
Palestinian Delights Delicious and Juicy Medium Medjool Dates (Box of 500g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Palestinian Dates
- Price
- £6.78
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 2y ago
Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £8.78
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 6mo ago
Seba Garden Supreme Medjool Dates 1kg Premium Jumbo Natural Dates Soft Sweet & Fresh No Added Sugar (Jumbo Size)
- Price
- £11.88
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 4y ago
Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 2y ago
Newest
by launch date
Fresh Medjool Dates with Pits Large Soft & Juicy Dates Medjool Naturally Sweet Whole Dates Egyptian No Added Sugar or Preservatives Vegan Snack
- Price
- £9.74
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 5mo ago
Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 5mo ago
Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack
- Price
- £8.78
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 6mo ago
1 kg Fresh Medjool Dates with Pits Large Size Naturally Sweet No Added Sugar 100% Pure & Natural Free from Additives & Preservatives Soft Juicy & Energy-Rich Snack
- Price
- £15.28
- Rating
- 4.1/5
- Reviews
- 124
- Age
- 8mo ago
Yaffa Delicious Khudri Dates 450g Hand Picked Madina Dates Premium Quality Juicy Khudri All Natural No Added Sugar Gluten Free Soft Chew Texture Ramadan Gift Box
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
37
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
17%
- by Amazon21%
- Morrisons20%
- Wholefood Earth13%
- Yaffa11%
- Medjool Plus10%
- Raw Farm Organic Natural Fresh7%
- Open — no brand owns it (8 brands, 17%)
Dates demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
Top Dates search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dates319K/yr
- medjool dates117K/yr
- dates medjool82K/yr
- date34K/yr
- dates pitted20K/yr
- medjool dates 1kg20K/yr
- pitted dates18K/yr
- dates 1kg10K/yr
- dried dates9K/yr
- my subscribe and save orders account next delivery dates7K/yr
What reviews say buyers love and hate about Dates
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“So delicious, big and lushious”
“with a consistent quality”
“Nice and fresh”
“naturally sweet”
“Good deal”
What buyers complain about
80% of reviews“They are dry”
“got a weird taste like a chemical”
“Bad quality”
“Old and hard batch from this seller”
“Most of them are dry and chewy”
Common Dates questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
