date syrup
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,201avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£83K£83K/yr · 168K searches
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.82–£6.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, date syrup is a £83K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
date syrup market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £76K–£101K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 13.7%
- Avg brand age
- 67 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Biona63%
- Pepperwood Organics32%
- Odysea5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — -18.4% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 4.1×
Top date syrup search terms
- biona89K/yr
- date syrup51K/yr
- biona organic15K/yr
- date syrup organic6K/yr
- organic date syrup4K/yr
- dates syrup3K/yr
Top date syrup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about date syrup
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Excellent product”
“Good flavour”
“Its better than I expected”
“good value for money”
“Nice thick date syrup”
“A healthy alternative sweetener”
“Good in baked goods”
“Good as an alternative to refine sugars”
What buyers complain about
“In comparison to its competition, this one lacks in body and flavour”
“Deceiving Description”
“Does not taste fresh”
“The quality is not good”
“Thin”
Common questions
- Is date syrup profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 3 tracked products. 90-day search growth is -18.4%. Flapen's verdict: Skip it (32/100).
- How competitive is the date syrup niche?
- 3 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in date syrup?
- Top complaints mined from reviews: Flavor, Advertised Vs Actual Product, Taste-Overall. The return rate is 0.0%.
- When does demand for date syrup peak?
- Demand peaks in May; the busiest month runs 4.1× the quietest.
- What does it cost to enter the date syrup niche?
- Listings span £3.82–£6.43; the average listing price is £5.06 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.