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Date Syrup

Fail

The top 5 products take 100% of clicks, so Date Syrup is a Fail.

Flapen Score
32
32 / 100
Ranks 2,867 of 2,976 Grocery niches · −14 vs the category median of 46
Market size
£83K/yr168K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 15 sellers

Flapen Score

Date Syrup against its category

The dotted line is the Grocery average. Past it, Date Syrup is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Date Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Date Syrup 168K times last year and spent an estimated £83K. All 3 brands take every click. Demand peaks in May. Flapen scores it 32 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
9.8%
Market size, estimated
£83Ka year
Peak month
May4.1× the quietest month
Top search term
biona89K searches a year

02 · Price

A sale here is worth £5.06.

Listings sell for £5.06 on average, from £3.82 to £6.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £5.06 that is £8K to £10K a year per listing.

Average price
£5.06under the $15 to $100 sweet spot
Price range
£3.82–£6.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #24 within Baking Supplies. It carries 1,201 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#24in Baking Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,201per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£67K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Biona63%
  • Pepperwood Organics32%
  • Odysea5%
  • Open — no brand owns it (0%)

Demand

Date Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 4.1×

Search terms

Top Date Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biona89K/yr
  • date syrup51K/yr
  • biona organic15K/yr
  • date syrup organic6K/yr
  • organic date syrup4K/yr
  • dates syrup3K/yr

Reviews and returns

What reviews say buyers love and hate about Date Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor20%−0.10

In comparison to its competition, this one lacks in body and flavour

Advertised Vs Actual Product20%−0.10

Deceiving Description

Taste-Overall20%+1.12

Does not taste fresh

Does not taste nice

Quality-Overall20%+1.83

The quality is not good

Thickness10%−0.06

Thin

Love

Taste-Overall41%+1.12

Great taste

Very nice in tea

Overall, a tasty and versatile pantry staple

Quality-Overall26%+1.83

Excellent product

Good quality

This item is very good

Flavor7%−0.10

Good flavour

This organic Medjool date syrup has a rich, smooth texture and a naturally sweet caramel-like flavor

The flavour is rich

Advertised Vs Actual Product6%−0.10

Its better than I expected

Does what it says on the tin

was exactly as I wanted

Value For Money4%+0.78

good value for money

Good price

Value

FAQ

Common Date Syrup questions

Answered from the same tracked data.